Storyliving by Disney

The Walt Disney Company subsidiary

Storyliving by Disney

Owner| Disney Signature Experiences
(Disney Experiences)
Country| United States
Introduced| 2022; 3 years ago (2022)
Markets| United States
Registered as a trademark in| United States
Website| storylivingbydisney.com

Storyliving by Disney is a business venture and brand of The Walt Disney Company announced on February 16, 2022, to collaboratively develop master-planned communities that utilize Disney Imagineering and are staffed by Disney cast members.[1] It operates under the company's Disney Living Development, Inc. subsidiary. Cotino, in Rancho Mirage, California, was the first Storyliving by Disney community chosen for development, where ground breaking took place in April 2022.[2] In December 2023, plans were announced for a second such community, named Asteria, in Pittsboro, North Carolina.[3]

## Cotino

[edit]

North entrance, on Gerald Ford Avenue, to Storyliving by Disney's Cotino community in Rancho Mirage, California

Cotino, in Southern California's Coachella Valley, in the city of Rancho Mirage, is the first Storyliving by Disney community under development. It is adjacent to, and on land once owned by, the Annenberg Sunnylands Estate. Developed in collaboration with DMB Development LLC of Scottsdale, Arizona,[4] Cotino will be a 618-acre (250 ha) mixed-use development with several residential options, hotels, resort facilities, and a retail center, all surrounding a 24-acre (9.7 ha) grand oasis and lagoon.[2]

The community's name, Cotino, was derived from Cotinus, the genus name of a plant commonly referred to as the Smoketree. It was chosen in recognition of Walt Disney, who maintained a home in the Smoke Tree Ranch in nearby Palm Springs.[4][Note 1]

Groundbreaking for the project was held on April 23, 2022.[5] The first 70-acre (28 ha) tract map was tentatively approved by the Rancho Mirage Planning Commission on July 14, 2022, despite opposition by some Coachella Valley residents who cited the ongoing megadrought as a reason to revisit the environmental impact of the project before allowing the developer to proceed.[6] Home sales began by December 2023, proceeded by the release of the styles and designs of the houses.[7] In February 2024, as part of a quarterly earnings report, Disney announced that Cotino would open in 2025.[8][9][10] The first homes were completed and put on the market by February 2025,[11] while the rest of the development will open by Fall 2025.[12]

### Section 31

[edit]

Building permit notice for Storyliving by Disney's Cotino in Rancho Mirage, California, on January 19, 2025.

The Cotino development includes most of US land survey Section 31 in the city of Rancho Mirage. Investors had previously purchased the land from the Annenberg estate in 1977, and in 1993 The Eagle Specific Plan had been approved for development, but never started.[13] After some ownership changes, and at least two bankruptcies brought on by the Great Recession, Section 31 did not become available again until 2016. In 2017 a 23-acre (9.3 ha) portion of the land, separated from the rest of Section 31 by Monterey Boulevard, was sold to the Tower Energy Group.[14] The remainder of Section 31 was purchased in 2018 for $75 million by EC Rancho Mirage Holdings Limited Partnership,[15] a Canadian firm organized in the state of Delaware. EC Rancho Mirage brought in DMB Development LLC to help design a new plan for the site, initially called the Section 31 Specific Plan or Section 31 Project. When Disney was brought in to apply their expertise and brand, the Section 31 Project became Cotino.

## Asteria

[edit]

Asteria, in Pittsboro, North Carolina, near the cities of Raleigh, Durham and Chapel Hill, is the second Storyliving by Disney community under development.[3] Sales for homes in the community are expected to begin by 2027.[3] By October 2024, construction has yet to begin, due to environmental issues.[16] By June 2025, the environmental issues were resolved, prior to Asteria's first phase of construction being approved by the Pittsboro Board of Commissioners.[17][18]

According to Shawn Montague, Disney Imagineering's Site Portfolio Executive, the community's name was chosen in recognition of the aster flowers native to North Carolina. Given the flower's namesake was the Greek goddess Astria, "... whose tears of stardust fell to Earth and sprouted the first aster flowers. We thought it was a beautiful way to honor North Carolina's natural beauty from the Earth to the sky."[19]

## See also

[edit]

* Disney portal
* Housing portal

* Celebration, Florida
* Golden Oak at Walt Disney World Resort
* Coachella Valley
* EPCOT (concept)

## Notes

[edit]

1. ^ The smoke tree plant species commonly found in the Palms Springs area, and the Mojave Desert in general, is not of the genus Cotinus, but the genus and species Psorothamnus spinosus.

## References

[edit]

1. ^ duBois, Megan. "Storyliving By Disney Is Disney's New Venture Into Planned Residential Communities". Forbes. Archived from the original on 17 February 2022. Retrieved 17 February 2022.
2. ^ a b "Disney Launches New Business to Develop Residential Communities". DSE.News. Disney Signature Experiences. Archived from the original on 17 February 2022. Retrieved 17 February 2022.
3. ^ a b c Clements, Erin (December 6, 2023). "A New Disney Planned Community Is Coming — and It's Not in Florida or California!". People. Archived from the original on December 8, 2023. Retrieved December 6, 2023.
4. ^ a b Barkas, Sherry. "Want to live in a Disney house? New development in Rancho Mirage promises 'magic'". Desert Sun. Archived from the original on 16 February 2022. Retrieved 16 February 2022.
5. ^ Painter, Alycia Gray (28 April 2022). "Disney's First 'Storyliving' Community Breaks Ground". NBC Los Angeles. Archived from the original on 28 April 2022. Retrieved 2 May 2022.
6. ^ Barkas, Sherry (14 July 2022). "Rancho Mirage planners OK tract map for a portion of Disney's 618-acre Cotino development". The Desert Sun. Archived from the original on 15 July 2022. Retrieved 15 July 2022.
7. ^ Ludwig, Ashley (December 13, 2023). "Housing Styles Released For 'Storyliving By Disney' In Rancho Mirage". Patch. Retrieved January 20, 2024.
8. ^ "Disney provides updated timeline for Parks and Experiences openings through 2026". WDWMagic. February 9, 2024. Retrieved February 15, 2024.
9. ^ "When Will First Disney Cotino Homes Be Ready?". Desert Pacific Properties. May 14, 2024. Retrieved November 25, 2024.
10. ^ "When will People Move in to Disney Cotino in Rancho Mirage". The Desert Sun. May 7, 2024. Retrieved November 25, 2024.
11. ^ "How Cotino Community Is Redefining Life In Greater Palm Springs". Architectural Digest. February 4, 2025. Retrieved February 4, 2025.
12. ^ JP (October 27, 2024). "Disney Shares Opening Timelines and New Look at Its First Storyliving by Disney Community, Cotino". AllEars. Retrieved November 25, 2024.
13. ^ "Section 31 Specific Plan" (PDF). City of Rancho Mirage. Archived from the original (PDF) on 9 March 2022. Retrieved 9 April 2022.
14. ^ DiPierro, Amy (4 January 2018). "Coveted Rancho Mirage corner, once part of Annenberg Estate, just sold for $5.6 million". The Desert Sun. Archived from the original on 28 September 2020. Retrieved 9 April 2022.
15. ^ DiPierro, Amy (28 March 2018). "Once part of the Annenberg estate, a square mile of virgin sand in Rancho Mirage just sold for $75M". The Desert Sun. Archived from the original on 27 November 2020. Retrieved 9 April 2022.
16. ^ James, Baron (October 21, 2024). "Delays on construction for new Disney Asteria community coming to Chatham County". CBS17. Retrieved November 25, 2024.
17. ^ Eberly, Keaton; James, Baron (June 11, 2025). "Town leaders approve first phase of Disney's Asteria community planned for Chatham County". CBS17. Retrieved June 30, 2025.
18. ^ "The rise of Asteria: Disney's vision for Chatham County". Chatham Journal. June 13, 2025. Retrieved June 30, 2025.
19. ^ Melrose, Justyn. "Welcome to Asteria, Disney's under-development Storyliving community in North Carolina". MSN. Archived from the original on January 7, 2025. Retrieved 7 January 2025.

## External links

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Wikimedia Commons has media related to Storyliving by Disney.

* Official website: Storyliving by Disney
* Official website: Cotino, A Storyliving by Disney Community
* Official website: Asteria, A Storyliving by Disney Community
* Official website: DMB Development, LLC; Cotino

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