Taazi

Pakistani website and smartphone application focusing on music

Taazi

Taazi music on Android

Type of business| Privately held company
Dissolved| 2020
Headquarters|

Islamabad

Pakistan

Area served| Worldwide
Key people| Haroon[1] (CEO & Founder)
URL| taazi.com
Launched| August 2015; 8 years ago (2015-08)

Taazi was a Pakistani website and smartphone application that focused on music. It was an online music streaming service and a digital distributor of Lollywood, Coke Studio and other regional Pakistani music across the world. Taazi described itself as a platform to combat piracy and gave local musicians a medium to monetize their music through its unique billing system.[1] Taazi featured content of both established and upcoming musicians.[2] Taazi.com was discontinued in 2020. [3]

## History[edit]

Taazi was created, over a 3 year period, by a team of programmers and musicians based in Islamabad. Taazi was founded and run by producer, director and musician Haroon.[4] Taazi was a division of Unicorn Black, a media production and technology company that develops and produces original content.[5] Haroon is also the creator and director of the Pakistani animated TV series Burka Avenger.

## About Taazi[edit]

Taazi was Pakistan's first legal music app and website. Taazi had more than 100,000 songs and more than 2,500 enlisted artists.[6]

The Taazi app had more than 100,000 downloads.[7][8] Users living in Pakistan as well as abroad could have downloaded content by paying through mobile credit and PayPal. 70% of the revenue generated was given to the artists whereas 30% was retained by Taazi.[9][10] Taazi was a platform that connected users with artists.[10] Artists uploaded their content and subscribers downloaded content legally.

## Features[edit]

* Personal user profile
* Sharing of videos and songs
* Following of artists and friends
* Offline streaming
* Creating and sharing of favorite playlists
* Inviting friends via email
* Notification of activities performed on Taazi
* Posting of comments and liked / disliked content
* Sign-up possible via Gmail, Email, Facebook, Twitter & Mobile Number
* A queue list for favorite songs
* A chat system

## Content acquisition[edit]

Taazi worked as a distribution platform.[11] All content on Taazi was uploaded legally. Agreements were in place for the most popular Pakistani music content including the following:[12]

* Coke Studio Seasons 1–8
* Nescafe Basement Hits
* EMI Pakistan
* Digital Entertainment World
* Multiple independent record labels having access to thousands of Pakistani songs

## References[edit]

1. ^ a b "Pakistan's '1st legal music app' aims to empower music in the country!". The Nation. 2015-10-19. Retrieved 2020-02-02.
2. ^ "Haroon Rashid launches an online music streaming startup - The Good Times | Unique Pakistan". The Good Times | Unique Pakistan. Retrieved 2016-04-15.
3. ^ Makhani, Alina (2015-08-10). "Taazi.com- Pakistan's First Legal Music Website Launched". Brandsynario. Retrieved 2024-03-03.
4. ^ ""Taazi", Best Way To Listen and Promote Pakistani Music". Localistan Times. Retrieved 2016-04-15.
5. ^ Web Desk. "Pakistan's 1st Legal Music Website Taazi.com to be Launched". Brandsynario.
6. ^ "Taazi Pakistan's First Legal Music Website". 10 August 2015.
7. ^ "Taazi Music App crosses 100,000 downloads on Google Play Store!". Taazi Blogs.
8. ^ "Taazi Music App crosses 100,000 downloads on Google Play Store". The Democrate. Retrieved 2016-04-15.
9. ^ "A taste of Taazi's resounding success". The Express Tribune. 8 October 2015.
10. ^ a b Wes Malik. "Taazi: Pakistan's first online marketplace for music".
11. ^ "Stream the night away: Pakistani music goes online - TNS - The News on Sunday". TNS - The News on Sunday. Retrieved 2016-04-15.
12. ^ Taazi.com. "Artist Agreement". taazi.com. Retrieved 2016-04-15.