Tampax

Procter & Gamble tampon brand

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Tampax

Product type| Tampon
Owner| Procter & Gamble
Country| United States
Introduced| 1931; 94 years ago (1931)[1] (as Tampax Sales Corporation)
Markets| World
Previous owners| Tampax Incorporated
Tambrands, Inc.
Website| www.tampax.com

Tampax (a portmanteau of tampon and packs) is a brand of tampons currently owned by Procter & Gamble. It was based in White Plains, New York, US until its sale to Procter & Gamble in 1997.[2] It is a subsidiary of P&G's Always brand and is sold in over 100 countries.

The product was designed by Earle Haas, who filed a patent in the 1930s.[3][4] The original product was designed from the start as flushable and biodegradable.[citation needed]

## History

[edit]

In 1937, Tampax worked with McCann Erickson for its marketing campaigns. In 1949, the brand appeared in more than 50 stores. From 1930s to 1940s Tampax chose sportswomen as their brand ambassadors.[5]

During World War II, Tampax produced wound dressings for the military.[citation needed]

Tampax conducted medical studies in 1945 to prove the safety of tampons.[6]

In 1984, the company was renamed Tambrands Inc.[citation needed]

Marketing for the product includes the company's BeingGirl website.[7][8]

Tampax was an independent company based in Palmer, Massachusetts and headquartered in New York City for over 50 years. Renamed Tambrands, Inc. in 1984, the company was purchased by Procter & Gamble in 1997. Tampax is available in over 100 countries; there is no distribution in Germany and Austria.

## References

[edit]

1. ^ Davis, Dyer; et al. (May 1, 2004). Rising Tide: Lessons from 165 Years of Brand Building at Procter and Gamble. Harvard Business Press. p. 426\. ISBN 9781591391470. Retrieved May 7, 2013.
2. ^ "Procter & Gamble Acquiring Tambrands". Los Angeles Times. 1997-04-10. Retrieved 2023-08-07.
3. ^ Fetters, Story by Ashley (2015-06-01). "The Tampon: A History". The Atlantic. ISSN 1072-7825. Retrieved 2023-08-07.
4. ^ JR Thorpe (2015-11-19). "The Bizarre History Of The Tampon". Bustle. Retrieved 2023-08-07.
5. ^ Schultz, Jaime (2014-03-15). Qualifying Times: Points of Change in U.S. Women's Sport. University of Illinois Press. ISBN 9780252095962.
6. ^ Delaney, Janice; Lupton, Mary Jane; Toth, Emily (1988). The Curse: A Cultural History of Menstruation. University of Illinois Press. ISBN 9780252014529.
7. ^ Palmer, Alex (January 1, 2011). "Marketers strike a balance between skeptical teens and their cautious parents". Direct Marketing News. Archived from the original on October 15, 2014. Retrieved March 30, 2012.
8. ^ Nutter, Blaise (August 31, 2009). "5 rules for marketing in niche social networks". iMediaConnection. Archived from the original on August 29, 2011. Retrieved March 30, 2012.

## External links

[edit]

* Official website

* v
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Procter & Gamble

People|

* William Procter (co-founder)
* James Gamble (co-founder)
* Norman R. Augustine
* Clarence Gamble
* A.G. Lafley
* Lynn Morley Martin
* James McNerney
* William Cooper Procter
* John F. Smith Jr.
* Ralph Snyderman
* Meg Whitman
* Ernesto Zedillo

Current
brands|

* Always
* Ambi Pur
* Ariel
* Aussie
* Bold
* Bounty
* Braun
* Charmin
* Cheer
* Crest/Blend-A-Med
* Dawn
* Daz
* Downy
* Dreft
* Fairy
* Febreze
* Gain
* Gillette
* Gillette Mach3
* Gleem
* Head & Shoulders
* Ivory
* Joy
* Luvs
* Mr. Clean
* New Chapter
* Nice 'n Easy
* Olay
* Old Spice
* Oral-B
* Pampers
* Pantene
* Puffs
* Secret
* Seven Seas
* SK-II
* Scope
* Swiffer
* Tampax
* Tide
* Vicks
* more...

Related|

* Arbora & Ausonia Joint Venture
* The Art of Shaving
* Baltimore Plant
* BeingGirl
* Chemicals
* Decision Earth
* MDVIP
* PG Tips
* Port Ivory
* Pringles
* Procter & Gamble Co. v. OHIM
* Tyneside
* Procter & Gamble Korea
* Procter & Gamble Pakistan
* Procter & Gamble Philippines
* Consumption of Tide Pods
* Villarriba and Villabajo

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