Texas Centennial Exposition

Aerial view of the Texas Centennial Exposition Entrance to the Hall of State (1936), one of the more than 50 buildings constructed for the Texas Centennial Exposition

The Texas Centennial Exposition was a world's fair presented from June 6 to November 29, 1936, at Fair Park, Dallas, Texas. A celebration of the 100th anniversary of Texas's independence from Mexico in 1836, it also celebrated Texas and Western American culture. More than 50 buildings were constructed for the exposition, and many remain today as notable examples of Art Deco architecture. Attracting more than six million people including US President Franklin Roosevelt, the exposition was credited with buffering Dallas from the Great Depression.

## Background

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The Texas Centennial Exposition was held at Fair Park in Dallas, to celebrate the 100th anniversary of Texas's independence from Mexico in 1836. It was also a celebration of Texas and Western culture.[1] Three Texas cities (Dallas, Houston, and San Antonio) competed to host the exposition, with Dallas receiving the nod from the Texas Centennial Commission because it offered the largest cash commitment ($7,791,000), the existing facilities of the State Fair of Texas, and a strong group of leaders.[2]

George Dahl was director general of a group of architects who designed the more than 50 buildings constructed for the exposition at Fair Park, a landscaped expanse then comprising 178 acres.[3]: 236 Some 30 of the structures remain, representing one of the largest intact groupings of world's fair buildings and open spaces remaining in the United States.[1] Chief among these buildings is the Texas Hall of State, which was not completed until after the opening of the exposition.[1]

## Event

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Texas Centennial Exposition flag celebrating the 100th anniversary of Texas independence

The Texas Centennial Exposition was held at Fair Park in Dallas, June 6 - November 29, 1936. The event attracted 6,353,827 visitors, and cost around $25 million.[4] The exposition was credited for buffering Dallas from the Great Depression, creating over 10,000 jobs and giving a $50 million boost to the local economy.

"Lone Star State Selects Beauties for 100 Year Pageant" (1935 Universal newsreel)[5]

The Cavalcade of Texas, a historical pageant covering four centuries of Texas history, was one of the most popular attractions at the Exposition. The Hall of Negro Life was another popular attraction and is believed to be the first recognition of African-American culture at a world's fair. The Hall was decorated with four murals by the celebrated painter Aaron Douglas. The Texas Centennial Olympics, held in the Cotton Bowl, hosted the first integrated public athletic competition in the history of the South.[6] Universal produced a newsreel of preparations for the Centennial beauty pageant, which shows models attempting to fit into life-sized cutouts of the Texas Centennial Committee's concept of the "perfect figure".[5]

The celebrated Federal Theatre Project production of Macbeth, adapted and directed by Orson Welles with an all-black cast, was featured August 13–23 in the new band shell and 5,000-seat open-air amphitheatre.[7] The production was one of the most talked-about features of the exposition and drew large, enthusiastic audiences. For many it was their first opportunity to see a professional dramatic performance by African American actors.[8]: 96 Integrated seating was a unique experience for theatergoers in Dallas.[8]: 64

President Franklin D. Roosevelt visited the exposition in a widely publicized event on June 12.

Gene Autry's film The Big Show was filmed on location and shows many of the buildings and events of the event.

The Centennial Exposition required a massive publicity effort, but the promotion department was stymied by a lack of photographs. Never before had the state been photographed for advertising purposes. The Centennial Exposition hired Polly Smith to travel the state and tell the story of Texas through photos.

After a successful five-month run, the Texas Centennial Exposition was closed. The exhibits changed and reopened the following year as the Greater Texas & Pan-American Exposition.

## Legacy

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The Fair Park Texas Centennial Buildings were designated a National Historic Landmark in 1986.[1][9]

In October 2010, the National Building Museum in Washington, D.C., opened an exhibition titled Designing Tomorrow: America's World's Fairs of the 1930s.[10] This exhibition, which was available for view until September 2011, prominently featured the Texas Centennial Exposition.

## See also

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* Fair Park
* Hall of State
* History of Dallas, Texas (1930–1945)

## References

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1. ^ a b c d Stephen G. Snyder and James H. Charleton (December 24, 1985). "National Register of Historic Places Inventory-Nomination: Texas Centennial Exposition Buildings (1936-37) / Fair Park (Site of Texas State Fairs 1886-date" (PDF). National Park Service. Retrieved 2015-02-17. `{{cite journal}}`: Cite journal requires `|journal=` (help)
2. ^ "Texas Centennial". The Handbook of Texas. Texas State Historical Association. Retrieved 1 December 2013.
3. ^ Federal Writers' Project (1940). Texas: A Guide to the Lone Star State. New York: Hastings House. OCLC 1248920. Retrieved 2015-02-17.
4. ^ Dallas Historical Society \- Dallas History Archived 2006-04-22 at the Wayback Machine. Retrieved 20 April 2006.
5. ^ a b Universal Newsreel (1935). "Lone Star State Selects Beauties for 100 Year Pageant". Texas Archive of the Moving Image. Retrieved 21 July 2011.
6. ^ "The First Pan American Olympics?" (PDF). Latin American Studies Association (LASA).
7. ^ "All-Negro Cast to Produce Macbeth". The Olney Enterprise. August 14, 1936.
8. ^ a b Thomas, Jesse O. (1938). Negro Participation in the Texas Centennial Exposition. Boston: Christopher Publishing House. OCLC 2588921. Retrieved 2015-02-17.
9. ^ "Fair Park Texas Centennial Buildings". National Historic Landmark summary listing. National Park Service. Archived from the original on 2014-10-18. Retrieved 2015-02-17.
10. ^ "Designing Tomorrow: America's World's Fairs of the 1930s". Archived from the original on 2014-07-02. Retrieved 2014-09-26.

## External links

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Wikimedia Commons has media related to Texas Centennial Exposition.

* Videos of archival film footage of the Texas Centennial Exposition at the Texas Archive of the Moving Image
* Photos of the Texas Centennial Exposition hosted by the Portal to Texas History.
* "Light and Color Magic at Texas Exposition" Popular Mechanics, December 1935 — pp. 846–847.

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List of world's fairs in the United States

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* California's Diamond Jubilee
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* Pacific Southwest Exposition
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* California Pacific International Exposition
* Texas Centennial Central Exposition (1936)
* Great Lakes Exposition
* Greater Texas & Pan-American Exposition
* Pan American Fair
* 1939 New York World's Fair
* Golden Gate International Exposition
* Century 21 Exposition
* 1964 New York World's Fair
* HemisFair '68
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* 1982 World's Fair
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