The Boulevard (Amman)

The Boulevard in 2023.

The Boulevard is a $300 million mixed-use development that is located in Abdali Project in Amman, Jordan. It consists of a pedestrian strip surrounded by twelve 6 floored buildings. Inaugurated in 2014 by King Abdullah II accompanied by Queen Rania.[1][2]

## Development and Vision

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The Boulevard embodies the city's commitment to modern urban development and cultural enrichment. Located in the heart of the capital, this dynamic area offers a multifaceted experience, blending contemporary architecture with traditional Jordanian charm. Developed by Abdali Investment and Development, The Boulevard is a key element of the larger Abdali project, which aims to revitalize the Abdali district and create a vibrant hub for both residents and visitors.[3]

## Facilities

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The Boulevard consists of a pedestrian strip flanked by twelve buildings, including four office buildings and eight residential ones, comprising 398 studios and apartments managed by Rotana Arjaan.[4][5] Retail outlets, restaurants, and cafes occupy the ground floor, while rooftop spaces are dedicated to health clubs and upscale dining.[6][7]

One of The Boulevard's standout features is the Boulevard Arjaan by Rotana, a luxury hotel offering elegant accommodations and amenities. The hotel includes state-of-the-art conference facilities, world-class dining options, and provides guests with a sophisticated retreat in the heart of Amman.[8]

In addition to its commercial and hospitality offerings, The Boulevard serves as a cultural hub, hosting a variety of events and activities year-round. From art exhibitions and live performances to food festivals and community gatherings, it fosters a vibrant cultural scene.[9]

### Architectural Design

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The architectural design of The Boulevard features sleek lines, expansive glass facades, and landscaped public spaces. The incorporation of sustainable building practices ensures that The Boulevard protects the environment for future generations. This commitment to sustainability aligns with Jordan's broader efforts to promote eco-friendly development and reduce carbon emissions.[10]

The Boulevard's diverse array of retail outlets, restaurants, and entertainment venues cater to a wide range of tastes and preferences. From high-end fashion stores to cozy cafes serving traditional Jordanian cuisine, the strategic location of the area makes it easily accessible from various parts of the city, enhancing its appeal as a prime destination for shopping and leisure activities.[11]

## Symbolism

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As a symbol of Amman's global identity, The Boulevard reflects the city's history and cultural heritage. Through a seamless blend of modernity and tradition, this dynamic area embodies the essence of Jordanian hospitality and innovation.[12]

## Economic Impact

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The Boulevard contributed to the country's economic growth by creating job opportunities and attracting investment and tourism to the area. It plays a vital role in the prosperity of Amman and its residents. Moreover, The Boulevard serves as a catalyst for further development in the surrounding area, encouraging additional investment in infrastructure and facilities.[13]

## Photos

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* Photo taken in the Boulevard in 2018

* Black Iris at the Boulevard during the second session of the Amman International Film Festival

* Shops

* Arjaan by Rotana

* The street next to the boulevard at night from Abdali Mall

## References

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1. ^ "Beginning of construction". Retrieved 2015-08-21.
2. ^ "King inaugurates Abdali Boulevard". Retrieved 2015-08-21.
3. ^ "The Abdali - Thriving Business, Social & Residential Destination in Amman". www.theabdali.com. Archived from the original on 2023-10-31. Retrieved 2024-02-11.
4. ^ Hotelier Middle East Staff. "GM appointed for Rotana's first Jordan hotel | HotelierMiddleEast.com". hoteliermiddleeast.com. Retrieved 2015-08-21.
5. ^ Rahul Odedra. "Rotana makes Jordan debut with hotel apartments | HotelierMiddleEast.com". hoteliermiddleeast.com. Retrieved 2015-08-21.
6. ^ "Rotana announces the opening of its first property in Jordan, the Boulevard Arjaan, AmmanTravel & Tourism - Zawya". zawya.com. Retrieved 2015-08-21.
7. ^ "Abdali Boulevard Project, Pedestrian Spine – Phase II at Abdali Amman Package I Civil Works | Mid Contracting". mid-contracting.com. Archived from the original on 2017-12-22. Retrieved 2015-08-21.
8. ^ "Abdali Boulevard Project, Pedestrian Spine – Phase II at Abdali Amman Package I Civil Works | Mid Contracting". www.mid-contracting.com. 2011-01-11. Archived from the original on 22 December 2017. Retrieved 2018-02-10.
9. ^ "Rotana announces the opening of its first property in Jordan, the Boulevard Arjaan, Amman". Archived from the original on 31 May 2016. Retrieved 2018-02-10.
10. ^ "The Boulevard Arjaan by Rotana". Rotana. Archived from the original on 2024-02-03. Retrieved 2024-02-12.
11. ^ "The Abdali - Thriving Business, Social & Residential Destination in Amman". www.theabdali.com. Archived from the original on 2023-10-31. Retrieved 2024-02-11.
12. ^ "The Abdali - Thriving Business, Social & Residential Destination in Amman". www.theabdali.com. Archived from the original on 2023-10-31. Retrieved 2024-02-11.
13. ^ "The Abdali - Thriving Business, Social & Residential Destination in Amman". www.theabdali.com. Archived from the original on 2023-10-31. Retrieved 2024-02-11.

31°57′50″N 35°54′14″E﻿ / ﻿31.964°N 35.904°E﻿ / 31.964; 35.904