The First Hundred Years

Television series

For the 1938 film, see The First Hundred Years (film).

Jimmy Lydon and Olive Stacey as newlyweds Chris and Connie, 1951

The First Hundred Years was the first ongoing TV soap opera in the United States that began as a daytime serial, airing on CBS from December 4, 1950 until June 27, 1952.[1]

A previous daytime drama on NBC, These Are My Children, aired in 1949[2] but only lasted one month, and NBC's Hawkins Falls began in June 1950 as a primetime "soap" and didn't move to daytime until April 1951.[citation needed]

The show began with the wedding of Chris Thayer and Connie Martin, which lasted for the first week of episodes. The couple settled down in a huge, unkept white elephant mansion, a present from Connie's father.[3]

The series did not succeed due to very low viewership, as few American households had television sets, and fewer still watched during the afternoon.[citation needed]

The series was replaced with the television version of Guiding Light, which would prove to be much more successful,[4] airing for 57 years (72 years total when its 15-year run on radio is taken into account).[citation needed]

## Cast

[edit]

* Chris Thayer - Jimmy Lydon[4]
* Connie Thayer - Olive Stacey, Anne Sargent (later)[4]
* Mr. Thayer (Chris's father) - Dan Tobin[4]
* Mrs. Thayer (Chris's mother) - Valerie Cossart[4]
* Mr. Martin (Connie's father) - Robert Armstrong[4]
* Mrs. Martin (Connie's mother) - Nana Bryant[4]
* Margie (Connie's sister) - Nancy Malone[4]

## Background

[edit]

The First Hundred Years was an ABC radio program in 1949, described as a "new angle domestic situation comedy".[5] Sam Edwards and Barbara Eiler portrayed Chris and Connie Thayer. The supporting cast included Bea Benaderet, Joseph Kearns, Myra Marsh, and Earle Ross. The announcer was Owen James.[6]

A TV episode, "The First Hundred Years", was broadcast on The Silver Theatre on CBS[7] on May 1, 1950, starring Barbara Whiting, William Frawley, Lydon, and Allene Roberts.[8] The Bigelow Theatre broadcast it on March 11, 1951.[9] The trade publication Billboard reported that CBS won "the network battle for the highly important Procter & Gamble daytime television billings" and that Benton & Bowles advertising agency won "a three-way scramble" for the account.[7]

Another trade publication, Ross Reports on Television Programming, commented, "only an advertiser of the stature of Procter & Gamble could afford to experiment with a medium as expensive as television.... and "The First Hundred Years" is an experiment — can the success of the soap opera in radio can be paralleled in television?"[10]

## See also

[edit]

* Hubert Schlafly, invented the Teleprompter for this series

## Production

[edit]

The First Hundred Years was sponsored by Procter & Gamble and was broadcast at 2:30 p.m. Eastern Time Monday through Friday. Jean Holloway was the writer.[11] Hoyt Allen was the producer, and Bud Gammon was the director.[10] Cy Harrice was the announcer, and Clark Morgan played the organ.[12] The cast worked seven or eight hours per day to prepare each episode. Thirty people worked on the show in addition to the regular members of the cast.[13]

The program originated from WCBS-TV.[14] CBS converted much of its Liederkranz Hall studios for shooting the series with "three permanent sets involving living rooms, kitchens, and other rooms for each of the three families."[10] Outdoor settings were filmed in Long Island and Westchester, and "the illusion of an outdoors setting" was created by using rear projection.[10] Cameras were positioned in the center of the studio, with no stage and no audience.[10]

## Critical response

[edit]

CBS promoted the program prior to its debut as depicting "the ludicrous aspects of young married life", with an emphasis on "hilarious comedy", but Jack Gould wrote in The New York Times, "On the first show, however, the comedy lines were pretty strained and the element of farce largely pushed aside in favor of routine emotion."[11] He also noted that Tobin and Cossart appeared too young to be Chris's parents, looking more like his brother and sister.[11]

Radio Television Mirror's April 1951 issue reported that once the Thayers returned from their honeymoon, "there hasn't been a dull moment since — for the audience or for the hard-working cast."[13]

## References

[edit]

1. ^ Copeland, Mary Ann (1991). Soap Opera History. Publications International. p. 266\. ISBN 0-88176-933-9.
2. ^ Cassidy, Marsha F. (April 20, 2009). What Women Watched: Daytime Television in the 1950s. University of Texas Press. ISBN 978-0-292-78272-3. Retrieved February 3, 2024.
3. ^ Schemering, Christopher (1987). The Soap Opera Encyclopedia (2nd ed.). Ballantine Books. pp. 106–107\. ISBN 0-345-35344-7.106-107&rft.edition=2nd&rft.pub=Ballantine+Books&rft.date=1987&rft.isbn=0-345-35344-7&rft.aulast=Schemering&rft.aufirst=Christopher&rfr_id=info:sid/en.wikipedia.org:The+First+Hundred+Years" class="Z3988">
4. ^ a b c d e f g h McNeil, Alex (1996). Total Television: the Comprehensive Guide to Programming from 1948 to the Present (4th ed.). New York, New York: Penguin Books USA, Inc. p. 287\. ISBN 0-14-02-4916-8.
5. ^ Atchison, Marion (July 28, 1949). "Gov. Warren To Go on Air". The Miami Herald. p. 24\. Archived from the original on February 3, 2024. Retrieved February 3, 2024 - via Newspapers.com.
6. ^ Terrace, Vincent (October 6, 2022). From Radio to Television: Programs That Made the Transition, 1929-2021. McFarland. pp. 85–86\. ISBN 978-1-4766-8836-7. Retrieved February 3, 2024.85-86&rft.pub=McFarland&rft.date=2022-10-06&rft.isbn=978-1-4766-8836-7&rft.aulast=Terrace&rft.aufirst=Vincent&rft_id=https://books.google.com/books?id=sI-WEAAAQBAJ&dq;=%22First+Hundred+Years%22+CBS&pg;=PA85&rfr_id=info:sid/en.wikipedia.org:The+First+Hundred+Years" class="Z3988">
7. ^ a b "'1st 100 Yrs,' To Be Aired Live From NY'". Billboard. September 30, 1950. p. 5. Retrieved February 3, 2024.
8. ^ Hawes, William (November 16, 2015). Live Television Drama, 1946-1951. McFarland. p. 195\. ISBN 978-1-4766-0849-5. Retrieved February 3, 2024.
9. ^ "Sunday March 11". Ross Reports. March 9, 1951. p. 4. Retrieved February 4, 2024.
10. ^ a b c d e "The First Hundred Years". Ross Reports. November 12, 1950. pp. 12–13. Retrieved February 4, 2024.12-13&rft.date=1950-11-12&rft_id=https://archive.org/details/rossreportstele11ross/page/n88/mode/1up?view=theater&rfr_id=info:sid/en.wikipedia.org:The+First+Hundred+Years" class="Z3988">
11. ^ a b c Gould, Jack (December 5, 1950). "Soap Opera Serial Invades TV Field : 'First Hundred Years' Bows on C.B.S., With Olive Stacey and Lydon as Young Couple". The New York Times. p. 46. Retrieved February 3, 2024.
12. ^ "This Week — Debuts, Highlights, Changes". Ross Reports. December 3, 1950. p. 1. Retrieved February 4, 2024.
13. ^ a b "The first hundred years". Radio Television Mirror. April 1951. pp. 48–49. Retrieved February 3, 2024.48-49&rft.date=1951-04&rft_id=https://archive.org/details/radiotel00macf/page/n404/mode/1up?view=theater&rfr_id=info:sid/en.wikipedia.org:The+First+Hundred+Years" class="Z3988">
14. ^ "This Week (Cont'd)". Ross Reports. June 22, 1952. p. 9. Retrieved February 3, 2024.

## External links

[edit]

* The First Hundred Years at IMDb

* v
* t
* e

Daytime television soap operas in the United States

Current|

* Beyond the Gates (since 2025)
* The Bold and the Beautiful (since 1987)
* Days of Our Lives (since 1965)
* General Hospital (since 1963)
* The Young and the Restless (since 1973)

1940s debuts|

* Faraway Hill (1946)
* Highway to the Stars (1947)
* These Are My Children (1949)
* A Woman to Remember (1949)

1950s debuts|

* A Time to Live (1954)
* As the World Turns (1956–2010)
* The Bennetts (1953–1954)
* The Brighter Day (1954–1962)
* The Edge of Night (1956–1984)
* The First Hundred Years (1950–1952)
* First Love (1954–1955)
* Follow Your Heart (1953–1954)
* For Better or Worse (1959–1960)
* From These Roots (1958–1961)
* Golden Windows (1954–1955)
* The Greatest Gift (1954–1955)
* Guiding Light (1952–2009)
* Hawkins Falls (1950–1955)
* Kitty Foyle (1958)
* Love of Life (1951–1980)
* Miss Susan (1951)
* One Man's Family (1954–1955)
* Portia Faces Life (1954–1955)
* The Road of Life (1954–1955)
* The Secret Storm (1954–1974)
* Search for Tomorrow (1951–1986)
* The Seeking Heart (1954)
* Three Steps to Heaven (1953–1954)
* Today is Ours (1958)
* Valiant Lady (1953–1957)
* Woman with a Past (1954)
* The World of Mr. Sweeney (1954–1955)
* Young Doctor Malone (1958–1963)

1960s debuts|

* Another World (1964–1999)
* Ben Jerrod (1963)
* Bright Promise (1969–1972)
* The Clear Horizon (1960–1962)
* Dark Shadows (1966–1971)
* The Doctors (1963–1982)
* A Flame in the Wind (1964–1966)
* Full Circle (1960–1961)
* General Hospital (1963–present)
* Hidden Faces (1968–1969)
* Love is a Many Splendored Thing (1967–1973)
* Moment of Truth (1965)
* Morning Star (1965–1966)
* Never Too Young (1965–1966)
* The Nurses (1965–1967)
* One Life to Live (1968–2012)
* Our Five Daughters (1962)
* Our Private World (1965)
* Paradise Bay (1965–1966)
* Peyton Place (1964–1969)
* Where the Heart Is (1969–1973)
* The Young Marrieds (1964–1966)

1970s debuts|

* All My Children (1970–2011)
* The Best of Everything (1970)
* Bird of the Iron Feather (1970)
* How to Survive a Marriage (1974–1975)
* Lovers and Friends/For Richer, For Poorer (1977–1978)
* Return to Peyton Place (1972–1974)
* Ryan's Hope (1975–1989)
* Somerset (1970–1976)
* A World Apart (1970–1971)
* The Young and the Restless (1973–present)

1980s debuts|

* Another Life (1981–1984)
* The Bold and the Beautiful (1987–present)
* Capitol (1982–1987)
* Generations (1989–1991)
* Loving (1983–1995)
* Rituals (1984–1985)
* Santa Barbara (1984–1993)
* Texas (1980–1982)

1990s debuts|

* The City (1995–1997)
* Passions (1999–2008)
* Port Charles (1997–2003)
* Sunset Beach (1997–1999)
* Swans Crossing (1992)
* Tribes (1990)

2000s debuts|

* Spyder Games (2001)

2020s debuts|

* Beyond the Gates (2025–present)

Web series|

* All My Children (2013)
* Anacostia (2009–2018)
* As the Cookie Crumbles (2008)
* The Bay (2010–2015)
* Beacon Hill (2014)
* The Cavanaughs (2010–2011)
* DeVanity (2011–2014)
* East Los High (2013–2017)
* EastSiders (2012–2020)
* Miss Behave (2010–2012)
* One Life to Live (2013)
* Ragged Isle (2011–2014)
* River Ridge (2012)
* The Spot (1995–1997)
* Tainted Dreams (2013–2014)
* They Go On (1997)
* Venice: The Series (2009–2014)
* What If... (2010)
* Winterthorne (2015)
* Youthful Daze (2012–2016)
* Days of Our Lives (2022–present)

*[v]: View this template
*[t]: Discuss this template
*[e]: Edit this template