Threads (social network)

Meta Platforms social networking service

Threads

Logo used since 2023

Screenshot

The Threads account page for Wikipedia

Type of site

| Social networking platform
Available in| 31[1] languages

List of languages

* Chinese (Simplified and Traditional)
* Croatian
* Czech
* Danish
* Dutch
* English
* Finnish
* French
* German
* Greek
* Hindi
* Hungarian
* Indonesian
* Italian
* Japanese
* Korean
* Malay
* Norwegian
* Polish
* Portuguese
* Romanian
* Russian
* Slovak
* Spanish
* Swedish
* Tagalog
* Thai
* Turkish
* Ukrainian
* Vietnamese

Area served| Over 100 countries
Owner| Meta Platforms
CEO| Adam Mosseri
URL| www.threads.com
Registration| Required to interact (reply, like) but otherwise optional on the web, required for mobile apps
Users| 320,000,000 (Jan 2025)[2]
Launched| July 5, 2023; 2 years ago (2023-07-05)
Current status| Active
Native client(s) on| Android, iOS, Web[3]
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Threads is a social media microblogging service operated by Meta Platforms. Threads requires an Instagram account to use the service and features integration between the two platforms. Upon its launch, Threads became the fastest-growing consumer software application in history, gaining over 100 million users in its first five days and surpassing the record previously set by ChatGPT.[4][5][6]

After Elon Musk's acquisition of Twitter in October 2022, Meta employees explored the concept of introducing text-based functionality to Instagram. This feature, known as Instagram Notes, was rolled out in December 2022.[7] The company subsequently began developing a separate app focused on text-based posts. Development on Threads—internally known as "Project 92"—commenced in January 2023, with the platform officially launching on July 5, 2023. Threads immediately became available in 100 countries, but until December 14, 2023[8] had delayed its launch in the European Union as it waited for regulatory clarity from the European Commission regarding the service's data collection policies.[9][10]

## History

[edit]

### Predecessor

[edit]

In October 2019, Threads was introduced as a separate app available for Android and iOS. This app's functionality resembled that of Snapchat, allowing users to communicate through messaging and video chats.[11] It was integrated with Instagram's "Close friends" feature, so that users could send images, photos, and texts privately to others, and was embedded with Instagram's photo editing system, and introduced the ability to share a status with other registered users.[12][13] Instagram discontinued this version of Threads in December 2021,[14] mainly due to most of its features being rolled out on Instagram, as well as low usage compared to other social media applications.[15] Approximately 220,000 users globally downloaded the original Threads app, less than 0.1% of Instagram's monthly active users.[16]

### Development and announcement

[edit]

On April 14, 2022, business magnate Elon Musk attempted a takeover of the social media platform Twitter.[17] On October 27, Musk acquired the company for US$44 billion in an agreement with the company's board.[18] As Twitter's owner and CEO, Musk implemented several changes to the platform, including monetizing the platform's application programming interface (API); his views and policy changes concerned many advertisers, some of whom left the platform.[19] In November 2022, Meta employees started discussing the possibility of creating a separate app for Instagram Notes, an upcoming text-based feature designed for Instagram.[20] That month, Meta Platforms CEO Mark Zuckerberg—seeking to take advantage of the situation—discussed Twitter-like features the company could add to Instagram with the service's head, Adam Mosseri. At the end of the discussion, Mosseri agreed to build a separate app with a planned release date of January 2023.[21]

Amid several layoffs at Meta Platforms, Mosseri and product leader Connor Hayes assembled a team comprising two product managers, two designers, and dozens of engineers from Messenger, Facebook, and Instagram, growing to fifty-six people by the app's launch. The team favored agility, opting to build features, such as searching for content, later.[21] Development began that January under the codename "P92". Moneycontrol obtained information about the app in March, and The Verge published details from an internal company-wide meeting in June. The project, referred to as "Project 92", was described by chief product officer Chris Cox as the company's response to Twitter. Meta Platforms had reportedly secured commitments from some celebrities and was in talks with Oprah Winfrey and the Dalai Lama.[22] Development was completed in five months using the Jetpack Compose framework.[23][24]

In July, developer Alessandro Paluzzi tweeted about the release of Project 92 on the Google App Store under the name Threads and shared several screenshots of its features; the app was taken down shortly after.[25] On July 3, Threads appeared on the Apple App Store with a release date set for July 6.[26] Additionally, a website for the app featured a countdown clock leading up to the service's launch. Mosseri intended to release the app a week later, but pushed the release date after Musk implemented a rate limit on the number of tweets users could read. The countdown expired on July 5 at 7:00 p.m. EDT after pushing the release date several hours further to account for international app stores,[27][21] and Threads officially launched in one hundred countries.[28] Meta Platforms was at the time awaiting regulatory clarification from the European Commission due to concerns and uncertainties regarding the service's data collection policies.[28][9] According to Mosseri, the original name was considered to be Textagram, with the runner-up name being Epigram.[29]

### Launch

[edit]

Within a day of its launch, Threads garnered thirty million users, surpassing the previous record set by ChatGPT and making it the fastest-growing platform in history.[5] The early active user numbers of the platform was not sustained at the time, and the user base of the app plummeted more than 80% to 8 million daily active users by the end of July 2023.[30][31][32]

On the same day, lawyers representing Twitter threatened legal action against Meta Platforms, alleging that the company had used trade secrets to develop the Threads app.[5] After the launch, Mark Zuckerberg broke his eleven-year silence on Twitter. He posted a Spider-Man meme to signify the similarity between Twitter and Threads.[33]

On August 22, 2023, Meta launched the web version of the Threads app.[34]

On December 14, 2023, Threads was launched in the European Union after a five-month delay due to privacy concerns raised by regulatory firms and the tight integration between Threads and Instagram accounts.[8][35]

Meta announced that from April 29, 2024, Threads will be temporarily shut down in Turkey. This was due to local rulings on its data-sharing with Instagram.[36][37]

## Appearance and features

[edit]

Designed as a platform for real-time conversations and sharing, Threads aims to provide users with a similar experience to Twitter. Threads prioritizes public dialogues over private communications, commonly known as microblogging, and is closely linked to Instagram, its sister social networking service.[26] Accompanied by the launch of Threads, Meta announced their vision for the app to be a "positive and creative space to express your ideas".[38] Users can create posts consisting of up to 500 characters of text or 5 minutes of video content (compared to Twitter's 280 characters of text and 2 minutes 20 seconds of video content for non-paying users).[28][39] However, Threads lacks other common social media features, such as trending stories, and direct messaging.[39]

In response to user feedback,[40] Threads introduced a new home feed for posts along with several updates to the social media app.[41] These changes included the capability to edit posts,[42] translation into multiple languages,[43] and an improved user interface for switching between different Threads accounts.[44]

Threads has also introduced a reposting feature which is visible on each users' profile tab and in their following feed.[45]

Threads has the same community guidelines as Instagram,[46] banning content such as nudity, sexual intercourse, and recreational drugs.

Originally accessed through the URL "threads.net", Threads uses the URL "threads.com" as of April 25, 2025, with the original URL redirecting to the current one.[47]

### ActivityPub support

[edit]

At launch in July 2023, Meta stated that Threads would eventually support the ActivityPub protocol.[48]

Starting in early 2024, Meta implemented a few aspects of ActivityPub in Threads, starting with making posts from select Threads accounts accessible by users of ActivityPub platforms. Meta team members said that they would continue this process and support more ActivityPub integration (as possibly only an 'opt-in' feature), taking "the better part of a year".[49]

On March 21, 2024, Threads introduced a "beta" feature which allowed Threads users whose accounts were public to make them visible on the fediverse, and to see the number of "likes" they had received, but not be notified of boosts or replies.[50] Except for countries that are a part of the European Union, Meta rolled out the connection to the fediverse in June 2024.[51]

As of December 2024, users from the fediverse can follow Threads accounts, and Threads users can follow users in the fediverse outside of Threads.[52]

#### Fedipact

[edit]

The Anti-Meta Fedipact (or just Fedipact) is a pledge signed by various administrators of fediverse instances regarding the moderation of content originating from Threads.[53][54] Signatories believe that Meta will employ an "embrace, extend, and extinguish" strategy and become an existential threat to the fediverse, with many criticizing Meta's moderation practices.[55] These administrators have pledged to unconditionally defederate (i.e. block all communications) with Threads, making it impossible for their users to see and interact with content that is hosted on Threads and vice versa. While the majority of registered instances host relatively few users, the official developer-run instances of Pixelfed have also signed onto the pledge.[56]

Co-creator of the Markdown markup language and technology blogger John Gruber criticized the pledge, commenting that "Any instance that defederates the upcoming Instagram instance is just going to isolate itself. It’ll be an island of misfit loser zealots".[57] The "misfit loser zealots" portion of the quote in particular has been adopted by supporters of the pledge to ironically describe themselves.

### Account integration with Instagram

[edit]

Threads accounts are closely integrated with Instagram accounts. By default, Threads and Instagram accounts share the same username, profile picture, and display name, although the profile picture and display name can be customized.[39]

Users can choose which accounts that they follow on Instagram will carry over to Threads, either with the other person's Threads account already created or set to automatically follow them once an account is created.[58]

Users who decided to terminate their Threads account had to delete their associated Instagram account as well. This caused EU countries to delay making Threads available there.[59] This led users who disliked Threads to warn other Instagram users not to open an account on Threads, because they could risk losing their Instagram account as well if they ever wanted to delete Threads.[35]

As of December 2023, this was no longer the case; users can delete or temporarily disable their Threads account without affecting their Instagram account.[30]

### Advertising

[edit]

Threads does not currently contain ads; however, ads are planned to be implemented in the future. Meta CEO Mark Zuckerberg stated that monetization would not take place until the app had "hundreds of millions" of users.[60]

## Userbase

[edit]

After its launch, Threads grew rapidly, reaching 100 million users after five days.[61][62] Third-party observers claim that the number of daily active users has dropped by 20% after the initial five days,[63] and that there has been a 50% reduction in user engagement.[64] Moreover, the average time spent on the app is said to have decreased from the July 6 peak of around twenty minutes per user to eight minutes on July 10, four minutes on July 21, and just under three minutes on August 1.[63][65][66]

Users (millions)| 2| 5| 10| 20| 30| 70| 90| 100| 200| 275

|
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|
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|
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Time since launch| 2 hours| 4h| 7h| 12h| 16h| 2d| 4d| 5d| 393d| 486d
References| [67]| [67]| [68]| [69]| [67]| [70]| [4]| [61][62]| [71]| [72][73]

### Decline in the months after launch

[edit]

Meta's Threads was launched in July 2023 as a direct competitor to Twitter, now rebranded as X. Within its first year, Threads amassed approximately 275 million monthly active users, indicating significant growth and user interest.[74]

Despite this rapid expansion, Threads has yet to achieve the cultural impact that Twitter once held. While Threads offers a user-friendly environment and maintains a safer space for brands and creators, it lacks the dynamic and sometimes chaotic energy that characterized Twitter's earlier years.[75]

In response to the emergence of Threads and other alternatives, X has implemented various changes to retain its user base. These include policy shifts and feature enhancements aimed at improving user engagement and satisfaction. The competition between Threads and X highlights the evolving landscape of social media platforms, with users and brands exploring multiple avenues to connect and communicate.[76]

When Threads reached about 105 million users on July 11, 2023, Meta stopped disclosing its numbers of users.[77] Despite the initial growth in sign-ups, the number of daily active users on the platform fell by 70% by July 17, down from its peak on July 7.[78] On August 3, 2023, CNN wrote that Threads was facing challenges in retaining users and was considering the addition of "retention-driving hooks".[79] By mid-August, the daily number of users on Threads had fallen by over 80%. The number of daily Android users had also fallen by 79% from 49.3 million to 10.3 million.[80][81] Meta CEO Mark Zuckerberg claims that the eventual decrease in users was 'normal', and said he anticipated retention to improve as new features were added to the platform.[82] Threads initially attracted users migrating from Twitter, but retaining those early enthusiasts may be questionable. Although some initial migration barriers might be short-lived, the enduring appeal of established platforms like Twitter poses a significant challenge.[83]

In November 2023, Similarweb estimated that Threads received 49.4 million desktop visits globally for the month, roughly 100 times less than X's 5.9 billion visits. Compared to October 2023, global desktop traffic and Android mobile app usage for X were down 4% and 2%, respectively. Threads' global desktop traffic held flat, but its Android mobile app usage was up 12.8% for the month. In the United States, X's mobile apps had more than eleven times the monthly active users in November 2023 compared to Threads.[84] On July 3, 2024, Zuckerberg stated that Threads had over 175 million monthly active users.[85] On August 1, 2024, Instagram head Adam Mosseri stated that Threads had crossed the milestone of 200 million users.[86] On November 3, 2024, Mosseri announced that Threads had surpassed 275 million users during the previous day.[73]

### Popularity in Taiwan

[edit]

Early on, Threads was able to gain a large number of users in Taiwan because Twitter was rarely used there; however, many users became less active after satisfying their initial curiosity. The 2024 Taiwanese presidential election attracted a new wave of users specifically interested in politics. Supporters of the ruling Democratic Progressive Party (DPP) reported that their messages on Threads were reposted and promoted at a higher rate compared to Facebook, Instagram, or Twitter. This prompted other users, including those who had previously left the platform, to join in on the political conversations there.[87] Threads was used to great effect by DPP supporters to protest against 2024 reforms, proposed by the opposition Kuomintang and Taiwan People's Party, that would grant the Legislative Yuan more oversight over the executive branch. It is also popular among Taiwanese independence activists and critics of China-friendly politicians.[88]

## Reception

[edit]

This section may lend undue weight to certain ideas, incidents, or controversies. Please help improve it by rewriting it to create a more balanced presentation. Discuss and resolve this issue before removing this message. (July 2023)

|

Before its launch, Threads was widely anticipated to be the "Twitter Killer" app.[26][35]

Data collection policies of Threads have received criticism from experts concerned about their vast scope and previous controversies at Meta related to its handling of user data.[89][90][35]

On July 6, 2023, Vice reported criticism around Threads account deletion policy, which at the time did not allow Threads users to delete their Threads account without also deleting their Instagram accounts. Vice also reported on criticism on Meta's history of copying features from other platforms.[35]

In July 2023, The Wall Street Journal raised concerns about the potential presence of Russian and Chinese government propaganda and disinformation on the platform, due to Threads not labeling state media accounts.[91]

According to Canadian political scientist Kawser Ahmed, Threads is a "hotbed for BlueAnon conspiratorial content".[92]

## Legal issues

[edit]

On the day of Threads' launch, Twitter issued a legal threat against it, claiming that it infringes on Twitter's intellectual property rights. In a letter directed to Meta's CEO, Twitter's lawyer alleged that Meta recruited numerous former Twitter employees who had access to Twitter's trade secrets and confidential information.[93] Meta has denied these allegations, asserting that no former Twitter employees are involved in the Threads engineering team.[94] Twitter also asked Meta to honor its robots.txt file and refrain from crawling or scraping its data.[95][96] As the owner of X, Elon Musk challenged Meta by alleging theft of "trade secrets". He claimed that Zuckerberg persuaded former workers from X to assist in constructing a "Twitter clone."[97]

Access to Threads is currently blocked in Iran,[98] China[99][100] and Russia.[101]

### Threads Software and Meta

[edit]

Possessing the "Threads" logo for over a decade, Threads Software Limited, a small company in the UK, has warned Meta of future lawsuits about using the name. In an official press release, the company's managing director, John Yardley, stated: "Taking on a US$150 billion company is not an easy decision for us to make. ... Our business now faces a serious threat from one of the largest technology companies in the world." At the time that Meta's Threads was launched, in July 2023, Threads Software's Facebook account was found to have been "shut down".[97]

Threads Software refused Meta's bid for the "threads.app" domain, asserting it was not for sale. Threads Software Ltd. informed Meta of its request for "an injunction in the UK High Court" unless Meta stopped using the name "Threads". John Yardley, Threads Software's managing director, suggested that Meta intended to absorb the costs of litigation and to leverage ability to postpone the litigation in order to outmaneuver the smaller company.[102]

### American Threads and Meta

[edit]

American Threads, a women's fashion brand, forced Meta to change the name to "@threadsapp" in their Instagram account when Meta's Threads first launched. The dissension faded after the retailer renewed its account username.[97]

## Growth and problems

[edit]

On July 5, 2023, Meta's Threads was officially opened to the public. The new app was "launched as a competitor to X, formerly known as Twitter."[97] Instagram users can access the new app by logging in to their accounts. Over 100 million people started to use the app within five days.[103] Meanwhile, the app is still inaccessible in Europe, waiting for the European Commission to go through "data policies" and give out the "regulatory clearance".[97]

### The declining number of users

[edit]

The "fastest-growing platform in the history" faced a rapid decrease in the number of users. Meta's Threads faced the challenge of losing 80% of its users and was criticized by a British content writer for social media agency, Joseph Rudd, for the lack of creators, influencers, and creator analytics.[97]

## See also

[edit]

* Bluesky
* Fediverse
* List of social networking services
* Mastodon
* Misskey
* Nostr

## References

[edit]

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57. ^ Theophilos, Jamie A. (October 1, 2024). "Closing the Door to Remain Open: The Politics of Openness and the Practices of Strategic Closure in the Fediverse". Social Media + Society. 10 (4): 20563051241308323. doi:10.1177/20563051241308323. ISSN 2056-3051.
58. ^ Yang, Angela (July 6, 2023). "Instagram Threads is live, threatening Twitter's reign: What to know about the new Meta app". NBC News. Archived from the original on July 8, 2023. Retrieved July 11, 2023.
59. ^ "People are realising something really worrying about Threads". The Independent. July 6, 2023. Archived from the original on July 6, 2023. Retrieved July 6, 2023.
60. ^ Heath, Alex (July 26, 2023). "Mark Zuckerberg thinks Threads could be Meta's next social network with 1 billion users". The Verge. Archived from the original on October 13, 2023. Retrieved July 27, 2023.
61. ^ a b Peters, Jay (July 10, 2023). "Instagram's Threads surpasses 100 million users". The Verge. Archived from the original on July 10, 2023. Retrieved July 10, 2023.
62. ^ a b Ray, Siladitya. "Threads Now Fastest-Growing App In History—With 100 Million Users In Just Five Days". Forbes. Archived from the original on July 10, 2023. Retrieved July 10, 2023.
63. ^ a b Field, Hayden (July 13, 2023). "Meta Threads engagement has dropped off since red-hot debut, tracking firms say". CNBC. Archived from the original on October 17, 2023. Retrieved July 14, 2023.
64. ^ "Threads engagement plunges while Twitter launches revenue-sharing model". Proactiveinvestors UK. July 14, 2023. Archived from the original on March 22, 2024. Retrieved July 14, 2023.
65. ^ Skipworth, William. "Threads' User Engagement Plummets After Explosive Start". Forbes. Archived from the original on September 13, 2023. Retrieved July 22, 2023.
66. ^ Ver Meer, Dave (August 3, 2023). "Threads User Count: Latest Numbers & Records Broken". NamePepper. Archived from the original on August 14, 2023. Retrieved August 4, 2023.
67. ^ a b c Isaac, Mike (July 6, 2023). "Threads Becomes Most Rapidly Downloaded App, Raising Twitter's Ire". The New York Times. ISSN 0362-4331. Archived from the original on July 6, 2023. Retrieved July 7, 2023.
68. ^ Ray, Siladitya. "Zuckerberg Says Threads Crossed 10 Million Signups In First Seven Hours As Musk Rails Against Instagram". Forbes. Archived from the original on July 9, 2023. Retrieved July 9, 2023.
69. ^ Schoon, Ben (July 6, 2023). "Meta's Threads passed 20 million users within 12 hours, and it's not slowing down". 9to5Google. Archived from the original on July 6, 2023. Retrieved July 9, 2023.
70. ^ "Zuckerberg claims tens of millions of Threads signups within days of launch - CBS News". www.cbsnews.com. July 7, 2023. Archived from the original on July 9, 2023. Retrieved July 9, 2023.
71. ^ Kan, Michael (August 2, 2024). "Meta's Threads Continues to Pick Up Steam, Crosses 200 Million Users". PC Magazine. Archived from the original on November 26, 2024. Retrieved October 30, 2024.
72. ^ Tenbarge, Kat; Collier, Kevin (November 13, 2024). "X sees largest user exodus since Musk takeover". CNBC. Archived from the original on November 14, 2024. Retrieved November 14, 2024.
73. ^ a b Mosseri, Adam (August 1, 2024). "Yesterday we crossed 275M monthly active users on @Threads". Threads. @mosseri. Archived from the original on November 14, 2024. Retrieved November 14, 2024.
74. ^ Davis, Wes (July 5, 2024). "Meta's Threads is thriving one year in, but X is still in the fight". The Verge. Retrieved April 2, 2025.
75. ^ Pierce, David (December 18, 2024). "Social networks in 2024: bless this mess". The Verge. Retrieved April 2, 2025.
76. ^ Truman, Isabelle (December 10, 2024). "As brands and creators seek out X alternatives, who wins?". Vogue Business. Retrieved April 2, 2025.
77. ^ "Threads User Count Tracker". Quiver Quantitative. Archived from the original on January 4, 2024. Retrieved January 17, 2024.
78. ^ Choo, Lindsey (July 21, 2023). "Threads Is Already Losing Its Allure for Users, Adding Urgency for New Features". Wall Street Journal. Archived from the original on September 20, 2023. Retrieved July 25, 2023.
79. ^ Fung, Brian (August 3, 2023). "Threads user count falls to new lows, highlighting retention challenges | CNN Business". CNN. Archived from the original on October 16, 2023. Retrieved August 6, 2023.
80. ^ "Threads app usage plummets despite initial promise as refuge from Twitter | Threads | The Guardian". amp.theguardian.com. August 14, 2023. Archived from the original on October 13, 2023. Retrieved August 18, 2023.
81. ^ Carr, David F. (August 10, 2023). "Threads App Usage Down 79% After a Month". Similarweb. Archived from the original on August 15, 2023. Retrieved August 18, 2023.
82. ^ Singleton, Tom (July 28, 2023). "Mark Zuckerberg: Threads users down by more than a half". BBC News. Archived from the original on September 21, 2023. Retrieved August 24, 2023.
83. ^ Jeong, Ujun; Nirmal, Ayushi; Jha, Kritshekhar; Tang, Xu; Bernard, H. Russell; Liu, Huan (September 22, 2023). "User Migration across Multiple Social Media Platforms". arXiv:2309.12613 [cs.SI].
84. ^ Guaglione, Sara (December 5, 2023). "News publishers hesitate to commit to investing more into Threads next year despite growing engagement". Digiday. Archived from the original on December 5, 2023. Retrieved December 6, 2023.
85. ^ Zuckerberg, Mark (July 3, 2024). "Threads now has more than 175M monthly actives. What a year". Threads. @zuck. Archived from the original on July 7, 2024. Retrieved July 7, 2024.
86. ^ Mosseri, Adam (August 1, 2024). "I'm excited to share that we crossed the 200M milestone on @threads". Threads. @mosseri. Archived from the original on December 8, 2024. Retrieved October 30, 2024.
87. ^ "Why Threads is suddenly popular in Taiwan". MIT Technology Review. Archived from the original on May 24, 2024. Retrieved July 13, 2024.
88. ^ "Who's actually using Threads? Young protesters in Taiwan". Rest of World. May 24, 2024. Archived from the original on July 13, 2024. Retrieved July 13, 2024.
89. ^ Bhuiyan, Johana (July 11, 2023). "As Threads app thrives, experts warn of Meta's string of privacy violations". The Guardian. ISSN 0261-3077. Archived from the original on October 16, 2023. Retrieved July 14, 2023.
90. ^ "The Demise of Threads: What Went Wrong?". www.ocoya.com. Retrieved August 20, 2024.
91. ^ Purnell, Newley (July 26, 2023). "Meta's Threads Isn't Labeling Propaganda Accounts From Russia, China State Media". The Wall Street Journal. ISSN 0099-9660. Archived from the original on October 17, 2023. Retrieved July 26, 2023.
92. ^ Ahmed, Kawser (July 18, 2024). "How conspiracy theories polarize society and provoke violence". The Conversation. Archived from the original on November 11, 2024. Retrieved November 10, 2024. "Many might associate conspiracy theories with far-right politics. However, radicalization scholars have observed that "a more conspiratorial mindset has become more pronounced in liberal circles over the last eight months." Meta's Threads has become a hotbed for BlueAnon conspiratorial content, demonstrating that conspiracy theories are not confined to any single political spectrum."
93. ^ Fung, Brian (July 6, 2023). "Twitter threatens to sue Meta after rival app Threads gains traction". CNN. Archived from the original on July 10, 2023. Retrieved July 10, 2023.
94. ^ Olson, Emily (July 7, 2023). "Twitter threatens to sue its new rival, Threads, claiming Meta stole trade secrets". NPR. Archived from the original on July 10, 2023. Retrieved July 9, 2023.
95. ^ O'Brien, Matt; Grantham-Philips, Wyatte (July 7, 2023). "Clone or competitor? Users and lawyers compare Twitter and Threads". Associated Press. Archived from the original on October 8, 2023. Retrieved July 12, 2023.
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98. ^ "Iran Blocks Public Access to Threads App; Raisi's Account Created". VOA. July 7, 2023. Archived from the original on July 8, 2023. Retrieved July 9, 2023.
99. ^ "Meta's Threads tops China's App Store despite Great Firewall ban". South China Morning Post. July 7, 2023. Archived from the original on July 8, 2023. Retrieved July 7, 2023.
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## Further reading

[edit]

* Belanger, Ashley (July 6, 2023). "Threads Attracts 30M Users in 24 Hours Despite Design Flaws, Privacy Concerns". Ars Technica. Retrieved July 6, 2023.

## External links

[edit]

* Official website
* Threads on Threads
* Threads on Instagram

Wikimedia Commons has media related to Threads (app).

* v
* t
* e

Microblogging

Centralized|

* Facebook
* Fanfou
* Gab
* Gettr
* Hive Social
* LinkedIn
* Myspace
* Pillowfort
* Plurk
* Qzone
* Solaborate
* Truth Social
* Tumblr
* Twitter
* Viadeo
* VK
* Weibo
* XING

Decentralized|

| ActivityPub-compatible|

* Friendica
* GNU social
* Mastodon
* micro.blog
* Misskey
* Pleroma
* Threads

|

* Bluesky
* AT Protocol
* diaspora
* identi.ca
* pump.io
* Nostr
* OpenMicroBlogging
* OStatus
* Twister

Defunct|

* App.net
* Edmodo
* Google Buzz
* Google+
* Heello
* Jaiku
* Me2day
* Meme
* Migme
* Natter
* Parler
* Posterous
* Pownce
* Qaiku
* Tencent Weibo
* Tout

Features|

* Activity stream
* Backchannel
* Hashtag
* Lifestreaming
* Mention/Replies
* Reblogging

* Comparison of microblogging and similar services

* v
* t
* e

Social networking services

Personal|

* 23snaps
* Amikumu
* anobii
* Are.na
* Badoo
* BeReal
* Bluesky
* BharatMatrimony
* Bondee
* Bumble
* Cara
* Clapper
* Clubhouse
* Convoz
* Cyworld
* Diaspora
* display
* Douban
* Draugiem.lv
* Facebook
* Foursquare City Guide
* Foursquare Swarm
* Friendica
* Gab
* Gapo
* Gas
* Gettr
* GNU social
* Hi5
* Hive Social
* Idka
* Instagram
* IRC-Galleria
* Kuaishou
* Kumu
* Letterboxd
* Likee
* LiveJournal
* Jeevansathi.com
* Matrimony.com
* Marco Polo
* Mastodon
* The Meet Group
* Meetup
* MeWe
* Miaopai
* micro.blog
* Minds
* Mixi
* MX TakaTak
* My World@Mail.Ru
* Myspace
* Nextdoor
* Odnoklassniki
* Parler
* Peach
* Pinterest
* Pixnet
* Pleroma
* Plurk
* Promo.com
* Qzone
* Readgeek
* RedNote / Xiaohongshu
* Renren
* Shaadi.com
* ShareChat
* Snapchat
* Snow
* Spaces
* Tagged
* Tal Canal
* Tastebuds.fm
* Tea
* Tellonym
* Threads
* TikTok
* Tinder
* Triller
* Trust Café
* Truth Social
* Tuenti
* Tumblr
* TV Time
* Twitter/X
* Untappd
* Vero
* VK
* Weibo
* Whisper
* Yik Yak

Professional|

* Academia.edu
* Behance
* Brainly
* HCL Connections
* LinkedIn
* Moodle
* ResearchGate
* Solaborate
* TradingView
* Viadeo
* Viva Engage
* XING

Defunct|

* App.net
* AsianAve
* Ask.fm
* Avatars United
* Bebo
* Bolt
* BranchOut
* Capazoo
* Cloob
* Cohost
* eConozco
* Edmodo
* Ello
* Emojli
* eWorld
* Eyegroove
* FitFinder
* FriendFeed
* Friends Reunited
* Friendster
* Google+
* Google Buzz
* Google Currents
* Grono.net
* Heello
* Hello
* Highlight
* Houseparty
* Huddles
* Hyves
* IdeaPlane
* IGTV
* iTunes Ping
* iWiW
* Jaiku
* Keek
* Koo
* Lifeknot
* LunarStorm
* Me2day
* Meerkat
* Miiverse
* MixBit
* Mobli
* Mugshot
* Multiply
* Musical.ly
* Natter
* Netlog
* NK.pl
* Orkut
* Path
* Periscope
* Pheed
* Piczo
* PlanetAll
* Posterous
* Pownce
* Qaiku
* Sciencescape (Metaα)
* SixDegrees.com
* Skyrock
* So.cl
* Spotify Live
* Spring.me
* Streetlife
* StudiVZ
* Surfbook
* Talkbits
* Taringa!
* tbh
* Tea Party Community
* Third Voice
* Tout
* tribe.net
* tvtag
* Vine
* Windows Live Spaces
* Wretch
* Xanga
* Yahoo! 360°
* Yahoo! Kickstart
* Yahoo! Mash
* Yahoo! Meme
* Yo
* Zune Social
* ZunZuneo

Services|

* Software comparison
* White-label
* Ning
* Wall.fm

Tools|

* Analysis software
* Diaspora
* Web 2.0 Suicide Machine

Concepts|

* Attention inequality
* Confessions page
* Cybersectarianism
* Fediverse
* Online identity
* Small-world experiment
* Small-world network
* Social network
* Thirst trap
* User profile
* Virtual community
* list

Applications|

* Hospitality exchange service
* Mobile
* Online dating
* comparison
* Social network advertising
* Social network hosting service
* Social profiling

User interface|

* Activity stream
* Brand page
* Groups
* Hashtag
* Like button
* Online petitions
* Polling
* Reblogging
* Story

Implications|

* Issues
* Privacy concerns
* Problematic social media use
* Use in investigations
* Use in politics
* User gender differences

Protocols|

* ActivityPub
* AT Protocol
* Decentralized Social Networking Protocol
* Distributed Social Networking Protocol (defunct)
* Micropub
* Nostr
* OpenSocial (defunct)
* OStatus
* Pump.io
* XMPP

* v
* t
* e

Meta Platforms

Products
and services|

| Facebook|

* Service
* Features
* Beacon
* Bluetooth Beacon
* Credits
* Dating
* EdgeRank
* Feed
* Gaming
* Graph Search
* Instant Articles
* Like button
* Live
* Lookalike audience
* Onion address
* Platform
* Connect
* Reels
* Safety Check
* Stories
* Watch
* list of original programs
* Zero

|

Instagram|

* Hyperlapse
* IGTV
* List of most-followed accounts
* List of most-liked pictures
* Threads

Hardware|

* Portal
* Meta Quest
* Quest 1
* Quest 2
* Quest 3
* Pro
* Touch
* Ray-Ban Stories

Other|

* Express Wi-Fi
* Free Basics
* Messenger
* Kids
* Rooms
* Mapillary
* Meta AI
* Meta Horizon OS
* Meta Superintelligence Labs
* Supernatural
* WhatsApp
* Workplace

Former|

* Atlas Solutions
* FriendFeed
* Giphy
* Home
* HTC First
* M
* Oculus Go
* Oculus Rift
* CV1
* S
* Onavo
* Paper
* Slingshot
* tbh
* Wirehog

People|

| Founders|

* Mark Zuckerberg (28% equity)
* Dustin Moskovitz (7%)
* Eduardo Saverin (5%, formerly)
* Chris Hughes (1%, formerly)
* Andrew McCollum

|

Board|

| Current|

* Mark Zuckerberg
* Marc Andreessen
* John D. Arnold
* Patrick Collison
* John Elkann
* Drew Houston
* Nancy Killefer
* Robert M. Kimmitt
* Dina Powell
* Hock Tan
* Dana White
* Tony Xu

|

Former|

* Sheryl Sandberg
* Peter Thiel

Executive
officers|

| Current|

* Mark Zuckerberg (Chairman and CEO)
* Javier Olivan (COO)
* Andrew Bosworth (CTO)
* Chris Cox (CPO)
* Nick Clegg (President of Global Affairs)
* Jennifer Newstead (Chief Legal Officer)

|

Former|

* Sean Parker (4%, formerly)
* Owen Van Natta
* Gideon Yu
* Adam D'Angelo
* Chris Kelly
* Bret Taylor
* Sheryl Sandberg
* Mike Schroepfer
* David Wehner
* David Ebersman
* Marne Levine
* Alex Stamos

Oversight
Board|

| Members|

* Catalina Botero Marino, Co-Chair (2020–)
* Jamal Greene, Co-Chair (2020–)
* Michael W. McConnell, Co-Chair (2020–)
* Helle Thorning-Schmidt, Co-Chair (2020–)
* Afia Asantewaa Asare-Kyei (2020–)
* Evelyn Aswad (2020–)
* Endy Bayuni (2020–)
* Katherine Chen (2020–)
* Nighat Dad (2020–)
* Tawakkol Karman (2020–)
* Maina Kiai (2020–)
* Sudhir Krishnaswamy (2020–)
* Ronaldo Lemos (2020–)
* Julie Owono (2020–)
* Emi Palmor (2020–)
* Alan Rusbridger (2020–)
* András Sajó (2020–)
* John Samples (2020–)
* Nicolas Suzor (2020–)
* Suzanne Nossel (2021–)
* Khaled Mansour (2022–)
* Pamela San Martin (2022–)
* Paolo Carozza (2022–)
* Kenji Yoshino (2023–)

|

Board of
Trustees|

* Stephen Neal, Chair (2021–)
* Kristina Arriaga (2020–)
* Cherine Chalaby (2020–)
* Wanda Felton (2020–)
* Kate O'Regan (2020–)
* Robert Post (2020–)

Former
members|

* Pamela S. Karlan (Board Member, 2020–2021)
* Paul G. Haaga Jr. (Board of Trustees Chair, 2020–2021)

Notable
employees|

| Current|

* Lars Rasmussen (Graph Search director)
* Naomi Gleit (VP of social good)
* Nicola Mendelsohn (head of Global Business Group)
* Adam Mosseri (head of Instagram)
* Thomas Reardon (Reality Labs director)

|

Former|

* Blake Ross (Director of Product)
* Ted Ullyot (VP, General Counsel, and Secretary)
* Hugo Barra (VP of Reality Labs)
* John Carmack (CTO of Reality Labs)
* Matt Cohler
* Charlie Cheever
* Randi Zuckerberg
* Yishan Wong
* George Hotz
* Joe Lockhart
* Andrei Alexandrescu (research scientist)
* Chamath Palihapitiya (VP of User Growth)
* Elliot Schrage (VP of Global Communications, Marketing and Public Policy)
* Frances Haugen (Product Manager of Civic Integrity Team)

Open source|

* Apache Cassandra
* Apache Hive
* Apache Thrift
* Buck
* FQL
* Hack
* HHVM
* HipHop for PHP
* Infer
* MyRocks
* Open Compute Project
* Phabricator
* React
* React Native
* RocksDB
* Scribe
* Telecom Infra Project
* Tornado

Mass media|

* The Facebook Effect
* The Accidental Billionaires
* The Social Network
* The Great Hack
* Careless People

Concepts|

* Activity stream
* Social graph
* Friending and following
* Reblogging
* Fan-gating
* Facebook diplomacy
* Facebook like button

Business|

* History of Facebook
* Timeline of Instagram
* Timeline of WhatsApp
* Acquisitions
* f8 conference
* IPO
* Censorship
* Criticism
* Cambridge Analytica data scandal
* 2020 ad boycotts
* 2021 company files leak
* Privacy
* Content management
* Litigation
* Young v. Facebook, Inc. (2011)
* Fraley v. Facebook, Inc. (2016)
* Force v. Facebook, Inc. (2019)
* Facebook, Inc. v. Duguid (2021)
* Federal Trade Commission v. Meta Platforms, Inc. (ongoing)
* unionization

Lists|

* Most-followed Facebook pages

Related|

* Priscilla Chan (wife of Mark Zuckerberg)
* Chan Zuckerberg Initiative
* Aquila Internet relay drone
* Willow Village
* WaveGroup Sound
* 2021 Facebook outage

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