Transported by Design

Transported by Design was a programme of activities which aimed to raise awareness of the importance of both physical and service design in London's transport network. The 18-month long campaign showcased how design has helped shape London's transport system as known today.[1][2]

In October 2015, after two months of public voting, 10 favourite transport design icons were chosen by Londoners.[3][4][5] The winners, selected from among 100 options, were:

* Black cab
* work of Frank Pick
* Harry Beck's original tube map
* Baker Street tube station platforms
* London Underground roundel
* AEC Routemaster bus
* Mark Wallinger's Labyrinth
* RT type bus
* S-Stock trains
* Westminster tube station[6][7][8]

The programme showcased transport design through exhibitions,[9][10] walks,[11] the launch of a new uniform for London Underground in November 2015[12][13] and an event at Regent Street in July 2016[14][15] The programme was sponsored by Exterion Media.[16][17]

## References

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1. ^ "Transported by Design - Transport for London". Archived from the original on 17 April 2016. Retrieved 15 March 2016.
2. ^ "advertise". Global. Retrieved 12 August 2021.
3. ^ "Celebrate London's Transport Design Icons" (in Chinese (Hong Kong)). Retrieved 12 August 2021.
4. ^ "Vote Now For London's Best Transport Design Icon". Londonist. 2 September 2015. Retrieved 12 August 2021.
5. ^ Goldstein, Danielle. "Transported By Design: Vote for your favourite part of London transport". Time Out London. Retrieved 12 August 2021.
6. ^ London's transport 'Design Icons' announced London Transport Museum
7. ^ "Celebrate London's Transport Design Icons" (in Chinese (Hong Kong)). Retrieved 12 August 2021.
8. ^ "Black Cab tops the list of London's transport 'Design Icons'". The Drum. Retrieved 12 August 2021.
9. ^ "See Design Icons Of The London Underground". Londonist. 5 February 2016. Retrieved 12 August 2021.
10. ^ "London Transport Museum Opens New 'London By Design' Gallery". Londonist. 1 November 2015. Retrieved 12 August 2021.
11. ^ "Winter Wanders". Time Out London. Retrieved 12 August 2021.
12. ^ "London Underground launches new uniform from Wayne Hemingway". the Guardian. 3 November 2014. Retrieved 12 August 2021.
13. ^ Dubuis, Anna (29 May 2015). "TfL uniform redesign unveiled in first update for 10 years". www.standard.co.uk. Retrieved 12 August 2021.
14. ^ "Regent Street London". www.regentstreetonline.com. Retrieved 12 August 2021.
15. ^ "TfL announces plans for Regent Street design festival". www.campaignlive.co.uk. Retrieved 12 August 2021.
16. ^ "Transported by Design - Transport for London". Archived from the original on 17 April 2016. Retrieved 15 March 2016.
17. ^ "advertise". Global. Retrieved 12 August 2021.