Treasure (band)

South Korean boy band

Treasure

Treasure in April 2024;
L-R from the top: Park Jeong-woo, Haruto, Jihoon, Yoshi, So Jung-hwan, Junkyu, Doyoung, Yoon Jae-hyuk, Choi Hyun-suk, Asahi

Background information
Origin| Seoul, South Korea
Genres|

* K-pop
* dance[1]
* hip hop[1]
* ballad[1]

Years active| 2020 (2020)–present
Labels|

* YG
* YGEX
* Columbia

Spinoffs| T5
Members|

* Choi Hyun-suk
* Jihoon
* Yoshi
* Junkyu
* Yoon Jae-hyuk
* Asahi
* Doyoung
* Haruto
* Park Jeong-woo
* So Jung-hwan

Past members|

* Mashiho
* Bang Ye-dam

Website| yg-treasure.com

Treasure (Korean: 트레저, romanized: Teurejeo; Japanese: トレジャー, romanized: Torejā; stylized in all caps) is a South Korean boy band formed in 2019 by YG Entertainment through YG Treasure Box (2018–2019); and consists of 10 members: Choi Hyun-suk, Jihoon, Yoshi, Junkyu, Yoon Jae-hyuk, Asahi, Doyoung, Haruto, Park Jeong-woo, and So Jung-hwan. Its former members, Mashiho and Bang Ye-dam, departed from the group in November 2022. Treasure debuted with the single album The First Step: Chapter One (2020)—the first in a tetralogy of albums which collectively sold over one million copies in five months.

## History

[edit]

### 2017–2019: Formation and pre-debut activities

[edit]

Following the establishment of YG Entertainment's representative boy bands Big Bang (2006), Winner (2014), and iKon (2015), speculations regarding their next creation circulated as early as 2017.[2] K-pop Star 2 (2012–2013) runner-up, Bang Ye-dam, was prominently featured in reports as a member of the nascent ensemble—heralded as the label's youngest male act, comprising trainees aged 15–17 with an average of four to five years of training.[2] Potential aspirants had also appeared in Stray Kids (2017), namely Bang and K-pop Star's (2011–2012) Choi Rae-sung.[3] In lieu of an immediate debut, a reality program was produced to facilitate their formation.[4] It documented their creation through YG Treasure Box (2018–2019), revealing twenty-nine trainees who were gradually eliminated.[5] It concluded with the selection of Haruto, Bang Ye-dam, So Jung-hwan, Junkyu, Park Jeong-woo, Yoon Jae-hyuk, and Choi Hyun-suk; collectively named Treasure.[6] A secondary lineup was later introduced: Ha Yoon-bin, Mashiho, Doyoung, Yoshi, Jihoon, and Asahi, under Magnum.[7] The two were collectively to be called Treasure 13;[8] however, Ha's departure to become a soloist led to the amalgamation of Treasure and Magnum into a single definitive group, as the former.[9]

In the band, several members attained stints in entertainment; with Junkyu as a child model,[10] Bang Ye-dam recording for animated shows,[11] and So Jung-hwan briefly starring as a child actor and participating in the Taekwondo demonstration team K-Tigers, earning accolades with them.[12] Mashiho starred in Akdong Musician's Spring of Winter (2016),[13] while Choi Hyun-suk and Junkyu competed on Mix Nine (2017–2018).[14] Bang became the first of the twelve to be scouted in June 2013 after the singing contest.[15] Mashiho was accepted later that year as the second recruit through an audition held in Japan. Junkyu, Choi and Doyoung, and Jihoon, joined through private auditions facilitated by their respective academies in 2014, 2015, and 2016, respectively.[16] So, the youngest member, was cast less than a year before the broadcast of YG Treasure Box.[16] Yoon Jae-hyuk, the only member to be street cast, joined the label a few months ahead of the show's premiere,[10][16] as well as Asahi.[16]

### 2020–2022: Debut with The First Step tetralogy, reformation, and first Asia tour

[edit]

Image displaying Treasure's Logo

In January 2020, Treasure was re-introduced to the public with pictorials and a performance video for "Going Crazy" (미쳐가네; michyeogane),[17] first unveiled on YG Treasure Box (2018–2019) and co-written by Mino of Winner.[18][19] Their re-introduction also included variety programs such as Treasure Map.[20][21] Modeled using Big Bang's debut as a blueprint, plans were set to release new music 3–4 times throughout the year, similar to how the quintet debuted with single albums in 2006.[22] Prior to their official debut, Treasure became the fastest Korean act to chart on the Billboard Social 50, remaining on the chart for six consecutive weeks,[23][24] and peaking at number 3 on August 29.[25] Additionally, the group amassed an estimated 1.49 million subscribers on their YouTube channel ahead of their debut.[24]

Treasure debuted on August 7, 2020, with the single album The First Step: Chapter One, the inaugural installment of The First Step series.[24] It garnered 170,000 pre-orders prior to its release,[24] debuted atop the Circle Album Chart (formerly Gaon Album Chart),[26] and was certified platinum by the Korea Music Content Association (KMCA), becoming their first-ever certification.[27] The music video for its titular single, "Boy", received a "record amount of money" for its creation,[28] surpassing 10 million views in 26 hours and 20 million views in six days on YouTube.[29][30] It also became their first to reach 100 million views on the platform.[31] Treasure commenced with promotions on August 9 with their first broadcast on Inkigayo.[32] The second installment was released on September 18 and placed second on the Circle Album Chart.[33] The lead single, "I Love You" (사랑해; saranghae), topped Rakuten Music for the month of September with less than two weeks of tracking.[34][35] The third installment and its release on November 6 included lead single "Mmm" and the B-side "Orange" (오렌지; olenji), the group's first self-written song, created by Asahi.[36][37] Concluding The First Step series, their first studio album was released on January 11, 2021.[38] It marked their third number one on the Circle Album Chart and debuted atop for the month of January.[39][40] The series ended with over 710,000 copies sold in three months[34] and one million in five months,[41] earning the band multiple awards, including their first at the Asia Artist Awards.[42]

Treasure lent their voices to the soundtrack of the TV Tokyo Japanese anime, Black Clover.[43] First revealed on January 5, 2021, in the anime itself,[44] the song also served as the band's first original Japanese release.[45] It was digitally released as two versions on January 22 and February 14, respectively;[46] where the full version of "Beautiful" entered the Billboard Japan Hot 100 chart at number 58,[47] and the Billboard World Digital Song Sales chart at twenty-third.[48] In commemoration of Black Clover's final episode, the full version was aired at the request of its director.[49] Their Japanese debut album, sharing a title with their first full-length album, was released on March 31.[45] It included the Japanese versions of all their Korean releases to date, with the group's newest single, "Beautiful", and the accompanied music video.[45] The album debuted and consecutively charted at number one for four days on the Oricon Daily Chart,[50] and debuted atop the weekly chart with over 57,000 sales in its first week.[51] The band first appeared on terrestrial broadcast in Japan with the Nippon TV music program Buzz Rhythm, where they performed the Japanese version of "Boy",[52] in conjunction to their official debut in the country.[53]

Treasure performing the b-side, "Darari" (다라리), at their first-ever concert entitled Trace, held at the Olympic Hall in Seoul on April 10, 2022

YG Entertainment publicized a prelude for "The Second Step" on New Year's Day,[54] heralding The Second Step: Chapter One, their first extended play (EP), and its release on February 15, 2022.[55] 600,000 records were pre-ordered in eight days[55] whilst 700,000 were sold in three days.[56] It was also listed in the twenty-five best K-pop albums of 2022 by Billboard staff.[57] Its titular single, "Jikjin" (직진), obtained ₩500,000,000 ($420,000) for its music video,[58] amassing 10 million views in 21 hours, and 20 million in under three days, also career highs[59] rising five times faster.[59] It reaped their first music show trophy on Show Champion[60] and earliest entry on Circle Digital Chart.[61] Its B-side, "Darari" (다라리), found success on TikTok, reaching 500 million views with over one million uploads,[62] and was one of the most shazamed and streamed K-pop songs of 2022 on Apple Music and Spotify.[63][64] Released on October 4,[65] titular single, "Hello", from their sophomore EP was listed as one of five best K-pop songs of 2022 by Time[66] while its Japanese equivalent became their first album to be certified gold by the Recording Industry Association of Japan (RIAJ).[67] Bang Ye-dam and Mashiho, who went on hiatus in May to pursue studies in music and recuperate in health, respectively, were absent;[68] both departed in November.[69] They embarked on their first arena tour in Japan that month[70]—the largest debut tour held in the country by a Korean act, exceeding 300,000 attendees[71]—later extended to an Asia tour dubbed "Hello", in correlation to its latest release,[72] concluding with est. 420,000 people.[73]

### 2023–present: Reboot project and career expansion

[edit]

Treasure performing their Hello Tour in Manila, Philippines in April 2023.

SBS Power FM's Cultwo Show guests Treasure on August 8, 2023.

The ten-piece reunited with the Black Clover franchise for its theatrical soundtrack, with "Here I Stand".[74] It became their first number one hit on the Billboard Japan Hot 100,[75] and first platinum certification awarded by the RIAJ ensued from its integration into their Japanese single album of the same title.[76] Its certification was attained five days following its release on March 29, 2023,[76] and placed second on the Oricon Weekly chart with 235,347 copies sold,[77] generating ¥464.4 million ($3.51 million) in five days.[78] The band toured for two months across five cities of Japan for a nationwide fan meeting until its completion on November 12, 2023.[79] It resulted them to visit an audience of half a million attendees across all stages since the outset of the year,[80] and steered the band to become the first Korean act to enter Tokyo Dome for a fan meeting.[81]

Treasure ushered a "reboot" project through a partnership with Columbia Records for global distribution and local marketing in North America,[82] in tandem to their first official sub-unit, T5, with So Jung-hwan, Junkyu, Jihoon, Yoon Jae-hyuk, and Doyoung.[83] Its creation was fostered amidst those who raised their hands and believed to be the most "handsome" within the band, molding the self-proclaimed "flower boy quintet".[84] Its digital single, "Move", served as a pre-release for the decet's second studio album,[85] and marked Junkyu's first solely penned piece.[83] Released on July 28, 2023[86] Reboot achieved a three-fold increase in sales since its last release,[87] selling 1,718,517 copies across various formats in two days.[88] Its titular single, "Bona Bona", reached a career high, charting at number 27 on the Circle Digital chart, and peaked at number 14 on the Billboard Japan Hot 100, a personal best amongst their Korean releases. Its B-side, "B.O.M.B", received interest as it topped the Billboard Hot Trending Songs chart,[89] and became the band's first work to enter an official chart in the United Kingdom. In conjunction to their latest release, the band commenced on their second Asia tour, named after their second full-length album.[90]

Cited as a continuation of a new era that launched with Reboot (2023),[91] Treasure released the digital single "King Kong", on May 28, 2024.[92] In Japan, Treasure was selected to sing the opening song "Reverse" for the Japanese TV series Densetsu no Atama Sho (Legendary Head Sho), starring Fumiya Takahashi.[93] It was further incorporated into the band's second Japanese single album, King Kong / Reverse, and its release on August 21.

Following New Year's Day, Junkyu and Asahi succeeded the leadership of the band from Choi Hyun-suk and Jihoon in 2025.[94] For Treasure's third extended play (EP), a pre-release digital single titled "Last Night" was released on December 5, 2024.[95] The EP Pleasure, was released on March 7, 2025, with the lead single "Yellow".[96]

## Public image

[edit]

Dubbed the "fastest growing K-pop act in the world" of 2020 by Twitter, ranking above Tomorrow X Together and Stray Kids amidst other acts,[97] the duodecet also placed sixth and ninth as the "Top 10 most mentioned K-pop artists in the world" and "Most tweeted K-pop accounts in the world", respectively, listed below musicians including BTS and Blackpink,[98] and was the only group to be included in the Forbes Korea Power Celebrity 40 (Rising Star) beside Aespa and STAYC.[99]

## Other ventures

[edit]

### Endorsements

[edit]

In their career, Treasure became endorsement models for the naturalist cosmetics brand, Manyo Factory,[100] assisting in achieving its highest sales through the group's product advocacy to the viewers on a live broadcast hosted with CJ Olive Young,[101] and I'mmune, an aloe immune health functional food under Univera.[102] Ongredients, an eco-friendly organic beauty brand, also recruited them as its newest muse for their Korean and Japanese affiliates,[103] as well as lifestyle sports brand, FCMM.[104]

Treasure also partook in various partnerships, including with the global creative studio, Line Friends,[105]—in which their products, branded as Truz, sold out domestically in one minute through the official smart store, and under an hour in eighteen countries abroad[106]—Shinsegae's convenience store, Emart24, and its branches in Korea and Malaysia, Pucca Puzzle Adventure game,[107] Thai shoe brand Baoji,[citation needed] Unilever Japan,[citation needed] Crocs,[citation needed] and Uniqlo.[108]

### Ambassadorship

[edit]

Year  | Title  | Appointed by  | Ref.

|
|
|

2021  | Brand Ambassador  | Ruangguru, an Indonesian educational learning platform.  | [109]

### Philanthropy

[edit]

Members of Treasure joined senior label-mate, Sean of Jinusean's charity marathon event, Miracle 365, across various occasions ahead of their debut.[110] Funds and awareness were raised to construct South Korea's first-ever Lou Gehrig rehabilitation hospital for those requiring medical treatment, resulted by the disability.[111] Further acts include partaking in a program organized by YG Entertainment through the Blue Angel Volunteers at an animal shelter where they created shelters, cleaned, and restocked feed supply amidst other acts;[112] and was involved in opening a school support fund through Naver's Happy Bean with Muju YG Foundation and Um Hong-gil Human Foundation, to construct schools for youths and adolescents, in Nepal's underprivileged areas.[113] Treasure also donated ¥10 million ($66,485 approx.) to Red Cross for those affected by the 2024 Noto earthquake.[114]

Treasure advocated for children diagnosed with cancer and partnered with YG Entertainment and Muju YG Foundation, to encourage individuals to provide help and create a difference by donating through the Naver platform. Happy Bean,[115] and further used their social media platforms to advocate for the 51st Earth Day, voicing concerns on environmental problems which include climate change, and promoted how to confront these issues.[116]

## Artistry

[edit]

Produced under YG Entertainment, which has traditionally presented music largely rooted in hip-hop, the act offered a broader notion, with sounds more in line with other conventional K-pop groups with strong dance performance-based elements.[24] The twelve-piece (currently ten) line-up signified a departure from the label's previous bands with four to five members, and is also more in line with those, including NCT 127 and Seventeen.[24] Its leader, Choi Hyun-suk, cited the band offered a "plus alpha" element to the existing traditional "YG style", creating synergy with their cadence-heavy dance performances.[24]

The band is known to be heavily involved in their craft and music.[117]

### Influences

[edit]

In the band's debut press conference, they stated their main role model and influence towards their careers were their labelmate seniors under YG Entertainment through their various music releases and videos.[118]

## Members

[edit]

Adapted from their YGEX official website[119]

### Current

[edit]

* Choi Hyun-suk (최현석) – rapper, dancer
* Jihoon (지훈) – vocalist, dancer
* Yoshi (요시; ヨシ) – rapper
* Junkyu (준규) – leader, vocalist
* Yoon Jae-hyuk (윤재혁) – vocalist
* Asahi (아사히; アサヒ) – leader, vocalist
* Doyoung (도영) – vocalist, dancer
* Haruto (하루토; ハルト) – rapper
* Park Jeong-woo (박정우) – vocalist
* So Jung-hwan (소정환) – vocalist, dancer

### Former

[edit]

* Mashiho (마시호; マシホ) – vocalist, dancer[120]
* Bang Ye-dam (방예담) – vocalist[120]

|

### Timeline

[edit]

## Discography

[edit]

Main article: Treasure discography

* The First Step: Treasure Effect (2021)
* Reboot (2023)

## Filmography

[edit]

### Television shows

[edit]

* YG Treasure Box (2018)[121]
* Treasure Map (2020–2022)[122][123]
* Shining Solo (2024)[124]

### Web shows

[edit]

* T.M.I (Treasure Maker Interaction) (2020–present)[125]
* Fact Check (팩트체크) (2020, 2023–present)[126]
* 3-Minute Treasure (3분 트레저) (2020, 2023–present)[126]
* T-Talk (2020, 2023–present)[126]
* Treasure Studio (2020–2021)[127][a]
* Find Your Korea (2021)[128][b]
* TMI Log (2021–2022)
* Treasure World Map (2023–present)
* Re:all Treasure (2023–present)
* Yellow Days (2025–present)

### Web series

[edit]

* It's Okay, That's Friendship (2021)[129][c]
* The Mysterious Class (2021)[130]
* My BF is Treasure (2023)[131][d]

## Tours and concerts

[edit]

Main article: List of Treasure live performances

### Tours

[edit]

Hello Tour (2022–2023)

Date  | City  | Country  | Venue  | Attendance  | Ref.

|
|
|
|
|

November 12, 2022  | Seoul | South Korea  | KSPO Dome | —  | [132]
November 13, 2022
November 26, 2022[e] | Sapporo | Japan  | Hokkaido Prefectural Sports Center Hokkai Kitayell | est. 220,000  | [133]
November 27, 2022
December 3, 2022[e] | Echizen | Sun Dome Fukui
December 6, 2022[e] | Nagoya | Nippon Gaishi Hall
December 7, 2022[e]
December 17, 2022[e] | Fukuoka | Marine Messe Fukuoka
December 18, 2022[e]
December 21, 2022  | Kobe | Kobe Port Island Hall
December 22, 2022
December 24, 2022[e]
December 25, 2022[e]
December 31, 2022[e] | Tokyo | Tokyo Metropolitan Gymnasium
January 3, 2023  | Saitama | Saitama Super Arena
January 4, 2023[e]
January 28, 2023  | Osaka | Kyocera Dome Osaka | est. 80,000
January 29, 2023
March 4, 2023  | Taipei | Taiwan  | NTSU Arena | est. 6,000  | [134]
March 11, 2023  | Kuala Lumpur | Malaysia  | Malawati Stadium | est. 6,000  | [135]
March 18, 2023  | Jakarta | Indonesia  | Indonesia Convention Exhibition | —  | [136]
March 19, 2023
March 31, 2023  | Bangkok | Thailand  | Impact Arena | est. 30,000  | [137]
April 1, 2023
April 2, 2023
April 8, 2023  | Singapore | Singapore Indoor Stadium | 6,000  | [138]
April 14, 2023  | Manila | Philippines  | SM Mall of Asia Arena | —  | [136]
April 15, 2023
April 22, 2023  | Macau | Galaxy Arena at Galaxy Macau
May 20, 2023  | Hong Kong | China  | AsiaWorld–Arena
Total  | est. 420,000  | [139]

Reboot Tour (2023–2024)

Date  | City  | Country  | Venue  | Guests  | Attendance  | Ref.

|
|
|
|
|
|

December 15, 2023  | Seoul | South Korea  | KSPO Dome | —  | 23,865  | [140]
December 16, 2023
December 17, 2023
January 6, 2024  | Fukuoka | Japan  | Fukuoka PayPay Dome | 300,000  | [90][141]
January 12, 2024  | Saitama | Saitama Super Arena
January 13, 2024
January 14, 2024
January 20, 2024  | Aichi | Aichi Sky Expo
January 21, 2024
February 3, 2024  | Osaka | Kyocera Dome Osaka
February 4, 2024
February 10, 2024  | Fukui | Sun Dome Fukui
February 11, 2024
February 14, 2024  | Aichi  | Nippon Gaishi Hall
February 15, 2024
February 22, 2024  | Hiroshima | Hiroshima Green Arena
February 23, 2024
March 2, 2024  | Yokohama | K-Arena Yokohama
March 3, 2024
May 4, 2024  | Manila | Philippines  | SM Mall of Asia Arena | —  | [142]
May 18, 2024  | Hong Kong | China  | AsiaWorld–Arena
May 23, 2024  | Bangkok | Thailand  | Impact Arena | 37,000  | [143]
May 24, 2024
May 25, 2024
May 26, 2024
June 22, 2024  | Kuala Lumpur | Malaysia  | Axiata Arena | —  | [142]
June 29, 2024  | Jakarta | Indonesia  | Indonesia Arena
June 30, 2024
August 15, 2024[e] | Seoul  | South Korea  | KSPO Dome  | CL | 17,536  | [140][144]
Total  | N/A  |

### Fan meeting

[edit]

Hello Again (2023)

Date  | City  | Country  | Venue  | Attendance  | Ref.

|
|
|
|
|

September 2, 2023[e] | Fukuoka | Japan  | Fukuoka Convention Center | 150,000  | [79][145]
September 3, 2023
September 8, 2023[e] | Hyogo | Kobe Port Island Hall
September 9, 2023[e]
September 10, 2023
September 16, 2023[e] | Kanagawa | Pia Arena MM
September 17, 2023[e]
September 18, 2023
September 23, 2023[e] | Aichi | Aichi Sky Expo Hall A
September 24, 2023
September 30, 2023[e] | Tokyo | Ariake Arena
October 1, 2023
November 12, 2023  | Tokyo Dome | —
Total

Wonderland (2024)

Date  | City  | Country  | Venue  | Attendance  | Ref.

|
|
|
|
|

July 6, 2024[e] | Kanagawa | Japan  | Pia Arena MM | 40,000  | [146]
July 7, 2024[e]
July 13, 2024[e] | Hiroshima | Hiroshima Green Arena | —  | [114]
July 14, 2024[e]
July 18, 2024  | Hyogo | Kobe World Memorial Hall
July 19, 2024[e]
July 20, 2024[e]
July 24, 2024[e] | Nagoya | Nagoya International Exhibition Hall
July 25, 2024[e]
August 3, 2024[e] | Tokyo | Ariake Arena
August 4, 2024
August 10, 2024[e] | Fukuoka | Fukuoka Convention Center
August 11, 2024[e]
Total  | 170,000  | [147]

Special Moment (2025)[f]

Date  | City  | Country  | Venue  | Attendance  | Ref.

|
|
|
|
|

March 28, 2025  | Seoul | South Korea  | Kyunghee University, Peace Hall | —  | [148]
March 29, 2025
March 30, 2025
April 6, 2025  | New York | United States  | Brooklyn Paramount | [149]
April 8, 2025  | Washington, DC | The Theatre at MGM National Harbor
April 10, 2025  | Oakland | Paramount Theatre
April 13, 2025  | Los Angeles | YouTube Theater
April 23, 2025  | Hyogo | Japan  | Glion Arena Kobe [ja] | [150]
April 24, 2025[e]
May 2, 2025  | Aichi | Aichi Sky Expo
May 3, 2025
May 5, 2025  | Fukuoka | West Japan General Exhibition Center [ja]
May 6, 2025
May 17, 2025  | Saitama | Saitama Super Arena
May 18, 2025[e]
Total

### Concert

[edit]

Date  | Title  | City  | Country  | Venue  | Ref.

|
|
|
|
|

April 9–10, 2022  | Trace  | Seoul | South Korea  | Olympic Hall | [151]

## Awards and nominations

[edit]

Main article: List of awards and nominations received by Treasure

## Notes

[edit]

1. ^ Collaboration with Line Friends
2. ^ Collaboration with Korea Tourism Organization
3. ^ It's Okay, That's Friendship is a short film that was broadcast as the 36th episode of Treasure Map in a three-episode special that features Treasure trying out acting. The 35th episode presents the band's comedic "audition" prior to filming, while the 37th episode contains the behind-the-scenes of the filming process and the band members' reaction to the film.
4. ^ As part of the band's web show Treasure Map, My BF is Treasure served as a parody one-episode web drama aired as its 64th episode; wherein each member represented a male character from well-known Korean shows.
5. ^ a b c d e f g h i j k l m n o p q r s t u v w x y z aa ab ac ad ae Two Shows
6. ^ Promoted as a "Fan concert"

## References

[edit]

1. ^ a b c "Treasure on Melon". Melon (in Korean). Archived from the original on October 30, 2020. Retrieved August 8, 2020.
2. ^ a b Park, So-young (March 13, 2017). [단독] 'K팝스타2' 방예담, YG 최연소 보이그룹으로 전격 데뷔 [[Exclusive] Bang Yedam of 'K-pop Star 2' to Make His Debut in YG's Youngest Boy Group]. Osen (in Korean). Archived from the original on April 9, 2017. Retrieved March 22, 2023 - via Naver.
3. ^ Lee, Jong-ho (November 22, 2017). YG 측 "방예담·최래성 등 내년 데뷔 목표로 준비 중" [Representatives of YG: "Bang Ye-dam and Choi Rae-sung are Preparing to Debut Next Year"]. Star News (in Korean). Archived from the original on March 25, 2019. Retrieved March 4, 2019.
4. ^ Han, In-gu (June 19, 2017). YG 올하반기 서바이벌프로그램 론칭 [YG to Launch Survival Program in the Second Half of the Year]. Star Today (in Korean). Archived from the original on March 22, 2023. Retrieved March 22, 2023.
5. ^ Herman, Tamar (January 8, 2019). "5 New K-Pop Acts to Watch in 2019". Billboard. Archived from the original on July 2, 2022. Retrieved April 11, 2023.ALT URL
6. ^ Lee, Min-young (January 28, 2019). "YG unveils boy group 'Treasure'". The Korea Times. Archived from the original on April 13, 2023. Retrieved April 11, 2023.
7. ^ "양현석 대표, 'YG 보석함' 트레저 이어 두 번째 남성 그룹 만든다 발표". MyDaily (in Korean). January 29, 2019. Archived from the original on October 31, 2020. Retrieved February 18, 2019.
8. ^ Jang, Da-min (February 9, 2019). "YG to launch 'Treasure 13' boy band". The Korea Times. Archived from the original on April 14, 2023. Retrieved April 11, 2023.
9. ^ "YG 측 "신인 Treasure 12 인조 데뷔 확정, 하윤빈 탈퇴"(공식)". Newsen (in Korean). January 6, 2020. Archived from the original on December 27, 2020. Retrieved January 6, 2020.
10. ^ a b Ji, Seung-hoon (July 28, 2023). [뮤직IS] 왜 'YG 보석함'인지 알려드릴게요...트레저 10인의 매력 파헤치기 ③ [[Music IS] Let Me Tell You Why It's Called 'YG Treasure Box'... Digging Into the Charms of 10 Treasurers ③]. News1 (in Korean). Archived from the original on July 28, 2023. Retrieved July 28, 2023.
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113. ^ Lee Min-ji (March 19, 2021). "트레저, 네팔 아동·청소년 위해 재능 나눔 '선한 영향력'" [Treasure Sharing Talent for Children and Adolescents in Nepal, 'A Good Influence']. Newsen (in Korean). Retrieved March 19, 2021.
114. ^ a b Treasure、7月より自身2度目の全国ファンミーティング開催 [Treasure will hold their second national fan meeting starting in July]. Billboard Japan. March 3, 2024. Archived from the original on March 5, 2024. Retrieved March 5, 2024.
115. ^ "소아암 어린이를 지키는 정기저금". Archived from the original on September 24, 2020. Retrieved September 24, 2020.
116. ^ Yoon Sang-geun (April 29, 2021). "강승윤X트레저 '지구의 날' 한 목소리 "함께 지켜나가요"" [Kang Seungyoon X Treasure, One Voice for 'Earth Day' "Let's Protect It Together"]. Star News (in Korean). Retrieved April 29, 2021.
117. ^ Benjamin, Jeff (July 3, 2023). "K-Pop Boy Band TREASURE Partners With Columbia Records For U.S. Record Deal". Forbes. Archived from the original on July 4, 2023. Retrieved July 4, 2023.
118. ^ "트레저, '보석함' 깨고 전진...가요계에 '트레저 이팩트' 예고 (종합)". Maeil Broadcasting Network (in Korean). August 7, 2020. Archived from the original on November 3, 2020. Retrieved August 7, 2020.
119. ^ "Treasure on YGEX". YGEX. Archived from the original on December 22, 2021. Retrieved June 15, 2021.
120. ^ a b "K-pop: Bang Yedam, Mashiho leave boy group Treasure". ABS-CBN News. Retrieved November 8, 2022.
121. ^ "[공식입장] YG "新보이그룹 준비? 신인 나오는 것은 당연한 일"". Osen (in Korean). September 20, 2018. Archived from the original on September 20, 2018. Retrieved September 20, 2018.
122. ^ "YG 트레저, 리얼리티 '트레저 맵' 17일 첫방..방예담 고성방가 ASMR?". Osen (in Korean). January 15, 2020. Archived from the original on October 26, 2020. Retrieved January 15, 2020.
123. ^ "트레저 리얼리티 '트레저맵' 23일 첫 방송 [공식]". Sports Dongha (in Korean). September 21, 2020. Archived from the original on October 30, 2020. Retrieved September 21, 2020.
124. ^ Han, Hae-seon; Lee, So-yun (February 14, 2024). "Treasure launching a new project 'Shining Solo'." Star News. Archived from the original on March 4, 2024. Retrieved March 4, 2024.
125. ^ "YG 12인조 트레저 데뷔 과정 담은 리얼리티 론칭 [공식]". Sports Dongha (in Korean). January 14, 2020. Archived from the original on October 26, 2020. Retrieved January 14, 2020.
126. ^ a b c "트레저 윤재혁X아사히, 티타임 즐기며 진솔한 대화..엄마 미소 자아내는 훈훈한 케미". Osen (in Korean). May 18, 2020. Archived from the original on October 26, 2020. Retrieved May 18, 2020.
127. ^ "라인프렌즈, YG '트레저'와 육성형 게임 IP 탄생시킨다". eDaily (in Korean). September 4, 2020. Archived from the original on October 28, 2020. Retrieved September 4, 2020.
128. ^ "코로나19 속 전주시 글로벌 마케팅 '주목'". 전북일보 인터넷신문 (in Korean). December 23, 2021. Retrieved January 25, 2022.
129. ^ "'괜찮아, 우정이야' YG 트레저 12명 총출동, 생애 첫 웹드라마". Sports Khan (in Korean). March 4, 2021. Retrieved March 4, 2021.
130. ^ Lee, Tae-soo (November 1, 2021). "트레저, 웹드라마 '남고괴담'으로 연기 도전" [Treasure Challenges Acting With 'The Mysterious Class']. Yonhap News Agency (in Korean). Retrieved November 1, 2021.
131. ^ Han, Hae-sun (September 30, 2023). 트레저, '태후' 송중기→'시크릿가든' 현빈까지..일일 남친 변신 [Treasure, Song Joong-ki of 'Descendants of the Sun' → Hyun Bin of 'Secret Garden', Transformed to Daily Boyfriends]]. Star News (in Korean). Archived from the original on October 2, 2023. Retrieved October 2, 2023.
132. ^ Choi, Yun-jung (September 14, 2022). 트레저, 첫 KSPO 돔 입성... 11월 콘서트 [Treasure to Hold Concert at the KSPO Dome For the First Time in November]. Newsis (in Korean). Archived from the original on September 14, 2022. Retrieved September 14, 2022 - via Naver.
133. ^ Ji Min-kyung (January 30, 2023). 트레저, 교세라돔서 日 투어 화려한 피날레..30만 팬 홀렸다 [Treasure Bewitches 300,000 Fans Throughout Their Japan Tour With a Spectacular Finale at Kyocera Dome]. Osen (in Korean). Archived from the original on January 30, 2023. Retrieved January 30, 2023.
134. ^ Wu, Ruici (March 4, 2023). YG師弟團訪台嘴好甜！TREASURE中文撩妹：你是我的菜 [YG's Junior Group Visiting Taiwan is So Sweet! Glimpse of Treasure: You're My Dish]. ETToday (in Chinese). Archived from the original on March 6, 2023. Retrieved March 7, 2023.
135. ^ 神秘小编 (March 13, 2023). 首次来马开唱吸引6000位TEUME到场支持！ [Their First Concert in Malaysia Attracted Over 6,000 Teume's to Show Support!]. Viggou (in Chinese). Archived from the original on March 13, 2023. Retrieved December 7, 2023.
136. ^ a b Ng, Scott (December 28, 2022). "Treasure announce Asia tour dates in Singapore, Indonesia and more". NME. Archived from the original on December 28, 2022. Retrieved January 5, 2023.
137. ^ Kim, Jin-suk (April 5, 2023). 트레저, 방콕서 '공연형 아티스트' 뽐내며 '사흘 매진' [Treasure Boasts of Being a 'Performance Artist' in Bangkok, Selling Out 3 Days]. JTBC (in Korean). Archived from the original on April 6, 2023. Retrieved April 6, 2023.
138. ^ Chia, Elisa (April 9, 2023). "Concert review: K-pop group Treasure impress with dynamic show and Singlish pick-up lines". The Straits Times. Archived from the original on April 10, 2023. Retrieved April 11, 2023.
139. ^ Kim, Jin-suk (May 22, 2023). 트레저, 아시아 17개 도시·40회 공연·42만 관객 동원 [Treasure Mobilizes 420,000 Attendees With 40 Performances in 17 Cities]. JTBC (in Korean). Archived from the original on May 22, 2023. Retrieved April 6, 2023.
140. ^ a b "한국 공연예술 통합정보시스템공연통계" [Korea Performing Arts Integrated Information System Performance Statistics] (in Korean). KOPIS. Enter the performance dates in the calendar range. Retrieved April 16, 2025.
141. ^ Kim, Min-ji (March 4, 2024). 트레저, 日 투어 화려한 피날레…30만 관객 홀렸다 [Treasure's Spectacular Japan Tour Finale Brings 300,000 Captivated Viewers]. News1. Archived from the original on March 4, 2024. Retrieved March 4, 2024.
142. ^ a b Ziwei, Puah (February 20, 2024). "K-pop boy band Treasure to hold 'Relay Tour: Reboot' concert in Manila". NME. Archived from the original on February 27, 2024. Retrieved February 27, 2024.
143. ^ Park, Gyeol (May 28, 2024). 트레저, 방콕 뜨자 3만7000명 들썩 [When Treasure Hit Bangkok, 37,000 People Were Excited]. Newsis. Archived from the original on May 28, 2024. Retrieved May 28, 2024.
144. ^ Chin, Carmen (August 16, 2024). "Watch Treasure bring out 2NE1's CL as a surprise guest at recent Seoul concert". NME. Archived from the original on August 23, 2024. Retrieved September 2, 2024.
145. ^ Treasure、日本で初のファンミーティング完走「トレジャーメーカーとの距離が近くなった」 [Treasure Completes First Fan meeting in Japan "We Have Become Closer to Treasure Makers"]. Sports Hochi. October 2, 2023. Archived from the original on October 2, 2023. Retrieved March 26, 2024.
146. ^ Yoon, Ki-baek (July 8, 2024). 트레저, 카나가와서 4만팬 홀릭.. 두번째 팬투어 스타트 [Treasure Meets 40,000 Fans in Kanagawa, Starts Second Fanmeeting Tour]. eDaily. Archived from the original on July 14, 2024. Retrieved July 23, 2024.
147. ^ Hwang, Mi-hyun (August 12, 2024). 트레저, 日 단독 투어 누적 관객수 97만명 돌파 [Treasure Exceeds a Cumulative Audience of 970,000 Throughout their Tours in Japan]. News1. Archived from the original on August 12, 2024. Retrieved August 12, 2024.
148. ^ Jeon, Hyo-jin (December 9, 2024). 트레저, 내년 3월 팬 콘서트 개최 [Treasure to Hold a Fan Concert in March Next Year]. Sports Donga. Archived from the original on December 17, 2024. Retrieved December 16, 2024.
149. ^ Yeo, Gladys (December 17, 2024). "Treasure announce 2025 'Special Moment' North America tour". NME. Archived from the original on January 2, 2025. Retrieved January 2, 2025.
150. ^ "Treasure confirmed additional performance of "Special Moment" in Japan". YTN. December 11, 2024. Archived from the original on December 17, 2024. Retrieved December 16, 2024.
151. ^ Lee, Seung-hoon (March 28, 2022). YG 트레저, 첫 단독 콘서트 좌석 추가 오픈..'다라리' 퍼포먼스→新 무대 예고[공식] [YG Treasure Opens Additional Seats For The First Solo Concert... 'Darari' Performance → New Stage Notice [Official]]. Osen (in Korean). Retrieved March 28, 2022 - via Naver.

## External links

[edit]

Wikimedia Commons has media related to Treasure (musical group).

* Official website (in Korean and English)

* v
* t
* e

Treasure

* Choi Hyun-suk
* Jihoon
* Yoshi
* Junkyu
* Yoon Jae-hyuk
* Asahi
* Doyoung
* Haruto
* Park Jeong-woo
* So Jung-hwan

* Mashiho
* Bang Ye-dam

Studio albums|

* The First Step: Treasure Effect
* Reboot

Extended plays|

* The Second Step: Chapter One
* The Second Step: Chapter Two

Single albums|

* The First Step: Chapter One
* The First Step: Chapter Two
* The First Step: Chapter Three

Singles|

* "Boy"
* "I Love You"
* "Mmm"
* "My Treasure"
* "Beautiful"
* "Jikjin"
* "Move" (T5)

Related topics|

* Discography
* YG Entertainment
* The Mysterious Class (web series)

Category Commons

* v
* t
* e

YG Entertainment

Executives|

* Yang Hyun-suk (founder)
* Yang Min-suk (Co-CEO)

Artists|

| Soloists|

* Eun Ji-won

|

Groups|

* 2NE1
* AKMU
* Winner
* Blackpink
* Treasure
* Babymonster

Subsidiary|

* YG Plus

Producers|

* Teddy Park
* Choice37
* Future Bounce

Former artists|

* Jinusean
* 1TYM
* Wheesung
* Big Mama
* Lexy
* Gummy
* Se7en
* Masta Wu
* BigBang
* Minzy
* Park Bom
* Nam Tae-hyun
* Stephanie Lee
* Koo Hye-sun
* Jung Eugene
* Lee Jong-suk
* Katie Kim
* Psy
* Epik High
* Hyoni Kang
* Code Kunst
* Tablo
* Go Joon-hee
* Seungri
* Oh Sang-jin
* Yoo Byung-jae
* Kim Hee-jung
* B.I
* One
* CL
* Im Ye-jin
* Kim Sae-ron
* Lee Hi
* Wang Ji-won
* Taebin
* Hi Suhyun
* MOBB
* Sechs Kies
* Nam Joo-hyuk
* Ahn Young-mi
* Blue.D
* Sandara Park
* Son Ho-jun
* Anda
* T.O.P
* Hwang Seung-eon
* Jo Hye-joo
* Bang Ye-dam
* Mashiho
* Daesung
* Gang Dong-won
* iKon
* G-Dragon
* Jennie
* Rosé
* Lisa
* Jisoo
* Choi Ji-woo
* Viini
* Lee Joo-myung
* Zion.T
* Yoo Seung-ho
* Cha Seung-won
* Claudia Kim
* Jang Hyun-sung
* Jang Ki-yong
* Jin Kyung
* Jung Hye-young
* Kal So-won
* Kim Hee-ae
* Kyung Soo-jin
* Lee Soo-hyuk
* Lee Sung-kyung
* Park So-yi
* Park You-na
* Seo Jeong-yeon
* Son Na-eun
* Yoo In-na
* Lee Ho-jung

Concert tours|

* Power World Tour

Related articles|

* Discography
* YGKPlus

Category

Awards won by Treasure

* v
* t
* e

Golden Disc Award for New Artist of the Year

1980s|

* Kim Seung-jin, Kim Wan-sun (1986)
* Lee Jung-suk, Moon Hee-ok (1987)
* Byun Jin-sub, Lee Tzsche (1988)
* Jo Gap-Gyeong, Park Hak-gi (1989)

1990s|

* Kim Min-woo, Park Sung-shin (1990)
* Shim Sin, Yoon Sang (1991)
* Two Two (1994)
* Sung Jin-woo (1995)
* H.O.T., Idol (1996)
* Yangpa, Jinusean (1997)
* S.E.S, Fin.K.L, Taesaja (1998)
* Lee Jung-hyun, 1TYM (1999)

2000s|

* Chakra, Park Hyo-shin, Sky (2000)
* Sung Si-kyung, Jang Na-ra (2001)
* Rain, Wheesung (2002)
* Seven, Big Mama (2003)
* SG Wannabe, Tei (2004)
* Eru, Ivy, Lim Jeong-hee (2005)
* Super Junior, SeeYa, Gavy NJ (2006)
* F.T. Island, Wonder Girls, Girls' Generation, Younha (2007)
* Shinee, Davichi (2008)
* 4Minute, T-ara (2009)

2010s|

* Beast, Secret, Sistar (2010)
* Apink, B1A4, Dal Shabet, Boyfriend, Huh Gak (2012)
* Exo, Juniel, B.A.P, Ailee, Lee Hi (2013)
* BTS, Roy Kim, Lim Kim, Crayon Pop (2014)
* Got7, Winner, Red Velvet (2015)
* GFriend, iKon, Seventeen, Twice (2016)
* Blackpink, BOL4, NCT 127, I.O.I (2017)
* Wanna One (2018)
* (G)I-dle, Iz*One, Stray Kids (2019)

2020s|

* Itzy, Tomorrow X Together (2020)
* Enhypen, Treasure, Kim Ho-joong (2021)
* Aespa, STAYC (2022)
* Ive, Le Sserafim, NewJeans (2023)
* Fifty Fifty, Zerobaseone (2024)
* BabyMonster, Illit, NCT Wish, TWS (2025)

* v
* t
* e

MAMA Award for Best New Artist

1990s|

| 1999|

* Lee Jung-hyun (Solo)
* Team (Group)

|

2000s|

| 2000|

* Choi Jin-young (Male Solo)
* BoA (Female Solo)
* Chakra (Group)

|

2001|

* Sung Si-kyung (Male Solo)
* Wax (Female Solo)
* Brown Eyes (Group)

2002|

* Rain (Male Solo)
* Youme (Female Solo)
* Black Beat (Group)

2003|

* Seven (Male Solo)
* Maya (Female Solo)
* Big Mama (Group)

2004|

* Lee Seung-gi (Male Solo)
* Chunja (Female Solo)
* TVXQ (Group)

2005|

* Lim Jeong-hee (Solo)
* SS501 (Group)

2006|

* Zhang Liyin (Solo)
* Super Junior (Group)

2007|

* Younha (Solo)
* F.T. Island (Male Group)
* Wonder Girls (Female Group)

2008|

* Shinee (Male Group)
* Davichi (Female Group)

2009|

* Supreme Team (Male Group)
* 2NE1 (Female Group)

2010s|

| 2010|

* CNBLUE (Male Artist)
* Miss A (Female Artist)

|

2011|

* Huh Gak (Male Artist)
* Apink (Female Artist)

2012|

* Busker Busker (Male Artist)
* Ailee (Female Artist)

2013|

* Roy Kim (Male Artist)
* Crayon Pop (Female Artist)

2014|

* Winner

2015|

* IKon (Male Artist)
* Twice (Female Artist)

2016|

* NCT 127 (Male Artist)
* I.O.I (Female Artist)

2017|

* Wanna One (Male Artist)
* Pristin (Female Artist)

2018|

* Stray Kids (Male Artist)
* Iz*One (Female Artist)

2019|

* Tomorrow X Together (Male Artist)
* Itzy (Female Artist)

2020s|

| 2020|

* Treasure (Male Artist)
* Weeekly (Female Artist)

|

2021|

* Enhypen (Male Artist)
* Aespa (Female Artist)

2022|

* Xdinary Heroes (Male Artist)
* Ive (Female Artist)

2023|

* Zerobaseone (Male Artist)
* TripleS (Female Artist)

2024|

* TWS (Male Artist)
* Illit (Female Artist)

* v
* t
* e

MAMA Award for Worldwide Fans' Choice

2018|

* Blackpink
* BTS
* Got7
* Mamamoo
* Monsta X
* NCT 127
* NU'EST W
* Seventeen
* Twice
* Wanna One

2019|

* Ateez
* Blackpink
* BTS
* Exo
* Got7
* Monsta X
* Seventeen
* Tomorrow X Together
* Twice
* X1

2020|

* Ateez
* Blackpink
* BTS
* Got7
* Mamamoo
* NCT
* Seventeen
* Tomorrow X Together
* Treasure
* Twice

2021|

* BTS
* Enhypen
* Lisa
* NCT 127
* NCT Dream
* Seventeen
* Stray Kids
* Tomorrow X Together
* Treasure
* Twice

2022|

* Blackpink
* BTS
* Enhypen
* Got7
* NCT Dream
* Psy
* Seventeen
* Stray Kids
* Tomorrow X Together
* Treasure

2023|

* Ateez
* BTS
* Enhypen
* Lim Young-woong
* NCT Dream
* Seventeen
* Stray Kids
* Tomorrow X Together
* Twice
* Zerobaseone

2024|

| Male|

* Enhypen
* Jimin
* Jungkook
* NCT Dream
* RM
* Seventeen
* Stray Kids
* Tomorrow X Together
* V
* Zerobaseone

|

Female|

* (G)I-dle
* Aespa
* Babymonster
* Ive
* IU
* Jennie
* Lee Young-ji
* NewJeans
* Twice
* Unis

* v
* t
* e

Seoul Music Award for New Artist of the Year

1990s|

* Kim Min-woo, Shin Hae-chul (1990)
* Shim Shin, Shin Seung-hun (1991)
* Lee Deok-jin, Seo Taiji and Boys (1992)
* Choi Yeon-je (1993)
* Go Bon-seung (1994)
* Sung Jin-woo, Yook Gak-soo (1995)
* Young Turks Club (1996)
* Lee Ji-hoon, Yangpa (1997)
* NRG, Jo Sung-mo, Kim Hyun-jung, Yoo Ri (1998)
* Lee Jung-hyun, Koyote, Sharp, Chae Jung-an (1999)

2000s|

* Park Hwayobi, J.ae (2000)
* Brown Eyes, Sung Si-kyung, Jadu, Morning Bond, To-ya (2001)
* Rizi, Rain, Wheesung (2002)
* Maya, Se7en, Big Mama (2003)
* TVXQ, Lee Seung-gi, SG Wannabe (2004)
* Super Junior, SeeYa, Brown Eyed Girls (2006)
* F.T. Island, Girls' Generation, Wonder Girls (2007)
* Davichi, Mighty Mouth, Shinee (2008)
* Beast, T-ara, After School (2009)

2010s|

* The Boss, Sistar, CNBLUE (2010)
* B1A4, Apink, Boyfriend (2011)
* Exo, Ailee, B.A.P, Lee Hi (2012)
* BTS, Lim Kim, Crayon Pop (2013)
* Got7, Eddy Kim, Red Velvet (2014)
* Seventeen, GFriend, iKon (2015)
* NCT 127, I.O.I, Blackpink (2016)
* Pristin, Chungha, Wanna One (2017)
* Stray Kids, Iz*One (2018)
* Tomorrow X Together, AB6IX, Itzy (2019)

2020s|

* Treasure, Aespa, Enhypen (2020)
* Lee Mu-jin, Epex, Omega X (2021)
* Le Sserafim, NewJeans, TNX (2022)
* Riize, Zerobaseone (2023)

Portals:

* South Korea
* Asia
* Pop music
* Music

Authority control databases

International|

* ISNI

Artists|

* MusicBrainz

*[est.]: estimation
*[Ref.]: Reference(s)
*[v]: View this template
*[t]: Discuss this template
*[e]: Edit this template