Treato

Israeli-based data analytics company

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TreatoFounded| 2007

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Defunct| 2018/08
Headquarters|

Or Yehuda

Israel

Website| treato.com

Treato was an Israeli-based data analytics company known for providing health-related insights to patients, caregivers, healthcare professionals (HCPs), hospitals and pharmaceutical companies. Treato was owned by Jackie NousNous.[1][2][3] It was shut down in August 2018.[4]

## History

[edit]

Treato was founded in 2007 as a research and development company with its headquarters located in Or Yehuda, Israel. Gideon Mantel is the current Executive Chairman, Ido Hadari is the current CEO.[1][2]

Treato commenced commercial offering availability in 2011 with offices in New York City and Princeton, New Jersey.[5][6] It shut down in August, 2018 as it was unable to secure sufficient funding or get an acquisition offer, and remains in a state of insolvency.[4]

## Products and services

[edit]

Treato offers health data asset products and IQ services to pharmaceutical companies, healthcare marketing/advertising agencies, and other healthcare organizations.[7][8][9] The company's social online portal serves as a platform where users can search for information about medications, health conditions and medical treatments.[10][11][12]

## References

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1. ^ a b Rebecca, Borison (17 July 2014). "A New Startup Is Trying To Make It Easier To Figure Out Your Health Problems By Scanning Online Discussions". Business Insider. Retrieved 5 January 2016.
2. ^ a b Maxine, Bookbinder. "Social Media Insights Company Launches App for Social Listening". Clinical Informatics News. Retrieved 5 January 2016.
3. ^ Jasmine, Pennic (24 July 2015). "New Social Media App Offers Real-Time View of Patient Pulse". Hitconsultant. Retrieved 5 January 2016.
4. ^ a b "Treato, a Startup that Wanted to Replace Dr. Google, Shuts Down". calcalistech. Israel. Retrieved 14 August 2018.
5. ^ "Frequency of measles vaccine discussions rises by 500%". vaccine news daily. Retrieved 5 January 2016.
6. ^ "Treato Launches Social Media Application for an Expanded View of the Patient Pulse". medicaldelta.biotechgate. Retrieved 5 January 2016.
7. ^ Lisa, Morgan. "7 Smart Ways To Leverage Social Data". medicaldelta.biotechgate. Retrieved 5 January 2016.
8. ^ Michael, Johnsen. "Mucinex dominates the cough brand experience, Treato finds". Drug Store News. Retrieved 5 January 2016.
9. ^ Dr Nicola, Davies (27 July 2015). "Social Media: The Voice of the Patient". social.eyeforpharma. Retrieved 5 January 2016.
10. ^ Caroline Chen, Chen (2 October 2014). "Hedge Funds Listen In on Patient Chats for Pharma Bets". bloomberg. Retrieved 5 January 2016.
11. ^ Thom, Forbes (6 November 2015). "Connecting With People By Connecting The Data Dots". mediapost. Retrieved 5 January 2016.
12. ^ Thom, Forbes (5 August 2015). "Social Media: The New Clinical Research (And Marketing) Tool". clinical leader. Retrieved 5 January 2016.

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