Trend (magazine)

Business magazine published in Austria

TrendCategories| Business magazine

|

Frequency|

* Monthly (1974-2015)
* Weekly (2016-present)

Publisher| Verlagsgruppe NEWS
Founded| 1969; 56 years ago (1969)
Company| Verlagsgruppe NEWS
Country| Austria
Based in| Vienna
Language| German
Website| trend

Trend (stylized in all lowercase) is an Austrian weekly business magazine headquartered in Vienna. Founded in 1969, the magazine is one of the oldest publications in its category in the country.

## History and profile

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Trend was established in Vienna in 1969 by Oscar Bronner,[1][2][3] being the first independent business magazine in Austria.[4]

In 1974, Trend was sold to the Verlagsgruppe NEWS.[3][5] The magazine was published monthly[6][7] with a size of 210 x 280 mm.[5] It targets senior executives, entrepreneurs, and decision-makers,[5] as well as Austria's intelligentsia.[4] They are among the pioneers of investigative journalism in the country[4] and publishes a list of Best Workplaces in Austria.[8]

In December 2015, Trend merged with its sister magazine, Format.[9] Its frequency also was switched to weekly on 22 January 2016.[9]

## Circulation

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Trend had a circulation of 72,000 copies in mid 1980s.[10] The monthly magazine sold 68,000 copies in 2003.[6] Its circulation was 50,000 copies in 2007.[11] The circulation of the magazine was 60,067 copies in 2010.[5][12] It decreased to 47,248 copies during the first half of 2013.[13]

## See also

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* List of magazines in Austria

## References

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1. ^ "Profile". Euro Topics. Archived from the original on 15 October 2013. Retrieved 7 October 2013.
2. ^ "Despite Everything: The Oscar Bronner Story". Deutsches Haus. Retrieved 15 October 2013.
3. ^ a b "Oscar Bronner, "Standard"-Gründer, im Porträt". Kleine Zeitung. 13 January 2013. Retrieved 15 October 2013.
4. ^ a b c Natmeßnig, Charlotte. "Business Press in Austria" (Conference Paper). Helsinki.fi. Retrieved 12 December 2014.
5. ^ a b c d "Trend, Austria's monthly Business Magazine" (PDF). Bleispa. Archived from the original (PDF) on 19 August 2014. Retrieved 15 October 2013.
6. ^ a b "Media Markets: Austria Country Overview". Russian Telecom. August 2004. Retrieved 1 January 2015.
7. ^ Solsten, Eric (1994). Austria: A Country Study. Washington: GPO for the Library of Congress. ISBN 9780875117409.
8. ^ Fombrun, Charles J. (2007). "List of Lists: A Compilation of International Corporate Reputation Ratings". Corporate Reputation Review. 10 (2): 144–153\. doi:10.1057/palgrave.crr.1550047.
9. ^ a b "Business magazines Format and Trend will merge to form one title: Trend". Publicitas. 26 November 2015. Retrieved 10 October 2016.
10. ^ Hendrikse, Dick (March 1986). "It Pays to Regionalize". Folio: The Magazine for Magazine Management.
11. ^ Austin, Anne (2008). "Western Europe Market & Media Fact" (PDF). ZenithOptimedia. Retrieved 8 April 2015.
12. ^ "Western Europe Media Facts. 2011 Edition" (PDF). conan.lib.muohio.edu. ZenithOptimedia. Retrieved 6 March 2016.
13. ^ "List of represented titles. Magazines" (PDF). Publicitas. Publicitas International AG. Archived from the original (PDF) on 30 October 2014. Retrieved 29 October 2014.

## External links

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Official website