Trend (magazine)

Business magazine published in Austria

TrendCategories| Business magazine

|

Frequency|

* Monthly (1974-2015)
* Weekly (2016-present)

Publisher| Verlagsgruppe NEWS
Founded| 1969; 55 years ago (1969)
Company| Verlagsgruppe NEWS
Country| Austria
Based in| Vienna
Language| German
Website| trend

Trend, (stylized in all lowercase) is an Austrian weekly business magazine headquartered in Vienna. Founded in 1969 the magazine is one of the oldest publications in its category in the country.

## History and profile

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Trend, based in Vienna, was established in 1969 by Oscar Bronner,[1][2][3] being the first independent business magazine in Austria.[4]

In 1974 Trend was sold to the Verlagsgruppe NEWS.[3][5] The magazine was published monthly[6][7] with a size of 210 x 280 mm.[5] It targets senior executives, entrepreneurs and decision-makers[5] as well as Austria's intelligentsia.[4] It is among the pioneers of investigative journalism in the country[4] and publishes a list of Best Workplaces in Austria.[8]

Trend merged with its sister magazine Format, another business magazine, in December 2015.[9] At the same time its frequency was switched to weekly from 22 January 2016.[9]

## Circulation

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In the mid-1980s Trend had a circulation of 72,000 copies.[10] The monthly sold 68,000 copies in 2003.[6] Its circulation was 50,000 copies in 2007.[11] The circulation of the magazine was 60,067 copies in 2010.[5][12] It decreased to 47,248 copies during the first half of 2013.[13]

## See also

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* List of magazines in Austria

## References

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1. ^ "profil". Euro Topics. Archived from the original on 15 October 2013. Retrieved 7 October 2013.
2. ^ "Despite Everything: The Oscar Bronner Story". Deutsches Haus. Retrieved 15 October 2013.
3. ^ a b "Oscar Bronner, "Standard"-Gründer, im Porträt". Kleine Zeitung. 13 January 2013. Retrieved 15 October 2013.
4. ^ a b c Charlotte Natmeßnig (2006). "Business Press in Austria" (Conference Paper). Helsinki.fi. Retrieved 12 December 2014.
5. ^ a b c d "Trend – Austria's monthly Business Magazine" (PDF). Bleispa. Archived from the original (PDF) on 19 August 2014. Retrieved 15 October 2013.
6. ^ a b "Media Markets: Austria Country Overview". Russian Telecom. August 2004. Retrieved 1 January 2015.
7. ^ Eric Solsten, ed. (1994). Austria: A Country Study. Washington: GPO for the Library of Congress. ISBN 9780875117409.
8. ^ Charles J. Fombrun (2007). "List of Lists: A Compilation of International Corporate Reputation Ratings". Corporate Reputation Review. 10 (2): 144–153. doi:10.1057/palgrave.crr.1550047.
9. ^ a b "Business magazines Format and Trend will merge to form one title: Trend". Publicitas. 26 November 2015. Retrieved 10 October 2016.
10. ^ Dick Hendrikse (March 1986). "It Pays to Regionalize". Folio: The Magazine for Magazine Management.
11. ^ Anne Austin; et al. (2008). "Western Europe Market & Media Fact" (PDF). ZenithOptimedia. Retrieved 8 April 2015.
12. ^ "Western Europe Media Facts. 2011 Edition" (PDF). ZenithOptimedia. Retrieved 6 March 2016.
13. ^ "List of represented titles. Magazines" (PDF). Publicitas International AG. Archived from the original (PDF) on 30 October 2014. Retrieved 29 October 2014.

## External links

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Official website