Trendin

Online fashion subsidiary

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Company type| Private
Industry| Internet
Founded| 2013
Headquarters| Bangalore, India

Key people

| Shivanandan Pare (CEO)
Products| Apparel & Accessories
Services| India
Parent| Madura Garments Lifestyle and Retail Co Ltd. (2013 - 2015)
Aditya Birla Fashion and Retail Ltd.(2015 - Present)
Website| www.trendin.com

Trendin.com was the online arm of Madura Fashion & Lifestyle (MFL).,[1][2] a subsidiary of Aditya Birla Nuvo Limited (amalgamated), now a part of Aditya Birla Fashion and Retail Limited. The website offered online apparel and accessories collection for men, women and children from brands distributed by MFL.[3]

It delivered clothing to over 13,600 pin codes within India.[4] Brands offered included Louis Philippe , Allen Solly, Van Heusen, People, Peter England and Pantaloons.[5] Trendin.com also offered personalization options with Van Heusen's My Fit for women and men.[6][7]

## History

[edit]

Headquartered in Bangalore, Trendin.com went live on 18 March 2013,[8] with a founding team of six members.[9] It currently employs 100 people.[10]

In 2015, Aditya Birla Group de-merged the Madura Fashion (the branded apparel retailing division) and Madura Lifestyle (luxury branded apparel retailing division) from Aditya Birla Nuvo Limited (ABNL) and amalgamate them with Pantaloons.[11]

In 2016, Aditya Birla confirmed that the online retail platform will be spun off into separate portals, and it plans to have separate ecommerce websites for its five labels — Louis Philippe, Allen Solly, Van Heusen, Peter England and People.[12]

## References

[edit]

1. ^ "Madura Fashion & Lifestyle | Our presence | Trade and overseas presence | Trendin". Archived from the original on 1 November 2015. Retrieved 19 October 2015.
2. ^ www.ETBrandEquity.com. "Is Madura's Trendin.com the largest e-tail venture of an offline player? - ET BrandEquity". ETBrandEquity.com. Retrieved 3 May 2021.
3. ^ Apurva Chaudhary. "Madura Fashion & Lifestyle Launched E-Commerce Portal TrendIn.com". MediaNama.
4. ^ "Spoilt for choice". Deccan Herald.
5. ^ Itika Sharma Punit (4 February 2015). "Madura Fashion looks to strengthen online sales through exclusive e-commerce portal".
6. ^ "Trendin.com Review: India's Latest Menswear E-Commerce Portal - Menswear - Luxury - Grooming - Travel - Aviation". Menswear - Luxury - Grooming - Travel - Aviation.
7. ^ "Trendin The Online Shopping Site To Bookmark". Vintage Obsession.
8. ^ Staff Reporter. "Madura Fashion rolls out TrendIn". The Hindu.
9. ^ "Madura Fashion & Lifestyle, to go online via Trendin.com". iamwire.
10. ^ "Aditya Birla's Trendin will be a separate portal". Economictimes.com.
11. ^ "Why The Madura-Pantaloons Merger Makes Sense". Forbes India. Retrieved 3 May 2021.
12. ^ Maheshwari, Richa; Bailay, Rasul. "Aditya Birla's Trendin will be a separate portal". The Economic Times. Retrieved 3 May 2021.