Trusted Shops

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Trusted Shops AG

Logo of Trusted Shops

Trade name

| Trusted Shops
Company type| AG
Founded| 1999 (1999)[1]
Headquarters| Cologne,

Germany

Number of locations

| 6 (2019)

Area served

| Europe

Key people

| Jean-Marc Noël, Michael Burdack[2]

Number of employees

| 900[3] (February 2023)
Website| www.trustedshops.co.uk

Trusted Shops is a company founded in Cologne, Germany in 1999, which offers online shops and their customers trust-building services by means of a trustmark, a money-back guarantee process and a system of customer reviews. Online retailers are also provided with assistance in meeting legal requirements. Around 25,000 online shops display the trustmark as of July 2019.[4]

## Company history

[edit]

### Foundation

[edit]

The company was founded in Cologne (Germany) in 1999 as a joint venture between Gerling Speziale Kreditversicherungs AG and the business consultancy Impact Business & Technology Consulting GmbH.[5][6] Jean-Marc Noël and Ulrich Hafenbradl were among the founders.[1] The company began operations one year later.[7] Its offer consisted of a trustmark for online shops, and from the very beginning the company also offered customers of online shops displaying the trustmark a money-back guarantee.[8][9] By mid-November 2000, around 100 shops had obtained the trustmark.[10]

### Development

[edit]

Number of shops
with the trustmark

Nov. 2000 | around 100[10]
Oct. 2001 | around 200[11]
Nov. 2006 | 1.600[12]
Jan. 2008 | more than 2.570[13]
Nov. 2008 | around 3.000[14]
Nov. 2009 | 6.000[15]
Nov. 2010 | more than 9.000[16]
May 2013 | more than 10.000[17]
Nov. 2015 | more than 20.000[18]
May 2017 | more than 25.000[1]

The number of online shops with a trustmark grew in the following years. While there were 9,000 in 2010,[16] more than 30,000 trusted shops are currently registered (last update October 2021).[3]

In 2009, the company offered interested shops its web-based shopping review tool as a stand-alone version that is independent of the trustmark.[19]

Trusted Shops France SARL was founded in 2017 as a wholly owned subsidiary of Trusted Shops GmbH,[20] and one year later the Polish subsidiary was founded. The Spanish subsidiary was founded in September 2019 and the Dutch subsidiary in October 2019.[21]

## Present

[edit]

### Services

[edit]

* Online shops are entitled to use the Trusted Shops trustmark after passing an audit that includes aspects such as data security, consumer protection, customer service, price transparency and creditworthiness.[22][16]
* The money-back guarantee adds financial security to the promise that online shops with trustmark are trustworthy providers.[23]
* Companies can use web-based feedback systems to have their customers review purchases or transactions. This includes, for example, the service, the website, or the delivered product quality. The system ensures that only customers who have made purchases participate in the feedback procedure.[24]
* The legal security aid is offered in cooperation with law firms and includes, among other things, the drafting of legal texts (such as the General Terms and Conditions), checking websites for compliance with e-commerce law, and representation in case of legal disputes in Germany and other European countries.[20]

### Personnel and locations

[edit]

The company’s headquarters is located in Cologne (Germany). Further locations are in France (Lille), in the Netherlands (Amsterdam), in Poland (Warsaw) and in Spain (Barcelona).[25] According to its own statements, the company employs 500 people.[3]

### Owners

[edit]

According to the information based on the financial year 2017 provided by Bisnode,[26] two Crédit Agricole funds (CA Innovation 10 and LCL Innovation 2009) jointly own 10% of the shares in Trusted Shops. Two private equity and infrastructure funds owned by French investor Omnes Capital (Capital Invest PME 2014 and Capital Invest PME 2015) jointly hold 4%. Sohano GmbH owns 23% and Entract GmbH owns 38%. 25% is held by Global Founders Capital GmbH & Co (belongs to Rocket Internet).

## References

[edit]

1. ^ a b c Lukas Hansen: Tüv-Prüfung für Internet-Verkäufer. In: Kölner Stadt-Anzeiger, 1 May 2017.
2. ^ The company’s website imprint, retrieved on 2 March 2024.
3. ^ a b c Information about the company on the website etrusted.com, retrieved 27 February 2023.
4. ^ Stiftung Warentest (2019-07-30). "Online-Shopping. Sicher vor Betrug im Internet". Test.de.
5. ^ Ein Gütesiegel für Online. In: Horizont, 13 April 2001.
6. ^ bigOrder 2.0: Einkauf per Mausklick. In: Passauer Neue Presse, 9 February 2013.
7. ^ Online-Shopping ohne Risiko. In: Werben & Verkaufen, 28 January 2000.
8. ^ Patrick Goltzsch: Sicher kaufen. Gütesiegel für Online-Händler sollen das Misstrauen der Kunden beim Shoppen im Internet abbauen. In: Berliner Zeitung, 17 February 2000.
9. ^ Heike E. Krüger-Brand: Qualitätssiegel „Trusted Shops“. In: Deutsches Ärzteblatt, 8 September 2000.
10. ^ a b Schiedsstelle will Vertrauen in E-Commerce stärken. Interessengemeinschaft Trusted Shops bietet Beratung europaweit. In: Der Tagesspiegel, 15 November 2000.
11. ^ Sven Heinemann: Gütesiegel hilft beim Einkauf im Internet. Das seit einem Jahr geltende Fernabsatzgesetz hat sich bewährt. In: Berliner Zeitung, 2 October 2001.
12. ^ "Welle von Abmahnungen". Spiegel Online. 2006-11-04.
13. ^ Birgitt Loderhose: Mehr Online-Läden bei Trusted Shops. In: Lebensmittel Zeitung, 18 January 2008.
14. ^ Lina Panitz: So ist Weihnachts-Shopping im Internet sicher. Kunden sollten sich vor Bestellung über Anbieter informieren – Vorsicht bei Vorkasse und unpräzisen Preisangaben. In: Die Welt, 10 November 2008.
15. ^ Vertrauen ist gut, Gütesiegel sind besser. In: it&t-business, 1 November 2009.
16. ^ a b c Mehr als 9.000 Zertifizierungen. In: it&t-business, 1 November 2010.
17. ^ dataVERS kooperiert mit Trusted Shops. In: AssCompact, 3 May 2013.
18. ^ Daniel Mosler: Schnäppchenjagd im Internet. Der Online-Handel in Deutschland boomt. Wer im Netz nach Geschenken sucht, sollte die Angebote genau prüfen. In: Der Tagesspiegel, 30 November 2015.
19. ^ Meinungen von Kunden helfen bei Webshop-Optimierung. In: IT-Business, 12 October 2009.
20. ^ a b Trusted Shops GmbH: Jahresabschluss zum Geschäftsjahr vom 01.01.2017 bis zum 31.12.2017. In: Bundesanzeiger, 29 January 2019.
21. ^ With respect to the subsidiaries, see the information on the company website, retrieved 19 November.
22. ^ Trusted Shops bald mit eigenem Portal. In: Lebensmittel Zeitung, 22 October 2004.
23. ^ Mannan, Tahmina (2013-10-17). "How to spot a ghost website and stay safe online". Retrieved 19 November 2019.
24. ^ „Zentraler Erfolgsfaktor im Internet“. In: Creditreform, 1 April 2010.
25. ^ See the company’s contact information on the website etrusted.com, retrieved 20 November 2019.
26. ^ Trusted Shops GmbH’s company profile at Bisnode, information from 6 July 2019.