Typography

Art of arranging type

"Typographer" redirects here. For the typewriter, see Typographer (typewriter).

Not to be confused with Topography, Topology, Type design, or Typology.

A specimen sheet of the Trajan typeface, which is based on the letter forms of capitalis monumentalis or Roman square capitals used for the inscription at the base of Trajan's Column, from which the typeface takes its name Movable type being assembled on a composing stick using pieces that are stored in the type case shown below it

Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line spacing, letter spacing, and spaces between pairs of letters.[1] The term typography is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process. Type design is a closely related craft, sometimes considered part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers.[2][3] Typography also may be used as an ornamental and decorative device, unrelated to the communication of information.

Typography is also the work of graphic designers, art directors, manga artists, comic book artists, and, now, anyone who arranges words, letters, numbers, and symbols for publication, display, or distribution, from clerical workers and newsletter writers to anyone self-publishing materials. Until the Digital Age, typography was a specialized occupation. Personal computers opened up typography to new generations of previously unrelated designers and lay users. As the capability to create typography has become ubiquitous, the application of principles and best practices developed over generations of skilled workers and professionals has diminished.[4][5]

## Etymology

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The word typography in English derives from the Greek roots týpos 'type' + -graphía 'writing'.[6]

## History

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Main articles: History of Western typography, History of typography in East Asia, and Movable type

A revolving type case for wooden type in China, an illustration shown in a book published in 1313 by Wang Zhen

Although typically applied to printed, published, broadcast, and reproduced materials in contemporary times, all words, letters, symbols, and numbers written alongside the earliest naturalistic drawings by humans may be called typography. The word typography is derived from the Greek words τύπος typos 'form' or "impression" and γράφειν graphein 'to write', and traces its origins to the first punches and dies used to make seals and currency in ancient times, which ties the concept to printing. The uneven spacing of the impressions on brick stamps found in the Mesopotamian cities of Uruk and Larsa, dating from the second millennium B.C., may be evidence of type, wherein the reuse of identical characters was applied to create cuneiform text.[7] Babylonian cylinder seals were used to create an impression on a surface by rolling the seal on wet clay.[8] Typography was also implemented in the Phaistos Disc, an enigmatic Minoan printed item from Crete, which dates to between 1850 and 1600 B.C.[9][10][11] It has been proposed that Roman lead pipe inscriptions were created with movable type printing,[12][13][14] but German typographer Herbert Brekle recently dismissed this view.[15]

The essential criterion of type identity was met by medieval print artifacts such as the Latin Pruefening Abbey inscription of 1119 that was created by the same technique as the Phaistos Disc.[9][16][17][18] The silver altarpiece of patriarch Pellegrinus II (1195–1204) in the cathedral of Cividale was printed with individual letter punches.[19][20][21] Apparently, the same printing technique may be found in tenth to twelfth century Byzantine reliquaries.[19][20] Other early examples include individual letter tiles where the words are formed by assembling single letter tiles in the desired order, which were reasonably widespread in medieval Northern Europe.[9][17]

Typography with movable type was invented during the eleventh-century Song dynasty in China by Bi Sheng (990–1051).[22] His movable type system was manufactured from ceramic materials, and clay type printing continued to be practiced in China until the Qing dynasty.

Wang Zhen was one of the pioneers of wooden movable type. Although the wooden type was more durable under the mechanical rigors of handling, repeated printing wore the character faces down and the types could be replaced only by carving new pieces.[23]

Metal movable type was first invented in Korea during the Goryeo Dynasty, approximately 1230. Hua Sui introduced bronze type printing to China in 1490 AD. The diffusion of both movable-type systems was limited and the technology did not spread beyond East and Central Asia, however.[24]

A sixteenth century workshop in Germany showing a printing press and many of the activities involved in the process of printing

Modern lead-based movable type, along with the mechanical printing press, is most often attributed to the goldsmith Johannes Gutenberg in 1439.[25][26][27][28] His type pieces, made from a lead-based alloy, suited printing purposes so well that the alloy is still used today.[29] Gutenberg developed specialized techniques for casting and combining cheap copies of letter punches in the vast quantities required to print multiple copies of texts.[30] This technical breakthrough was instrumental in starting the Printing Revolution and the first book printed with lead-based movable type was the Gutenberg Bible.

Rapidly advancing technology revolutionized typography in the latter twentieth century. During the 1960s some camera-ready typesetting could be produced in any office or workshop with stand-alone machines such as those introduced by IBM (see: IBM Selectric typewriter). During the same period Letraset introduced dry transfer technology that allowed designers to transfer types instantly.[31] The famous Lorem Ipsum gained popularity due to its usage in Letraset. During the mid-1980s personal computers allowed type designers to create typefaces digitally using commercial graphic design software such as Fontographer. Digital technology also enabled designers to create more experimental typefaces as well as the practical typefaces of traditional typography. Designs for typefaces could be created faster with the new technology, and for more specific functions.[8] The cost for developing typefaces was drastically lowered, becoming widely available to the masses. The change has been called the "democratization of type" and has given new designers more opportunities to enter the field.[32]

### Evolution

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The design of typefaces has developed alongside the development of typesetting systems.[33] Although typography has evolved significantly from its origins, it is a largely conservative art that tends to cleave closely to tradition.[34] This is because legibility is paramount, and so the typefaces that are the most readable usually are retained. In addition, the evolution of typography is inextricably intertwined with lettering by hand and related art forms, especially formal styles, which thrived for centuries preceding typography,[34] and so the evolution of typography must be discussed with reference to this relationship.

In the nascent stages of European printing, the typeface (blackletter, or Gothic) was designed in imitation of the popular hand-lettering styles of scribes.[35] Initially, this typeface was difficult to read, because each letter was set in place individually and made to fit tightly into the allocated space.[36] The art of manuscript writing, the origin of which was during Hellenistic and Roman bookmaking, reached its zenith in the illuminated manuscripts of the Middle Ages. Metal typefaces notably altered the style, making it "crisp and uncompromising", and also brought about "new standards of composition".[34] During the Renaissance period in France, Claude Garamond was partially responsible for the adoption of Roman typeface that eventually supplanted the more commonly used Gothic (blackletter).[37]: 8  Roman typeface also was based on hand-lettering styles.[38]

The development of Roman typeface can be traced back to Greek lapidary letters. Greek lapidary letters were carved into stone and "one of the first formal uses of Western letterforms"; after that, Roman lapidary letterforms evolved into the monumental capitals, which laid the foundation for Western typographical design, especially serif typefaces.[37]: 10  There are two styles of Roman typefaces: the old style, and the modern. The former is characterized by its similarly weighted lines, while the latter is distinguished by its contrast of light and heavy lines.[35] Often, these styles are combined.

In relation to the international graphics of the 1920s - 1930s, the term "International Typographic Style" is used.[39] In the 1950s - 1960s, such a phenomenon as "Swiss style" was formed in typography.[40][41]

By the twentieth century, computers turned typeface design into a rather simplified process. This has allowed the number of typefaces and styles to proliferate exponentially, as there now are thousands available.[35] Confusion between typeface and font (the various styles of a single typeface) occurred in 1984 when Steve Jobs mislabeled typefaces as fonts for Apple computers and his error has been perpetuated throughout the computer industry, leading to common misuse by the public of the term font when typeface is the proper term.[citation needed]

### Experimental typeface uses

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"Experimental typography" is defined as the unconventional and more artistic approach to typeface selection. Francis Picabia was a Dada pioneer of this practice in the early twentieth century. David Carson is often associated with this movement, particularly for his work in Ray Gun magazine in the 1990s. His work caused an uproar in the design community due to his abandonment of standard practices in typeface selection, layout, and design. Experimental typography is said to place emphasis on expressing emotion, rather than having a concern for legibility while communicating ideas, hence considered bordering on being art.

### Techniques

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There are many facets to the expressive use of typography, and with those come many different techniques to help with visual aid and the graphic design. Spacing and kerning, size-specific spacing, x-height and vertical proportions, character variation, width, weight, and contrast[42] are several techniques that are necessary to be taken into consideration when thinking about the appropriateness of specific typefaces or creating them. When placing two or more differing and/or contrasting fonts together, these techniques come into play for organizational strategies and demanding attractive qualities. For example, if the bulk of a title has a more unfamiliar or unusual font, simpler sans-serif fonts will help complement the title while attracting more attention to the piece as a whole.[43]

## Scope

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In contemporary use, the practice and study of typography include a broad range, covering all aspects of letter design and application, both mechanical (typesetting, type design, and typefaces) and manual (handwriting and calligraphy). Typographical elements may appear in a wide variety of situations, including:

* Documents
* Presentations
* Display typography (described below)
* Clothing
* Maps and labels
* Vehicle instrument panels
* As a component of industrial design—type on household appliances, pens, and wristwatches, for example
* As a component in modern poetry (for example, the poetry of e. e. cummings)

Since digitization, typographical uses have spread to a wider range of applications, appearing on web pages, LCDs, mobile phone screens, and hand-held video games.

## Text typefaces

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A specimen sheet by William Caslon shows printed examples of Roman typefaces.

Traditionally, text is composed to create a readable, coherent, and visually satisfying block of type that works invisibly, without the awareness of the reader. Even distribution of typeset material, with a minimum of distractions and anomalies, aims to produce clarity and transparency.

Choice of typefaces is the primary aspect of text typography—prose fiction, non-fiction, editorial, educational, religious, scientific, spiritual, and commercial writing all have differing characteristics and requirements of appropriate typefaces (and their fonts or styles). For historic material, established text typefaces frequently are chosen according to a scheme of historical genre acquired by a long process of accretion, with considerable overlap among historical periods.

Contemporary books are more likely to be set with state-of-the-art "text romans" or "book romans" typefaces with serifs and design values echoing present-day design arts, which are closely based on traditional models such as those of Nicolas Jenson, Francesco Griffo (a punchcutter who created the model for Aldine typefaces), and Claude Garamond. With their more specialized requirements, newspapers and magazines rely on compact, tightly fitted styles of text typefaces with serifs specially designed for the task, which offer maximum flexibility, readability, legibility, and efficient use of page space. Sans serif text typefaces (without serifs) often are used for introductory paragraphs, incidental text, and whole short articles. A fashion at the end of the twentieth century was to pair a sans-serif typeface for headings with a high-performance serif typeface of matching style for the text of an article.

Typesetting conventions are modulated by orthography and linguistics, word structures, word frequencies, morphology, phonetic constructs and linguistic syntax. Typesetting conventions also are subject to specific cultural conventions. For example, in French it is customary to insert a non-breaking space before a colon (:) or semicolon (;) in a sentence, while in English it is not.

### Color

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Main article: Type color

In typesetting, color is the overall density of the ink on the page, determined mainly by the typeface, but also by the word spacing, leading, and depth of the margins.[44] Text layout, tone, or color of the set text, and the interplay of text with the white space of the page in combination with other graphic elements impart a "feel" or "resonance" to the subject matter. With printed media, typographers also are concerned with binding margins, paper selection, and printing methods when determining the correct color of the page.

### Principles of the typographic craft

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Three fundamental aspects of typography are legibility, readability, and aesthetics. Although in a non-technical sense "legible" and "readable" are often used synonymously, typographically they are separate but related concepts.[45] Legibility and readability tend to support aesthetic aspects of a product.

Legibility describes how easily individual characters can be distinguished from one another. It is described by Walter Tracy as "the quality of being decipherable and recognisable".[45] For instance, if a b and an h, or a 3 and an 8, are difficult to distinguish at small sizes, this is a problem of legibility.[45] Typographers are concerned with legibility insofar as it is their job to select the correct font to use. Brush script is an example of a font containing many characters that might be difficult to distinguish. The selection of cases influences the legibility of typography because using only uppercase letters (all-caps) reduces legibility.

Readability refers to how easy it is to read the text as a whole, as opposed to the individual character recognition described by legibility. Use of margins, word and line spacing, and clear document structure all impact readability. Some fonts or font styles, for instance sans-serif fonts, are considered to have low readability and so are unsuited for large quantities of prose.[45]

Text typeset example in Iowan old style roman, italics, and small caps, optimized at approximately ten words per line, typeface sized at 14 points on 1.4 × leading, with 0.2 points extra tracking using an extract of a lecture by Oscar Wilde The English Renaissance of Art, 1882

Legibility "refers to perception" (being able to see as determined by physical limitations of the eye), and readability "refers to comprehension" (understanding the meaning).[45] Good typographers and graphic designers aim to achieve excellence in both.

"The typeface chosen should be legible. That is, it should be read without effort. Sometimes legibility is simply a matter of type size; more often, however, it is a matter of typeface design. Case selection always influences legibility. In general, typefaces that are true to the basic letterforms are more legible than typefaces that have been condensed, expanded, embellished, or abstracted."

> However, even a legible typeface can become unreadable through poor setting and placement, just as a less legible typeface can be made more readable through good design.[46]

Studies of both legibility and readability have examined a wide range of factors including type size and type design, comparing serif vs. sans-serif type, roman type vs. oblique type and italic type, line length, line spacing, color contrast, the design of right-hand edge (for example, justification, straight right hand edge) vs. ragged right, and whether text is hyphenated. Justified copy must be adjusted tightly during typesetting to prevent loss of readability, something beyond the capabilities of typical personal computers.[citation needed]

Legibility research has been published since the late nineteenth century. Although there often are commonalities and agreement on many topics, others often create poignant areas of conflict and variation of opinion. For example, Alex Poole asserts that no one has conclusively answered which typeface style, serif or sans serif, is more legible,[47][unreliable source?] although strong opinions exist. Other topics, such as justified vs. unjustified type, use of hyphens, and proper typefaces for people with reading difficulties such as dyslexia, continue to be debated.

Legibility is usually measured through the speed of reading, with comprehension scores used to check for effectiveness (that is, not a rushed or careless read). For example, Miles Tinker, who published numerous studies from the 1930s to the 1960s, used a speed of reading test that required participants to spot incongruous words as an effectiveness filter.

The Readability of Print Unit at the Royal College of Art under Professor Herbert Spencer with Brian Coe and Linda Reynolds[48] did important work in this area. It was one of the centers that revealed the importance of the saccadic rhythm of eye movement for readability—in particular, the ability to take in (i.e., recognise the meaning of groups of) about three words at once and the physiognomy of the eye, which means the eye tires if the line required more than three or four of these saccadic jumps. More than this is found to introduce strain and errors in reading (e.g., doubling). The use of all-caps renders words indistinguishable as groups, all letters presenting a uniform line to the eye, requiring special effort for separation and understanding.

Currently[when?], legibility research tends to be limited to critical issues or the testing of specific design solutions (for example, when new typefaces are developed). Examples of critical issues include typefaces for people with visual impairment, typefaces and case selection for highway and street signs, or for other conditions where legibility may make a key difference.

Much of the legibility research literature is atheoretical—various factors were tested individually or in combination (inevitably so, as the different factors are interdependent), but many tests lacked a model of reading or visual perception. Some typographers believe that the overall word shape (Bouma) is essential in readability and that the theory of parallel letter recognition is wrong, less important, or not the entire picture. Word shape differs by outline, influenced by ascending and descending elements of lowercase letters and enables reading the entire word without having to parse out each letter.

Text typeset using LaTeX typesetting software, often used for academic papers and journals

Readability also may be compromised by letter-spacing, word spacing, or leading that is too tight or too loose. It may be improved when generous vertical space separates text lines, making it easier for the eye to distinguish one line from the next, or previous line. Poorly designed typefaces and those that are too tightly or loosely fitted also may be less legible. Underlining also may reduce readability by eliminating the recognition effect contributed by the descending elements of letters.

Periodical publications, especially newspapers and magazines, use typographical elements to achieve an attractive, distinctive appearance, to aid readers in navigating the publication, and in some cases for dramatic effect. By formulating a style guide, a publication or periodical standardizes with a relatively small collection of typefaces, each used for specific elements within the publication, and makes consistent use of typefaces, case, type sizes, italic, boldface, colors, and other typographic features such as combining large and small capital letters together. Some publications, such as The Guardian and The Economist, go so far as to commission a type designer to create customized typefaces for their exclusive use.

Different periodicals design their publications, including their typography, to achieve a particular tone or style. For example, USA Today uses a bold, colorful, and comparatively modern style through their use of a variety of typefaces and colors; type sizes vary widely, and the newspaper's name is placed on a colored background. In contrast, The New York Times uses a more traditional approach, with fewer colors, less typeface variation, and more columns.

Especially on the front page of newspapers and on magazine covers, headlines often are set in larger display typefaces to attract attention, and are placed near the masthead.

Typography utilized to characterize text: Typography is intended to reveal the character of the text. Through the use of typography, a body of text can instantaneously reveal the mood the author intends to convey to its readers. The message that a body of text conveys has a direct relationship with the typeface that is chosen. Therefore, when a person focuses on typography and setting type, they must pay very close attention to the typeface they choose. Choosing the correct typeface for a body of text can only be done after thoroughly reading the text, understanding its context, and understanding what the text is wishing to convey. Once the typographer has an understanding of the text, then they have the responsibility of using the appropriate typeface to honor the writing done by the author of the text. Knowledge required to choose the correct typeface comes with understanding the historical background of typefaces and understanding the reason that typeface was created. For example, if the text is titled "Commercial Real Estate Transactions" and elaborates on the real estate market throughout the body, then the appropriate typeface is a serif typeface, because the author intends to inform his audience on a serious topic and not entertain his audience with an anecdote; a serif typeface would convey a sense of seriousness to the audience instantaneously. The typographer would also employ larger type for the title to convey its importance, which directly informs the reader of the structure in which the text is intended to be read, and increases readability from varying distances.[49]

Typography utilized to make reading practical: Typography not only must honor the tone of the text but also share the responsibility of making the audience commence reading and sustaining the audience's attention throughout the text. Although typography can potentially attract the reader's attention and create a beautiful/attractive piece of text, the craft of typography is not limited to the aesthetic appeal of the text. On the contrary, the object of typography is to make the reading experience practical and useful. Bold colors, multiple typefaces, and colorful backgrounds in a typographic design may be eye-catching; however, it may not be appropriate for all bodies of text and could potentially make text illegible. Overuse of design elements such as colors and typefaces can be unsettling, preventing the text from conveying its message to readers.[50] A study from 2020 found that the participating subjects felt music sounded "more pleasant" when the CD cover featured round typeface.[51]

## Display graphics

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Nineteenth century wanted poster for John Wilkes Booth (the assassin of U.S. President Abraham Lincoln) printed with lead and woodcut type, and incorporating photography

Type may be combined with negative space and images, forming relationships and dialog between the words and images for special effects. Display designs are a potent element in graphic design. Some sign designers exhibit less concern for readability, sacrificing it for an artistic manner. Color and size of type elements may be much more prevalent than in solely text designs. Most display items exploit type at larger sizes, where the details of letter design are magnified. Color is used for its emotional effect in conveying the tone and nature of subject matter.

Display typography encompasses:

* Advertisements in publications, such as newspapers and magazines
* Magazine and newspaper headline type
* Signs and other large-scale-letter designs, such as information signs and billboards
* Posters
* Brochures and flyers
* Packaging and labeling
* Business communications and advertising
* Book covers
* Typographic logos, trademarks, and word marks
* Graffiti
* Inscriptions
* Architectural lettering
* Kinetic typography in motion pictures, television, vending machine displays, online, and computer screen displays

### Advertising

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Typography has long been a vital part of promotional material and advertising. Designers often use typefaces to set a theme and mood in an advertisement (for example, using bold, large text to convey a particular message to the reader).[52] Choice of typeface is often used to draw attention to a particular advertisement, combined with efficient use of color, shapes, and images.[53] In the early twenty-first century, typography in advertising often reflects a company's brand.

A brand may use typography to express its theme, personality, and message.[54] Just by looking at the typeface, viewers can get an idea about the message and personality of the brand, which the brands are fully aware of and are tapping into the power of good typography.

Typefaces used in advertisements convey different messages to the reader: classical ones are for a strong personality, while more modern ones may convey clean, neutral look. Bold typefaces are used for making statements and attracting attention. In any design, a balance has to be achieved between the visual impact and communication aspects.[55] Digital technology in the twentieth and twenty-first centuries has enabled the creation of typefaces for advertising that are more experimental than traditional typefaces.[32]

### Inscriptional and architectural lettering

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See also: Epigraphy

Plaque for the William Wordsworth Sesquicentenary, Rydal Mount, Cumbria, by John Shaw

The history of inscriptional lettering is intimately tied to the history of writing, the evolution of letterforms and the craft of the hand. The widespread use of the computer and various etching and sandblasting techniques today has made the hand carved monument a rarity, and the number of letter-carvers left in the US continues to dwindle.[56]

For monumental lettering to be effective, it must be considered carefully in its context. Proportions of letters need to be altered as their size and distance from the viewer increases. An expert monument designer gains understanding of these nuances through much practice and observation of the craft. Letters drawn by hand and for a specific project have the possibility of being richly specific and profoundly beautiful in the hand of a master. Each also may take up to an hour to carve, so it is no wonder that the automated sandblasting process has become the industry standard.[57]

## Digital typography

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Not to be confused with Desktop publishing, Type design, Digital font, or Digital typesetting.

Whilst the principles of good typography remain into the digital age, new tools are available to the typographer. Digital character encoding means that the presentation of text is independent of the meaning of that text; thus the same text can be used readily in different contexts but using different typefaces as appropriate to each context. Typographers have moved beyond the static pages of print books, newspapers, posters and other display materials, into design of dynamic materials such as web pages (see Web typography).

Typeface designers also have new tools, such as font hinting and font rasterization, that enable them to create new typefaces quickly and easily without needing the traditional skills of letter cutters or acceptance by typesetting machine manufacturers.

## See also

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* Allograph, different representations of the same grapheme or character in different typefaces have the same meaning

* Desktop publishing – Page layout using a personal computer
* Letterpress printing – Technique of relief printing using a printing press
* Phototypesetting – Photographical analog method for text composition
* Punctuation – Marks to indicate pacing of written text
* Typesetting – Composition of text by means of arranging physical types or digital equivalents
* Typographic alignment – Setting of text flow or image placement relative to a page, column, table cell, or tab
* Typographic unit – Units of measurement
* List of typographic features
* Category:Typographical symbols

### By writing system

[edit]

* Arabic typography
* East Asian typography
* History of Western typography

### Supporting organizations

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* ATypI: Association Typographique Internationale ("International Typographic Association")
* International Society of Typographic Designers
* Type Directors Club

## References

[edit]

### Citations

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1. ^ Bringhurst 2004, p. 32.
2. ^ Pipes, Alan (1997), Production For Graphic Designers (2nd ed.), Prentice Hall
3. ^ Berry, John D. (16 August 2004). "dot-font: Being a Typographer". CreativePro. Creative Publishing Network and CreativePro. Retrieved 7 April 2015.
4. ^ Koch, Beth E (2012). "Emotion in Typographic Design: An Empirical Examination". Visible Language. 46 (3): 208–227.
5. ^ Walker, Sue (2014) [2001]. Typography and language in everyday life: Prescriptions and practices. London, New York: Routledge. ISBN 9780582357556.
6. ^ "Typography". The Oxford English Dictionary. Vol. XI (T–U). Oxford University Press. 1933. p. T:560.
7. ^ Sass, Benjamin; Marzahn, Joachim (2010). Aramaic and Figural Stamp Impressions on Bricks of the Sixth Century B.C. from Babylon. Harrassowitz Verlag. pp. 11, 20, 160. ISBN 978-3-447-06184-1. ""the latter has cuneiform signs that look as if made with a movable type, and impressions from Assur display the same phenomenon"
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18. ^ Hupp, Otto (1906), "Die Prüfeninger Weiheinschrift von 1119", Studien aus Kunst und Geschichte, Festschrift für Friedrich Schneider (in German), Freiburg i. Br.: Herder
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21. ^ ——— (2011), Die typographische Herstellungstechnik der Inschriften auf dem silbernen Altaraufsatz im Dom von Cividale (PDF) (in German), DE: Regensburg
22. ^ Needham, Joseph (1994). The Shorter Science and Civilisation in China, Volume 4. Cambridge University Press. p. 14\. ISBN 978-0-521-32995-8. "Bi Sheng... who first devised, about 1045, the art of printing with movable type"
23. ^ Tsien, Tsuen-Hsuin (1985). Paper and Printing. Needham, Joseph Science and Civilization in China:. Vol. 5 part 1. Cambridge University Press. pp. 201–217\. ISBN 978-0-521-08690-5.
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25. ^ McLuhan, Marshall (1962), The Gutenberg Galaxy: The Making of Typographic Man (1st ed.), University of Toronto Press, ISBN 978-0-8020-6041-9 `{{citation}}`: ISBN / Date incompatibility (help)
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31. ^ "Lorem Ipsum - All the facts - Lipsum generator". Lipsum.com. Retrieved 2 March 2022.
32. ^ a b Rothenberg, Randall (23 July 1990). "Computers Change the Face of Type". New York Times.
33. ^ Carter, Rob; Day, Ben; Meggs, Philip B. (2012). Typographic Design: Form and Communication. p. 125\. "It is the earliest mechanization of a handicraft: the handlettering of books. Typographic design has been closely bound to the evolution of technology, for the capabilities and limitations of typesetting systems have posed constraints upon the design process."
34. ^ a b c "Typography". Credo Reference/The Crystal Reference Encyclopedia. Credo Reference. Retrieved 2 November 2014.
35. ^ a b c "Type". Credo Reference/The Columbia Encyclopedia. Credo Reference. Retrieved 2 November 2014.
36. ^ "The Evolution of Typography" (PDF). Infoamerica. Retrieved 2 November 2014.
37. ^ a b Haley, Allan (2012). Typography, Referenced. Beverly, MA: Rockport Publishers. ISBN 978-1-59253-702-0.
38. ^ Roman type
39. ^ Meggs P. A History of Graphic Design. N. Y.: John Wiley & Sons, Inc., 1998.
40. ^ Hollis R. Swiss Graphic Design: The Origins and Growth of an International Style, 1920-1965. New Haven: Yale University Press: 2001.
41. ^ Vasileva E. (2021) The Swiss Style: It’s Prototypes, Origins and the Regulation Problem // Terra Artis. Arts and Design, 3, 84–101.
42. ^ "On Legibility – In Typography And Type Design | Learn – Scannerlicker!". learn.scannerlicker.net. Retrieved 5 November 2015.
43. ^ "Expressive Web Typography: Useful Examples and Techniques". Smashing Magazine. 13 September 2010. Retrieved 5 November 2015.
44. ^ Eckersley, Richard (1994), "Color", Glossary of Typesetting Terms, Chicago guides to writing, editing and publishing, University of Chicago Press, ISBN 978-0-226-18371-8, OCLC 316234150
45. ^ a b c d e Tracy, Walter (1986), Letters of Credit, Gordon Fraser
46. ^ Craig, J; Scala, IK (2006), Designing with Type, the Essential Guide to Typography (5th ed.), Watson Guptil
47. ^ Poole, Alex, Which Are More Legible: Serif or Sans Serif Typefaces?, archived from the original on 6 March 2010, retrieved 27 November 2016
48. ^ Reynolds, Linda (1988), "Legibility of Type", Baseline, vol. 10
49. ^ "Typography: Often invisible, always essential | Insights | Larsen". Larsen. Archived from the original on 4 February 2016. Retrieved 4 February 2016.
50. ^ "What Is Typography? | The Importance of Typography in Web Design". Bop Design. 8 July 2013. Retrieved 4 February 2016.
51. ^ Venkatesan, T (2020). "Does the typeface on album cover influence expectations and perception of music?". Psychology of Aesthetics, Creativity, and the Arts. 2020-14.
52. ^ Stanley, Thomas Blaine. The Technique of Advertising Production. New York: Prentice-Hall, 1940. p. 40.
53. ^ Stanley, Thomas Blaine. The Technique of Advertising Production. New York: Prentice-Hall, 1940.
54. ^ "Brand Typography: A Complete Guide". 16 June 2020.
55. ^ Glaser, C. Knight, J. When Typography Speaks Louder Than Words. 13 April 2012.
56. ^ Jones, Malcolm (30 June 2018). "Stone Carver Nick Benson Gives Eternity a Run for Its Money". The Daily Beast. Retrieved 3 March 2024.
57. ^ "Typography". History of Graphic Design. Archived from the original on 6 November 2017. Retrieved 24 October 2017.

### General sources

[edit]

* Bringhurst, Robert (2004), The Elements of Typographic Style (3rd ed.), Point Roberts, WA: Hartley & Marks, ISBN 978-0-88179-133-4.
* Ch'on, Hye-bong (1993), "Typography in Korea", Koreana, 7 (2): 10–19.
* Dowding, Geoffrey (1999). Finer Points in the Spacing and Arrangement of the Printed Word (2nd ed.). Point Roberts, WA: Hartley and Marks.
* Gill, Eric (2000) [1931], An Essay on Typography, Boston: David R Godine, p. 188, ISBN 978-0-87923-950-3
* Heller, Steven; Meggs, Philip B (2001), Texts on Type: Critical Writings on Typography, New York: Allworth Press, ISBN 978-1-58115-082-7. A compilation of more than fifty texts on the history, practice, and aesthetics of typeface design and typography
* Jury, David (2004), About Face: Reviving the Rules of Typography, Mies, Switzerland: Rotovision, ISBN 978-2-88046-798-2, 159 pp.
* Lawson, Alexander (1990), Anatomy of a Typeface, David R. Godine Publisher, ISBN 978-0-87923-333-4, devotes entire chapters to the development and uses of individual or small groupings of typefaces
* Martínez de Sousa, José (2007), Manual de estilo de la lengua española [Style manual of the Spanish language] (in Spanish) (3rd ed.), Gijón: Trea.
* ——— (2008), Ortografía y ortotipografía del español actual [Orthography and orthotypography of current Spanish] (in Spanish) (2nd ed.), Gijón: Trea.
* McLean, Ruari. The Thames and Hudson Manual of Typography. New York: Thames and Hudson, 1992.
* Mestres, Josep M; Costa, Joan; Oliva, Mireia; Fité, Ricard (2009), Manual d'estil. La redacció i l'edició de textos [Style manual. The redaction & edition of texts] (in Catalan) (4th rev. i ampl. ed.), Vic/Barcelona: Eumo/UB/UPF/Rosa Sensat.
* Papazian, Hrant H (2000), "Improving the Tool", in Swanson, Gunnar (ed.), Graphic Design and Reading: explorations of an uneasy relationship, New York: Allworth Press, ISBN 978-1-58115-063-6
* Pujol, JM; i Solà, Joan (2000), Ortotipografia. Manual de l'author, l'autoeditor i el dissenyador gràfic [Orthotypography. Manual of the authors, the self-editor and the graphic designer] (in Catalan) (2nd rev ed.), Barcelona: Columna
* Slater, W. H. (1926). What a Compositor Should Know. A Series of Technical Handbooks. London: Borough Publishing Co.
* Swanson, Gunnar (2000), Graphic Design and Reading: explorations of an uneasy relationship, New York: Allworth Press, ISBN 978-1-58115-063-6.
* Tschichold, Jan (1991), The Form of the Book: Essays on the Morality of Good Design, Vancouver: Hartley & Marks, ISBN 978-0-88179-034-4. A comprehensive collection of essays on the typographic art. A more classic companion to Bringhurst 2004.
* Tschichold, Jan (2006) [1928]. The New Typography. Richard Hendel, Robin Kinross, Ruari McLean. Berkeley: University of California Press.
* Warde, Beatrice (2000), "The Crystal Goblet, or Printing Should Be Invisible", in Swanson, Gunnar (ed.), Graphic Design and Reading: explorations of an uneasy relationship, New York: Allworth Press, ISBN 978-1-58115-063-6
* White, Alex W (1999), Type in Use – Effective typography for electronic publishing (2.0 ed.), New York: W. W. Norton & Company, ISBN 978-0-393-73034-0
* Lexique des règles typographiques en usage à l'Imprimerie nationale [Lexicography of the typographic rules used at the National press] (in French), Imprimerie nationale, 2002, ISBN 978-2-7433-0482-9.
* Annenberg, Maurice. "Collection: Maurice Annenberg papers | Archival Collections". University of Maryland. Retrieved 10 August 2020. "Type Foundries of America and Their Catalogues (ISBN 9781884718069) and A Typographical Journey through the Inland Printer, 1883-1900 (ISBN 9780916526047)"

## External links

[edit]

Wikimedia Commons has media related to Typography.

Look up typography in Wiktionary, the free dictionary.

* AIGA on typography – American Institute of Graphic Arts
* Language enablement – World Wide Web Consortium Internationalization (i18n) Activity
* "Typography" . Encyclopædia Britannica (11th ed.). 1911. pp. 509–548.
* McCarthy, Steven (17 December 2020). "Digital Typography at Stanford". She Ji: The Journal of Design, Economics, and Innovation. 6 (4, Winter 2020): 546–560\. doi:10.1016/j.sheji.2020.08.006. S2CID 230640448.
* Bigelow, Charles; Day, Donald (1983). "Digital Typography". Scientific American. 249 (2 (August 1983)): 106–119\. Bibcode:1983SciAm.249b.106B. doi:10.1038/scientificamerican0883-106. JSTOR 24968970.
* Staples, Loretta (2000). "Typography and the Screen: A Technical Chronology of Digital Typography, 1984–1997". Design Issues. 16 (3 (Autumn, 2000)): 19–34\. doi:10.1162/07479360052053306. S2CID 57565647.

* v
* t
* e

Typography

Page|

* Canons of page construction
* Column
* Even working
* Margin
* Page numbering
* Paper size
* Pagination
* Pull quote
* Recto and verso
* Intentionally blank page

Paragraph|

* Alignment
* Leading
* Line length
* River
* Runaround
* Widows and orphans
* runt

Character|

| Typeface anatomy|

* Counter
* Diacritics
* Dingbat
* Glyph
* Ink trap
* Ligature
* Rotation
* Subscript and superscript
* Swash
* Text figures
* Tittle

|

Capitalization|

* All caps
* Camel case
* Initial
* Letter case
* Small caps
* Snake case
* Title case

Visual distinction|

* Blackboard bold
* Bold
* Color printing
* Italics
* Oblique
* Underline
* Whitespace

Horizontal aspects|

* Figure space
* Kerning
* Letter spacing
* Pitch
* Sentence spacing
* Thin space
* Word spacing

Vertical aspects|

* Ascender
* Baseline
* Body height
* Cap height
* Descender
* Mean line
* Overshoot
* x-height

Typeface
classifications|

| Roman type|

* Serif
* Antiqua
* Didone
* slab serif
* Sans-serif

|

Blackletter type|

* Fraktur
* Rotunda
* Schwabacher

Gaelic type|

* Insular
* Uncial

Specialist|

* Record type
* Display typeface
* script
* fat face
* reverse-contrast

Punctuation (List)|

* Bullet
* Dash
* Hanging punctuation
* Hyphen
* minus sign
* Interpunct
* Space
* Vertical bar

Typesetting|

* Etaoin shrdlu
* Font
* computer
* monospaced
* Font catalog
* For position only
* Letterpress
* Lorem ipsum
* Microprinting
* Microtypography
* Movable type
* Pangram
* Phototypesetting
* Punchcutting
* Reversing type
* Sort
* Type color
* Type design
* Typeface
* list

Typographic units|

* Agate
* Cicero
* Em
* En
* Metric units
* Pica
* Point
* traditional point-size names
* Twip

Digital typography|

* Character encoding
* Hinting
* Text shaping
* Rasterization
* Typographic features
* Web typography
* Bézier curves
* Desktop publishing

Typography in other
writing systems|

* Arabic
* Cyrillic
* PT Fonts
* East Asian
* Thai
* National Fonts

Related articles|

* Penmanship
* Handwriting
* Handwriting script
* Calligraphy
* Style guide
* Type design
* Type foundry
* History of Western typography
* Intellectual property protection of typefaces
* Technical lettering
* Vox-ATypI classification

Related template|

* Punctuation and other typographic symbols

* Category

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Design

* Outline
* Designer

Disciplines

| Communication
design|

* Advertising
* Book design
* Brand design
* Exhibit design
* Film title design
* Graphic design
* Motion
* Postage stamp design
* Print design
* Illustration
* Information design
* Instructional design
* News design
* Photography
* Retail design
* Signage / Traffic sign design
* Typography / Type design
* Video design
* Visual merchandising

|

Environmental
design|

* Architecture
* Architectural lighting design
* Building design
* Passive solar
* Ecological design
* Environmental impact design
* Garden design
* Computer-aided
* Healthy community design
* Hotel design
* Interior architecture
* Interior design
* EID
* Keyline design
* Landscape architecture
* Sustainable
* Landscape design
* Spatial design
* Urban design

Industrial
design|

* Automotive design
* Automotive suspension design
* CMF design
* Corrugated box design
* Electric guitar design
* Furniture design
* Sustainable
* Hardware interface design
* Motorcycle design
* Packaging and labeling
* Photographic lens design
* Product design
* Production design
* Sensory design
* Service design

Interaction
design|

* Experience design
* EED
* Game design
* Level design
* Video game design
* Hardware interface design
* Icon design
* Immersive design
* Information design
* Interactive design
* Sonic interaction design
* User experience design
* User interface design
* Web design

Other
applied arts|

* Public art design
* Ceramic / glass design
* Fashion design
* Costume design
* Jewellery design
* Floral design
* Game art design
* Property design
* Scenic design
* Sound design
* Stage/set lighting design
* Textile design

Other
design
& engineering|

* Algorithm design
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Approaches

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* Systemic
* SOD
* Tableless web
* Theory of constraints
* Top-down and bottom-up
* Transformation
* Transgenerational
* TRIZ
* Universal
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* Usage-centered
* Use-centered
* User-centered
* Empathic
* User innovation
* Value-driven
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* Privacy by
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* Secure by

* Design choice
* computing
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* culture
* flow
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* leadership
* management
* marker
* methods
* pattern
* research
* science
* sprint
* strategy
* theory
* thinking

* Tools
* Intellectual property
* Organizations
* Awards

| Tools|

* AAD
* Architectural model
* Blueprint
* Comprehensive layout
* CAD
* CAID
* Virtual home design software
* CAutoD
* Design quality indicator
* Electronic design automation
* Flowchart
* Mockup
* Design specification
* Design system
* Prototype
* Sketch
* Storyboard
* Technical drawing
* HTML editor
* Website wireframe

|

Intellectual
property|

* Clean-room design
* Community design
* Design around
* Design infringement
* Design patent
* Fashion design copyright
* Geschmacksmuster
* Industrial design rights
* European Union

Organizations|

* American Institute of Graphic Arts
* Chartered Society of Designers
* Design and Industries Association
* Design Council
* International Forum Design
* Design Research Society

Awards|

* European Design Award
* German Design Award
* Good Design Award (Museum of Modern Art)
* Good Design Award (Chicago Athenaeum)
* Graphex
* IF Product Design Award
* James Dyson Award
* Prince Philip Designers Prize

Related topics

* Agile
* Concept art
* Conceptual design
* Creative industries
* Cultural icon
* .design
* Dominant design
* Enterprise architecture
* Form factor
* Futures studies
* Indie design
* Innovation management
* Intelligent design
* Lean startup
* New product development
* OODA loop
* Philosophy of design
* Process simulation
* Reference design
* Slow design
* STEAM fields
* Unintelligent design
* Visualization
* Wicked problem

* Design attributes
* brief
* change
* classic
* competition
* architectural
* student
* director
* education
* elements
* engineer
* firm
* history
* knowledge
* language
* life
* load
* museum
* optimization
* paradigm
* principles
* rationale
* review
* specification
* studies
* studio
* technology

Authority control databases

National|

* Germany
* France
* BnF data
* Czech Republic
* Spain

Other|

* Yale LUX

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