Unilever Pakistan

Regional subsidiary of the British multinational company

Unilever Pakistan

Company type| Subsidiary

Traded as

| PSX: UPFL
Industry| Fast-moving consumer goods
Founded| 1948; 77 years ago (1948)
Headquarters|

Karachi

Pakistan

Key people

| Kamran Yousaf Mirza (Chairman)
Amir R. Paracha (Chief Executive Officer & Executive Director)[1]
Products| Home and personal Care
Food and beverages
Revenue|  Rs. 2830 crore (US$98 million) (2022)

Net income

|  Rs. 793 crore (US$27 million) (2022)
Total assets|  Rs. 2061 crore (US$71 million) (2022)
Total equity|  Rs. 751 crore (US$26 million) (2022)

Number of employees

| 20,000 (2024)
Parent| Unilever
Website| unilever.pk

Unilever Pakistan Limited, formerly known as Lever Brothers Pakistan Limited, is a Pakistani fast-moving consumer goods company based in Karachi. It is a subsidiary of the British multinational company Unilever.[2]

## History

[edit]

Unilever Pakistan Limited was founded as Lever Brothers Pakistan Limited in 1948.[3] The town of Rahim Yar Khan was the site chosen for setting up a personal care factory. In the mid 1960s, the company shifted its headquarters to Karachi from the Rahim Yar Khan site.[4]

In December 1980, Unilever was listed on the Karachi Stock Exchange.[5]

In 1989, Unilever merged with Lipton in 1989 and later with Brooke Bond in 1997.[3] In May 1995, it expanded into ice cream manufacturing by amalgamating with Polka.[3]

In 2008, Unilever closed its Lipton tea factory in Karachi and instead contracted out packaging of branded tea to a local company that employs people on a temporary basis.[6]

It has four factories operating in the country.[5]

In August 2024, the Competition Commission of Pakistan imposed a Rs. 60 million fine on Unilever Pakistan for airing television commercials containing deceptive claims for its hygiene and cleansing products, ‘Lifebuoy Hand Wash’ and ‘Lifebuoy Soap’.[7]

## Brands

[edit]

### Food and drinks

[edit]

* Lipton (tea)
* Wall's ice cream
* Pearl Dust (tea)
* Knorr soup, noodles & meal mixes
* Cornetto ice cream
* Magnum ice cream
* Brooke Bond (tea)
* Fruttare
* Wall's Kid's Range

### Personal care

[edit]

* Clear – Anti-dandruff shampoo
* Close Up – Toothpaste
* Glow & Lovely – (cosmetic products)[4]
* Lifebuoy (shampoo)
* Lifebuoy soap – Soap & handwash
* Lux – Soap, hand & bodywash
* Pond's – Talcs & beauty creams
* Rexona – Deodorants and Anti-perspirants
* Sunsilk – Shampoo
* Dove (soap)[4]
* Pepsodent (toothpaste)
* Toni & Guy

### Home care

[edit]

* Comfort – fabric softeners
* Rin – detergent[4]
* Surf Excel – detergent and gentle wash.[4]
* Domex
* Vim

## Former brands

[edit]

In 2003, Unilever announced the strategic decision to sell off the Dalda brand in both India and Pakistan.[8] In 2003, Bunge Limited acquired the Dalda brand from Hindustan Unilever Limited for reportedly under Rs 100 crore.[9] On 30 March 2004, Unilever Pakistan accepted an offer of Rs. 1.33 billion for the sale of its Dalda brand and related business of edible oils and fats to the newly incorporated company Dalda Foods (Pvt.) Limited.[10]

## References

[edit]

1. ^ "Unilever Pakistan announces change in leadership with new CEO's appointment". www.thenews.com.pk.
2. ^ Hussain, Dilawar (19 May 2014). "Marketing in rural areas through 'Guddi Bajis'". DAWN.COM.
3. ^ a b c "UNILEVER PAKISTAN LIMITED - Analysis of Financial Statements Financial Year 2003 - Financial Year 2008". Brecorder. 7 April 2009.
4. ^ a b c d e Profile of Unilever Pakistan Business Recorder, Published 30 November 2011, Retrieved 13 June 2021
5. ^ a b "Seven years after delisting, Unilever Pakistan is investing heavily in growth". Profit by Pakistan Today. 10 January 2021.
6. ^ "Shareholders give Unilever a dressing down". SOMO. 14 May 2009.
7. ^ "Unilever fined Rs60m". DAWN. 10 August 2024.
8. ^ "Seven years after delisting, Unilever Pakistan is investing heavily in growth". Profit by Pakistan Today. 10 January 2021. Retrieved 3 April 2022.
9. ^ Viveat Susan Pinto (5 March 2015). "40 years ago...And now: How Dalda built, and lost, its monopoly (Dalda was established in an advertising blitzkrieg but later ran into trouble)". Business Standard (newspaper). Retrieved 20 September 2021.
10. ^ Dilawar Hussain (5 January 2008). "Dalda grabs Tullo in edible oil business". Dawn (newspaper). Retrieved 20 September 2021.

## External links

[edit]

* Unilever Pakistan Limited Official website
* Unilever Official website (parent company)
* "Unilever Website - Introduction to Unilever Pakistan Limited". 3 August 2008. Archived from the original on 14 September 2009.

* v
* t
* e

Unilever

Subsidiaries|

| Current|

* Alberto-Culver
* Hindustan Unilever
* Maille
* Australasia
* Bangladesh
* Ghana
* Indonesia
* Philippines
* Pakistan

|

Former|

* Elizabeth Arden, Inc.
* BiFi
* Calvin Klein (Fragrances only)
* Fabergé
* Gorton's of Gloucester
* Limuru Tea Plc
* Lipton Teas and Infusions
* Mac Fisheries
* Palm Line
* United Africa Company
* Upfield

Brands|

| Beverages|

* Boost (India)
* Bru (India)
* Buavita (Indonesia)
* Horlicks (outside of the UK)
* Sariwangi

|

Food|

* Amora
* Ben & Jerry's
* Bovril
* Colman's
* Conimex
* Continental
* Cup-a-Soup (except the UK)
* Grom
* Hellmann's/Best Foods
* Hertog
* Kibon
* Klik
* Knorr
* Lady's Choice
* Lizano
* Maille
* Marmite
* Monumite
* Pfanni
* Pot Noodle
* Pot Rice
* Rafhan
* Sir Kensington's
* Talenti
* Turun sinappi
* Unox

| Heartbrand
Ice cream|

* Calippo
* Cornetto
* Frigo
* GB Glace
* Glidat Strauss
* HB
* Kibon
* Kwality Wall's
* Langnese
* Magnum
* Nogger
* Olá
* Selecta (joint venture with RFM Corporation)
* Solero
* Streets
* Golden Gaytime
* Paddle Pop
* Viennetta
* Wall's
* HB Wall's
* Good Humor-Breyers
* Good Humor
* Breyers
* Klondike
* Choco Taco
* Popsicle
* Dickie Dee
* Sealtest Dairy

|

Home
products|

* Bio-Tex
* Breeze
* Cif
* Comfort
* Closan
* Domestos
* Finitex
* Lever 2000
* Neutral
* Omo
* Persil (Persil Power and Persil Service) (brand owned by Henkel)
* Probat
* Rinso (except the United States)
* Seventh Generation
* Sunlight
* Surf (except for North America)

Personal
care|

* Axe/Lynx
* Bed Head
* Brylcreem
* Camay
* Clear
* Close-Up
* Degree/Rexona/Sure/Shield
* Dermalogica
* Dove
* Campaign for Real Beauty
* Evolution
* Dollar Shave Club
* Hamam
* Helene Curtis
* Impulse
* Lakmé
* Lifebuoy
* Liril
* Lux
* Mentadent (except for North America)
* Noxzema
* Pears soap
* Pepsodent
* Pond's
* Q-Tips
* Radox
* Salon Selectives
* Signal
* Simple
* Suave (except for North America)
* Sunsilk
* Timotei
* TRESemmé
* Vaseline
* VO5 (except the United States)
* Zendium
* Zest (except the United States and Canada)

Predecessors|

* Lever Brothers
* Margarine Unie
* W. H. Burford & Sons

Places|

* Colworth House
* Lever Brothers Factory
* Lever House
* Lipton Institute of Tea
* Port Sunlight
* Unilever Gloucester
* Unilever House
* Unilever Leeds
* Unilever Research & Development Port Sunlight Laboratory

People|

* Antonius Johannes Jurgens
* William Lever, 1st Viscount Leverhulme
* Paul Polman
* Morris Tabaksblat
* Samuel van den Bergh
* Sidney J. van den Bergh
* Simon van den Bergh
* Eugenio Minvielle Lagos

* Category
* Commons

* v
* t
* e

KSE 100 companies of Pakistan

* Abbott
* Adamjee Insurance
* AGP Limited
* Air Link Communication
* Allied Bank
* Askari Bank
* Atlas Honda
* Attock Petroleum
* Attock Refinery
* Avanceon
* Bank AL Habib
* Bank Alfalah
* Bank of Punjab
* Bannu Woollen Mills
* Bestway Cement
* Cherat Cement
* Cnergyico
* Colgate-Palmolive Pakistan
* DG Cement
* Dolmen City
* EFU General Insurance
* Engro Holdings
* Engro Fertilizers
* Engro Polymer
* Fatima Fertilizer
* Fauji Cement
* Fauji Fertilizer Company
* Faysal Bank
* First Habib Modarba
* FrieslandCampina Engro Pakistan
* Ghani Glass
* GSK
* HBL
* HabibMetro
* HBL Growth Fund
* Highnoon
* Honda Atlas
* Hubco
* Ibrahim Fibre
* JDW Sugar Mills
* Indus Motor
* Interloop Limited
* International Industries Limited
* International Steels Limited
* Javedan
* K-Electric
* Kohat Cement
* Kohinoor Spinning Mills
* Kohinoor Textile
* Kot Addu Power
* Lotte Chemical
* Lucky Cement
* Lucky Core Industries
* Maple Leaf Cement
* Mari Energies
* MCB Bank
* Meezan Bank
* Mehmood Textile Mills
* Millat Tractors
* Mughal Steel
* Murree Brewery
* National Bank
* National Foods
* National Refinery
* Nestlé Pakistan
* Nishat Chunian Power
* Nishat Chunian
* Nishat Power
* OGDC
* Packages Limited
* PEL
* Pak-Gulf Leasing
* Pakgen Power
* Pakistan Aluminium Beverage Cans
* PIBTL
* Pakistan Oilfields
* Pakistan Petroleum
* Pakistan Refinery
* Pakistan Services
* Pakistan State Oil
* Pakistan Stock Exchange
* PTCL
* Pakistan Tobacco Company
* Pioneer Cement
* Punjab Oil Mills
* Rafhan Maize
* Sazgar
* Searle Pakistan
* Servis
* Wafi
* Standard Chartered
* SNGPL
* Systems Limited
* Tariq Glass
* Thal Limited
* TRG Pakistan
* Unilever Pakistan Foods
* UBL
* Unity Foods
* Yousuf Weaving Mills

As of October 2024

Authority control databases

International|

* VIAF

National|

* United States

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