Universal Magazines

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Universal MagazinesCompany type| Private

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Industry| Print media, hypermedia
Genre| Niche Media products
Founded| 1986
Headquarters|

North Ryde, New South Wales

Australia

Key people

* Prema Perera (CEO)
* Vicky Mahadeva (CFO)
* Janice Williams (publisher)
* Emma Perera (associate publisher)

Products| Magazines, websites
Services| Advertising, creative services, publishing
Subsidiaries|

* Australian Publishing Company
* Universal Online Media
* Universal WellBeing
* Completehome.com.au Media Group
* Paper Pocket Group
* Westwick Farrow Media

Website| umco.com.au

www.universalshop.com.au www.paperpocket.com.au www.completehome.com.au

www.wellbeing.com.au

Universal Magazines (now Universal Media Co.) is an Australian publisher of magazines, websites, and calendar products that cater to niche markets. Prema Perera is currently CEO of the company.[1]

In 2018, Universal Magazines rebranded as Universal Media Co,[2] taking into account the increasing importance of online and new media in their business model. In 2019, Universal Magazines sold Pool+Spa to the Swimming Pool and Spa Association of Australia.[3]

## Media brands[edit]

### Home[edit]

* Australian Country[4]
* Backyard Magazine
* Bathroom Yearbook
* Build Home
* Complete Home
* Complete Wedding
* Choosing A School
* Grand Designs[4]
* Home Design[4]
* Kit Home
* Kitchens & Bathrooms Quarterly[4]
* Kitchen Yearbook
* Luxury Kitchens & Bathrooms
* Outdoor Design & Living
* Outdoor Rooms
* Period Style
* Poolside
* Poolside Design Showcase
* Renovate
* completehome.com.au
* australiancountry.com.au
* schoolchoice.com.au
* bridescollective.com

### Lifestyle[edit]

* Australian Country
* Dogs Life[4]
* WellBeing[5]
* Wellbeing.com.au"'[5]
* dogslife.com.au
* "Wild"[5]
* "Being"[5]

### Motorbike[edit]

* Australian Cruiser & Trike
* Australian Road Rider[4]
* Dirt Action[4]
* Retro Bike
* Trail Rider
* roadrider.com.au
* dirtaction.com.au

### Craft[edit]

* Australian Beading
* Complete Craft
* Australian Homespun[4]
* Quilters Companion
* Scrapbook Creations
* Homespun.net.au

### B2B[edit]

* Outdoor Design Source
* outdoordesign.com.au

## References[edit]

1. ^ "A universal take-over of niche publishing - AdNews". www.adnews.com.au. Retrieved 23 October 2019.
2. ^ "Universal Magazines Now Universal Media Co". UMCO. Retrieved 5 April 2018.
3. ^ "SPASA Australia acquires Pool+Spa from UM Media". SPLASH! Magazine. 19 July 2019. Retrieved 23 October 2019.
4. ^ a b c d e f g h Josh, Kruti. "How Australia's biggest niche publisher Universal Media Co is diversifying its interests". Media Week. Retrieved 4 September 2019.
5. ^ a b c d Blackiston, Hannah (21 August 2019). "Wellbeing Media Group launches two new publications, Wild and Being". Mumbrella. Retrieved 9 September 2019.

## External links[edit]

* Universal Media Co website
* Universal Shop (Subscription site)

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