VASS (digital)

VASS is a digital solutions company present in 26 countries in Europe, America and Asia.[1][2] It was founded in 1999 in Madrid. It has been under the majority ownership of the US company One Equity Partners (ONE) since 2020.[3]

## Founding

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VASS stands for "Value Added Solutions and Services".[4] The company was founded in 1999 by Spanish economist Franciso Javier Latasa.[5] Both the initials of the name and the design of the logo were inspired by the firm and the name of the founder's grandfather, the Cádiz sculptor Juan Luis Vassallo.[4]

The company began by installing systems that enabled companies to manage their human resources, financial accounting, production and logistics.[5] In 2006, the company opened an office in Barcelona, and in 2007 another in London.

From 2010, the company expanded internationally to the United States, Mexico, Colombia, Chile, Peru and Amsterdam.[6] In late 2020, the company was acquired by venture capital firm One Equity Partners (OEP), which continues to expand by acquiring technology companies and creating new ones.[3]

## Expansion

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Its ecosystem includes customer experience, cloud computing, artificial intelligence, cybersecurity, software engineering and banking.[7] From 2006, the Spanish company expanded with the creation of Serbatic, an ICT services company.[8] In 2008, Nateevo, a digital marketing company (formerly Montejava and Vass Digital) was created.[4] In 2011, new business lines were created: enterprise mobility and global digital strategy, and ISO/IEC 20000 and ISO/IEC 270015 certifications were obtained.[6] The company opened its headquarters in Parque Empresarial La Moraleja (Alcobendas, Madrid) in 2016; and in 2018 the group created vdSHOP, a fullcommerce company.[9]

Following the majority investment by One Equity Partners (OEP), the expansion continued with the acquisition of the cybersecurity group CRI Group (Luxembourg),[10] Ecenta AG (German SAP technology and customer strategy company),[11] and Comunytek (systems and products for wholesale banking and capital markets).[12] New companies were also established, such as T4S Advanced Solutions (SAP consultancy).[10]

In 2022, the group acquired One Inside (the Swiss technology company Adobe),[13] Movetia (a Spanish digital services company for the automotive and financial industries),[14] Hexagon Data (a Mexican digital marketing automation company),[15] Zington (a Swedish digital technology consultancy), and Intelygenz (a Spanish artificial intelligence company).[16]

In 2023, VASS bought Copilot (a US software consultancy),[17] PSKinetic (a UK company that brings AI to the financial sector),[2] and Pia Relations (a Swedish CRM and cloud services consultancy).[18]

## References

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1. ^ "Grupo VASS, un caso de éxito a imitar". Computing. 2019-10-09. Retrieved 2024-01-23.
2. ^ a b Bignell, Francis (2023-02-22). "VASS Integrates the Team and Business of psKINETIC, the Intelligent Automation Tech Consultancy". The Fintech Times. Retrieved 2024-01-23.
3. ^ a b "One Equity Partners adquiere VASS Consultoría de Sistemas". Europa Press. 2020-12-31. Retrieved 2024-01-23.
4. ^ a b c "Montejava pasa a denominarse VASS Media". Computing. 2010-10-13. Retrieved 2024-01-23.
5. ^ a b "Miguel María Latasa Alzuri, Director Gerente de Informática El Corte Inglés". ComputerWorld (in Spanish). 1998-01-23. Archived from the original on 2023-12-19. Retrieved 2024-01-23.
6. ^ a b Redaccion (2019-09-20). "VASS celebra su 20 aniversario: una historia de éxito de 20 años y de 2.000 historias de talento". RRHH Digital (in Spanish). Retrieved 2024-01-23.
7. ^ "La consultora Vass busca los 1.000 millones de euros de facturación". La Vanguardia (in Spanish). 2023-10-18. Retrieved 2024-01-23.
8. ^ "Sobre Serbatic - Serbatic" (in European Spanish). 2022-09-09. Retrieved 2024-01-23.
9. ^ Peris, Guillermo Peris. "vdSHOP, la empresa de Fullcommerce de Grupo VASS, premiada en la II edición de los Premios ADEFAM". Diario Siglo XXI (in Spanish). Retrieved 2024-01-23.
10. ^ a b "VASS crece casi un 60% en 2021". ComputerWorld (in Spanish). 2022-02-10. Retrieved 2024-01-23.
11. ^ Peris, Guillermo Peris. "VASS adquiere ECENTA AG, especializada en Sales y Commerce y con una amplia implantación en EEUU". Diario Siglo XXI (in Spanish). Retrieved 2024-01-23.
12. ^ "VASS adquiere Comunytek para liderar la transformación digital en el sector financiero". EXPANSION (in Spanish). 2021-07-29. Retrieved 2024-01-23.
13. ^ "VASS compra la firma suiza One Inside". Computing. 2022-04-16. Retrieved 2024-01-23.
14. ^ "Vass adquiere la empresa de servicios digitales Movetia para seguir creciendo en Cataluña". Europa Press. 2022-05-24. Retrieved 2024-01-23.
15. ^ Jiménez, Marimar (2022-08-02). "La española VASS compra Hexagon Data para crecer en marketing digital". Cinco Días (in Spanish). Retrieved 2024-01-23.
16. ^ Redaccion (2022-08-12). "Francisco Javier Latasa, CEO y presidente del Grupo VASS". RRHH Digital (in Spanish). Retrieved 2024-01-23.
17. ^ "VASS acquires Salesforce consultancy Copilot". www.consulting.us. 2023-01-20. Retrieved 2024-01-23.
18. ^ "Vinge biträder Zington vid förvärv av Pia Relations". www.vinge.se (in Swedish). Retrieved 2024-01-23.