Vega (company)

Brand of vegan products

Vega

Product type| Vegan protein powder, protein bars
Owner| WM Partners
Country| U.S.
Introduced| 2001; 24 years ago (2001)
Previous owners| Danone
Website| myvega.com

Vega is a brand of plant based nutritional products. The company was started in Burnaby by Charles Chang and Brendan Brazier in 2004.[1] In 2015, Vega was sold to Denver-based giant Whitewave Foods for US $550 million.[2]

In 2021 Vega brand was disposed from Danone and sold to WM Partners.[3][4]

## Products

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The Vega line of products includes vegan protein powder, protein bars, protein snacks, protein shakes, and supplements. Their products are all vegan certified [5] and Non-GMO Project verified. Vega products predominantly use pea based protein instead of the typical dairy based whey protein used in most supplemental protein products.[6]

The Vega Protein with Greens comes in seven different flavours while offering 20 grams of plant based protein, veggies and green daily servings.

## References

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1. ^ O'Grady, Matt (29 May 2014). "Making millions selling vegan shakes". The Globe and Mail. Retrieved 19 December 2017.
2. ^ "Burnaby's Vega sold to Denver-based giant for $550 million US". Vancouver Sun. Retrieved 9 December 2017.
3. ^ Private equity firm to acquire Danone’s Vega brand By Sam Danley, 18 June 2021
4. ^ Danone sells Vega brand to US private-equity firm By Dean Best. 17 June 2021
5. ^ "Certification".
6. ^ Banaszek, Amy; Townsend, Jeremy R.; Bender, David; Vantrease, William C.; Marshall, Autumn C.; Johnson, Kent D. (2019-01-04). "The Effects of Whey vs. Pea Protein on Physical Adaptations Following 8-Weeks of High-Intensity Functional Training (HIFT): A Pilot Study". Sports. 7 (1): 12. doi:10.3390/sports7010012. ISSN 2075-4663. PMC 6358922. PMID 30621129.

## External links

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* Official website

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Danone

Brands and
subsidiaries|

| Current|

* Actimel
* Activia
* Alpro
* Bagley
* Evian
* Happy Family
* Horizon Organic
* International Delight
* Nutricia
* Silk
* Volvic
* Danone North America
* YoCrunch

|

Former|

* Brown Cow
* Earthbound Farm
* Michel et Augustin
* Stonyfield Farm
* Vega

People|

* Isaac Carasso (founder)
* Daniel Carasso
* Bruno Bonnell
* Emmanuel Faber
* Richard Goblet d'Alviella
* Bernard Hours
* Benoît Potier
* Franck Riboud
* Michel David-Weill

* Category
* Commons

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