Veganz

First vegan supermarket chain in Europe

Veganz

Company type| AG (public limited company)
Industry| Brand, supermarkets, grocery
Founded| Berlin Prenzlauer Berg, Germany, 2011
Founder| Jan Bredack and Juliane Kindler
Headquarters|

Warschauer Straße 32, 10243 Berlin

Germany

Number of locations

| Four, as of 2017
Products| vegan groceries

Number of employees

| 64
Website| Veganz.com

Veganz Group AG (formerly Veganz GmbH) is a vegan brand headquartered in Berlin, Germany. Veganz was founded as the first vegan supermarket chain in Europe.

As of 2020, Veganz offers around 165 products in 26 countries, as well as in online stores.[1] Based in Germany, the company opened its first store in Berlin Prenzlauer Berg, in the summer of 2011, with 250 square meters of space. Since July 2017, Veganz has four branches, three in Berlin and one in Prague.[2]

The group turnover increased by 28% to 26.6 million Euros in the whole of 2019.[3] Veganz employs around 64 people.[4] The company motto is "Gut für dich, besser für alle" (Good for you, better for everyone).[5]

## Development and history

[edit]

Veganz was founded in 2010 by Jan Bredack, a former senior manager at Mercedes-Benz and his former wife Juliane Kindler, a heartfelt vegan. Wanting to simplify vegan food shopping by bundling vegan products in one sales point, they started to build a chain of vegan supermarkets. When the company opened its first store in Berlin, Bredack told the Berliner Zeitung that he had anticipated 100 customers a day, but instead averaged 400. More supermarkets were opened across Europe, but the sales volume declined and the concept proved ineffective.

The imminent extinction of this business branch caused a change in strategy and Veganz began to transition into a wholesaler, starting its own production in 2015. The supermarket branch was declared bankrupt. Since 2016, Veganz' main business consists of distribution and wholesale, with a small remaining side business of three supermarkets in Berlin and one in Prague.

In 2019, the GmbH turned into an AG and issued bonds in 2020 with an initial interest rate of 7.5%. This step enabled the raise of funds for further growth and international expansion.

## Products and customers

[edit]

Veganz, Warschauer Straße, Berlin

Veganz supermarkets sell only vegan goods. In their own Veganz outlets, the company offers an assortment of over 4,500 products from more than 30 countries to their customers, including 45 different kinds of plant milk and cream, vegan ice-creams, vegan cheeses such as Happy Cheeze (now Dr Mannah's),[6] mayonnaise and other dressings, mock meats, fish substitutes such as veggie fish steaks, breads, pastries, and 80 vegan cheeses. There is vegan chocolate, biscuits, sweets, food for companion animals, coffee, toiletries and cosmetics. 85 percent of the sold products are certified organic.[7]

In the spring of 2015, the company launched their own brand for vegan products. By the end of the year, a product range of around 50 plant-based products was available, with about 100 more to follow in 2016. Today, Veganz is one of the few companies worldwide that offer a full range of vegan products. Their assortment includes sweets, meat-, fish- and cheese alternatives, protein products, breakfast items, chilled goods and frozen food. All products are strictly plant-based and a large part is certified organic.[citation needed]

Veganz has plant-based alternatives, such as 'The Gourmet', a mock-cheese based on cashews that won the PETA vegan food award in 2020.[8] Veganz further launched a vegan smoked salmon alternative based on Atlantic seaweed. This global novelty is low in CO2 in production, protecting the world's fish stocks and at the same time outperforming conventional salmon in its omega-3 share.

According to Bredack, most of his customers are between 18 and 34 years old, although the over-55 age group is increasing. About 60 percent of the store customers are vegan and 10 percent of them are tourists.[citation needed]

## Partners and availability

[edit]

Veganz products are internationally listed in the UK, Belgium, Cyprus, Slovenia, Switzerland, Denmark, Austria, Czech Republic, Portugal, Singapore and South Africa. They are marketed in the following drug stores and discounters (amongst others): dm, Müller, REWE, Lidl, Globus, Kaufland, Spar, COOP, Vegasme, Whole Foods and Planet Organic.

## See also

[edit]

* List of vegetarian and vegan companies

## Notes

[edit]

1. ^ "Veganz als Veganz Group AG neu aufgestellt". presseportal.de. 5 December 2019.
2. ^ "Visit our Veganz supermarkets in Berlin – 100% vegan in Berlin". Veganz.
3. ^ "Veganz: Gruppenumsatz wächst 2019 um 28 % auf 26,6 Millionen Euro". presseportal.de. 28 January 2020.
4. ^ "Wertpapierprospekt (Securities prospectus)" (PDF). Retrieved 7 January 2024.
5. ^ "Veganz ♥ Veganer Genuss aus Berlin – Gut für dich, besser für alle ✓". Veganz.
6. ^ "Happy Cheeze founder Dr. Mudar Mannah on the rise of vegan cheese, winning lawsuits and looking for more investment - the bitesize interview". Just Food. 5 November 2019. Retrieved 12 March 2022.
7. ^ "Ueber Veganz", veganz.de
8. ^ "PETAs Vegan Food Award 2019: Das sind die Gewinner". 7 May 2019.

## Further reading

[edit]

* Pohr, Adrian. "Von Daimler Benz zum Veganismus" (video interview with Jan Bredack), Zeit Online, 29 October 2013.

Wikimedia Commons has media related to Veganz.

* v
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Veganism and vegetarianism

Perspectives|

| Veganism|

* Animal-free agriculture
* Black veganism
* Fruitarianism
* History
* Raw veganism
* Straight edge
* Hardline
* Nutrition
* Vegan organic agriculture
* Vegan school meal
* Vegan studies

|

Vegetarianism|

* Economic vegetarianism
* Environmental vegetarianism
* History
* Orthopathy
* Lacto vegetarianism
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* Ovo vegetarianism
* Cuisine
* Vegetarian Diet Pyramid
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Lists|

* Vegetarians
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* Festivals
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* Restaurants
* Vegan media

Ethics|

| Secular|

* Animal rights
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* Carnism
* Deep ecology
* Environmental vegetarianism
* Ethics of eating meat
* Meat paradox
* Nonviolence
* Replaceability argument
* Sentientism
* Speciesism
* Tirukkuṟaḷ

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Religious|

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Food
and drink|

* List of vegetarian and vegan companies
* Dairy alternatives
* Coconut milk
* Plant cream
* Plant milk
* Soy yogurt
* Cheese
* Meat alternatives
* List of meat substitutes
* Bacon
* Burgers
* Duck
* Hot dogs
* Jambon
* Quorn
* Sausage roll
* Seitan
* Tempeh
* Tofu
* Tofurkey
* Gelatin substitutes
* Vegetarian mark
* Beer
* Wine

Groups
and events|

| Vegan|

* American Vegan Society
* Beauty Without Cruelty
* China Vegan Society
* Food Empowerment Project
* Go Vegan
* Nederlandse Vereniging voor Veganisme
* Our Hen House
* Physicians Committee for Responsible Medicine
* Plamil Foods
* Vegan Awareness Foundation
* Vegan flag
* Vegan Outreach
* Vegan Prisoners Support Group
* The Vegan Society
* Veganmania
* Veganuary
* Veganz
* World Vegan Day

|

Vegetarian|

* Alcott House
* Bible Christian Church
* Boston Vegetarian Society
* Christian Vegetarian Association
* European Vegetarian Union
* French Vegetarian Society
* Hare Krishna Food for Life
* International Vegetarian Union
* Jewish Veg
* Meat-free days
* Meatless Monday
* Friday fast
* North American Vegetarian Society
* Order of the Golden Age
* ProVeg Deutschland
* ProVeg International
* ProVeg Nederland
* Scottish Vegetarian Society
* Swissveg
* Toronto Vegetarian Association
* Vegetarian Federal Union
* Vegetarian Society
* Vegetarian Society (Singapore)
* Veggie Pride
* Viva! Health
* World Esperantist Vegetarian Association
* World Vegetarian Day

Films|

* The Animals Film (1981)
* Diet for a New America (film) (1991)
* A Cow at My Table (1998)
* Meet Your Meat (2002)
* Post Punk Kitchen (2003–2005)
* Peaceable Kingdom (2004)
* Earthlings (2005)
* A Sacred Duty (2007)
* Fat, Sick and Nearly Dead (2010)
* Planeat (2010)
* Forks Over Knives (2011)
* Vegucated (2011)
* Live and Let Live (2013)
* Cowspiracy (2014)
* PlantPure Nation (2015)
* What the Health (2017)
* Carnage (2017)
* Dominion (2018)
* Eating You Alive (2018)
* The Game Changers (2018)
* Maa Ka Doodh (2023)
* You Are What You Eat: A Twin Experiment (2024)

Magazines|

* Naked Food
* Satya
* The Vegetarian Magazine
* Vegetarian Times
* VegNews
* The Animals' Agenda

Books,
reports,
journals|

* On Abstinence from Eating Animals (3rd century)
* An Essay on Abstinence from Animal Food, as a Moral Duty (1802)
* Vegetable Cookery (1812)
* A Vindication of Natural Diet (1813)
* Reasons for not Eating Animal Food (1814)
* Moral Inquiries on the Situation of Man and of Brutes (1824)
* Nature's Own Book (1835)
* Fruits and Farinacea (1845)
* The Pleasure Boat (1845)
* The Ethics of Diet (1883)
* What is Vegetarianism? (1886)
* Shelley's Vegetarianism (1891)
* Behind the Scenes in Slaughter-Houses (1892)
* Why I Am a Vegetarian (1895)
* Figs or Pigs? (1896)
* Fifty Years of Food Reform (1898)
* Thirty-nine Reasons Why I Am a Vegetarian (1903)
* The Meat Fetish (1904)
* The New Ethics (1907)
* A Fleshless Diet (1910)
* The Benefits of Vegetarianism (1927)
* Living the Good Life (1954)
* Ten Talents (1968)
* Diet for a Small Planet (1971)
* The Vegetarian Epicure (1972)
* Moosewood Collective Cookbooks (1973)
* The Farm Vegetarian Cookbook (1975)
* Laurel's Kitchen (1976)
* Moosewood Cookbook (1977)
* Fit for Life (1985)
* Diet for a New America (1987)
* The Sexual Politics of Meat (1990)
* Vegetarian Cooking for Everyone (1997)
* The China Study (2005)
* Skinny Bitch (2005)
* Livestock's Long Shadow (2006)
* The Bloodless Revolution (2006)
* Eating Animals (2009)
* Why We Love Dogs, Eat Pigs, and Wear Cows (2009)
* The Vegan Studies Project (2015)
* Animal (De)liberation (2016)
* The End of Animal Farming (2018)
* Vegetable Kingdom (2020)
* Making a Stand for Animals (2022)
* Meat Atlas (annual)

Academics,
activists,
authors,
physicians|

| Vegan|

* Elisa Aaltola
* Carol J. Adams
* Suzanne M. Babich
* Martin Balluch
* Neal D. Barnard
* David Benatar
* Steven Best
* Yves Bonnardel
* Will Bonsall
* Will Bulsiewicz
* Georges Butaud
* Jodey Castricano
* T. Colin Campbell
* Robert Cook
* Brenda Davis
* Garth Davis
* Jan Deckers
* Alan Desmond
* Freya Dinshah
* H. Jay Dinshah
* George Dornbusch
* Mylan Engel
* Caldwell Esselstyn
* Gary L. Francione
* Joel Fuhrman
* Kristi Funk
* Valéry Giroux
* Lewis Gompertz
* Michael Greger
* A. Breeze Harper
* Oscar Horta
* Melanie Joy
* Colin Kaepernick
* Joel Kahn
* Avery Yale Kamila
* Michael Klaper
* Aph Ko
* Renan Larue
* Maxwell G. Lee
* Thomas Lepeltier
* Howard Lyman
* Al-Ma'arri
* Reed Mangels
* John Mackey
* John A. McDougall
* James E. McWilliams
* Vesanto Melina
* Gemma Newman
* David Nibert
* Jack Norris
* David Olivier
* David Pearce
* Emelia Quinn
* Tom Regan
* Jérôme Segal
* Peter Singer
* David Sztybel
* Sunaura Taylor
* Richard Twine
* Kim A. Williams
* Corey Lee Wrenn
* Laura Wright
* Sophie Zaïkowska

|

Vegetarian|

* Phyllis B. Acosta
* William Alcott
* Bertrand P. Allinson
* Thomas Allinson
* Charles R. Attwood
* William Axon
* Eduard Baltzer
* H. S. Bathgate
* Horace A. Barrows
* Geoffrey Barstow
* Sidney H. Beard
* George Bedborough
* Ernest Bell
* Robert Bell
* Ragnar Berg
* Rynn Berry
* Maximilian Bircher-Benner
* George Black
* Ernest Bonnejoy
* Lucius Duncan Bulkley
* J. L. Buttner
* Paul Carton
* Job Caudwell
* James Clark
* George Cheyne
* Henry S. Clubb
* Antonio Cocchi
* Edwin Collier
* Lenna F. Cooper
* Daniël de Clercq
* Georges Danjou
* Daniel Dombrowski
* James Elmslie Duncan
* Eknath Easwaran
* T. Forster
* Charles W. Forward
* Michael Allen Fox
* Peter Foxcroft
* Greta Gaard
* Mahatma Gandhi
* Narasinh Narayan Godbole
* Jules Grand
* Jeremiah Hacker
* John Haddon
* Walter Hadwen
* Alexander Haig
* Edward Hare
* George Harrison
* William Harrison
* William Harvey
* Philippe Hecquet
* Brian Hines
* Martin Luther Holbrook
* Isaac Jennings
* John Harvey Kellogg
* Norman Kerr
* Daniel H. Kress
* William Lambe
* W. R. C. Latson
* Elmer Lee
* Susan M. Levin
* Andrew Linzey
* Clair Linzey
* Jacques de Marquette
* Alice Garrett Marsh
* Paul McCartney
* Stella McCartney
* Elmer McCollum
* William Metcalfe
* Eli Peck Miller
* Harry Willis Miller
* Alfred Mansfield Mitchell
* J. Howard Moore
* Reuben D. Mussey
* Helen Nearing
* Scott Nearing
* Francis William Newman
* R. E. O'Callaghan
* Josiah Oldfield
* Dean Ornish
* Felix Ortt
* Cyril V. Pink
* A. C. Bhaktivedanta Swami Prabhupada
* Rod Preece
* James Rachels
* Ulma Doyle Register
* Kenneth Romanes
* Rollo Russell
* Henry Stephens Salt
* Johan Lindström Saxon
* James Scholefield
* Richard H. Schwartz
* W. B. Shearn
* James Simpson
* Ernest Lester Smith
* Arthur St. John
* William O. Stephens
* Alan Stoddard
* Russell Thacher Trall
* Frederick Towgood
* Sidney Trist
* Valluvar
* Emil Weilshäuser
* Ellen G. White
* Severin Wielobycki
* Howard Williams
* Frank Wokes
* W. A. Sibly
* E. Dolby Shelton
* Jon Wynne-Tyson
* Tzachi Zamir
* Kathleen Keen Zolber

Chefs,
cookbook
authors|

* Pamela Anderson
* Akiko Aoyagi
* Nava Atlas
* Mayim Bialik
* Carleigh Bodrug
* Gypsy Boots
* BOSH!
* Martha Brotherton
* Edward Espe Brown
* Tabitha Brown (actress)
* Suzy Amis Cameron
* Hannah Che
* Pinky Cole
* Chloe Coscarelli
* Yamuna Devi
* Sue Donaldson
* Crescent Dragonwagon
* Rose Elliot
* Rip Esselstyn
* Toni Fiore
* Carol Lee Flinders
* Alexis Gauthier
* Dick Gregory
* Richa Hingle
* Madhur Jaffrey
* Mollie Katzen
* Frances Moore Lappé
* Deborah Madison
* Linda McCartney
* Mary McCartney
* Hetty Lui McKinnon
* Tracye McQuirter
* Joanne Lee Molinaro
* Moosewood Collective
* Charity Morgan
* Isa Chandra Moskowitz
* Bawa Muhaiyaddeen
* Gaz Oakley
* Colleen Patrick-Goudreau
* Mathew Pritchard
* Satchidananda Saraswati
* Derek Sarno
* Miyoko Schinner
* William Shurtleff
* Alicia Silverstone
* Hannah Sunderani
* Bryant Terry
* Anna Thomas
* Haile Thomas
* Lauren Toyota
* Jeeca Uy
* Umberto Veronesi
* Nisha Vora
* Alan Wakeman
* Joe Yonan

Restaurants|

* Ben & Esther's Vegan Jewish Deli
* Cinnaholic
* Crossroads Kitchen
* Green Elephant Vegetarian Bistro
* Greens Restaurant
* Hiltl Restaurant
* Little Pine
* Moosewood Restaurant
* Purezza
* Slutty Vegan
* Souley Vegan
* The Sound Lounge
* Veggie Galaxy
* Veggie Grill
* Former restaurants
* Cranks
* Food for Thought
* InSpiral Lounge
* Lentil as Anything
* Minerva Café
* New Riverside Cafe
* Nix
* Penny Cafeteria
* Pink Peacock
* The Hollow Reed
* The Pitman Vegetarian Hotel

Related|

* Vegetarian and vegan symbolism
* Juice fasting
* Vegetarian and vegan dog diet
* Vegaphobia
* Plant-based diet
* Plant-based action plan
* Sustainable diet
* Low-carbon
* Planetary health

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