Verna Natural Mineral Water

Brand of bottled water produced in Ghana

Verna Natural Mineral Water

Country| Ghana
Introduced| 2014; 11 years ago (2014)
pH| 7.0 - 7.5
Calcium (Ca)| 1.4
Chloride (Cl)| 4.0
Magnesium (Mg)| 0.9
Potassium (K)| 0.3
Website| Verna Mineral Water
All concentrations in milligrams per liter (mg/L); pH without units

Wikimedia Commons has media related to Verna Natural Mineral Water.

Verna Natural Mineral Water is a brand of bottled water from the Twellium Industrial Company, produced and marketed primarily in Ghana,[1] and considered by reviewers to be among the top selling bottled water brands in Ghana.[2][3][4]

## Production and distribution

[edit]

Verna Natural Mineral Water is produced from protected underground water and bottled by the Twellium Industrial Company headquartered in Medie Kotoku in the Eastern Region of Ghana. [3] While marketing is focused on Ghana, Verna Natural Mineral Water is also sold in Burkina Faso and Togo.

## Rebranding

[edit]

Verna Natural Mineral Water appeared on the market in 2014. In 2017, Verna Natural Mineral Water underwent a rebranding exercise in line with market trends; focusing on its style and appeal to the younger generation. The plastic bottle containers now involved the display of blue and pink colors on its paper labeling, a pronounced logo for the product, and a yoghurt-pink colored cap. The rebranding of Verna Natural Mineral Water also reflected a logo of the "Changing Lives" social action project associated with the brand.[5][6] In June 2019, Verna Natural Mineral Water won the product of the year award in at the third edition of Ghana Manufacturing Awards.[7]

## Changing lives

[edit]

Verna Natural Mineral Water offers a poverty intervention program dubbed Changing Lives, as part of its corporate social responsibility to support the underprivileged and vulnerable members of society.[5] Changing Lives is organised around a television series made up of different episodes, where each episode tells a different story of a successful intervention project the company has carried out. Beneficiaries of Changing Lives have included autistic patients who have received mentorship support from role models to enable them build a career.[5][8]

In 2017, Changing Lives was extended to Kumasi in the Ashanti Region of Ghana. At its lunch, Otumfuo Osei Tutu II endorsed and extended his support for the initiative.[9][10]

## References

[edit]

1. ^ "Afi Antonio Foundation champions maiden Autism Talent Show". www.myjoyonline.com. Retrieved 2019-02-17.
2. ^ "The Top 10 bottled water brands in Ghana". Ghana Talks Business. 2019-02-14. Retrieved 2019-02-19.
3. ^ a b "Featured: 10 Bottle water brands in Ghana". 2019-02-16. Archived from the original on 2021-10-03. Retrieved 2019-02-19.
4. ^ Lamptey, Edwin (2019-02-14). "Top 10 bottled water brands in Ghana". yen.com.gh. Retrieved 2019-02-19.
5. ^ a b c "Verna mineral water rebrands to reflect premium quality". www.myjoyonline.com. 2017-11-21. Retrieved 2019-02-24.
6. ^ Asiedu, Leticia Ohene. "Twellium Industrial Company Limited rebrands Verna Mineral Water". kasapafmonline.com. Retrieved 2019-02-24.
7. ^ "Verna mineral water wins product of the year at the 3rd edition of Ghana Manufacturing Awards". www.ghanaweb.com. 3 June 2019. Retrieved 2019-08-05.
8. ^ "Rebranded Verna Mineral Water to support children with Autism". Graphic Online. 2017-11-22. Retrieved 2019-02-24.
9. ^ "Otumfuo Osei Tutu shows support for Verna Changing Lives at Kumasi launch". www.pulse.com.gh. 2017-05-26. Retrieved 2019-02-24.
10. ^ "Otumfuo Endorses Verna Changing Lives". ZionFelix.com. 2017-05-24. Retrieved 2019-02-24.