ViVi (magazine)

Japanese fashion magazine

For other uses, see Vivi (disambiguation).

ViVi

Categories| Fashion
Frequency| Monthly
Circulation| 234,370 (2011)
Publisher| Kodansha
First issue| May 1983
Country| Japan, Taiwan, China, Hong Kong
Based in| Tokyo
Language| Japanese, simplified Chinese, traditional Chinese
Website| NET ViVi

ViVi (ヴィヴィ) is a Japanese fashion magazine published by Kodansha. It is published in Japan, China, Taiwan, Hong Kong, and Thailand.

## History and profile

[edit]

Vivi was first published in May 1983.[1][2] The target age group are teens and young women 17–27 years old, with the main demographic of readers being college students and young office ladies.

The magazine's cover queen' is Namie Amuro, who has been featured on the cover the greatest number of times. Other artists frequently featured on the cover include Ayumi Hamasaki and Kumi Koda.

In Taiwan, Vivi is published in Chinese language.[3]

The circulation of Vivi was 286,039 copies in 2010 and 234,370 copies in 2011.[4]

## ViVi models

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These models are regularly employed by ViVi magazine.[5]

### Current

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* Nicole Fujita
* Erika Murakami
* Sakura Arianna
* Lina Arashi (ja)
* Ten Yamasaki
* Yuna Bridgman
* Seira
* Sakura Saiga

### Previous

[edit]

* Nanako Matsushima
* Mizuho Koga (ja)
* Sayo Aizawa
* Tomoko Yamaguchi
* Seri Iwahori (ja)
* Mayumi Sada
* Noriko Nakagoshi
* Mayu Gamō
* Megumi Mikimoto (ja)
* Yuri Iwata (ja)
* Aki Hatada (ja)
* Sachi Suzuki (ja)
* Jelly
* Maya Stenken
* Yurie (ja)
* Saya Ichikawa
* Naomi Ozawa (ja)
* Malia
* Camilla
* Kana Oya
* Jun Hasegawa
* Marie (ja)
* Kiko Mizuhara
* Chikako Watanabe (ja)
* Keiko Wakita (ja)
* Mayuko Arisue
* Lena Fujii
* Mary Sara
* Elli Rose (ja)
* Mitsuki Oishi[6]
* Yukina Kinoshita[7]
* Maggy[8]
* Mai Miyagi[9]
* Yui Sakuma
* Rola
* Kazunyolo
* Mayuko Kawakita
* Reina Triendl
* Tina Tamashiro
* Emma Jasmine (ja)
* Eri Tachibana (ja)
* Emma (ja)
* Alissa Yagi
* Maria Tani (ja)
* Miu
* Sachi Fujii (ja)
* Seika Furuhata

## Serial

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The magazine features regular appearances by ViVi models and a monthly series of articles by popular singers of the readers' generation.

### Current

[edit]

* TEN-CORE by Ten Yamasaki[10]
* Nikoholi by Nicole Fujita
* Fashion Geek by Seira

### Previous

[edit]

* Lena Likes by Rina Fujii
* TOMO'S DIARY by Tomomi Itano
* Mitsuki no hutû ga itiban (Mitsuki's normal is the Best) by Mitsuki Oishi
* EXO-SHOT by EXO
* Ayu no dezidezi nikki (AYU'S DIGIDIGI Diary) by Ayumi Hamasaki
* Katô miriya no fassyonn syô (Miliya Kato's Fashion Show) by Miliya Kato
* Shifuku tekina Yukina （Yukina like a private outfit）by Yukina Kinoshita
* Hamarindoru by Reina Triendl
* Beauty Muse (also appears in other magazines of the company such as "with") by Hinako Sano
* BOUNCE TWICE by TWICE
* Reina no naretara iina (Raina wishes she could be) by Reina Triendl
* P's STYLE by Tomohisa Yamashita
* Yagi no ota biyou (Yagi is a beauty geek) by Arisa Yagi
* Moderu x Moderu zine ( Models × Models zine) by ViVi models
* Shintenchi (New world） by Ten Yamasaki[11]

## References

[edit]

1. ^ "Vivi Magazine". Virtual Japan. Retrieved November 14, 2014.
2. ^ Stephanie Assmann (October 20, 2003). "Japanese Women's Magazines". EJCJS. Retrieved November 14, 2014.
3. ^ Katherine Frith; Ping Shaw; Hong Cheng (March 2005). "The Construction of Beauty: A Cross-Cultural Analysis of Women's Magazine Advertising" (PDF). Journal of Communication. 55: 6. doi:10.1111/j.1460-2466.2005.tb02658.x. Retrieved September 21, 2016.
4. ^ "An overview of Japan's publishing & advertising market / Where Nikkei BP stands" (PDF). Nikkei Business Publications. 2012. Archived from the original (PDF) on January 22, 2017. Retrieved October 30, 2016.
5. ^ "ViVi Models" (in Japanese). Kodansha Ltd. Retrieved September 24, 2018.
6. ^ 大石参月「ViVi」卒業を発表 6年間の活動を振り返る [Mitsuki Oishi announced that she graduated from ViVi]. modelpress (in Japanese). May 24, 2015. Archived from the original on October 3, 2015. Retrieved September 13, 2015.
7. ^ 木下優樹菜、7年半の歴史に幕＜シフクユキナ＞. modelpress (in Japanese). December 23, 2017. Retrieved September 24, 2018.
8. ^ マギー「ViVi」卒業を発表 6年間の専属モデルに幕 [Maggy announces graduation from ViVi]. modelpress (in Japanese). October 24, 2016. Retrieved September 24, 2018.
9. ^ 宮城舞「ViVi」卒業を発表「私、ここにいていいのかな？」苦しみ悩んだ4年間を赤裸々告白 [Mai Miyagi announces graduation from ViVi "Is it okay for me to be here?" A candid confession of four years of pain and worry]. modelpress (in Japanese). January 22, 2017. Retrieved September 24, 2018.
10. ^ 【山﨑天】リニューアル予告！ ViVi12月号からスタートする「テンコア」って？ [[Ten Yamasaki] Renewal Announcement! What is "TEN-CORE" starting in the December issue of ViVi?]. NET ViVi (in Japanese). October 20, 2023. Retrieved October 20, 2023.
11. ^ 山﨑天の連載スタート！『新天地』で魅せるのは新しいワタシ♡ [Ten Yamasaki's series starts! In "Shintenchi," she showcases the new her♡]. NET ViVi (in Japanese). November 19, 2021. Retrieved November 19, 2021.

## External links

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* Net ViVi Japanese website
* 昕薇《ViVi》 Chinese website

* v
* t
* e

Japanese fashion magazines

For women|

* An an
* AneCan
* Bis
* CanCam
* Classy
* Egg
* Hanako
* Happie Nuts
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* Junon
* Koakuma Ageha
* Love Berry
* Nicola
* Non-no
* Pichi Lemon
* PopSister
* Popteen
* Ranzuki
* Seventeen
* Soen
* Vivi

For men|

* MensEGG
* Men's Non-no
* Popeye

For any|

* Cosmode
* Fruits

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