Victor (sports company)

Taiwanese sports equipment manufacturer

Victor Rackets Industrial Corp.
勝利體育事業股份有限公司

Victor factory in Nanjing

Company type| Private
Industry| Sportswear and Sports Equipment
Founded| 1968; 57 years ago (1968)
Headquarters| Taipei, Taiwan[1]

Key people

| Chen Den-li (Founder and Chairman)
Products| Badminton, shuttlecocks, shoes, apparel, equipment, accessories
Subsidiaries| VICTOR Europe GmbH
VICTOR Rackets North America
Far East VICTOR Sports Sdn Bhd
VICTOR middle east
Rayan Sports
Website| www.victorsport.com

Victor Rackets Industrial Corporation (stylized as VICTOR) is a Taiwanese manufacturer of sporting equipment with products ranging from badminton and squash rackets, sportswear, shoes, shuttlecocks, and other equipment for the sport.[2] Its products are among the ones approved by Badminton World Federation for international tournaments.[3]

## History

[edit]

Victor was founded in 1968 by Chen Den-li (陳登立), producing badminton shuttlecocks which in two years topped the sales in Taiwan.[4][5] It expanded its distribution to Europe after Guido Schmidt started the distribution with VICTOR Sport Vertriebs GmbH as the trademark rights holder for the continent.[6] In 1992, Victor opened its production center in Nanjing, Jiangsu.[7]

Chen Den-li died on 4 January 2024, at the age of 89.[5]

In December 2024, the company was caught in a controversy where the shirt sponsored to Malaysia national badminton player Lee Zii Jia was seen with an upside down flag during the 2024 BWF World Tour Finals. The company has since apologized for the unintended incident.[8]

## Sponsorships

[edit]

Victor supplies official materials for the following badminton athletes, teams, or associations:

### National teams

[edit]

* Denmark national badminton team[9]

### Associations

[edit]

* Badminton Oceania[10]

### Brand ambassadors

[edit]

* Zhao Jianhua[11]
* Li Junhui
* Liu Yuchen
* Zheng Siwei
* Huang Yaqiong
* Liliyana Natsir
* Goh Liu Ying

### Players

[edit]

#### Male players

[edit]

* Wang Tzu-wei[12]
* Anders Antonsen[12]
* Greg Mairs[12]
* Prannoy H. S.
* Mohammad Ahsan[12]
* Praveen Jordan[12]
* Hendra Setiawan[12]
* Kodai Naraoka[12]
* Kenta Nishimoto
* Goh Soon Huat
* Goh Sze Fei
* Nur Izzuddin
* Lee Zii Jia[12][13]
* Tan Kian Meng

#### Female players

[edit]

* Tai Tzu-ying[12]
* Jenny Mairs[12]
* Ashwini Ponnappa[12]
* Melati Daeva Oktavianti[12]
* Greysia Polii[14]
* Apriyani Rahayu[12]
* Siti Fadia Silva Ramadhanti[15][16]
* Putri Kusuma Wardani
* Lai Pei Jing
* Shevon Jemie Lai

## References

[edit]

1. ^ "Global". VICTOR. Retrieved 26 March 2019.
2. ^ "Products". Victor Europe. Archived from the original on 18 October 2021. Retrieved 26 March 2019.
3. ^ "Approved Shuttles". Badminton World Federation. Retrieved 26 March 2019.
4. ^ "About". Victor Sports. Retrieved 26 March 2019.
5. ^ a b Li, Chien-chung; Kao, Evelyn (8 January 2024). "Victor badminton brand founder Chen Den-li dies at 89". Central News Agency. Retrieved 9 January 2024. "Chen Den-li (陳登立), the founder of Victor, a world-renowned Taiwanese badminton and racket brand, passed away at his home on Jan. 4 aged 89, the company said Monday on its Facebook page. Chen was born in Changhua County in 1935. He founded Victor Rackets Industrial Corp. in 1968 and began producing shuttlecocks, which became bestsellers in Taiwan within two years, according to the company."
6. ^ "History". Victor Europe. Archived from the original on 18 October 2021. Retrieved 26 March 2019.
7. ^ "南京勝利VICTOR 羽球用品界的行家". Taiwan Trade. Retrieved 26 March 2019.
8. ^ Chong, Debra (12 December 2024). "Sponsor of national shuttler Lee Zii Jia's kit says sorry for 'unintended' upside-down Malaysian flag on jersey at world final". Malay Mail. Retrieved 19 December 2024.
9. ^ "重磅消息！胜利成为丹麦队新赞助商". aiyuke. Retrieved 26 March 2019.
10. ^ "New Sponsor Confirmed". Badminton Oceania. Archived from the original on 27 March 2019. Retrieved 26 March 2019.
11. ^ "胜利VICTOR 传奇LEGEND III(赵剑华)羽毛球拍新品评测，楚天原创！". ctsports.com.cn. Retrieved 26 March 2019.
12. ^ a b c d e f g h i j k l m "Victor Athlete". Victor Sport. Retrieved 26 March 2019.
13. ^ Kng Zheng Guan (25 February 2022). "Zii Jia gets Victor boost". Retrieved 8 July 2022.
14. ^ "Pisah dengan Yonex, Greysia Polii Bakal Tampil Beda di German Open 2019". Bolasport.com. Retrieved 26 March 2019.
15. ^ Chan, Deborah (10 March 2023). "Local Badminton Player Lee Zii Jia Lights Up Neon Billboard In New York's Times Square". Says.com. Retrieved 15 March 2023.
16. ^ Y, Nestri (1 March 2023). "Siti Fadia Beralih Sponsor ke Victor, Jersey Bakal Kompak dengan Apriyani Rahayu". Bola Sport (in Indonesian). Retrieved 15 March 2023.

[1]

## External links

[edit]

* Official website

1. ^ Liew, Vincent (25 February 2022). "Lee Zii Jia Signs Endorsement Deal with VICTOR". BadmintonPlanet.com. Retrieved 31 January 2025.