Viva (British and Irish TV channel)

Music television channel, 2009 to 2018

Television channel

VIVA

Viva in the UK used a different logo compared to other Viva channels.

Country| United Kingdom and Ireland
Broadcast area| United Kingdom and Ireland
Programming
Language(s)| English
Ownership
Owner| Viacom International Media Networks Europe
Sister channels|

List

* MTV
* MTV Base
* MTV Classic
* MTV Dance
* MTV Hits
* MTV Live
* MTV Music
* MTV Rocks
* VH1
* BET
* Channel 5
* 5Star
* 5USA
* 5Spike
* My5
* Comedy Central
* Comedy Central Extra
* Nickelodeon
* Nick Jr.
* Nick Jr. Too
* Nicktoons

History
Launched| October 26, 2009; 15 years ago (2009-10-26)
Replaced| TMF
Closed| January 31, 2018; 7 years ago (2018-01-31)
Replaced by| MTV OMG
Links
Website| uk.viva.tv
Availability
(at time of closure)
Terrestrial
Freeview HD| Channel 57
Streaming media
Online| [1] (UK only)

Viva (stylised as VIVA) was a British free-to-air music television channel owned by Viacom International Media Networks Europe. The channel launched on 26 October 2009, replacing TMF,[1][2][3][4] and ceased broadcasting on 31 January 2018.

## History

[edit]

The channel was officially launched on 26 October 2009 by Alexandra Burke, with an exclusive live performance of her single "Bad Boys".[5] The first music video to be shown on Viva was Alphabeat's "The Spell" in The Official UK Chart Show Top 20 hosted by Sarah-Jane Crawford. It originally broadcast for 24 hours a day until Noggin was removed from the schedule and its hours were reduced to 6:00am – 9:00am. It was further reduced to 3:00am – 9:00am on 1 August 2011.

On 19 September 2011 the channel started broadcasting in the 16:9 picture format but the DOG was still set to the 4:3 picture format and appeared stretched; this was later fixed so it appears within the 4:3 safe zone. As with other Viacom channels, most 4:3 content has been stretched to 14:9.[citation needed]

Viva dropped its free-to-view encryption on satellite on 19 March 2013, before launching on the free-to-air platform, Freesat, on 2 April 2013.[6]

On 8 October 2014, following the Viacom takeover of UK broadcaster Channel 5, it was announced that Viva would be removed from Freeview with all of its entertainment content moving to 5*.[7] Its EPG slot was taken over by 5USA (which had moved from Freeview channel 31 for the launch of Spike) on 15 April 2015, with Viva moving to Freeview channel 74 and its broadcast hours changed to 9:00 to 11:00. The channel continued broadcasting full-time on all other platforms.[8][9][10]

As of 31 July 2015, Viva moved to Freeview channel 58, and was only available to viewers who had devices which are compatible with Freeview HD, Freeview Play, YouView or EE TV in certain areas of the UK. It broadcast from 9:00 until 11:00.[citation needed] It moved once again on Freeview on 2 October 2015 from Channel 58 to 57. Following the establishment of a stream sharing capacity with 5USA +1, Viva extended to broadcast between 5:00am and 6:00pm on digital terrestrial television.

### Closure

[edit]

Viva ceased broadcasting on all platforms at 6:00 am on 31 January 2018, with the final music video shown was Spice Girls' "Viva Forever". A day before, it was removed from Freesat, and the network's website was redirected to the MTV charts webpage. From 1 February, DTT's channel 57 began carrying a part-time placeholder broadcast of 5Spike +1. The 5:00 am – 6:00 pm hours previously used by Viva were now used to extend 5USA +1 into daytime.[11] Throughout February 2018, the temporary Valentine's Day–focused MTV Love network replaced it on Sky and Virgin Media, before being replaced by now defunct channel MTV OMG from 1 March 2018.

## Former programming

[edit]

As well as music videos, Viva previously showed programmes from other Viacom channels including MTV, Nickelodeon, Comedy Central and Channel 5.

* 16 and Pregnant
* America's Best Dance Crew
* Are You the One? (2014–15)
* Beavis and Butt-Head (2013–14)
* Bellator MMA
* Blonde Charity Mafia
* Brickleberry
* Bromance
* Brooke Knows Best
* Catfish: The TV Show (2013–15)
* Celebrity Deathmatch
* The City (2009–12)
* Community (season 1)[12]
* Crash Canyon
* Daddy's Girls
* Daria
* Dirty Sanchez (2009–15)
* The Dudesons in America (2011)
* Fly Girls (2009–10)
* The Fresh Prince of Bel-Air (2011–14)
* The Hard Times of RJ Berger
* The Hills (2009–12)
* Hogan Knows Best
* Hulk Hogan's Celebrity Championship Wrestling
* Jackass (2009–15)
* Jersey Shore (2011–12)
* Kung Fu Panda: Legends of Awesomeness (2013–2015)
* Laguna Beach: The Real Orange County
* MTV Cribs
* My Super Sweet 16
* My Wife and Kids
* New York Goes to Hollywood
* The Official UK Chart Show
* The Osbournes
* Pants-Off Dance-Off
* The Penguins of Madagascar (2013-2015)
* Pretty Little Liars (2010–13)
* Punk'd
* The Real World
* Run's House
* Scarred
* Scream Queens
* Scrubs (2013–15)
* A Shot at Love with Tila Tequila
* Slips
* South Park (2009–13)
* SpongeBob SquarePants (2012–2015)
* Suck My Pop
* Teen Cribs
* Teen Mom
* Teen Mom 2
* Teen Mom 3
* That '70s Show
* True Beauty (2010–11)
* Two and a Half Men (2009–12)
* Two Pints of Lager and a Packet of Crisps (2013–15)
* Viva La Bam
* Whitney

## Presenters

[edit]

* Sarah Jane Crawford[citation needed]
* Kimberley Walsh

## Noggin

[edit]

Noggin was an early morning children's television block from Nick Jr., that was broadcast on Viva from 06:00 - 09:00 daily. The programming block was first shown on TMF and was initially carried over to Viva. As of March 2010 the block has ended. The schedule in October 2009 included;

* The Backyardigans
* Dora the Explorer
* Go, Diego, Go!
* LazyTown
* Little Bear
* Maggie and the Ferocious Beast
* Thomas & Friends
* Wonder Pets!
* Yo Gabba Gabba!

## See also

[edit]

* VIVA Media
* VIVA Germany
* MTV
* MTV Rocks
* MTV Base
* MTV Dance
* MTV Hits

## References

[edit]

1. ^ "Rebranding - TMF". AGB Nielsen Media Research. 14 October 2009. Archived from the original on 11 November 2023.
2. ^ Plunkett, John (16 October 2009). "MTV replaces TMF with Viva". Guardian. London. Retrieved 27 May 2010.
3. ^ "MTV prepares for UK launch of VIVA". Digital Spy. 16 October 2009.
4. ^ "Viva set to launch". MTV. Archived from the original on 29 October 2009. Retrieved 26 October 2009.
5. ^ "Viva UK Launch 25th September 2009". 17 June 2022 - via YouTube.
6. ^ "VIVA and Travel Channel join Freesat". a516digital. 2 April 2013.
7. ^ "Viacom to launch Spike TV in UK". Broadcast. 8 October 2014. Retrieved 15 April 2015.
8. ^ "Freeview Channel Updates: April 2015". a516digital. Archived from the original on 10 July 2015. Retrieved 10 July 2015.
9. ^ "Spike launches 15 April and some channels are moving". Freeview. Archived from the original on 10 July 2015. Retrieved 10 July 2015.
10. ^ "Spike TV to launch with Breaking Bad". Broadcast. 20 March 2015. Retrieved 20 March 2015.
11. ^ [Information assembled from various posts on digital TV/media forums around the time of station closure]
12. ^ "Exclusive: Viva Drops Community, Series Without A UK Broadcaster". TVWise. 28 February 2012.

## External links

[edit]

* Official website

* v
* t
* e

Paramount Networks UK & Australia

United Kingdom
& Ireland|

* Comedy Central1
* Comedy Central Extra
* Legend2
* MTV
* Club MTV
* MTV 80s
* MTV 90s
* MTV Live
* MTV Music
* Nickelodeon
* Nicktoons
* Nick Jr.
* True Crime2
* True Crime Xtra

| Channel 5 Broadcasting Limited|

* 5
* 5Action
* 5Select
* 5Star
* 5USA
* Milkshake!
* streaming service

|

Australia &
New Zealand|

* Comedy Central
* MTV
* Club MTV
* MTV Classic
* MTV Hits
* Nickelodeon
* Nick Jr.
* OzTAM3

| Network Ten
Pty Limited|

* Network 10
* Sydney
* Melbourne
* Brisbane
* Adelaide
* Perth
* Northern NSW & Gold Coast
* Southern NSW & ACT
* Regional Victoria
* Regional Queensland
* 10 (VoD service)
* 10 Drama
* 10 Comedy
* Nickelodeon
* you.tv

|

Related|

* Canwest

Defunct|

* 5Spike
* 10 daily
* BET International
* CBS Justice2
* CMT
* MTV
* Base
* Classic
* Extra
* Flux
* Hits
* Music
* OMG
* Rocks
* Shows
* Nicktoonsters
* Smithsonian Channel
* Spike
* Spree TV
* Ten Guide
* TMF
* VH1
* Classic
* VH2
* Viva

* 175% with Sky Group
* 2with AMC Networks International UK
* 333% with Seven Network & Nine Network

* v
* t
* e

Music television in the United Kingdom

Pop/mixed hits|

* MTV Live
* MTV Music
* That's Melody

Hip hop/R&B/dance/club|

* Clubland TV
* Club MTV
* That's Dance
* Trace UK (Channelbox)
* Trace Latina (Channelbox)
* Trace Urban (Channelbox)

Rock/alternative|

* GIGS
* Now Rock
* Qello (Channelbox)

Country/Folk/specialist|

* Brit Asia TV (Channelbox)
* Music & Memories (Channelbox)
* Qwest TV Jazz & Beyond (Channelbox)
* Qwest TV Mix (Channelbox)
* Stingray CMusic (Channelbox)
* Stingray Karaoke (Channelbox)

Oldies/melodic|

* MTV 80s
* MTV 90s
* Now 70s
* Now 80s
* Now 90s & 00s
* That's Oldies

Former channels|

* 4Music
* The Amp
* Bedroom TV
* Bliss
* The Box
* Box Hits
* Box Upfront
* Brit Hits
* Bubble Hits
* BuzMuzik
* Capital TV
* Channel U
* Flaunt
* Flava
* Greatest Hits TV
* Heart TV
* The Hits
* Kerrang!
* Kiss
* Lifestyle Satellite Jukebox
* Magic
* MinX
* MTV Base
* MTV Classic
* MTV Dance
* MTV Extra
* MTV Flux
* MTV Hits
* MTV OMG
* MTV Rocks
* Music Box
* NME TV
* oMusic TV
* P-Rock
* Play UK
* The Power Station
* Q TV
* Rock On TV
* Rockworld TV
* Scuzz
* Starz TV
* TMF
* Trace Hits
* Trace Vault
* VH1
* VH2
* Vintage TV
* Viva

Channel operators|

* Channel Four Television Corporation
* Paramount Networks EMEAA
* List of MTV channels
* Mercury Studios
* Qwest TV
* Stingray Music
* That's Television Ltd
* TRACE Group

* v
* t
* e

Freeview

TV channels|

* 4seven
* 5Action
* 5Select
* 5Star
* 5USA
* Al Jazeera English
* HD
* Arise News
* BBC One
* HD
* BBC Two
* HD
* BBC Three
* HD
* BBC Four
* HD
* BBC Alba
* BBC Scotland
* HD
* BBC News
* BBC Parliament
* Blaze
* +1
* CBBC
* HD
* CBeebies
* HD
* Challenge
* Channel 4
* +1
* HD
* 5
* +1
* HD
* DMAX
* E4
* +1
* E4 Extra
* Film4
* +1
* Food Network
* GB News
* Gems TV
* Great! TV
* +1
* Great! Action
* Great! Movies
* +1
* Great! Romance
* +1
* HGTV
* Ideal World
* ITV1
* +1
* HD
* ITV2
* +1
* ITV3
* +1
* ITV4
* ITV Quiz
* The Jewellery Channel
* Legend
* More4
* PBS America
* Pop
* Pop Player
* Quest
* +1
* Quest Red
* QVC
* HD
* QVC2
* Really
* Rewind TV
* RTÉ One
* RTÉ2
* S4C
* Sky Arts
* Sky Mix
* Sky News
* STV
* +1
* HD
* Talking Pictures TV
* TBN UK
* TG4
* That's TV UK
* That's TV 2
* That's Melody
* That's Dance
* That's TV 3
* Together TV
* True Crime
* True Crime Xtra
* U&Dave
* ja vu
* U&Drama
* +1
* U&Eden
* U&W
* U&Yesterday
* +1
* UTV
* +1
* HD

Radio stations|

* BBC Asian Network
* BBC Radio 1
* BBC Radio 1Xtra
* BBC Radio 2
* BBC Radio 3
* BBC Radio 4
* BBC Radio 4 Extra
* BBC Radio 5 Live
* BBC Radio 5 Sports Extra
* BBC Radio 6 Music
* BBC Radio Cymru
* BBC Radio Cymru 2
* BBC Radio Foyle
* BBC Radio nan Gàidheal
* BBC Radio Scotland
* BBC Radio Ulster
* BBC Radio Wales
* BBC World Service
* Capital
* Classic FM
* Heart
* LBC
* Premier Christian Radio
* RNIB Connect Radio
* RTÉ Raidió na Gaeltachta
* Smooth Radio
* Talksport
* Trans World Radio

Local channels|

* Latest TV
* Local Television Limited
* London TV
* Notts TV
* NVTV
* Sheffield Live TV
* That's TV

Streamed channels|

* Channelbox (Africanews/Euronews/FashionTV/Qello/Hellenic TV)
* On Demand 365
* Vision TV (Brit Asia TV/Spotlight TV/Sports Tonight/3ABN/JML Direct)

TV platforms|

* Analogue
* Analogue terrestrial
* Cable
* Digital
* Digital terrestrial
* High-definition
* IPTV
* Satellite

Miscellaneous|

* History of Freeview UK

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