Viva (Dutch magazine)

Viva

Cover Viva 2007

Editor-in-chief| Debby Gerritsen
Categories| fashion magazine
Frequency| Weekly
Circulation| 70.000 (2012)[1]
Publisher| VNU (1972-2001)
Sanoma (2001-present)[2]
Founded| 1972
First issue| 7 October 1972; 52 years ago (1972-10-07)
Country| Netherlands
Based in| Amsterdam
Language| Dutch
ISSN| 0165-4462
OCLC| 72711475

Viva (1975–2021) was a weekly fashion magazine for women, published in the Netherlands.[3]

## History

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Cover of first edition, published on 7 October 1972

Viva was first published on 7 October 1972 by VNU's De Geïllustreerde Pers [nl]. It used the subtitle Damesweekblad (English: Women's weekly magazine).[3] After 2001, it was published by Sanoma, and has a circulation of 70,000 copies (2012).[1]

In 2012, Viva celebrated its 40th anniversary. The magazine used Layar to create an interactive magazine cover.[4] Viva's last issue was published on 21 July 2021.

## Editor-in-chief

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* 1972-1975: Joop Swart
* 1975-1983: Jet den Blanken
* 1983-1984: Hanny van den Horst (acting)
* 1984-1989: Adri de Vries
* 1989-1991: Koos de Boer
* 1991-1992: Koos de Boer & Rob van Vuure
* 1992-1993: Koos de Boer & Tineke Verhoeven
* 1993-2001: Tineke Verhoeven
* 2001-2005: Marije de Jong[5]
* 2005-2008: Karin van Gilst[6]
* 2008-2012: Corinne van Duin[7]
* 2012-2014: Gijsje van Bentum[8]
* 2014-2015: Vivianne Bendermacher
* 2015: Ellen de Jong (a.i.)
* 2016: Kirsten Steenvoort, Sabine Brusse
* 2017-2021?: Debby Gerritsen

## References

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1. ^ a b "Gecertificeerde jaarcijfers 2012" (PDF) (in Dutch). HOI-online. Archived from the original (PDF) on 14 May 2013. Retrieved 21 November 2014.
2. ^ "Weekblad Viva blijft bestaan" (in Dutch). Algemeen Dagblad. 26 September 2013.
3. ^ a b "Viva" (in Dutch). National Library of the Netherlands. Retrieved 21 November 2014.
4. ^ Cameron, Chris. "Viva Magazine Goes Interactive to Celebrate 40th Anniversary". Blog. Layar. Retrieved 6 November 2013.
5. ^ "Viva heeft in dertig jaar alle schroom verloren" (in Dutch). Trouw. 27 September 2002.
6. ^ "Talpa niet bang voor Pauw & Witteman". Trouw (in Dutch). 13 November 2006.
7. ^ "Viva-hoofdredacteur nieuwe chef Volkskrant Magazine". De Volkskrant (in Dutch). 21 December 2011.
8. ^ "Hoofdredacteur Viva stopt om online koers" (in Dutch). Het Parool. 16 August 2014.

## External links

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Wikimedia Commons has media related to Viva (magazine).

* Official website (in Dutch) (archived)