Viva Television

Philippine television production company

Studio VivaCompany type| Subsidiary

|

Industry| Television production
Founded| New Manila, Quezon City, Philippines (1986; 38 years ago (1986))
Headquarters|

7/F East Tower, Philippine Stock Exchange Centre, Exchange Road, Ortigas Center, Pasig, Metro Manila

Philippines

Key people

| Vicente del Rosario Jr. (Chairman of the Board and CEO)
Products| Television programs
Parent| Viva Communications

Studio Viva, formerly Viva Television Corporation is a Philippine television production company owned by Viva Communications. It was founded in 1986.

## History[edit]

Viva Communications ventured into television production in 1986 with The Sharon Cuneta Show. Cuneta's big screen success easily fueled her musical variety TV show to the top of the ratings where it stayed until mid-1997 (when she semi-retired).

Since then, Viva's television unit branched out into drama anthologies, action features and comedy for teens and yuppies. It became a significant player among free TV blocktimers and had successfully spun-off theatrical versions of its more popular youth-oriented shows.

In 2000, Viva Television acquired Vintage Enterprises (including the Vintage Television on IBC primetime block), making the Velez group being part of the Viva Entertainment group and changed its name to Viva TV as the primetime sports and entertainment block on IBC, at this time it also known as Viva-Vintage until 2003.[1] At the same time, Viva TV launched the Philippine editions of Who Wants to Be a Millionaire?, hosted by Christopher de Leon, and The Weakest Link, hosted by Edu Manzano.

In 2002, Viva Television further enhanced its reputation as a star-maker and a trendsetter by producing and launching the highly successful talent search show: Star for a Night on IBC. The weekly program hosted by Regine Velasquez showcased the best among the young Filipino singing talents dressed up in a professional setting. This highly rated show led to the discovery of Sarah Geronimo and Mark Bautista, who are now established recording artists and TV/movie stars.

In 2003, Viva decided to not renew their blocktime agreement with IBC due to high blocktime costs and low ratings. In the same year, Viva co-produced with GMA Network another highly successful TV talent search program Search for a Star. This talent search program led to the discovery of Rachelle Ann Go and Raymond Manalo. Both are now established singing artists. Viva's talent search success also spawned similar program formats from the two major free TV stations in the country. In 2005, Viva became a co-producer of ABS-CBN's weekly talent search program Search for the Star in a Million. The program was envisioned to produce and discover another major singing star from among the country's best and brightest aspiring and young talents.

In 2006, Viva Television entered into a joint venture agreement with Prime Channel owner Apollo Global Corporation and became Viva Prime Channel. It lasted until 2011 when Viva sold back its stake in the joint-venture channel; Viva Prime was relaunched by Apollo Global as the Pinoy Xtreme channel.

In May 2011, Viva Television made a comeback to produce Viva classic blockbuster films to television with a Sunday afternoon series the 1980's remake of the film franchise Bagets with the teen-oriented show entitled Bagets: Just Got Lucky which replaced its teen romance anthology Luv Crazy on the revamped TV5 which showcases new television dramas competing with top Philippine broadcasting pioneers ABS-CBN and GMA Network. On the third quarter lineup of TV5 introduced the 1991 film franchise turned Primetime TV series Ang Utol Kong Hoodlum, which was pushed back due to shooting arrangements, which was supposed to be released on July 18, 2011 replacing the primetime series Babaeng Hampaslupa but was replaced by its first HD primetime drama Rod Santiago's The Sisters the series ended on September 13, 2011, Ang Utol Kung Hoodlum was released on September 16, 2011, currently airing it starred Robin Padilla and Vina Morales in the original film and sequel, but now played by JC de Vera and Jasmine Curtis-Smith. An upcoming project to be produced by VIVA Television is P. S. I Love You a 1981 blockbuster film which starred Real to Reel life sweethearts Gabby Concepcion and Sharon Cuneta which tackles issues surrounding two young lovers, played by Bagets cast mates AJ Muhlach and Nadine Lustre, Gabby Concepcion will also be part of the cast and Dina Bonnevie it is confirmed to be under production and filming.[2]

On July 16, 2012, Viva Television revived Viva TV after a 9-year hiatus, the channel was relaunched as the new 24 hour all-Filipino general Entertainment channel on cable and satellite, along with the launch of new programming except Popstar Diaries, which is the only Viva-produced program from Pinoy Box Office.[3]

Since late 2015, Viva Television has made intermittent partnerships with TV5 for programs for its blocktime line up after the dissolution of the latter's in-house entertainment department.

## Shows produced[edit]

Show | Year | Channel | Hosts/Actors

|
|
|

The Sharon Cuneta Show | 1986–1997 | IBC then to ABS-CBN | Sharon Cuneta
Joey de Leon
Randy Santiago
Herbert Bautista
Jimmy Santos
Sa Direksyon ni Lino Brocka | 1990 | PTV | Various Artists
Estudyante Blues | 1990–1992 | PTV | Raymart Santiago
Mel Martinez
Kenneth Peralta
Marco Polo Garcia
Vincent Daffalong
Gelli de Belen
17 Bernard Club | 1992–1994 | ABC | Various Artists
Alabang Girls | 1992–1994 | ABC | Andrew E.
Donita Rose
Ruby Rodriguez
Donna Cruz
Herbert Bautista
Anjo Yllana
Ober Da Bakod | 1992–1997 | GMA Network | Leo Martinez
Janno Gibbs
Anjo Yllana
Kool Skool | 1993 | ABC | Various Artists
Haybol Rambol | 1993–1995 | GMA Network | Charlene Gonzales
Nida Blanca
Redford White
Bayani Agbayani
Dennis Padilla
Benjie Paras
Kate en Boogie | 1993–1994 | GMA Network | Dennis Padilla
Nanette Medved
Willie Revillame
Mikee | 1994–1999 | GMA Network | Mikee Cojuangco
D' Lookalayks in Puno't Bunga | 1994–1995 | GMA Network | Various Artists
Villa Quintana | 1995–1997 | GMA Network | Donna Cruz
Keempee de Leon
T.G.I.S. | 1995–1999 | GMA Network | Bobby Andrews
Onemig Bondoc
Angelu de Leon
Michael Flores
Rica Peralejo
Ciara Sotto
Red Sternberg
Raven Villanueva
Tierra Sangre | 1996–1999 | PTV then to RPN | Charito Solis
Bobby Andrews
Jennifer Sevilla
Mukha ng Buhay | 1996–1999 | PTV then to RPN | Pilar Pilapil
Lovely Rivero
Bernadette Allyson
Kris | 1996 | PTV then to GMA Network | Kris Aquino
Ms. D! | 1996–1999 | GMA Network | Dina Bonnevie
Anna Karenina | 1996–2002 | GMA Network | Antoinette Taus
Sunshine Dizon
Kim delos Santos
Tanya Garcia
M.U. | 1997 | GMA Network | Gelli de Belen
Jomari Yllana
Gillage People | 1997 | GMA Network | Various Artists
Growing Up | 1997–1999 | GMA Network | Angelu de Leon
Bobby Andrews
Onemig Bondoc
Ikaw na Sana | 1997–1998 | GMA Network | Angelu de Leon
Bobby Andrews
Gladys Reyes
Si Manoy at si Mokong | 1997–1998 | GMA Network | Various Artists
Takot Ka Ba sa Dilim? | 1998–1999 | IBC | Various Artists
Dear Heart | 1998–1999 | IBC | Antoinette Taus
Various Artists
Ganyan Kita Kamahal | 1998 | GMA Network | Carmina Villaroel
Bobby Andrews
Onemig Bondoc
Halik sa Apoy | 1998–1999 | GMA Network | Carmina Villaroel
Bobby Andrews
Ynez Veneracion
Text | 1998–1999 | GMA Network | Bobby Andrews
Aiza Marquez
Kim delos Santos
Dino Guevarra
Aiko Melendez
Mikee Forever | 1999 | GMA Network | Mikee Cojuangco
Dear Mikee | 1999 | GMA Network | Mikee Cojuangco
May Bukas Pa | 2000–2001 | IBC then to RPN | Dina Bonnevie
Cherie Gil
Albert Martinez
H2K: Hati-Hating Kapatid | 2000–2001 | IBC | Rica Peralejo
Dingdong Dantes
Bojo Molina
Anne Curtis
Chubi del Rosario
Kagat ng Dilim | 2000–2002
2020–2021 | IBC then to TV5 | Various Artists
Subic Bay | 2000–2001 | IBC | Joyce Jimenez
Priscilla Almeda
Rufa Mae Quinto
Troy Montero
Jake Roxas
Bobby Andrews
Habang May Buhay | 2000–2002 | IBC | Various Artists
Who Wants to Be a Millionaire? | 2000–2002 | IBC | Christopher de Leon
The Weakest Link | 2001–2002 | IBC | Edu Manzano
Allan K.
Pangako ng Lupa (telemovie) | 2002 | IBC | Albert Martinez
Star for a Night | 2002–2003 | IBC | Regine Velasquez
Search for a Star | 2003–2004 | GMA Network | Regine Velasquez
Search for the Star in a Million | 2005–2006 | ABS-CBN | Sarah Geronimo
Erik Santos
Christian Bautista
Mark Bautista
Rachelle Ann Go
Sheryn Regis
Posh | 2006 | Q (now GTV) | Iwa Moto
Gian Carlos
Vivo Ouano
Vaness del Moral
Rea Nakpil
Nikki Bacolod
PJ Valerio
Popstar Diaries | 2010–2019 | Pinoy Box Office
Viva TV | Sarah Geronimo
Daily Top 5 |  | Viva Cinema | Nikki Bacolod
Celebrity Real Life Stories |  | Viva Cinema |
CHB: Celebrity Home Business |  | Viva Cinema | Champagne Morales
Stop, Talk and Listen |  | Viva Cinema | Mr. Fu
Dolly Ann Carvajal
Ang Utol Kong Hoodlum | 2011 | TV5 | JC de Vera
Jasmine Curtis-Smith
Jay Manalo
Regine Tolentino
others
Bagets: Just Got Lucky | 2011–2012 | TV5 | AJ Muhlach
Nadine Lustre
Josh Padilla
Eula Caballero
Johan Laurens
Shy Carlos
Rico dela Paz
Meg Imperial
Hideaki Torio
Imee Hart
P. S. I Love You | 2011–2012 | TV5 | Kean Cipriano
Alex Gonzaga
Gabby Concepcion
Dina Bonnevie
AJ Muhlach
Nadine Lustre
Daily Top 10 |  | Viva TV | Sam Pinto
The OPM Show |  | Viva TV | Nikki Bacolod
Especially For You |  | Viva TV | Nikki Bacolod
Yassi Pressman
Concert |  | Viva TV |
Pinoy Star Stories |  | Viva TV |
Star Yayey |  | Viva TV |
Pantasya |  | Viva TV | Katya Santos
Maui Taylor
Petra's Panniest |  | Viva TV | Petra Mahalimuyak
The Jon Santos Show |  | Viva TV | Jon Santos
KC.COM |  | Viva TV | KC Concepcion
Annebishowsa |  | Viva TV | Anne Curtis
Sharon: Kasama Mo, Kapatid | 2012–2013 | TV5 | Sharon Cuneta
Born to be a Star | 2016 | TV5 | Ogie Alcasid
Mark Bautista
Yassi Pressman
Ang Panday | 2016 | TV5 | Richard Gutierrez
Jasmine Curtis-Smith
Bakit Manipis ang Ulap? | 2016 | TV5 | Claudine Barretto
Diether Ocampo
Cesar Montano
Meg Imperial
Ghost Adventures | 2019 | Sari-Sari Channel
TV5 | Benjie Paras
Pio Balbuena
Masked Singer Pilipinas | 2020 | TV5 | Billy Crawford
The Wall Philippines | 2021–2022 | TV5 (season 1)
GMA Network (season 2) | Billy Crawford
1000 Heartbeats: Pintig Pinoy | 2021 | TV5 | Xian Lim
Rolling In It Philippines | 2021–2022 | TV5 | Yassi Pressman
Puto | 2021 | TV5 | McCoy de Leon
Herbert Bautista
Encounter | 2021 | TV5 | Cristine Reyes
Diego Loyzaga
Di Na Muli | 2021 | TV5 | Julia Barretto
Marco Gumabao
Marco Gallo
The Rain In España[4][5] | 2023 | TV5 | Heaven Peralejo
Marco Gallo
Gab Lagman
Bea Binene
Minsan Pa Nating Hagkan ang Nakaraan | 2023 | TV5 | Cristine Reyes
Marco Gumabao
Cesar Montano
For the Love | 2023 | TV5 | Pops Fernandez

## References[edit]

1. ^ "Full circle for Bobong". philstar.com. April 20, 2005. Retrieved April 20, 2005.
2. ^ "AJ Muhlach to reprise Gabby Concepcion role in TV remake of P.S. I Love You | PEP.ph: The Number One Site for Philippine Showbiz". Archived from the original on November 29, 2014. Retrieved October 9, 2011.
3. ^ Stars unite for VIVA Channel retrieved via www.viva.com.ph March 8, 2012
4. ^ Requintina, Robert (November 3, 2022). "CAST REVEALED: The Rain in Espana". Manila Bulletin. Retrieved November 3, 2022.
5. ^ Salterio, Leah (November 6, 2022). "'The Rain in Espana' series to be faithful to Wattpad original". ABS-CBN News. Retrieved November 6, 2022.

* v
* t
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Viva Communications

Chairman and CEO
Vicente "Vic" del Rosario Jr.

Subsidiaries and divisions|

* Falcon Films
* Ivory Music and Video
* Neo Films
* O/C Records
* Studio Viva
* Vicor Music Corporation
* Viva Artists Agency
* Viva Live
* Viva Films
* Viva Interactive
* Viva PSICOM (joint venture with the Gabriel family)
* Viva Records
* Viva Sports
* Viva Video

Cable and satellite television networks|

* Celestial Movies Pinoy (joint venture with Celestial Tiger Entertainment)
* Pinoy Box Office
* Sari-Sari Channel (joint venture with Cignal TV and TV5)
* Tagalized Movie Channel (co-owned with MVP Entertainment)
* Viva TV

Radio stations|

* Halo-Halo Radio 105.1 Cebu
* Halo-Halo Radio 97.1 Davao
* Halo-Halo Radio 103.5 Zamboanga

Digital media|

* Oomph TV
* Vivamax

Defunct television networks|

* K Movies Pinoy
* MTV Pinoy (co-owned with Paramount Global)
* Viva Prime Channel
* Viva TV on IBC (2000-2003)

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