Vivian Rosenthal

American designer and entrepreneur (born 1976)

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Vivian Rosenthal

Born|  (1976-02-07) February 7, 1976 (age 49)

New York, New York, US

Alma mater| Brown University - 1998 Columbia University Graduate School of Architecture - 2001
Occupation(s)| Founder and CEO of Snaps!,[1] Co-Founder of Tronic Studio
Website| www.vivianrosenthal.com,makesnaps.com

Vivian Rosenthal (born February 7, 1976) is an American designer and entrepreneur.

## Early life

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Vivian Rosenthal was raised in New York City, graduated from Friends Seminary in 1994 and from Brown University in 1998. She received a master's degree from Columbia University's Graduate School of Architecture in 2001.

## Career

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Rosenthal is the founder of Snaps,[2] a platform for marketing in the messaging space. Snaps is used by brands to upload and manage their own emoji, sticker, gif, and video content. It partners with Kik, Tango, and Viber to distribute content on IOS and Android. Snaps clients include Pepsi, Burger King, Viacom, Sony Pictures, Warner Bros, L.A. Kings, Atlanta Hawks, L'Oreal and many others. Snaps has been featured in Fortune,[3] WSJ,[4] and VentureBeat.[5]

Rosenthal was selected as Chief Founder in Residence for 30Weeks[6] – Google’s founders program for designers. She discussed Snaps and fan engagement with Will.I.Am.[7] for the WSJ.[8] As part of the Digital Pioneer series, Vivian was featured on FWA[9] and was chosen as one of 16 women making headlines for their industry impact by Crain’s New York.[10]

She wrote and performed a poem[11] on the future of technology and its impact on humanity for the Remix Conference.[12]

Previously, Rosenthal co-founded Tronic Studio[13] with Jesse Seppi, a digital media and experiential design company. She has been named one of Creativity magazine's top 50 global creatives of 2010[14] and has spoken at numerous conferences on the intersection of advertising and technology, including the recent CaT conference by Ad Age.[15] She has been selected as a jury member for the Andy Awards,[16] One Show Interactive Awards,[17] and the Art Directors Club.[18]

Rosenthal has spoken on the future of mobile, augmented reality and gaming at TEDxSiliconAlley,[19] Ad Tech,[20] Socialize West,[21] and Geekend.[22]

## References

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1. ^ "Build an Enterprise Chatbot, iMessage & Emoji Keyboard - Snaps". Archived from the original on 2018-02-24. Retrieved 2015-07-02.
2. ^ [1] [dead link]
3. ^ "This ad-tech startup mobilizes brands, one emoji keyboard at a time". Fortune.com.
4. ^ Shields, Mike (15 April 2015). "Snaps Raises $6.5 Million to Help Brands Take over Emojis, Adding Chicken Fries Smilies to Texts". Wall Street Journal.
5. ^ "Emoji keyboard Snaps raises $6.5 million to give animated keyboards to brands". Venturebeat.com. 15 April 2015.
6. ^ "30 Weeks: A founders program for designers". 30weeks.com. Retrieved 29 June 2022.
7. ^ "will.i.AMG". Will.i.am. Retrieved 29 June 2022.
8. ^ "Will.i.am Meets Augmented Reality Startup Snaps!". Wsj.com.
9. ^ "Vivian Rosenthal". Thefwa.com. Retrieved 29 June 2022.
10. ^ "Women to watch in New York tech". Crainsnewyork.com. 16 May 2014.
11. ^ "Vimeo". Vimeo.com. Retrieved 29 June 2022.
12. ^ "REMIX London 2013". Remixsummits.com. Retrieved 29 June 2022.
13. ^ "TRONIC". Tronicstudio.com. Archived from the original on March 15, 2001. Retrieved 29 June 2022.
14. ^ "Creativity 50 2010: Vivian Rosenthal and Jesse Seppi - Ann-Christine Diaz - Creativity 50 - Creativity Online". Creativity-online.com. Archived from the original on 2010-03-12.
15. ^ "CaT London 2010: Vivian Rosenthal - Cat: Creativity and Technology - Creativity Online". Archived from the original on 2011-07-08. Retrieved 2011-05-03.
16. ^ "Tronic's co-founder Vivian Rosenthal on the Andy Awards". Vimeo.com.
17. ^ "2010 One Show Interactive Jury Selected". Oneclub.org. Retrieved 29 June 2022.
18. ^ "Press". Adcglobal.org. Retrieved 29 June 2022.
19. ^ "TEDx SiliconAlley". Archived from the original on 2011-09-05. Retrieved 2011-09-14.
20. ^ "Symposia | Welcome". Ad-tech.com. Retrieved 29 June 2022.
21. ^ "Socialize 2011". Mediabistro.com. Archived from the original on 2010-12-25.
22. ^ "Vivian Rosenthal, CEO of GoldRun, to Keynote Geekend « Geekend 2011". Geek-end.com. Archived from the original on 2011-07-15.

## External links

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* Rosenthal in Fast Company - Who’s Next: Vivian Rosenthal’s Big Idea For Interactive Advertising
* Rosenthal in Ad Week \- Spotlight: Vivian Rosenthal
* GoldRun featured on GigaOm - GoldRun Leverages Augmented Reality for Mobile Marketing – Old GigaOm
* GoldRun featured on the Today Show - MSN | Outlook, Office, Skype, Bing, Breaking News, and Latest Videos Archived 2008-09-23 at the Wayback Machine
* GoldRun featured in The New York Times \- A Network and a Retailer Seek Synergy
* GoldRun featured on Mashable - Startup Adds Augmented Reality to Location-Based Marketing
* GoldRun featured on PSFK - Y&R Picks Mobile Platform GoldRun To Allow Airwalk to Execute the World's First Invisible Pop Up Store
* DMEXCO \- Vivian Rosenthal at Dmexco
* TEDX Silicon Alley Talk \- TEDx Talks - YouTube
* L'Oreal Women in Digital Award Winners - L'Oreal Spotlights Female-Led Digital Startups With NEXT Generation Awards
* CES Interview - Under Construction