Vodafone Hungary

Company type| Subsidiary of 4iG
Industry| Telecommunications
Founded| 1999; 25 years ago (1999)
Headquarters| Budapest, Hungary

Key people

| Amanda Nelson, CEO
Products| Prepaid and postpaid mobile phones, Mobile broadband
Owner| Antenna Hungária
Parent| 4iG (70.5%)
Corvinus (29.5%)
Website| www.vodafone.hu

Vodafone Hungary is the third largest mobile operator in Hungary. It started operations in 1999 after securing the third GSM 900/1800 MHz licence of the country and it was the first provider operating in the DCS-1800 band in Hungary. Vodafone is the third largest mobile network operator of the country again. The operator had a share of ~27% of the market in Q2 2020.[1] They controlled approx. 27% of the market in December 2019. Market share[2] The full report about the number of subscribers is available on the company website.[3]

## Network information[edit]

The MCC-MNC Code of Vodafone Hungary is 216-70 and Mobile Network Code is 70 (international: +36 70)

The display name of Vodafone Hungary: vodafone HU

Vodafone operates a GSM, GPRS, EDGE network on 900/1800 MHz and a HSDPA+ network on 900/2100 MHz. The company has more than 2600 active Base Transceiver Stations (BTS), and thanks to the modernisation in 2011, the whole network is capable of LTE[4] transmission. The GSM network was available in 98.6% while the 3G network covered 90.1% of Hungary in May 2012.[5]

## History[edit]

On 7 July 1999 a consortium formed by V.R.A.M. and Primatel won the third GSM 900/1800 licence in Hungary. After signing the agreement on 30 November 1999, the consortium launched its network under the Vodafone brand. In the initial years, Vodafone used towers of its main competitors Westel (now Telekom) and Pannon GSM (now Yettel) networks, while their own network was available only in Budapest and other main cities. At the end of 2002, they covered 90% of the country.

On 30 January 2003 the company launched the Vodafone live! service and in the same year, the customer base of Vodafone reached over 1 million.[6]

In December 2004, Vodafone purchased the third 3G licence under the 2004 UMTS tender of NHH.[6]

In 2005, Vodafone launched the Vodafone Passport service, available in 17 countries at the time. On 16 December 2005 they launched the third 3G network of the country, which was available only in the inner districts of Budapest.[6]

In November 2006, the company offered a new alternative for fixed line telephone users. The Vodafone Otthon service allows customers to combine the advantages of landline and mobile telecommunications with one single handset.

In 2008, Vodafone switched to Huawei as a supplier of their UMTS infrastructure.[7] In the same year, the company offered free in-network texts or minutes for all pre-paid customers, provided they charged their balance with 3000 HUF or more.

Vodafone Hungary, along with Magyar Posta launched the first MVNO operating under the Postafon brand in Hungary in 2009.[8] The operator was also testing LTE technology in Budapest around this time. Vodafone introduced the Vodafone Plus postpaid plan as well, which offered unlimited voice and text services as a first on the Hungarian market.

In 2011, Vodafone announced the modernisation of their network infrastructure.[9]

In 2012, Vodafone announced a 50% joint venture with Tesco to launch Tesco Mobile. This partnership was the first official collaboration between the two companies in the world.[10] In December that year, Vodafone launched 3G services on lines M2 and M3 of the Budapest Metro.[11]

In 2018, Vodafone announced the acquisition of UPC Hungary. The acquisition closed in August 2019. In April 2020, the UPC brand was completely phased out, with all services rebranded to Vodafone Hungary.

The network modernisation process completed in March 2012. Vodafone, after securing additional bandwidth in the E-GSM band,[12] launched the nationwide HSDPA+ network, which is available for roughly 9.5 million people in the country. As of July 2012, the 21 Mbit/s capable HSDPA+ network is available in 2432 settlements while the 42 Mbit/s capable DC-HSPA+ network in 101 settlements, including Budapest. The whole network is capable of LTE.[4] Vodafone launched their RED plans aimed at smartphone users with unlimited calls and texts in October 2012.[13] They were the first operator offering flat-rate tariffs on the market.

On 31 January 2023, Antenna Hungária (a subsidiary of 4iG) and Corvinus Nemzetközi Befektetési Zrt. (an investment company owned by the Hungarian State) acquired Vodafone Hungary, with the companies owning 51% and 49% of the shares, respectively.[14][15][16]

### UPC Hungary[edit]

UPC Hungary's first logo from 1997 to 2007

UPC Magyarország (English: UPC Hungary) was Liberty Global Europe's telecommunications operation in Hungary. UPC Magyarország is the largest cable television operator in Hungary. UPC Hungary provides digital and analog cable video, broadband internet, and traditional circuit-switched and digital telephony (VoIP) services to 2.0 million service subscribers as of 31 December 2014.[17]

UPC Hungary operated in 22 major Hungarian cities and towns and in their surrounding areas, including Budapest, the capital city, Debrecen, Miskolc, Pécs, and Székesfehérvár. In 2017, revenue was $310.2 million[17]

In May 2018, Vodafone announced that it would acquire the company.[18] The company merged with Vodafone Hungary and the UPC brand was retired in April 2020.[19]

## Sponsorship[edit]

In October 2007, Vodafone signed a sponsorship contract with the Hungarian Water Polo Association and Tamás Kásás. Vodafone Hungary became the main sponsor of the Association when the sponsorship deal was extended by another four years in 2009.[20]

The Vodafone Group was the main sponsor of the previously named McLaren Mercedes Formula One team in 2013. Vodafone opened the first Vodafone McLaren Mercedes store of Europe in Budapest in 2010.[21] In that year, Vodafone also made it possible for the logo of Pick Szeged to be displayed during the 2010 Hungarian Grand Prix on the McLaren Formula 1 cars.[22] On May 1, 2012 Vodafone brought Formula One to the streets of Budapest. Jenson Button showed what it is like to drive at 172 Mph on a downtown avenue as a part of Vodafone Hungary's 'Raise your game' weekend.

From 2010 to 2011 Vodafone Hungary was the main sponsor of Sziget Festival.

From 2021 to 2022 Vodafone was the main sponsor of UEFA Europa Conference League.

## Criticism[edit]

In July 2002, Vodafone announced a flat-rate GPRS internet offer, which provided unlimited Internet access for their customers. In 2003, Vodafone changed the terms and conditions of the service and introduced traffic restrictions, which caused many customer to complain to the regulators.[23]

In 2007, the company announced a new flat-rate unlimited internet service on the HSDPA network. The terms and conditions changed later, and Vodafone introduced bandwidth restrictions above 5 GB/month traffic.[24] GVH, the competition regulator in Hungary fined the company.

In 2010, GVH fined Vodafone and T-Mobile. Both companies claimed to have 'the fastest mobile data network' in the country without reasonable proof.

## References[edit]

1. ^ "A Nemzeti Média-és Hírközlési Hatóság mobilpiaci jelentése (Mobile market report of the National Media and Communications Authority)" (PDF) (in Hungarian). Retrieved 2023-12-15.
2. ^ The source shows the proportion of calls, not the number of subscribers.)
3. ^ "Results, reports & presentations". Vodafone IR. November 14, 2023.
4. ^ a b "Vodafone". www.vodafone.hu. Retrieved November 14, 2022.
5. ^ "Flash Report on Mobile Internet" (PDF). Archived from the original (PDF) on 2013-05-16. Retrieved 2023-12-15.
6. ^ a b c "Hiba 404 | Vodafone".
7. ^ "Vodafone to switch to Huawei for 3G; T-Mobile expands UMTS coverage".
8. ^ "Unknown".[permanent dead link]
9. ^ "The Budapest Times | Hungarian newspaper in English".
10. ^ "Tesco Sokszínűségi Riport". corporate.tesco.hu.
11. ^ "ICT Market News PMR ICT Market Experts".
12. ^ "A 900 MHz-es frekvencia árverés (The 900 MHz frequency is an auction)" (PDF) (in Hungarian). Retrieved 2023-12-15.
13. ^ "Telecompaper". www.telecompaper.com. Retrieved November 14, 2022.
14. ^ "Hungarian State Strikes Deal of the Decade with Vodafone". 10 January 2023.
15. ^ "Hungary exempts sale of local Vodafone unit from competition scrutiny". Reuters. 10 January 2023.
16. ^ "Vodafone to get €1.7 billion from sale of Hungary unit". RTÉ.ie. 9 January 2023.
17. ^ a b "About Us – Europe – Our Operations – Hungary – Liberty Global". Liberty Global. Retrieved 2015-05-27.
18. ^ "VODAFONE TO ACQUIRE LIBERTY GLOBAL'S OPERATIONS IN GERMANY, THE CZECH REPUBLIC, HUNGARY AND ROMANIA". Vodafone Group. 9 May 2018. Archived from the original on 2 August 2018. Retrieved 9 April 2021.
19. ^ "Vodafone brand to replace UPC from April, report claims; Vodafone activating 5G sites in Budapest". CommsUpdate. TeleGeography. 7 October 2019.
20. ^ "Hiba 404 | Vodafone".
21. ^ "Hiba 404 | Vodafone". www.vodafone.hu. Retrieved November 14, 2022.
22. ^ "Best of Budapest - budapest | news | pick-logo-on-a-formula-1-race-car". Archived from the original on 2014-05-17. Retrieved 2012-01-27.
23. ^ "Gyorsabb és drágább lett a Vodafone GPRS". 25 June 2003.
24. ^ "Korlátlan internet-előfizetés korlátokkal". 24 November 2009.

## External links[edit]

* Official website

* v
* t
* e

Vodafone

Subsidiaries
and divisions|

* Albania
* Czech Republic
* Egypt
* Germany
* Ghana
* Greece
* Hungary
* India (defunct)
* Ireland
* Italy (ho.)
* Jordan
* New Zealand (sold)
* Northern Cyprus
* Portugal
* Romania
* Spain
* Turkey
* United Kingdom
* Vodafone Global Enterprise
* Vodafone Kabel Deutschland
* Vodafone Automotive

Shareholdings|

* Australia (50%)
* India (45.2%)
* Safaricom (40%)
* Kenya
* Ethiopia
* Netherlands (50%)
* Vodafone Netherlands
* Ziggo
* Ziggo Sport
* Ziggo Sport Totaal
* Ziggo TV
* Vodacom (65%)
* South Africa
* DR Congo
* Lesotho
* Mozambique
* Nigeria
* Tanzania

Partners|

* Armenia
* Argentina
* Austria
* Azerbaijan
* Belgium
* Benin
* Bulgaria
* Cameroon (defunct)
* Canada
* Channel Islands
* Chile
* Colombia
* Croatia
* Cyprus
* Denmark
* Dominican Republic
* Estonia
* Fiji
* Finland
* France
* French Polynesia
* Guam
* Hong Kong
* Iceland
* Iran
* Japan
* Latvia
* Lithuania
* Luxembourg
* North Macedonia
* Northern Mariana Islands
* Norway
* Oman
* Peru
* Philippines
* United States
* Poland
* Qatar
* Russia
* Serbia
* Singapore
* Slovenia
* Solomon Islands
* South Korea
* Sweden
* Switzerland
* Taiwan
* Turkmenistan
* Ukraine
* United Arab Emirates

Products and services|

* M-Pesa
* Betavine

Corporate directors|

* Gerard Kleisterlee (Chairman)
* Vittorio Colao (CEO)
* Andy Halford (CFO)
* Steve Pusey (CTO)
* Michel Combes (CEO Europe Region)
* John Buchanan
* Alan Jebson
* Samuel Jonah
* Nick Land
* Anne Lauvergeon
* Simon Murray
* Luc Vandevelde
* Tony Watson
* Philip Yea

Sponsorships|

* Beşiktaş J.K. (2014-)
* England cricket team (1996-2010)
* Kaizer Chiefs (Vodacom) (2012-)
* Loftus Versfeld Stadium (Vodacom) (2005-)
* Orlando Pirates (Vodacom) (2012-)
* Manchester United F.C. (2000-2006)
* Shelby Can-Am (Vodacom) (2000-2005)
* South African Football Association (Vodacom) (2012-)
* South Africa national football team
* South Africa women's national football team
* South Africa national rugby union team (Vodacom) (1994-2017)
* Team Vodafone (2007–12)
* Vodacom Blue Bulls (Vodacom)  (1998-)
* Vodacom Challenge (Vodacom) (1999-2011)
* Vodacom Championship (Vodacom) (2001-2010)
* Vodacom Cup (Vodacom) (1998-2015)
* Vodacom League (Vodacom) (1998–2012)
* Vodacom Players Championship (Vodacom) (1998-2002)
* Vodacom Soccer Spectacular (Vodacom Lesotho) (2008-2011)
* Vodacom Tower (Vodacom) (2009-)
* Vodafone McLaren Mercedes (2007–13)
* Vodafone Ghana Music Awards (2000-)
* Vodafone Park (2013-)
* Vodafone Ski Resort (2005-)
* Vodafone Warriors (1999-)

Other|

* AirTouch
* Arcor
* Cable & Wireless Worldwide
* Cheeka
* ihug
* Mannesmann
* Verizon Wireless
* Vodafone live!
* ZooZoo

* v
* t
* e

Hungarian mobile phone companies

* Magyar Telekom
* Yettel
* Vodafone
* Digi

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