Vyjayanthi Movies

Indian entertainment company

Vyjayanthi Movies

Company type| Private
Industry| Entertainment
Founded| 1974; 51 years ago (1974)
Headquarters|

Hyderabad

India

Key people

| C. Aswini Dutt
Swapna Dutt
Priyanka Dutt
Products| Films
Subsidiaries| Swapna Cinema
Three Angels Studio
Website| www.vyjayanthi.com

Vyjayanthi Movies is an Indian film production company founded in 1974 by C. Aswini Dutt.[1] One of the leading production houses in Telugu cinema, it is known for its large-scale productions featuring high production values and top-tier actors.[2] The company has produced several acclaimed and commercially successful films over the decades.[3] Its 2024 production, Kalki 2898 AD, is the most expensive Indian film ever made and ranks among the highest-grossing Indian films of all time.

Vyjayanthi Movies' subsidiaries, Swapna Cinema and Three Angels Studio, are managed by Aswani Dutt's daughters, Swapna Dutt and Priyanka Dutt.

## History

[edit]

### Establishment

[edit]

Original Logo of Vyjayanthi Movies

Aswini Dutt began his film career as an executive producer for a black-and-white film directed by K. Viswanath.[4] Aspiring to produce a film with his favourite actor, N. T. Rama Rao, he approached him with the idea.[5] Rama Rao named the company Vyjayanthi Movies, which was founded under Dutt's proprietorship and debuted with the successful Eduruleni Manishi (1975).[2] The company's logo features Rama Rao as Lord Krishna, holding a sankha, with the Earth behind him.

### Major productions and collaborations

[edit]

Vyjayanthi Movies established itself as a leading production house by consistently working with the top actors of Telugu cinema, including N. T. Rama Rao, Akkineni Nageswara Rao, Krishna, Sobhan Babu, Krishnam Raju, Chiranjeevi, and Nagarjuna.[6] Many of its films were directed by directors such as K. Bapayya and K. Raghavendra Rao.

Over the years, the company produced several box-office successes, including Agni Parvatam (1985), Jagadeka Veerudu Athiloka Sundari (1990), and Indra (2002). Vyjayanthi Movies also introduced popular actors, such as Mahesh Babu, Allu Arjun, Jr. NTR, Ram Charan, and Nara Rohit.

The production house enjoyed a long run of success until it faced challenges with the film Jr. NTR-starrer Sakthi in 2011, prompting Aswini Dutt to take a seven-year hiatus. He made a notable comeback with Mahanati in 2018, which went on to become one of the highest-grossing films of the year.[7]

## Subsidiaries

[edit]

### Swapna Cinema

[edit]

In 2014, Aswini Dutt's elder daughter, Swapna Dutt, inherited Swapna Cinema from her father. Under this banner, Swapna and her sister, Priyanka Dutt produced Yevade Subramanyam. This was a big success story at the box office in 2015. In 2018, this banner produced a biopic on the late actress, Savitri. The biopic, titled Mahanati stars Keerthi Suresh, Dulquer Salmaan, Samantha Ruth Prabhu, and Vijay Devarakonda. It was critically acclaimed and highly successful at the box office.

### Three Angels Studio

[edit]

Aswini Dutt's younger daughter, Priyanka Dutt launched a new production house named Three Angels Studio in 2008.[8] She produced her first film, Baanam (2009), through this company and introduced Nara Rohit to Telugu Cinema. The film was critically acclaimed, but did not do well at the box office. She then produced the anthology film Om Shanti in 2010. It stars Nikhil Siddhartha, Kajal Aggarwal, Bindu Madhavi and Navdeep.

### Early Monsoon Tales

[edit]

Swapna Dutt and Priyanka Dutt ventured into web series with the Nithya Menen starrer Kumari Srimathi (2023). The series that premiered on Amazon Prime has garnered positive reviews with a 7.2 rating on IMDb. [9]

## Shelved projects

[edit]

### Chiranjeevi – Singeetam Srinivasa Rao Project

[edit]

Following the success of Jagadeka Veerudu Athiloka Sundari (1990), Aswini Dutt aimed to produce another fantasy film, this time with an emphasis on CGI. The project, titled Bhooloka Veerudu, was launched with Chiranjeevi in the lead role and Singeetam Srinivasa Rao as the director. After completing two schedules, the team realised that they lacked a strong storyline, leading to the film being shelved.[10]

### Chiranjeevi – Ram Gopal Varma Project

[edit]

Ram Gopal Varma narrated a story to Aswini Dutt which he liked. Varma was making Daud at that time and felt that the shooting of Daud might be stalled due to Sanjay Dutt's legal issues. So Varma narrated the story to Aswini Dutt and Chiranjeevi which they liked. Aswini Dutt started the project with Chiranjeevi as the lead in the direction of Ram Gopal Varma. After Sanjay Dutt's release, the shooting of Daud resumed. Then Aswini Dutt realised that the storylines for these two films are similar. As he was not comfortable in doing a film which had the same storyline to another film, he stalled the project.[10]

## Film production

[edit]

Key  †  | Denotes film or TV productions that have not yet been released

|

### Vyjayanti Movies

[edit]

Year | Name | Notes

|
|

1975  | Eduruleni Manishi |
1978  | Yuga Purushudu |
1981  | Guru Sishyulu |
1983  | Adavi Simhalu |
1985  | Agni Parvatam |
1986  | Brahma Rudrulu |
1988  | Aakhari Poratam |
1990  | Jagadeka Veerudu Atiloka Sundari |
1992  | Aswamedham |
1994  | Govinda Govinda |
1998  | Choodalani Vundi |
1999  | Rajakumarudu |
Ravoyi Chandamama |
2000  | Azad |
2001  | Premakke Sai | Kannada film
2002  | Company | Hindi film
Indra |
2005  | Balu ABCDEFG |
Subhash Chandra Bose |
Jai Chiranjeeva |
2006  | Sainikudu |
2007  | Chirutha |
2008  | Kathanayakudu |
Kantri |
2011  | Shakthi |
2018  | Devadas |
2019  | Maharshi | Co-produced with Dil Raju and Prasad V. Potluri
2022  | Sita Ramam |
2024  | Kalki 2898 AD | Co-produced by Swapna Dutt and Priyanka Dutt

### Swapna Cinema

[edit]

Year | Name | Notes

|
|

2001  | Student No.1 |
2002  | Okato Number Kurraadu |
2015  | Yevade Subramanyam |
2018  | Mahanati |
2021  | Jathi Ratnalu |
2022  | Sita Ramam |
2023  | Anni Manchi Sakunamule |
2026  | Aakasam Lo Oka Tara | Upcoming film

### Three Angels Studio

[edit]

Year | Name | Lnguage | Notes

|
|
|

2009  | Baanam | Telugu  |
2010  | Om Shanti |
2012  | Sarocharu |

### Early Monsoon Tales

[edit]

Year | Name | Language | Notes

|
|
|

2023  | Kumari Srimathi | Telugu  | Web Series Streaming on Amazon Prime

### Raghavendra Movie Corporation and United Producers

[edit]

(Aswini Dutt, Allu Aravind, and K. Raghavendra Rao)[10]

Year | Name | Language | Notes

|
|
|

1996  | Pelli Sandadi | Telugu  |
1997  | Mere Sapno Ki Rani | Hindi  |
1998  | Paradesi | Telugu  |
Ninaithen Vandhai | Tamil  |
2003  | Gangotri | Telugu  |

### Siri Media Arts

[edit]

(Aswini Dutt and Allu Aravind)

Release Year | Film Name | Language | Notes

|
|
|

2003  | Pellam Oorelithe | Telugu  |
Calcutta Mail | Hindi  | Remake of Choodalani Vundi
2004  | Intlo Srimathi Veedhilo Kumari | Telugu  |

### Sri Priyanka Pictures

[edit]

Release Year | Film Name | Language | Notes

|
|
|

1994  | Subhalagnam | Telugu  |

### Roja Art Productions

[edit]

Release Year | Film Name | Language | Notes

|
|
|

1983  | Jaani Dost | Hindi  |

## References

[edit]

1. ^ "Interview with Aswini Dutt by Jeevi". Idlebrain.com. 6 August 2003. Archived from the original on 3 September 2022. Retrieved 3 September 2022. "Aswini Dutt, the man behind Telugu Cinema's one of the prestigious banners - Vyjayanthi Movies, is a senior most producer of Telugu film industry. He has produced blockbusters with all the stars of Telugu Cinema ranging from NTR to NTR."
2. ^ a b Mary, S. B. Vijaya (7 May 2020). "Celebrating 30 years of the Chiranjeevi-Sridevi Telugu blockbuster 'Jagadeka Veerudu Athiloka Sundari'". The Hindu. ISSN 0971-751X. Archived from the original on 13 October 2020. Retrieved 3 September 2022. "Vyjayanthi Movies, known for big budget and lavish productions had a successful run, till it hit a rough patch with Shakti in 2011."
3. ^ "Interview with Aswini Dutt by Jeevi". Idlebrain.com. 2 July 2002. Archived from the original on 3 September 2022. Retrieved 3 September 2022. "Aswini Dutt, the man behind Telugu Cinema's one of the prestigious banners - Vyjayanthi Movies, is a senior most producer of Telugu film industry. He has produced blockbusters with all the stars of Telugu Cinema ranging from NTR to Jr. NTR."
4. ^ "Interview with Aswini Dutt by Jeevi". Idlebrain.com. 17 August 2002. Archived from the original on 3 September 2022. Retrieved 3 September 2022.
5. ^ First story about the inception of Vyjayanthi Movies presented by Rana | #VintageVyjayanthi, archived from the original on 4 September 2022, retrieved 4 September 2022
6. ^ Journey Of Vyjayanthi Movies in Tollywood From 1974 To Till Now, archived from the original on 4 September 2022, retrieved 4 September 2022
7. ^ Mary, S. B. Vijaya (7 May 2020). "Celebrating 30 years of the Chiranjeevi-Sridevi Telugu blockbuster 'Jagadeka Veerudu Athiloka Sundari'". The Hindu. ISSN 0971-751X. Archived from the original on 13 October 2020. Retrieved 9 August 2020.
8. ^ "Aswini Dutt's daughter announces 2 projects". IndiaGlitz. 23 July 2009. Archived from the original on 26 July 2009. Retrieved 11 February 2012.
9. ^ "Kumari Srimathi". 28 September 2023.
10. ^ a b c "Interview with Aswini Dutt by Jeevi". Idlebrain.com. 17 August 2002. Archived from the original on 3 September 2022. Retrieved 3 September 2022.

## External links

[edit]

* Vyjayanthi Movies at IMDb
* Three Angels Studio at IMDb
* Ashwini Dutt at IMDb