WHIT

This article is about radio station WHIT. For the radio station formerly known as "WHIT", see WCSY (AM). For other uses, see Whit.

Radio station in Madison, Wisconsin

WHIT

* Madison, Wisconsin

Frequency| 1550 kHz
Branding| 97.7 The Farm
Programming
Format| Classic country
Ownership
Owner| Mid-West Family Broadcasting

Sister stations

| WJJO, WJQM, WLMV, WMGN, WOZN, WRIS-FM, WWQM-FM
History

First air date

| August 12, 1964

Former call signs

| WMAD (1964–1977)
WWQM (1977–1982)
WHIT (1982–2001)
WTUX (2001–2009)

Call sign meaning

| HIT Radio (previous format)
Technical information[1]

Licensing authority

| FCC
Facility ID| 19622
Class| D
Power| 5,000 watts (daytime only)
Translator(s)| 97.7 W249DH (Madison)
Links

Public license information

* Public file
* LMS

Webcast| Listen Live!
Website| thefarmwi.com

WHIT (1550 AM) is a radio station based in Madison, Wisconsin and broadcasting a classic country format. The station is owned by Mid-West Family Broadcasting.

## History

[edit]

Originally owned by Hudson Communications, the station launched as WMAD in 1964 and aired a Top 40 format. The station later became WWQM in 1977 and, branded as "15Q" (shortened from the original concept "155QM"), aired an automated golden oldies format from 1977 to 1980 when it became WHIT. By the late 1990s/early 2000s, the station was airing an all-sports format known as "The Team."

In 2001, the station turned to an adult standards format as WTUX ("The Tux"), affiliated with the Music of Your Life, Jones Standards and Dial Global America's Best Music networks. On January 19, 2009, the station dropped adult standards and switched back to an automated oldies format, readopting the WHIT legacy call sign and focusing on music from the 1950s and 1960s. (As part of WHIT's flip, another Mid-West Family station in Michigan that had the WHIT call sign was assigned the WSCY calls to match its FM simulcast station.) WHIT played oldies on an automated basis until joining the nationally distributed True Oldies Channel on November 14, 2011.[2]

On December 6, 2013, WHIT changed their format from oldies to classic country, branded as "Hank on AM 1550".[3]

On October 8, 2020, WHIT relaunched as "97.7 The Farm", retaining the classic country format, but with enhanced farm news coverage from Pam Jahnke’s "Mid-West Farm Report" daily from 5–6am. Jahnke and Josh Scramlin have additional news updates and features all day on The Farm.[4]

## Previous logos

[edit]

(WHIT's logo under previous oldies format)  (WHIT's logo under previous "Hank" branding)

## References

[edit]

1. ^ "Facility Technical Data for WHIT". Licensing and Management System. Federal Communications Commission.
2. ^ Source: Angelfire Radio DX Wisconsin website (11/14/2011)
3. ^ "True Oldies Leaves for Hank in Madison".
4. ^ Mid-West Family Has A Farm In M-A-D-I-S-O-N Radioinsight - October 8, 2020

## External links

[edit]

* WHIT official website
* Facility details for Facility ID 19622 (WHIT) in the FCC Licensing and Management System
* WHIT in Nielsen Audio's AM station database
* Facility details for Facility ID 145228 (W249DH) in the FCC Licensing and Management System
* W249DH at FCCdata.org
* FCC History Cards for WHIT

* v
* t
* e

Radio stations in the Madison metropolitan area, Wisconsin

By AM frequency|

* 810
* 900
* 940
* 970
* 1070
* 1190
* 1240
* 1260
* 1310
* 1350
* 14801
* 1550
* 1580
* 1670

By FM frequency|

* 88.1
* 88.7
* 89.5
* 89.9
* 90.3
* 91.3
* 91.7
* 92.1
* 92.7
* 93.1
* 93.7
* 94.1
* 94.9
* 95.9
* 96.3
* 98.1
* 99.3
* 99.9
* 100.1
* 100.5
* 101.5
* 102.5
* 104.1
* 105.1
* 105.5
* 105.9
* 106.3
* 106.7
* 106.9
* 107.3

| LPFM|

* 88.1
* 92.5
* 95.5
* 96.9
* 97.1
* 98.7
* 99.1
* 102.9
* 103.5

|

Translators|

* 90.1
* 90.5
* 91.1
* 94.51
* 95.5
* 96.7
* 96.9
* 96.9
* 97.3
* 97.7
* 98.5
* 99.5
* 100.9
* 101.1
* 101.9
* 103.3
* 104.7
* 107.9

NOAA Weather Radio
frequency|

* 162.45
* 162.55

Digital radio
by frequency & subchannel|

* 970-1
* 88.7-1
* 88.7-2
* 88.7-3
* 92.1-1
* 94.9-1
* 94.9-2
* 96.3-1
* 96.3-2
* 101.5-1
* 101.5-2
* 102.5-1
* 102.5-2
* 104.1-1
* 104.1-2
* 104.1-3
* 105.5-1
* 107.3-1
* 107.3-2
* 107.3-3
* 107.3-4

By call sign|

* KHA147
* W211AU
* W213CE
* W216BL
* W233CN
* W238CB
* W244DR
* W245DE
* W247CI
* W249DH
* W253DH
* W255DE
* W258CM
* W265CV
* W270AU
* W277AE
* W277DV
* W284CW
* W300BM
* WAUN
* WBGR-FM
* WBKY
* WCNP
* WDDC
* WDLS
* WDMP-FM
* WEKZ
* WERN
* HD2
* HD3
* WFAW
* WHA
* WHFA
* WHIT
* WHHI
* WIBA
* WIBA-FM
* WIDE-LP
* WISY-LP
* WIXL-LP
* WJJO
* WJQM
* WJVL
* WJTY
* WJWD
* WLMV
* WLSP-LP
* WMAD
* HD2
* WMDX
* WMGN
* WMHX
* WMMM-FM
* HD2
* WNNO
* WNWC
* WNWC-FM
* WMUU-LP
* WOLX-FM
* HD2
* WORT
* WOZN
* WQWA-LP
* WRIS-FM
* WSJY
* HD2
* HD3
* HD4
* WSUM
* WTLX
* WTMJ
* WTSO
* WULD-LP
* WVMO-LP
* WWHG
* WWMV-LP
* WWQM-FM
* WXJ87
* WXXM
* WZEE
* HD2
* HD3
* WZRK

Nearby regions
Appleton-Oshkosh
Chicago
Dubuque
Janesville-Beloit/Jefferson County
Milwaukee–Racine
Rockford
Wisconsin Dells–Baraboo

See also
List of radio stations in Wisconsin

1 = Broadcast in Spanish (fulltime)

* v
* t
* e

Country radio stations in the state of Wisconsin

By call letters|

* KDKE - Superior/Duluth MN
* WACD – Antigo
* WATQ – Chetek
* WATW - Ashland
* WAXX – Eau Claire
* WBFM – Sheboygan
* WBKY – Stoughton
* WBOG - Tomah
* WBSZ – Ashland
* WCOW-FM – Sparta
* WCQM – Park Falls
* WCUB – Two Rivers
* WCWB – Marathon
* WCYE – Three Lakes
* WDDC – Portage
* WDEZ – Wausau
* WDKF – Sturgeon Bay
* WDLS – Wisconsin Dells
* WDMP-FM – Dodgeville
* WEAQ – Chippewa Falls
* WEKZ – Monroe
* WFON - Fond du Lac
* WGEE – New London
* WGEZ - Beloit
* WGLR-FM – Lancaster
* WGXI - Plymouth/WCLB - Sheboygan
* WHDG – Rhinelander
* WHIT – Madison
* WHTL-FM – Whitehall
* WIGM - Medford
* WIRI - Nekoosa
* WIXK – New Richmond
* WJMC-FM – Rice Lake
* WJMQ – Clintonville
* WJVL – Janesville
* WKCH - Whitewater
* WLDY - Ladysmith
* WLTU - Manitowoc
* WMAD – Sauk City
* WMBZ – West Bend
* WMIL-FM – Waukesha
* WNCY-FM – Neenah-Menasha
* WNFM – Reedsburg
* WOCO – Oconto
* WOKY – Milwaukee
* WPKR – Omro
* WPLT – Spooner
* WQCC – La Crosse
* WQPC – Prairie du Chien
* WQRB – Bloomer
* WRCO-FM - Richland Center
* WRDN – Durand
* WRJC – Mauston
* WRLU – Algoma
* WSCM – Baldwin
* WSLD – Whitewater
* WTCH – Shawano
* WTMB – Tomah
* WVRE – Dickeyville
* WVRQ-FM – Viroqua
* WVTY - Racine
* WWQM-FM – Middleton
* WXCX - Siren
* WYTE – Marshfield

See also
adult contemporary
classic hits
college
country
news/talk
NPR
oldies
religious
rock
sports
top 40
urban
other radio stations in Wisconsin

* v
* t
* e

Daytime-only radio stations in Wisconsin

Stations|

* WAQE - Rice Lake
* WBOG - Tomah
* WDGY - Hudson
* WFDL - Waupun
* WHIT - Madison
* WISS - Berlin
* WGKB - Waukesha
* WPTT - Hartford
* WWIS - Black River Falls
* WXNK - Shell Lake
* WZBU - New Holstein

Defunct|

* WAWA - West Allis
* WCJL - Marinette
* WEXT - Milwaukee
* WOKW - Sturgeon Bay

See also: Clear channel radio stations and Why AM Radio Stations Must Reduce Power, Change Operations, or Cease Operations at Night

43°00′08″N 89°23′13″W﻿ / ﻿43.00222°N 89.38694°W﻿ / 43.00222; -89.38694
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