Warner Music Africa

Music company

Warner Music Africa

2022 logo

Industry|

* Music
* entertainment

Predecessors|

* Warner Music Gallo Africa
* Warner Music South Africa

Founded| 5 December 2013; 11 years ago (2013-12-05)
Headquarters| 1 Saxon Rd, Hyde Park, Sandton, 2196,

Johannesburg

South Africa

Area served

| Africa

Key people

| Temi Adeniji (MD.)
Services| Music publishing, Music distribution, Music recording, Brand strategy
Parent| Warner Music Group
Subsidiaries|

* WM Africa Francophone
* Africori
* Coleske Artist Management

Website| warnermusic.co.za
Former logo as WM South Africa

Warner Music Africa (WMA) (formerly Warner Music South Africa) is a music corporation of the global record label Warner Music Group, founded on 5 December 2013.[1] with its South Africa arm managing artist development, marketing, and distribution for Warner Music artists in Africa, with its corporate headquarters located in 1 Saxon Rd, Hyde Park, Sandton, 2196, Johannesburg, South Africa.

## Overview

[edit]

Warner Music South Africa was founded on 5 December 2013, following the buyout of Gallo Records share of the joint venture Warner Music Gallo Africa as a division of Warner Music Group. Following the launching of the imprint, WMG appoints the former Warner Music Gallo Africa general manager Tracy Fraser,[1] as the managing director of Warner Music South Africa. Tracy participated in the signing of Josh Kempen,[2] Locnville, Mango Groove, Janie Bay,[3] Dr Bone, Zahara,[4] Julanie J,[5] Masandi,[6] Faith K, CKay,[7] and Diamond Platnumz, with a 360 partnership deal between WMG, and WCB Wasafi.[8] Tracy stepped down from her position in 2021.

On 22 March 2021, Temi Adeniji was appointed by WMG with the combined role of managing director of Warner Music South Africa and SVP, Strategy, of Sub-Saharan Africa.[9] Temi participated in the signing of Kiddo CSA,[10] Sizwe Alakine,[11] and Rouge.[12] On 16 September 2021, Temi participated in the buying of Coleske, one of South Africa largest independent label.[13] According to Unorthodox Reviews, prior to May 2022, Warner Music South Africa began operating as Warner Music Africa.[14] The news was broken by Temi Adeniji, at an exclusive launch held on 11 May 2022 at Warner Music offices in Hyde Park. On 23 June 2022, Warner Music Africa launched a brand strategy division.[15]

The brand strategy division of Warner Music Africa was led by the entertainment lawyer Thembi Mpungose-Niklas,[15] who was appointed. Thembi is to report directly to WMA managing director and senior vice-president of special projects in sub-Saharan Africa Temi Adeniji.[15] On 5 July 2022, Warner Music Group, Blavatnik Family Foundation, and Social Justice Fund announce the launch of the SJF Repertoire Fund, an eight-year $10M initiative that allows WMG employees in participating regions to get involved, making Warner Music Africa, one of its team to receive $1M to be disbursed in Sub-Saharan Africa, by nominating local organizations for grants from $5,000-$15,000 USD.[16]

> In the inaugural cycle of SJF Repertoire Fund in Sub-Saharan Africa, we were very deliberate in finding organizations not only reflective of the focus pillars but also across various countries to reflect the diversity of the continent.

\- Temi Adeniji[16]

Warner Music Africa announced its first set of SJF Repertoire Fund grantee partners for Sub-Saharan Africa, would include organizations across Ethiopia, Ghana, Kenya, Nigeria, and South Africa.[16] On the same day, Warner Music Africa approved grants to the following African organizations, including African Leadership Academy (South Africa), African Digital Media Institute (Kenya), AgroEknor Farmers Education & Empowerment Program (Nigeria), ArtNg (Nigeria), Edugrant (Nigeria), Fair Justice Initiative (Ghana), Kids Haven (South Africa), Rele Arts Foundation (Nigeria), The Sarz Academy Academy Foundation (Nigeria), The Tag Foundation (South Africa), The Tomorrow Trust (South Africa), Zoma Museum (Ethiopia), and WeThinkCode_ (South Africa).[16]

On 20 May 2024, WMA established a creative hub in Lagos, Nigeria. The establishment seeks to help expand Warner Music workforce by providing more of its A&R, Operations, and Marketing expertise to Nigeria’s creative ecosystem.[17] With the goal to amplify the voices of African artists and creators on the global stage, while fostering innovation and inclusivity within the region’s dynamic creative landscape.[17]

### Warner Music Gallo Africa

[edit]

In 2006, Johnnic Communications (Gallo's parent company, which changed its name to Avusa in November 2007) entered a joint venture with the South African division of Warner Music Group and established Warner Music Gallo Africa. The Gallo Record Company's entire music archive digitally available for the first time. These include rare pressings as well as classic hits by artists such as Ladysmith Black Mambazo, Mahlathini and the Mahotella Queens, Miriam Makeba, Hugh Masekela, Letta Mbulu, Spokes Mashiyane, Lucky Dube, Yvonne Chaka Chaka and others. The joint venture ended in December 2013.[18]

### Warner Music Africa Francophone

[edit]

On 25 October 2024, Warner Music Group announced the launch of WM Africa Francophone (WMAFR), which will operate in France and French-speaking Sub-Saharan Africa. The venture is a collaboration between Warner Music Africa, Africori, and Warner Music France, and to be led by Co-directors Marc-André Niang and Yoann Chapalain.[19] The partnership connects the three entities’ A&R, Digital, and Marketing teams so that they can discover and develop artists, and create ground-breaking cross-cultural collaborations. The development also enables Warner Music to expand its operations in Francophone Africa, serving local artist communities there and connecting them to its global network.[20]

## Partnerships

[edit]

### Flume

[edit]

On 22 August 2019, WM South Africa announce a partnership deal with Flume, a digital marketing agency.[21]

### WCB Wasafi

[edit]

On 18 May 2022, Warner Music Group announced a new 360 partnership deal with Diamond Platnumz and his leading independent record label WCB Wasafi.[8] The new deal will see WCB Wasafi incorporated into Warner Music South Africa and Ziiki Media.[22]

### Lacuna Creative Studios

[edit]

On 15 July 2023, Warner Music Africa announces a partnership with Lacuna Creative Studios, to oversee the post-production of Inkabi Zezwe six-part documentary series of the making of Sjava and Big Zulu’s Ukhamba studio album.[23]

## Managing directors

[edit]

* Tracy Fraser (2013-2021)[citation needed]
* Temi Adeniji (2021-present)[citation needed]

## Artists

[edit]

* Josh Kempen[24]
* Locnville[25]
* Janie Bay[26]
* Mango Groove[27]
* Dr Bone[28]
* Zahara[29]
* Julanie J[30]
* Masandi[31]
* Faith K[32]
* CKay[33]
* Diamond Platnumz[34]
* Kiddo CSA[35]
* Rouge[citation needed]
* Sizwe Alakine[citation needed]
* Superstar Ace[36]
* Ash[37]
* Mvzzle[38]
* pH Raw X[39]
* BigStar Johnson[40]
* Zandie Khumalo[41]
* CampMasters[42]
* Inkabi Zezwe
* Joeboy[43]

## Selected discography

[edit]

Singles, Albums and Eps, released through Warner Music Africa:

### Singles

[edit]

Further information: Category:Warner Music Group singles

`List of singles released by artists signed to Warner Music Africa  Artist  | Title  | Year  | Album  | Release date

|
|
|
|

CKay | "Felony"  | 2020  | Boyfriend | 12 February 2021
"Skoin Skoin"  | 2021
CKay & Payal Dev | "Kiss Me Like You Miss Me"  | Non-album single  |
CKay | "Emiliana"  | Sad Romance | 23 September 2022
"By Your Side"
"Maria"  | 2022  | Non-album single  |
"Watawi"  | Sad Romance | 23 September 2022
"You"
"Mmadu"
"HALLELUJAH"  | 2023  | Sad Romance (Deluxe) | 16 June 2023
"nwayi"
Inkabi Zezwe | "Umbayimbayi"  | Ukhamba | 24 March 2023
CKay | "IS IT YOU?"  | 2024  | TBA | 26 January 2024
"MYSTERIOUS LOVE"
Joeboy | "Osadebe"[44] | Viva Lavida | 16 February 2024

## References

[edit]

1. ^ a b Smirke, Richard (5 December 2013). "WMG Launches Warner Music South Africa (Exclusive)". Billboard. Retrieved 19 June 2022.
2. ^ "Josh Kempen – The River". Warner Music South Africa. Retrieved 19 June 2022.
3. ^ "Warner Music South Africa is proud to present Janie Bay's latest single 'Die Heelal' ft. Early B". SA Music News Magazine. 11 October 2019. Retrieved 19 June 2022.
4. ^ "Zahara lands new Warner Music deal". The Citizen. 5 July 2017. Retrieved 19 June 2022.
5. ^ "Julanie J releases her sophomore single 'Sandkastele' via Warner Music and it's a smash!". SA Music News Magazine. 7 October 2019. Retrieved 19 June 2022.
6. ^ "Masandi Signs To Warner Music South Africa". slikouronlife.co.za. Retrieved 19 June 2022.
7. ^ Alake, Motolani (27 November 2020). "Warner Music Group South Africa announces the signing of Nigerian star, Ckay". Pulse Nigeria. Retrieved 19 June 2022.
8. ^ a b "Diamond Platnumz signs 360 partnership deal with Warner Music Group". GRUNGECAKE. Retrieved 19 June 2022.
9. ^ "Temi Adeniji appointed MD of Warner Music South Africa and SVP, Strategy, Sub-Saharan Africa". Music Business Worldwide. 22 March 2021. Retrieved 19 June 2022.
10. ^ "Kiddo CSA signs Warner Music South Africa deal". Music In Africa. 8 October 2021. Retrieved 19 June 2022.
11. ^ "Sizwe Alakine signs Warner Music South Africa deal". Music In Africa. 9 February 2022. Retrieved 19 June 2022.
12. ^ "Rouge inks Warner Music South Africa deal". Music In Africa. 3 May 2022. Retrieved 19 June 2022.
13. ^ "Warner Music South Africa acquires local independent label Coleske". Music Business Worldwide. 16 September 2021. Retrieved 19 June 2022.
14. ^ Ackah, Kojo (17 May 2022). "Warner Music South Africa is Now Officially Warner Music Africa". Unorthodox Reviews. Retrieved 29 June 2022.
15. ^ a b c Shumba, Ano (23 June 2022). "Warner Music Africa adds brand strategy division". Music In Africa. Archived from the original on 23 June 2022. Retrieved 29 June 2022.
16. ^ a b c d Adesina, Michael. "Warner Music Group, BFF SJF announces grantees in Africa". P.M. News. Retrieved 7 July 2022.
17. ^ a b Communications, W. M. G. (20 May 2024). "WARNER MUSIC AFRICA STRENGTHENS ITS COMMITMENT TO NIGERIA'S CREATIVE SECTOR WITH HIGH-LEVEL MINISTERIAL ENGAGEMENTS IN ABUJA AHEAD OF ITS EXPANSION INTO LAGOS". Warner Music Group. Retrieved 6 November 2024.
18. ^ "WMG Warner Music Group Launches Warner Music South Africa". WMG Official Website. Retrieved 19 June 2022.
19. ^ Frazer, Cameron (25 October 2024). "WARNER MUSIC AFRICA FRANCOPHONE LAUNCHES". Warner Music Group. Retrieved 6 November 2024.
20. ^ "New Venture Announced Between Warner Music Africa, Warner Music France And Africori". LAMag Africa. 4 November 2024. Retrieved 6 November 2024.
21. ^ "Flume partners with Warner Music SA". Media Update. Retrieved 19 June 2022.
22. ^ "WMG Warner Music Announces Partnership with Diamond Platnumz and WCB-Wasafi". WMG Official Website. Retrieved 19 June 2022.
23. ^ "Warner Music Africa". www.africa.com. 15 July 2023. Retrieved 20 August 2023.
24. ^ "Josh Kempen". Warner Music South Africa. Retrieved 19 June 2022.
25. ^ "Locnville". Warner Music South Africa. Retrieved 19 June 2022.
26. ^ "Janie Bay". Warner Music South Africa. Retrieved 19 June 2022.
27. ^ "Mango Groove". Warner Music South Africa. Retrieved 19 June 2022.
28. ^ "Dr Bone". Warner Music South Africa. Retrieved 19 June 2022.
29. ^ "Zahara". Warner Music South Africa. Archived from the original on 26 June 2022. Retrieved 19 June 2022.
30. ^ "Julanie J". Warner Music South Africa. Retrieved 19 June 2022.
31. ^ "Masandi". Warner Music South Africa. Retrieved 19 June 2022.
32. ^ "Faith K". Warner Music South Africa. Retrieved 19 June 2022.
33. ^ "CKay". Warner Music South Africa. Archived from the original on 1 October 2021. Retrieved 19 June 2022.
34. ^ "Diamond Platnumz". Warner Music South Africa. Retrieved 19 June 2022.
35. ^ "Kiddo CSA". Warner Music South Africa. Retrieved 19 June 2022.
36. ^ "Superstar Ace". Warner Music South Africa. Warner Music Africa. Retrieved 12 February 2023.
37. ^ "ASH". Warner Music South Africa. Warner Music Africa. Retrieved 12 February 2023.
38. ^ "Mvzzle". Warner Music South Africa. Warner Music Africa. Retrieved 12 February 2023.
39. ^ "pH Raw X". Warner Music South Africa. Warner Music Africa. Retrieved 12 February 2023.
40. ^ "BigStar Johnson". Warner Music South Africa. Warner Music Africa. Retrieved 12 February 2023.
41. ^ "Zandie Khumalo". Warner Music South Africa. Warner Music Africa.
42. ^ "CampMasters". Warner Music South Africa. Warner Music Africa.
43. ^ Communications, W. M. G. (2 February 2024). "JOEBOY AND HIS YOUNG LEGEND LABEL SIGN DEAL WITH WARNER MUSIC". Warner Music Group. Retrieved 23 February 2024.
44. ^ "Joeboy Marks New Career Phase With "Osadebe" - Okayplayer". www.okayafrica.com. Retrieved 23 February 2024.

* v
* t
* e

Warner Music Group

People|

* Edgar Bronfman Jr.
* Stephen Cooper
* Len Blavatnik
* Michael Lynton
* Mike Caren
* Jac Holzman
* John Janick
* Craig Kallman
* Seymour Stein

Atlantic Music Group|

* 10K Projects
* Asylum Records
* Atco Records
* Atlantic Records
* Atlantic Records UK
* Atlantic Records France
* Bang Records
* Big Beat Records
* Custard Records
* LaSalle Records
* Maybach Music Group
* Owsla
* UpFront Records
* 300 Entertainment
* 300 Studios
* DTA Records
* Elektra Records
* Elektra France
* Fueled by Ramen
* Low Country Sound
* Parlophone
* Jubilee Records
* Roost Records
* Roulette Records
* Public Consumption
* Roadrunner Records
* Sparta
* YSL Records

Alternative Distribution Alliance|

* Artery Recordings
* Compass Records
* Cordless Recordings
* East West Records
* Magna Carta Records
* Rykodisc
* Sub Pop
* WaterTower Music
* Williams Street Records

Rhino Entertainment|

* Del-Fi Records
* Giant Records
* Rhino Records

Spinnin' Records|

* Spinnin' Deep
* Spinnin' Records

Warner Records|

* Festival Mushroom Records
* Clover Music
* FFRR Records
* Helium 3
* Machine Shop Records
* Maverick Records
* Nonesuch Records
* Reprise Records
* Sire Records
* London-Sire Records
* Stateside Records
* Warner Records

Warner Music Nashville|

* Atlantic Records Nashville
* Fervent Records
* Reprise Records Nashville
* Warner Records Nashville

Arts Music|

* Erato Records
* Sesame Street Records
* Sh-K-Boom Records
* Teldec Records
* Warner Classics

Distribution|

* Alternative Distribution Alliance
* Warner Music Vision
* WEA International
* Warner Music Africa
* Warner Music Australasia
* Warner Music Canada
* Warner Music Czech Republic
* Warner Music Latina
* Warner Music Philippines
* Warner Music Poland
* Warner Music Sweden
* X5 Music Group

Music publishing and licensing|

* EMP Merchandising
* Warner Chappell Music
* (Warner/Chappell Music v. Fullscreen)
* Warner Strategic Marketing

Other labels|

* Vevo
* Warner Music Indonesia

*[MD.]: Managing Director
*[TBA]: To be announced
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