Warren Publishing

American magazine company

Warren PublishingIndustry| Comics

|

Founded| 1957; 68 years ago (1957)
Founder| James Warren
Defunct| 1983; 42 years ago (1983)
Headquarters| Philadelphia, Pennsylvania, then New York City, New York

Warren Publishing was an American magazine company founded by James Warren, who published his first magazines in 1957 and continued in the business for decades. Magazines published by Warren include After Hours, Creepy, Eerie, Famous Monsters of Filmland, Help!, and Vampirella.

Initially based in Philadelphia, Pennsylvania, the company moved by 1965 to New York City.

## Publishing history

[edit]

### Founding

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Vampirella #1 (Sept. 1969). Cover art by Frank Frazetta.

Begun by James Warren, Warren Publishing's initial publications were the horror-fantasy\--science fiction movie magazine Famous Monsters of Filmland and Monster World, both edited by Forrest J Ackerman. Warren soon published Spacemen magazine and in 1960 Help! magazine, with the first employee of the magazine being Gloria Steinem.[1]

After introducing what he called "Monster Comics" in Monster World, Warren expanded in 1964 with horror-comics stories in the sister magazines Creepy and Eerie – black-and-white publications in a standard magazine format, rather than comic-book size, and selling for 35 cents as opposed to the standard comic-book price of 12 cents. Such a format, Warren explained, averted the restrictions of the Comics Code Authority, the comic-book industry's self-censorship body:

> The Comics Code saved the industry from turmoil, but at the same time, it had a cleansing kind of effect on comics, making them "clean, proper and family-oriented" ... We would overcome this by saying to the Code Authority, the industry, the printers, and the distributors: 'We are not a comic book; we are a magazine. Creepy is magazine-sized and will be sold on magazine racks, not comic book racks". Creepy's manifesto was brief and direct: First, it was to be a magazine format, 8½" × 11", going to an older audience not subject to the Code Authority."[2]

By publishing graphic stories in a magazine format to which the Code did not apply, Warren paved the way for such later graphic-story magazines as the American version of Heavy Metal; Marvel Comics' Epic Illustrated; and Psycho and other series from Skywald Publications.

Russ Jones was the founding editor of Creepy in 1964. A year later, Archie Goodwin succeeded him, with Joe Orlando acting as a behind-the-scenes story editor.[3] Goodwin, who would become one of comics' foremost and most influential writers, helped to establish the company as a leader in its field. From 1965 to 1966, Warren also published the four-issue Blazing Combat, a war-comics magazine with anti-war themes, controversial at the time.[1][4]

### Vampirella and international artists

[edit]

After 17 issues of Creepy and 11 of Eerie, Goodwin resigned as editor in 1967. The movement of Warren's operations from Philadelphia to New York City, combined with a change in distributors and a downturn in the market imposed a cash flow problem on Warren, and Goodwin along with all of the artists except for Tom Sutton and Rocke Mastroserio (who soon died) departed the company.[5]

During the next two-and-a-half years, Warren's publications consisted primarily of reprints from the early issues. During this period, a variety of editors ran the magazines including Bill Parente, Nicola Cuti, and Warren himself. Things started picking up again for Warren in 1969 with the premiere of its third horror magazine, Vampirella. Many of Warren's original artists returned during this period, as would Goodwin for a period of time in 1970 and 1971. After Goodwin's second departure, editors would include J.R. Cochran. The art director was Billy Graham.

In 1971, Warren began using artists from the Barcelona studio of Spanish agency Selecciones Illustrada. Over the next few years, Spanish artists would dominate the magazines. Additional Spanish artists from S.I.'s Valencia studio began freelancing for Warren in 1974.

In 1973, new editor Bill DuBay, who had originally joined the company as an artist early in 1970, transformed Warren's magazines to create a uniform style. The following year, Warren Publishing was dissolved and replaced by Warren Communications, a sister company James Warren had founded in 1972. Dubay was editor for all three of Warren's horror magazines until 1976, except for a short period of time in 1974 where Goodwin returned to edit four issues of Creepy and two of Vampirella. During this time, the frequency of Warren's magazines was increased to nine issues a year.

### Line expansion in the 1970s

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In 1974, DuBay oversaw a new black-and-white magazine, The Spirit, which revived acclaimed writer-artist Will Eisner's masked detective of 1940s and early-1950s newspaper Sunday supplements, reprinting the character's seven-page, semi-anthological stories for a new generation. The magazine featured new covers by Eisner and an occasional reprint in color.( The Spirit would later move to Kitchen Sink Press.) The same year, Warren debuted Comix International, a color magazine reprinting earlier Warren stories.

After Dubay's departure, Louise Jones, his former assistant, headed the editorial staff from 1976 to 1980. Toward the end of Dubay's period of editorship many American artists had returned to the magazines, including John Severin, Alex Toth, and Russ Heath and they contributed many stories during Jones' time as editor. Former DC Comics publisher Carmine Infantino would also join the company during this period and pencil over 50 stories. Much like the wave of Spanish artists that dominated throughout the mid-1970s, a number of artists from the Philippines would begin contributing during this period. Dubay returned as editor after Jones' departure, using the alias "Will Richardson".

Toward the end of the 1970s, Warren published two new magazines edited by Dubay: the science-fiction anthology 1984, in 1978 (which would change its name to 1994 two years later); and, in 1979, The Rook, starring a time-traveling adventurer whose stories had appeared in Eerie since 1977.

### Decline and bankruptcy

[edit]

James Warren's bad health, combined with changing tastes and business problems, led to internal turmoil and editorial turnover.[6][7] The company suspended publishing in late 1981,[8] editor Bill Dubay left in 1982,[9] and Warren declared bankruptcy in 1983.[citation needed] In August 1983, Harris Publications acquired company assets at auction,[10] and published new and reprinted Vampirella comics; Creepy #146 (Summer 1985), continuing the numbering of the original series and containing both new and reprinted material,[11] Creepy: The Limited Series, a four-issue miniseries of new stories;[12] and other Warren-related comics. A 1998 lawsuit by James Warren[13] resulted in his reacquisition of the rights to Creepy and Eerie. Dark Horse Comics began issuing reprints with the ongoing licensed series Creepy Archives in 2008,[14] and began publishing new material with Creepy vol. 2 in 2009[15] and Eerie vol. 2 in 2012.[16]

## Artists and writers

[edit]

Creepy #22 (Aug. 1968), cover art by Tom Sutton.

Illustrators included such established artists as Orlando, Neal Adams, Gene Colan, Frank Frazetta, Angelo Torres, Roy G. Krenkel, Gray Morrow, Al Williamson, Johnny Craig, Reed Crandall, Alex Toth, John Severin, Russ Heath and Wally Wood, plus a newer group of talents, including Dan Adkins, Richard Bassford, Roger Brand, Frank Brunner, Rich Buckler, Dave Cockrum, Nicola Cuti, Richard Corben, Ken Kelly, Pepe Moreno, Mike Royer, Tom Sutton, and Berni Wrightson.

The Spanish artists from Selecciones Ilustradas included Esteban Maroto, José Ortiz, Luis Bermejo, Rafael Aura Leon, Luis Garcia, Jose Gonzalez, Isidro Mones, Martin Salvador, Fernando Fernandez, Leopold Sanchez, Ramon Torrents, Jose Bea, Vicente Alcazar, Jose Gual, Felix Mas and Jaime Brocal. Artists from the Philippines included Alex Niño, Rudy Nebres, Alfredo Alcala and Abel Laxamana. Other international artists who worked for Warren include Gonzalo Mayo (Peru), Pablo Marcos (Peru), Leo Duranona (Argentina) and Paul Neary (U.K.).

Cover artists for Creepy, Eerie and Vampirella included Adkins, Frazetta, Kelly, Morrow, Sutton, Ken Barr, Vaughn Bodé, Pat Boyette, Ron Cobb, Richard Conway, Jack Davis, H.R. Giger, Basil Gogos, Bill Hughes, Terrance Lindall, Gutenberg Monteiro, Albert Nuetzell, Vic Prezo, Sanjulián, Vincente Segrelles, Kenneth Smith, Enrich Torres and Boris Vallejo.

Writers included Goodwin, Cuti, Dubay, Al Hewetson, Bruce Jones, Doug Moench, Budd Lewis, Gerry Boudreau, Rich Margopoulos, Don McGregor, Steve Skeates, Jim Stenstrum, Lynn Marron, and T. Casey Brennan.

## Milestones

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The first-known romantic interracial kiss in mainstream comics (as opposed to underground comix) occurred in Warren's Creepy #43 (Jan. 1972), in "The Men Who Called Him Monster" by writer Don McGregor and artist Luis Garcia. McGregor said in 2001 that the kiss was actually due to the artist misunderstanding the line "This is the clincher" in the script.[17] McGregor would later script color comic books' first known interracial romantic kiss, in the "Killraven: Warrior of the Worlds" feature in Amazing Adventures #31 (July 1975).

## Chronological list of magazines

[edit]

Ongoing publications; one-shots not listed

* After Hours (1957, four issues)
* Famous Monsters of Filmland (1958–1983, 191 issues)
* Favorite Westerns of Filmland (1959, retitled Wildest Westerns, six issues)
* Help! (1960–1965, 26 issues)
* Spacemen (1961, nine issues)
* Screen Thrills Illustrated (1963, ten issues)
* Monster World (1964, ten issues)
* Famous Films (1964)
* Creepy (1964–1983, 145 issues)
* Blazing Combat (1965, four issues)
* Eerie (1966–1983, 139 issues)
* On The Scene / Freak Out USA (1967, two issues)
* Teen Love Stories (1967, three issues)
* Vampirella (1969–1983, 112 issues)
* The Spirit (1974, 17 Warren issues; continued by Kitchen Sink Press with issues #18-41)
* Comix International (1974, five issues)
* 1984 (retitled 1994 in 1980) (1978–1983, 29 issues)
* The Rook (Oct. 1979 - April 1982, 14 issues)
* Warren Comics Presents (1979)
* The Goblin (1982, three issues)

## References

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1. ^ a b The James Warren Interview, Comic Book Artist #4 (Winter 1999).
2. ^ Roach, David A.; Cooke, Jon B. (2001). The Warren Companion. Raleigh, North Carolina: Two Morrows Publishing. p. 37\. ISBN 978-1-893905-08-5.
3. ^ Jones, Russ. "Creepy and Eerie Confidential". PopFiction.com. Archived from the original on June 27, 2010. Retrieved January 6, 2013.
4. ^ *Arndt, Richard J. (February 3, 2010). "The Warren Magazines: Interviews". Archived from the original on July 10, 2011. Retrieved 22 September 2010.`{{cite web}}`: CS1 maint: bot: original URL status unknown (link)Additional .
5. ^ Roach, Cooke, p. 90
6. ^ "Two Warren Editors Quit Within Two Weeks," The Comics Journal #67 (October 1981), p. 12.
7. ^ Senstrum, Jim. "New Editor at Warren," The Comics Journal #66 (September 1981), p. 16.
8. ^ "Warren Magazines Suspends Publications," The Comics Journal #79 (January 1982), p. 15.
9. ^ "Dubay Leaves Editorship," The Comics Journal #76 (October 1982), p. 28.
10. ^ "Publisher Buys Up Warren Inventory," The Comics Journal #86 (November 1983), pp. 8–9.
11. ^ Creepy, Harris Comics, 1985 series at the Grand Comics Database
12. ^ Creepy: The Limited Series, Harris Comics, 1992 series at the Grand Comics Database
13. ^ Spurgeon, Tom. "Warren Case Moves Forward: Publisher Claims Numerous Violations in Case Against Harris Publications," The Comics Journal #210 (February 1999), pp. 11–13.
14. ^ Creepy Archives, Dark Horse, 2008 series at the Grand Comics Database
15. ^ Creepy, Dark Horse, 2009 series at the Grand Comics Database
16. ^ Eerie, Dark Horse, 2012 series at the Grand Comics Database
17. ^ Roach, Cooke, p. 14

## External links

[edit]

* Arndt, Richard J. (September 22, 2008). "The Warren Magazines". Archived from the original on March 14, 2012. Retrieved January 27, 2013. Additional Webcitation archive.
* Swierczynski, Duane, Jim Warren Meets Vampirella Philadelphia City Paper.net, Jan. 6-12, 2005. WebCitation archive
* Dean, Michael. "The Vampirella Wars: The Untold Story of James Warren's Custody Battle with Harris Comics" (excerpt), The Comics Journal #253, June 2003. Archive of original. WebCitation archive .
* The Warrenverse Website devoted to Warren Publishing and its publications.

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