Wheat Thins

Snack food

Wheat Thins

Product type| Cracker
Owner| Mondelez International
Introduced| 1947; 78 years ago (1947)
Previous owners| Nabisco
Website| wheatthins.com

Wheat Thins are a brand of baked whole grain snack food crackers distributed in the United States and Canada by Mondelez International.[1][2] The product is also available in Australia through wholesaler USA Foods.[3] Vegetable Thins, Oat Thins, Pita Thins, and Rice Thins, which are all spinoffs of Wheat Thins, are available in Canada and some regions of the United States. Wheat Thins themselves come in many flavors and varieties. Nabisco first introduced the product in 1947.[4][5]

## Advertising

[edit]

Actress Sandy Duncan endorsed Wheat Thins from the 1970s to the 1990s.

The introduced recent[when?] commercial aired during The Simpsons episode ''Rednecks and Broomsticks'' featuring Brian and Stewie from the animated sitcom Family Guy, in which Stewie puts emphasis on the "H" in "Wheat", saying instead, "Hwheat Thins".[6] Other recent marketing for the brand has focused on targeting younger consumers by giving away products at youth-oriented events such as college football games, and heavily utilizing social media.[1]

## Nutrition information

[edit]

The following is nutrition information for Wheat Thins original.

Nutritional infoNutritional value per around 16 pieces

Carbohydrates

22 g

Sugars| 4 g
Dietary fiber| 3 g

Fat

5 g

Saturated| 1 g
Monounsaturated| 1 g

Protein

2 g

Vitamins and minerals

Minerals| Quantity

%DV†

Potassium|

90 mg
Sodium|

10%

230 mg
†Percentages estimated using US recommendations for adults,[8] except for potassium, which is estimated based on expert recommendation from the National Academies[9]
Source: [7]

## Varieties

[edit]

There are several varieties available, depending on country and market:

* Artisan cheese: Wisconsin Colby
* Artisan cheese: Vermont White Cheddar
* Big
* Chipotle
* Dill Pickle
* Fiber Selects 5-Grain
* Flatbread Garlic & Parsley
* Flatbread Tuscan Herb
* Hint of Salt
* Honey Mustard
* Lime (limited time 2013)
* Multigrain
* Original
* Popped – a popped chip variety of Wheat Thins[10]
* Ranch
* Reduced Fat [11]
* Sour Cream and Onion
* Smoked Gouda
* Smoky BBQ
* Spicy Buffalo
* Sundried Tomato & Basil
* Sweet Onion
* Sweet Potato
* Zesty Salsa

Additional discontinued/changed flavors:

* Baked Snack Reduced Fat
* Cream Cheese & Chives
* Harvest 5-Grain
* Harvest 7-Grain
* Harvest Garden Vegetable
* Honey[12]
* Lightly Cinnamon
* Low Sodium
* Parmesan Basil

## See also

[edit]

* Food portal

* Mondelēz International
* Kraft Foods

## References

[edit]

1. ^ a b Newman, Andrew Adam (January 5, 2011). "Wheat Thins: Call Them Snacks, Not Crackers". The New York Times. Retrieved October 10, 2017.
2. ^ Willett, W.; Skerrett, P.J. (2011). Eat, Drink, and Be Healthy: The Harvard Medical School Guide to Healthy Eating. Free Press. p. 127\. ISBN 978-1-4391-3481-8. Retrieved October 10, 2017.
3. ^ "Wheat Thins". USA Foods: The All American Grocery Store. Archived from the original on March 19, 2011. Retrieved February 16, 2011.
4. ^ Newman, Andrew Adam (January 25, 2013). "Old-Line Snack Is Highlighting Fervor of Fans". The New York Times. Retrieved October 10, 2017.
5. ^ Drewniany, B.L.; Jewler, A.J. (2013). Creative Strategy in Advertising. Cengage Learning. p. 80\. ISBN 978-1-133-30726-6. Retrieved October 10, 2017.
6. ^ "Family Guy: Wheat Thins Commercial (HD)". YouTube. Retrieved May 20, 2014.[dead YouTube link]
7. ^ "Calories in Wheat Thins Nabisco Original". MyFitnessPal.com. January 20, 2016. Retrieved October 10, 2017.
8. ^ United States Food and Drug Administration (2024). "Daily Value on the Nutrition and Supplement Facts Labels". FDA. Archived from the original on March 27, 2024. Retrieved March 28, 2024.
9. ^ "TABLE 4-7 Comparison of Potassium Adequate Intakes Established in This Report to Potassium Adequate Intakes Established in the 2005 DRI Report". p. 120. In: Stallings, Virginia A.; Harrison, Meghan; Oria, Maria, eds. (2019). "Potassium: Dietary Reference Intakes for Adequacy". Dietary Reference Intakes for Sodium and Potassium. pp. 101–124\. doi:10.17226/25353. ISBN 978-0-309-48834-1. PMID 30844154. NCBI NBK545428.
10. ^ "Calories in Wheat Thins Popped Sour Cream & Onion". MyFitnessPal.com. January 20, 2016. Retrieved October 10, 2017.
11. ^ "Calories in Wheat Thins Crackers Reduced Fat". MyFitnessPal.com. January 20, 2016. Retrieved October 10, 2017.
12. ^ Reinstein, David A. (February 4, 2008). "Product Review: Original Wheat Thins". Yahoo! Voices.

## Further reading

[edit]

* Channick, Robert (February 17, 2015). "Chicago agency helps Wheat Thins find hidden message". Chicago Tribune. Retrieved October 10, 2017.
* "Ad of the Day: Wheat Thins". Adweek. April 3, 2013. Retrieved October 10, 2017.

## External links

[edit]

Wikimedia Commons has media related to Nabisco Wheat Thins.

* Official website

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Mondelez International

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* 1 Manufactured by Hershey's in the U.S. under licensing agreement

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