Within (company)

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|

Technology company

Within Unlimited, Inc.

Formerly| Vrse
Company type| Subsidiary
Industry| Virtual reality
Founded| 2014; 11 years ago (2014)
Founders|

* Chris Milk
* Aaron Koblin

Headquarters| Los Angeles, California

Key people

| Chris Milk (CEO)
Aaron Koblin (CTO)
Products| Supernatural
Parent| Meta Platforms
Website| with.in
This article is part of a series about

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Products and services

Facebook

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Other products

* Instagram
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* Kids
* Meta AI
* Meta Portal
* Quest
* Quest 2
* Quest 3
* Quest 3S
* Quest Pro
* Supernatural
* Ray-Ban Stories
* WhatsApp

People

Executives and board members

* Mark Zuckerberg
* Sheryl Sandberg

Notable employees

* Adam Mosseri

Related organizations

* Oversight Board

Business

Criticism

* Privacy concerns
* Content management
* Censorship of
* Censorship by
* Cambridge Analytica data scandal
* 2020 ad boycotts
* 2021 company files leak
* WhatsApp security and privacy features
* WhatsApp snooping scandal

Litigation

* Young v. Facebook, Inc. (2011)
* Fraley v. Facebook, Inc. (2016)
* Force v. Facebook, Inc. (2019)
* FTC v. Meta Platforms (ongoing)

Related

* Facebook, Inc. IPO

* v
* t
* e

Within Unlimited, Inc., or commonly Within,[1] is a studio based in Los Angeles developing the VR fitness service Supernatural on the Meta Quest. The company was founded by Chris Milk and Aaron Koblin in 2014 and initially created, acquired, and distributed 360-degree video, AR, and VR experiences across web, mobile, console, and headsets. In February 2023,[2] Meta Platforms Inc. acquired the company.

## History

[edit]

Originally named Vrse,[3] Within was founded in 2014 by Chris Milk and Aaron Koblin, creators of Google’s Data Arts team.[4] The company has produced and distributed augmented and virtual reality works including Clouds Over Sidra, in partnership with the United Nations (2015), Lambchild Superstar (2017), co-directed by Milk and OK Go's Damien Kulash,[5] and the children's augmented reality reading app, Wonderscope (2018). In April 2020, after 2 years in development, Within released Supernatural, a home fitness, health, and wellness service for virtual reality, which combines footage of real-life trainers with rhythm-mapped exercises set in outdoor locations. In 2020, Within was named one of Fast Company's Most Innovative Companies.[6]

In October 2021, Meta Platforms, Inc. agreed to acquire Within for an undisclosed amount.[7] In July 2022, the U.S. Federal Trade Commission sued Meta to block the acquisition, arguing that "Meta could have chosen to try to compete. Instead, it chose to buy."[8][7] In February 2023, the FTC lost its case against Meta in federal court, allowing Meta to acquire the company.[9][7] The acquisition was completed the following week,[10] and the FTC announced it would cancel an administrative proceeding against the acquisition later in the same month.[11]

In October 2022, Within sold the Wonderscope app to Amira Learning for an undisclosed amount.[12] In February 2023, the Within app shut down "to focus exclusively on building Supernatural."[13]

### Investors

[edit]

On June 16, 2016, Within rebranded from Vrse and raised a $12.65 million Series A round led by Andreessen Horowitz, with participation from 21st Century Fox, WME, Tribeca Enterprises,[14][15][16] Annapurna Pictures, Vice and Freelands Ventures.[16] Current investors include Andreessen Horowitz, Temasek, Emerson Collective, 21st Century Fox, Raine Ventures, WME, Live Nation, Vice Media, Tribeca Enterprises, Annapurna Pictures, and Legendary Pictures.

In 2017, Within announced raising $40 million in a Series B round of funding led by Temasek and Emerson Collective including funding from existing investors Andreessen Horowitz, 21st Century Fox, and Raine Ventures and new investors WPP and Macro Ventures.[17]

## Awards

[edit]

Within was named[18] the "Number 1" VR app for iOS by Apple Insider, featured[18] as the "Best New App" on iTunes, and was the most downloaded and highest-rated[19] cinematic VR app for Google Cardboard.

Within VR films were selected[20] for the Tribeca Film Festival and chosen[16] for the Sundance Film Festival, respectively, in both 2015 and 2016. Within film, "The Displaced," won[21] the Most Next Award at the 2016 AICP Awards[22] and the 2016 Cannes Lions Grand Prix in the Entertainment category.[23] Within Founder Chris Milk’s SNL40 VR special won the Best Online Film & Video Award at the 2016 Webby Awards. Milk’s "Clouds Over Sidra" won the Interactive Category at the 2015 Sheffield Doc/Fest Awards.[24] In 2020, Within was named one of Fast Company's Most Innovative Companies.[25] Within's Supernatural won "Best App" in Fast Company's 2020 Innovation by Design Awards.[26]

## References

[edit]

1. ^ Janko Roettgers (2016-06-16). "VR: Chris Milk's Within Raises $12.5M from Fox, Legendary, Liz Murdoch". Variety. Retrieved 2016-11-19.
2. ^ Stein, Scott (2023-02-08). "Meta Completes Acquisition of VR Fitness Company Within". CNET.
3. ^ Watercutter, Angela (2016-06-16). "The VR company Vrse is changing its name to Within, and about to spend $12.56 million of VC money". Wired. ISSN 1059-1028. Retrieved 2019-01-03.
4. ^ Franklin, Oliver (2014-11-17). "LA filmmaker mixes immersive technology with film | WIRED UK". Wired.co.uk. Retrieved 2016-11-19.
5. ^ "LAMBCHILD SUPERSTAR: Making Music in the Menagerie of the Holy Cow | 2018 Tribeca Film Festival". Tribeca. Retrieved 2020-10-12.
6. ^ "The 10 most innovative virtual and augmented reality companies of 2020". Fast Company. 2020-03-10. Retrieved 2020-03-10.
7. ^ a b c Bartz, Diane (2022-07-27). "U.S. sues to stop Facebook from buying virtual reality firm Within". Reuters.
8. ^ McCabe, David; Isaac, Mike (2022-07-27). "F.T.C. Sues to Block Meta's Virtual Reality Deal as It Confronts Big Tech". The New York Times. Archived from the original on 2022-07-28.
9. ^ Feiner, Lauren (2023-02-01). "F.T.C. Sues to Block Meta's Virtual Reality Deal as It Confronts Big Tech". CNBC.
10. ^ Stein, Scott (2023-02-08). "Meta Completes Acquisition of VR Fitness Company Within". CNET.
11. ^ Wolfe, Jan (February 24, 2023). "FTC Abandons Challenge to Meta's Acquisition of Virtual-Reality Startup". The Wall Street Journal. News Corp. Retrieved July 29, 2023.
12. ^ Solsman, Joan E. "Wonderscope AR Reading App Changes Hands, Will Head Into Schools". CNET. Retrieved 2023-02-08.
13. ^ "Within". 2023-02-04. Archived from the original on 2023-02-04. Retrieved 2023-02-08.
14. ^ Jordan Novet (2016-06-16). "Virtual reality startup Vrse raises $12.56 million, changes name to WITHIN | VentureBeat | Deals | by Jordan Novet". VentureBeat. Retrieved 2016-11-19.
15. ^ Carolyn Giardina (2016-06-16). "Virtual Reality Startup VRse Raises $12.56 Million; Rebrands as 'WITHIN'". The Hollywood Reporter. Retrieved 2016-11-19.
16. ^ a b c "Chris Milk's Vrse the latest VR firm to raise money, this time from Fox and WME". Los Angeles Times. 2016-06-16. Retrieved 2016-11-19.
17. ^ Roettgers, Janko (2017-07-26). "Chris Milk's VR Studio Within Raises $40 Million Series B Round of Funding". Variety. Retrieved 2020-10-12.
18. ^ a b Hughes, Neil (2015-08-01). "The best virtual reality apps for iPhone, compatible with Google Cardboard". Appleinsider.com. Retrieved 2016-11-19.
19. ^ "The best VR content for Google Cardboard". Gizmag.com. 2015-11-11. Retrieved 2016-11-19.
20. ^ "The Complete Lineup for Experiential Storytelling at the Tribeca 2016 Festival Hub | Tribeca". Tribecafilm.com. Retrieved 2016-11-19.
21. ^ "Year 2016 | From the Archives of the AICP Awards | AICP Awards". Aicpshow.com. 2016-05-16. Retrieved 2016-11-19.
22. ^ "Awards". AICP. Retrieved 2016-11-19.
23. ^ Nudd, Tim (2016-06-24). "The New York Times VR Film 'The Displaced' Wins the Lions Entertainment Grand Prix". Adweek. Retrieved 2016-11-19.
24. ^ "Sheffield Doc/Fest: Sheffield International Documentary Festival". Sheffdocfest.com. Retrieved 2016-11-19.
25. ^ "The 10 most innovative virtual and augmented reality companies of 2020". Fast Company. 2020-03-10. Retrieved 2020-03-10.
26. ^ "Innovation Awards Finalists Named". PsycEXTRA Dataset. 2004. doi:10.1037/e532882006-003. Retrieved 2020-10-12.

* v
* t
* e

Meta Horizon OS

Software|

* Meta Horizon OS
* version history
* Meta Quest Browser
* Meta Horizon Store
* Horizon Worlds

Hardware|

| Meta|

* Oculus Go
* Oculus Rift
* CV1
* S
* Meta Quest
* Quest 1
* Quest 2
* Quest 3
* Quest 3S
* Pro
* Touch

|

See also|

* Oculus Rift games
* Meta Quest games
* Reality Labs
* Beat Games
* Sanzaru Games
* Ready at Dawn
* Twisted Pixel Games
* Camouflaj
* Armature Studio
* Within (Supernatural)
* Ray-Ban Meta Smartglasses
* Meta AI

* v
* t
* e

Meta Platforms

Products
and services|

| Facebook|

* Service
* Features
* Beacon
* Bluetooth Beacon
* Credits
* Dating
* EdgeRank
* Feed
* Gaming
* Graph Search
* Instant Articles
* Like button
* Live
* Lookalike audience
* Onion address
* Platform
* Connect
* Reels
* Safety Check
* Stories
* Watch
* list of original programs
* Zero

|

Instagram|

* Hyperlapse
* IGTV
* List of most-followed accounts
* List of most-liked pictures
* Threads

Hardware|

* Portal
* Meta Quest
* Quest 1
* Quest 2
* Quest 3
* Pro
* Touch
* Ray-Ban Stories

Other|

* Express Wi-Fi
* Free Basics
* Messenger
* Kids
* Rooms
* Mapillary
* Meta AI
* Meta Horizon OS
* Meta Superintelligence Labs
* Supernatural
* WhatsApp
* Workplace

Former|

* Atlas Solutions
* FriendFeed
* Giphy
* Home
* HTC First
* M
* Oculus Go
* Oculus Rift
* CV1
* S
* Onavo
* Paper
* Slingshot
* tbh
* Wirehog

People|

| Founders|

* Mark Zuckerberg (28% equity)
* Dustin Moskovitz (7%)
* Eduardo Saverin (5%, formerly)
* Chris Hughes (1%, formerly)
* Andrew McCollum

|

Board|

| Current|

* Mark Zuckerberg
* Marc Andreessen
* John D. Arnold
* Patrick Collison
* John Elkann
* Drew Houston
* Nancy Killefer
* Robert M. Kimmitt
* Dina Powell
* Hock Tan
* Dana White
* Tony Xu

|

Former|

* Sheryl Sandberg
* Peter Thiel

Executive
officers|

| Current|

* Mark Zuckerberg (Chairman and CEO)
* Javier Olivan (COO)
* Andrew Bosworth (CTO)
* Chris Cox (CPO)
* Nick Clegg (President of Global Affairs)
* Jennifer Newstead (Chief Legal Officer)

|

Former|

* Sean Parker (4%, formerly)
* Owen Van Natta
* Gideon Yu
* Adam D'Angelo
* Chris Kelly
* Bret Taylor
* Sheryl Sandberg
* Mike Schroepfer
* David Wehner
* David Ebersman
* Marne Levine
* Alex Stamos

Oversight
Board|

| Members|

* Catalina Botero Marino, Co-Chair (2020–)
* Jamal Greene, Co-Chair (2020–)
* Michael W. McConnell, Co-Chair (2020–)
* Helle Thorning-Schmidt, Co-Chair (2020–)
* Afia Asantewaa Asare-Kyei (2020–)
* Evelyn Aswad (2020–)
* Endy Bayuni (2020–)
* Katherine Chen (2020–)
* Nighat Dad (2020–)
* Tawakkol Karman (2020–)
* Maina Kiai (2020–)
* Sudhir Krishnaswamy (2020–)
* Ronaldo Lemos (2020–)
* Julie Owono (2020–)
* Emi Palmor (2020–)
* Alan Rusbridger (2020–)
* András Sajó (2020–)
* John Samples (2020–)
* Nicolas Suzor (2020–)
* Suzanne Nossel (2021–)
* Khaled Mansour (2022–)
* Pamela San Martin (2022–)
* Paolo Carozza (2022–)
* Kenji Yoshino (2023–)

|

Board of
Trustees|

* Stephen Neal, Chair (2021–)
* Kristina Arriaga (2020–)
* Cherine Chalaby (2020–)
* Wanda Felton (2020–)
* Kate O'Regan (2020–)
* Robert Post (2020–)

Former
members|

* Pamela S. Karlan (Board Member, 2020–2021)
* Paul G. Haaga Jr. (Board of Trustees Chair, 2020–2021)

Notable
employees|

| Current|

* Lars Rasmussen (Graph Search director)
* Naomi Gleit (VP of social good)
* Nicola Mendelsohn (head of Global Business Group)
* Adam Mosseri (head of Instagram)
* Thomas Reardon (Reality Labs director)

|

Former|

* Blake Ross (Director of Product)
* Ted Ullyot (VP, General Counsel, and Secretary)
* Hugo Barra (VP of Reality Labs)
* John Carmack (CTO of Reality Labs)
* Matt Cohler
* Charlie Cheever
* Randi Zuckerberg
* Yishan Wong
* George Hotz
* Joe Lockhart
* Andrei Alexandrescu (research scientist)
* Chamath Palihapitiya (VP of User Growth)
* Elliot Schrage (VP of Global Communications, Marketing and Public Policy)
* Frances Haugen (Product Manager of Civic Integrity Team)

Open source|

* Apache Cassandra
* Apache Hive
* Apache Thrift
* Buck
* FQL
* Hack
* HHVM
* HipHop for PHP
* Infer
* MyRocks
* Open Compute Project
* Phabricator
* React
* React Native
* RocksDB
* Scribe
* Telecom Infra Project
* Tornado

Mass media|

* The Facebook Effect
* The Accidental Billionaires
* The Social Network
* The Great Hack
* Careless People

Concepts|

* Activity stream
* Social graph
* Friending and following
* Reblogging
* Fan-gating
* Facebook diplomacy
* Facebook like button

Business|

* History of Facebook
* Timeline of Instagram
* Timeline of WhatsApp
* Acquisitions
* f8 conference
* IPO
* Censorship
* Criticism
* Cambridge Analytica data scandal
* 2020 ad boycotts
* 2021 company files leak
* Privacy
* Content management
* Litigation
* Young v. Facebook, Inc. (2011)
* Fraley v. Facebook, Inc. (2016)
* Force v. Facebook, Inc. (2019)
* Facebook, Inc. v. Duguid (2021)
* Federal Trade Commission v. Meta Platforms, Inc. (ongoing)
* unionization

Lists|

* Most-followed Facebook pages

Related|

* Priscilla Chan (wife of Mark Zuckerberg)
* Chan Zuckerberg Initiative
* Aquila Internet relay drone
* Willow Village
* WaveGroup Sound
* 2021 Facebook outage

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