Yomiuri Telecasting Corporation

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"ytv" redirects here. For other uses, see YTV.

Yomiuri Telecasting Corporation

Logo used since 2007

Headquarters in Osaka Business Park

Native name

| 読売テレビ放送株式会社[a]

Romanized name

| Yomiuri Terebi Hōsō kabushiki gaisha
Formerly| New Osaka Television Co.
Company type| Subsidiary KK
Industry| Media
Founded| 13 February 1958; 67 years ago (1958-02-13)
Headquarters| Osaka Business Park, Shiromi,

Chūō-ku, Osaka

Japan

Number of locations

| 8 (5 in Japan, 1 in Paris, New York and Shanghai)

Area served

| Kansai region, Japan

Key people

| Yoshmitsu Ohashi (President)
Services|

* Television broadcasting

Owner| Yomiuri Chukyo FS Broadcasting Holdings
Subsidiaries|

* YTE
* Yomiuri TV Service, Inc.
* ytv Nextry Co., Ltd.
* ADEC Co., Ltd.
* Sentens Co., Ltd.
* Digital Wave Corporation

Website| ytv.co.jp/corp/

Television station in Kansai region, Japan

JOIX-DTV

* Kansai region
* Japan

City| Osaka
Channels|

* Digital: 14 (UHF)
* Virtual: 10

Branding| Yomiuri TV
ytv
Programming
Language(s)| Japanese
Affiliations| Nippon News Network and Nippon Television Network System
Ownership
Owner| Yomiuri Telecasting Corporation
History

First air date

| August 28, 1958; 66 years ago (1958-08-28)

Former call signs

| JOIX-TV (1958–2011)

Former channel number(s)

| Analog:
10 (VHF, 1958–2011)

Call sign meaning

| Japan
Osaka
Ikoma
X (10, official channel assignment)
Technical information

Licensing authority

| MIC
ERP| 25 kW
Links
Website| ytv.co.jp

JOIX-DTV (channel 10), branded as Yomiuri TV (読売テレビ, Yomiuri Terebi; YTV (stylized as ytv°)), is the Kansai region flagship station of the Nippon News Network and the Nippon Television Network System, owned by the Yomiuri Telecasting Corporation (読売テレビ放送株式会社, Yomiuri Terebi Hōsō kabushiki gaisha)[a], itself a subsidiary of Yomiuri Chukyo FS Broadcasting Holdings. FYCS is partially controlled by the eponymous Yomiuri Shimbun Holdings, Japan's largest media conglomerate and forms part of Yomiuri's main television broadcasting arm alongside Nippon Television Holdings, the owners of Kantō region flagship Nippon Television, which owns a 20% share in the company. Founded as New Osaka Television Co.[1] on February 13, 1958, and renamed Yomiuri Telecasting Corporation on August 1, the station started broadcasting on August 28 as the first TV station to be affiliated with Nippon Television Network Corporation. Its studios are located in the Osaka Business Park district of Osaka. It also claims the highest viewing ratings in the Kansai region as of 2024.[2]

## History

[edit]

Logo used from 1958 to 2007.

### Early years

[edit]

Nippon TV applied for TV broadcasting licenses in Osaka and Nagoya after it began broadcasting in 1953, but the Ministry of Post declined the application on the grounds that "Nippon TV is a Tokyo channel, and applying for licenses in other regions is an act of crossing the boundary."[3]: 12 At the time, Osaka had only one privately owned television station, Osaka TV Broadcasting (later merged with Asahi Broadcasting). However, because the majority of its programming mostly came from KRT (now TBS), Nippon Television and its parent company, Yomiuri Shimbun Group, began to try to establish their own television station in Osaka.[3]: 12 Yomiuri Shimbun filed for a broadcasting license as Shin-Osaka TV in November 1956.[3]: 13 In addition to Yomiuri Shimbun, eight other newspapers, including those from Asahi, Mainichi, Sankei, Kobe, and Kyoto, applied for TV broadcasting licenses in the Kansai region at the time, and only two licenses were issued, indicating that rivalry was fierce.[3]: 13

To ease the overheated competition, the Ministry of Post decided to grant an additional broadcasting license in the Osaka area, and on October 22, 1957, the new Osaka TV station was granted a broadcasting license.[3]: 13 On August 1, 1958, Shin-Osaka TV changed its name to Yomiuri TV.[3]: 14

### 1958–1988

[edit]

At 9:00 a.m. (JST) on August 28, 1958, Yomiuri TV was launched as the second privately owned television station in Osaka.[3]: 20 Since Yomiuri TV is licensed as a quasi-educational station, they are required to dedicate 20%-30% of its airtime to educational programming, which resulted in being the only broadcaster at that time to air educational programs the most.[3]: 22 At that time, Yomiuri TV produced "The Tales of Genji" which received positive reviews.[4]: 41 Yomiuri TV started broadcasting color TV programming in September 1960, making it the first TV station in the Kansai region to do so.[3]: 28 In April 1968, 30% of daytime and 45% of evening programs were broadcast in color.[3]: 60 When Yomiuri TV renewed its broadcast license in 1965, the license category was changed from quasi-educational to general programming, which meant that a greater percentage of entertainment programming could be broadcast.[3]: 62 In Spring of 1970, 100% of Yomiuri TV's programming were broadcast in color.[3]: 61

Yomiuri TV's ratings gradually rose after the 1970s, and by the third week of November 1973, Yomiuri TV's daily average rating had reached 10%, and its prime time rating had reached 18.2%, making it the top-rated station in Osaka, including NHK.[3]: 68 Since 1977, Yomiuri TV is the official sponsor along with Japan Aviation Association for the Japan International Birdman Rally, which received positive responses.[5]: 116 On October 1, 1978 and December 2, 1985, the broadcaster started broadcasting in stereo audio (being the first among Nippon TV affiliates, and second in the world)[3]: 82 and supported Teletext (being the first among commercial broadcasters serving the Kansai region),[4]: 159 respectively.

### 1988–present

[edit]

On August 1, 1988, Yomiuri TV moved from its headquarters in Higashi-Tenma (since its inception) to Osaka Business Park. In April 1989, the channel started broadcast in enhanced-definition television. The channel ceased analog broadcasting on July 24, 2011.

On March 21, 2024, Yomiuri TV launched YTV Animation, a new production brand that will leverage the broadcaster's long history in animation.[2]

On November 29, 2024, Yomiuri TV alongside fellow NNN/NNS affiliates Chukyo TV, The Sapporo Television Broadcasting and Fukuoka Broadcasting System announced that it would combine and integrate its management operations to form a holding company known as Yomiuri Chukyo FS Broadcasting Holdings Corp (FYCS Holdings). with its offices being located at NTVHD's headquarters in Minato, Tokyo. The merger, classified as a joint-stock transfer is expected to close on April 1, 2025. The merger received approval from the Ministry of Internal Affairs and Communications on March 11, 2025.[6] Unlike a full restructuring of either YTV, CTV, STV and FBS, all four broadcasters would become wholly owned subsidiaries of the combined company with its operations, including its corporate functions, remaining intact.[7][8] The merger was approved by the shareholders of all four broadcasters, including YTV on December 24th of that year.[9] Following the merger, Yomiuri TV changed its Japanese spelling to match with the brand name, although the English name remains the same.[10]

## Branding

[edit]

From its inception to 1988, Yomiuri TV simply used the name of the channel with Yomiuri in hiragana (よみうりテレビ) or the YTV initials. During that period the sign-on of the station was footage of the sun rising accompanied by an orchestral fanfare.[11] After the relocation, a new logo featuring a 10 mark was added.

In line with the 50th anniversary of its founding, YTV adopted a new logo, featuring a yellow lowercase ytv wordmark with a ball (the Ten Ball) representing channel 10 (analog and digital).

### Slogans

[edit]

* テレビは読売、新聞も読売(TV is Yomiuri, the newspaper is also Yomiuri, 1958 at the time of sign-on)
* みんなのテレビ (Everybody's TV, 1968 to 1980)
* ハロー10ch(Hello 10ch, 1980 to 1995)- there was also a mascot called Hello-chan created by Sanrio.
* あしたのテレビへ。その1。OPEN(Onward to tomorrow's TV. Part 1. OPEN, 1995 to 1996)
* よみうりテレビは、あなたに「ぴたっ」とします。(roughly Yomiuri TV makes you closer, 1996)
* i need 10(1997 to 2000)
* テレビヤン(2000–2006)
* ウキウキわくわくytv(2007–2012)
* GO!GO!happiness(2013 - March 2020)
* ゴー!ゴー!10ch(2014 - March 2020)

## Broadcasting

[edit]

The station broadcasts on digital channel 14 in most regions. The channel ceased analog broadcasting on July 24, 2011.

## Offices

[edit]

* Headquarters: 3-50, Shiromi Icchome, Chūō-ku, Osaka, Japan (relocated on September 1, 2019)
* Tokyo Branch Office: 20th floor, NTV Tower, 6-1, Higashi-Shimbashi Itchome, Minato, Tokyo, Japan
* Nagoya Branch Office: 3rd floor, Shin-Kyoei Building, 7-9, Sakae Sanchome, Naka-ku, Nagoya, Japan
* Kyoto Branch Office: 5th floor, Yomiuri Kyoto Building, Shishikannon-cho, Karasuma-dori Rokkaku-Sagaru, Nakagyo-ku, Kyoto, Japan
* Kobe Branch Office: 4th floor, Yomiuri Kobe Building, 2-10, Sakaemachi-dori Itchome, Chūō-ku, Kobe, Japan
* Paris Branch Office: NNN Paris, Tour Maine Montparnasse, 33 Avenue De Maine, Paris, France
* Shanghai Branch Office: 580 Nanjing West Road 902B, Subsidiary Building of Nan Zheng Building, Shanghai, China
* New York Branch Office: NNN New York, 645 5th Avenue Suite 303, New York, NY, United States

* the Headquarters of Yomiuri Telecasting Corporation (since September 1, 2019)

* the Former Headquarters of Yomiuri Telecasting Corporation (January 2008)

* the Former Headquarters of Yomiuri Telecasting Corporation (October 15, 1989)

## See also

[edit]

* Television in Japan

## Notes

[edit]

1. ^ a b Previously spelled as 讀賣テレビ放送株式会社 from 1958 to 2025.

## References

[edit]

1. ^ 新大阪テレビ放送株式会社, Shin Ōsaka Terebi Hōsō kabushiki gaisha; NOTV
2. ^ a b Frater, Patrick (21 March 2024). "Broadcaster Yomiuri Launching YTV Animation Ahead of Anime Japan 2024". Variety. Retrieved 27 November 2024.
3. ^ a b c d e f g h i j k l m n よみうりテレビの20年 : 写真と証言 [20 Years of Yomiuri TV: Photos and Testimonies] (in Japanese). Yomiuri Telecasting Corporation. 1979. OCLC 47502275.
4. ^ a b 読売テレビ50年社史 [50 Years of Yomiuri Television] (in Japanese). Yomiuri Telecasting Corporation. 2009. OCLC 420884297.
5. ^ 読売テレビ50年社史 [Yomiuri Television's 50 Years History] (in Japanese). 2009. OCLC 420884297.
6. ^ "New Yomiuri Group Company Certified as Holding Firm for 4 Broadcasters in NTV Network, Raising Hopes for Better Content". The Japan News. 2025-03-12. Retrieved 2025-03-25.
7. ^ "4 Nippon TV Network Stations to be Placed Under New Holding Company; Joint Stock Transfer to Take Place on April 1". The Japan News. 2024-11-29. Retrieved 2024-12-10.
8. ^ "共同株式移転による認定放送持株会社の設立に関するお知らせ" (PDF). Yomiuri Telecasting Corporation (in Japanese). 2024-11-29. Retrieved 2024-12-10.
9. ^ "日テレ系4社の統合承認 各社が株主総会". Kyodo (in Japanese). 24 December 2024. Retrieved 26 December 2024.
10. ^ "商号表記変更のお知らせ" (PDF). Yomiuri TV (in Japanese). 2025-04-01. Retrieved 2025-07-13.
11. ^ "よみうりテレビ オープニング 1980年代 ytv op 1980's". www.youtube.com. 27 August 2021. Archived from the original on 2021-09-03. Retrieved 2023-02-24.

## External links

[edit]

* Official website (in Japanese)
* Official corporate website
* Official corporate website (in Japanese)
* Yomiuri Telecasting Corporation at Anime News Network's encyclopedia

* v
* t
* e

Nippon News Network / Nippon TV Network System

List of affiliates

Hokkaidō & Tōhoku|

* STV Sapporo TV
* RAB Aomori Broadcasting
* ABS Akita Broadcasting
* YBC Yamagata Broadcasting
* TVI TV Iwate
* MMT Miyagi TV
* FCT Fukushima Central TV

Kantō, Shin'etsu & Shizuoka|

* Nippon Television
* YBS Yamanashi Broadcasting
* TSB TV Shinshu
* TeNY TV Niigata
* SDT Shizuoka Daiichi TV

Kinki, Chūkyō & Hokuriku|

* ytv Yomiuri TV
* CTV Chukyo TV
* KNB Kitanihon Broadcasting
* KTK TV Kanazawa
* FBC Fukui Broadcasting 1

Chūgoku & Shikoku|

* NKT Nihonkai Telecasting
* RNC Nishinippon Broadcasting
* JRT Shikoku Broadcasting
* RNB Nankai Broadcasting
* RKC Kochi Broadcasting
* HTV Hiroshima TV
* KRY Yamaguchi Broadcasting

Kyūshū|

* FBS Fukuoka Broadcasting
* NIB Nagasaki International TV
* KKT Kumamoto Kenmin Television
* TOS TV Oita 2
* UMK TV Miyazaki 1, 2
* KYT Kagoshima Yomiuri Television

Related|

* Ni-Tele Really Big Clock
* Nittele Tower

1 Also affiliated with the All-Nippon News Network
2 Also affiliated with the Fuji News Network

* v
* t
* e

Broadcast television in the Kansai region

NHK|

| General|

* Osaka 1
* Kobe (Hyogo) 1
* Kyoto 1
* Otsu (Shiga) 1
* Nara 1
* Wakayama 1

|

Educational|

* Kansai Region - 2

Commercial|

| Regional|

* MBS TV Mainichi Broadcasting 4
* ABC TV Asahi Television Broadcasting 6
* KTV Kansai TV 8
* ytv Yomiuri TV 10

|

Prefectural|

* TV Osaka 7
* SUN Television (Hyogo) 3
* KBS Kyoto Broadcasting 5
* BBC Biwako Broadcasting (Shiga) 3
* TV Nara 9
* WTV TV Wakayama 5

Notes:

* ■ Part of Nippon News Network and Nippon Television Network System
* ■ Part of All-Nippon News Network
* ■ Part of Japan News Network
* ■ Part of TX Network
* ■ Part of Fuji News Network and Fuji Network System
* ■ Part of Japanese Association of Independent Television Stations

Authority control databases

International|

* ISNI
* VIAF

National|

* United States
* Japan
* Australia

34°41′27.4″N 135°31′54.3″E﻿ / ﻿34.690944°N 135.531750°E﻿ / 34.690944; 135.531750﻿ (Yomiuri Telecasting Corporation)
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