Yummly

American recipe website and mobile app

Yummly, Inc.

Company type| Subsidiary
Industry|

* Software
* Internet
* Kitchen Appliances

Founded| October 2008
Founder|

* David Feller
* Vadim Geshel

Headquarters| San Carlos, California

Key people

* Andrew Grose (Chief Operating Officer 2019-present)
* David Feller (Chief Executive Officer 2008-2017)
* Vadim Geshel (CTO 2008-2021)
* Brian Witlin (Chief Executive Officer 2017-2021)

Products| Search
Parent| Whirlpool Corporation
Website| yummly.com

Yummly is an American website and mobile app that provides users recipes via recommendations and a search engine. Yummly uses a knowledge graph to offer a semantic web search engine for food, cooking and recipes.[1][2]

In 2014, Yummly had 15 million active users in the US and launched international websites in the UK, Germany and The Netherlands.[3]

In May 2017, the company was acquired by appliance maker Whirlpool Corporation and allowed to operate as a subsidiary, keeping its current head office.[4][5]

## History[edit]

The company was founded by David Feller and Vadim Geshel in early 2009. Feller was previously with Half.com, eBay and StumbleUpon. Yummly raised 7.8 million in venture capital and was backed by First Round Capital, Harrison Metal Capital, Intel Capital, and Unilever Ventures.[6]

The Yummly app was named "Best of 2014" in Apple's App Store.[7]

## API[edit]

In March 2013, Yummly opened access to its application programming interface to other companies as a paid service. The API allows searching for ingredients, cooking methods, and nutritional data.[8]

## See also[edit]

* List of websites about food and drink

## References[edit]

1. ^ "The Technology Behind The Food Porn Boom". Fast Company. Retrieved 10 June 2014.
2. ^ Goldfisher, Alistair (Nov 24, 2010). "Startup Yummly like "Google for food"". Reuters. Thomson Reuters. Retrieved Feb 16, 2015.
3. ^ "Yummly Takes Its Recipe Discovery Platform International With U.K. Site & iOS App Launch". TechCrunch. AOL. 15 January 2014. Retrieved 14 February 2015.
4. ^ Clark Thompson, Ashlee (4 May 2017). "Whirlpool buys Yummly recipe site, app". CNET. CBS Interactive. Retrieved 4 May 2017.
5. ^ Lunden, Ingrid (4 May 2017). "Whirlpool acquires Yummly, the recipe search engine last valued at $100M". TechCrunch. Retrieved 4 May 2017.
6. ^ "Semantic Recipe Search Engine Yummly Raises $6M From Unilever And Others". TechCrunch. AOL. 21 March 2012. Retrieved 14 February 2015.
7. ^ "Apple Says These Are the Best Apps of 2014". Time. Retrieved 8 December 2014.
8. ^ Fitchard, Kevin (March 20, 2013). "Yummly opens up its recipe API to food app developers". Gigaom. Archived from the original on March 3, 2021. Retrieved February 17, 2015.

## External links[edit]

* Official website

* v
* t
* e

Whirlpool Corporation

People|

* Louis Cassius Upton
* Emory Upton
* Lowell Bassford

Brands, divisions and
subsidiaries|

* Admiral
* Amana
* Ariston
* Bauknecht
* Hotpoint (Europe)
* Indesit
* Inglis
* Jenn-Air
* KitchenAid
* Maytag
* Roper
* Yummly

Whirlpool also manufactures appliances under store brands for other companies such as the Kenmore label which is manufactured for Sears Holdings Corporation (Sears and Kmart), Inglis appliances for Best Buy stores, IKEA brand appliances for IKEA, Crosley and Admiral appliances for Home Depot.
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