Zen (department store)

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ZEN Department Store
เซน ดีพาร์ทเมนท์ สโตร์; 先

Company type| Private
Industry| Retail
Genre| Department Store
Founded| 1989
Founder| Central Group
Defunct| 2019
Fate| Folded into Central
Headquarters| Pathum Wan, Bangkok, Thailand

Key people

| Kobchai Chirathivat
Owner| Central Group
Website| www.zen.co.th
www.zen-china.com.cn
The New Zen Zen Level 1 Entrance

ZEN (Thai: เซน ดีพาร์ทเมนท์ สโตร์; Simplified Chinese: 先; Pinyin: Xiān) was a chain of two Thai luxury department stores owned by the Central Group, with branches in Thailand and China. The final store was re-branded as Central Department Store in 2019.

## Overview

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ZEN was launched in 1989 as an anchor tenant of the Central World shopping mall in the Pathum Wan District of Bangkok, Thailand.[1]

A second branch was opened in April 2011 in Shenyang, China as part of the Central Group's planned 18 billion baht expansion into the country.[2] It was later closed in 2013.[3]

In 2018, three floors of the Zen Department Store in Bangkok were renovated in the hope of bringing more business to the store. A new beauty zone was introduced on the first floor. The fourth and fifth floors, encompassing 11,000 square meters, were remodeled to accommodate 300 new brands and fashion shops.[4]

In 2019, the remaining ZEN location in Bangkok was re-branded, bringing an end to the brand.[5]

## Branches

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### Bangkok Metropolitan Area

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* Ratchaprasong (CentralWorld) – rebranded in 2019.
* Srinagarindra (Seacon Square) – rebranded to Robinson.

### China

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* Shenyang – Opened 2011,[6] closed 2013[7]

## See also

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* Robinson Department Store
* Central Department Store
* The Mall Department Store

## References

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1. ^ "Zen Department Store ... Bangkok's Fashion". ryt9.com (in Thai). Retrieved 2020-09-11.
2. ^ "First Zen store part of B18-billion CRC push in China". 21 December 2010. Retrieved 2023-03-01 - via PressReader.
3. ^ "Central looks at opportunities beyond China". 2020-05-11. Retrieved 2020-09-20.
4. ^ "ZEN dedicates two newly-revamped floors to men's and unisex fashion". TimeOut. 14 March 2018. Retrieved 2020-09-17.
5. ^ "Billion-baht Central@CentralWorld ready for action". Bangkok Post. 2020-12-10. Retrieved 2020-09-20.
6. ^ "Central-Zen Department Store Shenyang - Project References-Projects-UNIQUE". www.unique.org.cn. Retrieved 2020-09-11.
7. ^ "Central gives up on China". Inside Retail Asia. 2014-05-12. Retrieved 2020-09-11.

## External links

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* ZEN Thailand official website