Jewelmer Joaillerie

Jewelmer Joaillerie| Add a Photo

Type

| Private
Industry| Vertically integrated company
Founded| 1979; 45 years ago (1979)
Founder|

* Jacques Branellec
* Manuel Cojuangco

Headquarters|

Manila

Philippines

Products| Fine Jewellery
Website| jewelmer.com

Jewelmer Joaillerie (commonly known as Jewelmer) is a French-Filipino fine Jewellery with headquarters in Manila.[1]

It is a fully Vertical integration company involved in the production of South Sea pearls and fine jewelry. The company was founded in 1979 by Jacques Branellec and Manuel Cojuangco, and is currently the Philippines’ largest producer of South Sea pearls,[2] with a particular focus on the golden variant.[3]

## Contents

* 1 History
* 2 Pearl cultivation
* 3 References
* 4 External links

## History[edit]

The company was founded in 1979 by Jacques Branellec and Manuel Cojuangco, with the aim of producing Pearl without the dependence on gathering wild Oyster.[4] Before the development of a breeding process, which took the company at least 10 years to develop,[5] Jewelmer worked with the sea-faring Badjao: The Sea Gypsies in Southern Philippines to collect oysters.[6]

Presently, Jewelmer is known for its production of Philippine South Sea pearls and fine jewelry.[7]

## Pearl cultivation[edit]

Jewelmer’s pearls are created by the Pinctada maxima oyster, the largest pearl-bearing oyster which produces pearls with thick nacre ranging from white to deep gold.[8]

The golden South Sea pearl is the focus of the company[9] as this color’s natural occurrence is scarce and rare.[10] The Philippines is one of the few countries that cultures South Sea pearls,[11][12] with Jewelmer as the country’s largest producer.[13] Approximately 3% of the company’s pearl harvest are used in their fine jewelry, while the rest are sold to other retailers.[14]

## References[edit]

1. ↑ "CIJ International Jewellery TRENDS & COLOURS - HIGHLIGHTS: Golden Globes". www.cijintl.com. Retrieved 2021-03-09.
2. ↑ Southgate, Paul; Lucas, John (2011-08-19). The Pearl Oyster. Elsevier. ISBN 978-0-08-093177-7.
3. ↑ "Philippines". www.sustainablepearls.org. Retrieved 2021-03-09.
4. ↑ Jose, M. J. (2019-04-17). "Jacques Branellec and Manuel Cojuangco Celebrate 40 Years of Excellence with Jewelmer". Tatler Philippines. Retrieved 2021-03-09.
5. ↑ Vergara, Paolo (2017-06-21). "A Brilliant Voyage". Tatler Philippines. Retrieved 2021-03-09.
6. ↑ "Golden Pearls Are Growing More Popular With Consumers". Retrieved 2021-03-09.
7. ↑ "Interview: How Jewelmer Finds Their Pearls". Asia Society. Retrieved 2021-03-09.
8. ↑ "Golden South Sea Cultured Pearls: Cultivation Steps & Gemmological Investigations" (PDF).`{{cite web}}`: CS1 maint: url-status (link)
9. ↑ Southgate, Paul; Lucas, John (2011-08-19). The Pearl Oyster. Elsevier. ISBN 978-0-08-093177-7.
10. ↑ "A Quick Guide to Pearl Colors | Jewelry Guide". Retrieved 2021-03-09.
11. ↑ "Different Pearl Types & Colors | The Four Major Types of Cultured Pearls | GIA". www.gia.eduhttps. Retrieved 2021-03-09.
12. ↑ "Overview of the cultured marine pearl industry" (PDF).`{{cite web}}`: CS1 maint: url-status (link)
13. ↑ Southgate, Paul; Lucas, John (2011-08-19). The Pearl Oyster. Elsevier. ISBN 978-0-08-093177-7.
14. ↑ "Golden Pearls Are Growing More Popular With Consumers". Retrieved 2021-03-09.

## External links[edit]

Add External links

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