Proa Comunicación

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|

Proa Comunicación

Type

| Corporate communication

|

Industry| Public Relations
Founded| 2009
Founder| Lucía Casanueva
Headquarters| Madrid, Spain

Area served

| Madrid, Barcelona, Bilbao, Valencia, Santander and Vigo
Divisions| Observatorio Proa
Website| https://proacomunicacion.es/

PROA Comunicación is a Spanish consulting firm specialized in corporate communications. Founded in Madrid in 2009, since 2015 it promotes the Proa Observatory for the analysis of communication.[1]

## Contents

* 1 History
* 2 Proa Observatory
* 3 References
* 4 External links

## History[edit]

The company was created by Cantabrian journalist Lucía Casanueva,[2] specialized in corporate, financial, and crisis communications.[3] The name of the consulting firm was inspired by the magazine "Proa a la mar" and refers to its Cantabrian and seafaring origins.[3]

In 2015, the company was re-founded and Valvanuz Serna joined as managing partner. Serna, also from Cantabria, had worked in the consumer goods and professional services sectors and had been part of Llorente y Cuenca.[2] The firm is focused on medium-sized companies and the associative sector.[4]

By 2020 the company adopted a new strategic positioning, the renewal of the visual image, website, slogan, and logo.[5] In 2022 a new headquarters was inaugurated with the introduction of the report "La nueva comunicación y marketing empresariales en tiempos de post pandemia, crisis económica y guerra "("The new business communication and marketing in times of post pandemic, economic crisis and war") by journalist and lawyer José Antonio Zarzalejos.[6]

The company develops its international work through partnerships with Vae Solis Communications and Corpcom.[7]

## Proa Observatory[edit]

In 2015, the Proa Observatory was created as a forum for regular debate. Politicians, businessmen and cultural figures have taken part in it: José Luis Martínez-Almeida (Partido Popular), Javier Ortega-Smith (Vox),[8] Cristóbal Montoro,[9] Olga Cuenca, Jordi Sevilla, Ana Pastor,[10] Carlos Espinosa de los Monteros, Manuel Sala,[11] General Félix Sanz Roldán,[12] and others.

Among the conferences held by Observatorio Proa, the one held at the Círculo Ecuestre in Barcelona was particularly noteworthy. It was dedicated to parallel trials or the so-called "newsreel punishment". Juan Carlos Campo, judge of the Audiencia and former Minister of Justice,[1] the prosecutor of the Supreme Court, Javier Zaragoza,[13] and Pau Molins, defender of Infanta Cristina, spoke at the meeting.[14]

## References[edit]

1. ↑ 1.0 1.1 Press, Europa (2022-03-21). "El juez y exministro Juan Carlos Campo: "El juicio paralelo es un problema de convivencia"". www.europapress.es. Retrieved 2023-01-04.
2. ↑ 2.0 2.1 León, Álvaro Sánchez (2022-11-16). "Lucía Casanueva: «La comunicación es cada vez más compleja y hay que dejarla en manos de profesionales»". Influencers (in español). Retrieved 2023-01-04.
3. ↑ 3.0 3.1 Tringali, Giuseppe (2022-10-25). "Lucía Casanueva: "Escribir disciplina el cerebro y ordena la vida"". The Luxonomist (in español). Retrieved 2023-01-04.
4. ↑ Arjona, Pablo (2022-10-24). ""En el ADN de PROA está poner talento senior en la implantación de los proyectos"". Dircomfidencial (in español). Retrieved 2023-01-04.
5. ↑ Dircomfidencial, Redacción (2020-06-09). "PROA estrena nueva identidad para reafirmar su modelo de gestión eficaz". Dircomfidencial (in español). Retrieved 2023-01-04.
6. ↑ "PROA presenta un informe sobre el marketing y la comunicación en los tiempos de crisis". theobjective.com (in español). 2022-11-19. Retrieved 2023-01-04.
7. ↑ "Lucía Casanueva, socia fundadora de PROA". Topcomunicacion (in español). 2019-08-28. Retrieved 2023-01-04.
8. ↑ Dircomfidencial, Redacción (2019-05-19). "La campaña electoral también se juega en las consultoras de comunicación". Dircomfidencial (in español). Retrieved 2023-01-04.
9. ↑ Hoy, Economía de. "Cristóbal Montoro confía en la fortaleza de la economía española, "siempre que las políticas no la estropeen"". Economía de Hoy (in español). Retrieved 2023-01-04.
10. ↑ Comunicación, Proa (2020-07-25). "El Observatorio PROA con Ana Pastor, publicado en ABC y ¡Hola! - Blog Comunicación y Reputación" (in español). Retrieved 2023-01-04.
11. ↑ "Manuel Sala, director general de OJD, participa en un nuevo Observatorio PROA de la Comunicación. « OJD" (in español). Retrieved 2023-01-04.
12. ↑ "Víctimas del terrorismo condecoran al ex director del CNI Félix Sanz Roldán por su papel en la lucha contra ETA". ELMUNDO (in español). 2021-12-10. Retrieved 2023-01-04.
13. ↑ elEconomista.es. "Lo juristas consideran que las largas instrucciones favorecen los juicios paralelos - elEconomista.es". www.eleconomista.es (in español). Retrieved 2023-01-04.
14. ↑ Sevilla, Diario de (2022-03-22). "El abogado de Doña Cristina: "La infanta fue sentada en el banquillo de forma injusta y nadie le ha pedido disculpas"". Diario de Sevilla (in español). Retrieved 2023-01-04.

## External links[edit]

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