Response formats

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In survey design, it is important to understand the different types of survey response formats and their implications in terms of levels of measurement for quantitative data analysis.

Some commonly used response formats include:

Measurement scale  | Level of measurement  | Example

|
|

Dichotomous | Binary  | Yes or No
Graphical rating | Continuous  | Mark any point on a line
Idiographic | Ordinal/Likert  | Use symbols/pictures instead of words and numbers
Likert scale | Interval  | Equally-spaced intervals, usually 3 to 9 intervals
Multiple choice or Multichotomous  | Categorical/nominal  | Yes, No, or Maybe
Multiple response | Binary  | Tick all that apply
Ranking | Ordinal  | Compare items to each other by placing them in order of descending preference
Semantic differential | Interval  | Put two words at opposite ends of a scale with interval marks
Verbal frequency | Ordinal  | How often ... Never, Sometimes, Often, Always

## See also

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* Rating scale (Wikipedia)