Liberty Shoes

Indian shoe company

This article has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these template messages)

This article contains content that is written like an advertisement. Please help improve it by removing promotional content and inappropriate external links, and by adding encyclopedic content written from a neutral point of view. (June 2020) (Learn how and when to remove this template message)

|

This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed.
Find sources: "Liberty Shoes" – news · newspapers · books · scholar · JSTOR (June 2020) (Learn how and when to remove this template message)

|

(Learn how and when to remove this template message)

Liberty Shoes

Company type| Public, (BSE 526596, NSE LIBERTSHOE)
Industry| Shoe
Founded| 1954
Headquarters| Karnal, Haryana[1]

Key people

| Adesh Gupta (CEO)
Products| Footwear
Revenue| ~₹600 crore (2015)
Parent| Liberty Group
Website| libertyshoes.com

Liberty Shoes Limited (LSL) is an Indian shoe company, based in Karnal, Haryana.

Established in 1954, the company produces 60,000 pairs of footwear a day through its six manufacturing units. The shoes are sold through its multi-brand outlets and showrooms. The company has a presence in 25 countries, with 50 showrooms outside India.[2] Adesh Gupta became the CEO of LSL on 16 July 2001.

## History[edit]

Liberty Shoes was founded by Dharam Pal Gupta, Purshotam Das Gupta and, Rajkumar Bansal as Pal Boot House in 1954. Liberty Shoes first organized its distribution and exclusive showrooms in 1983, working with Balbir Singh & sons.

The company was incorporated in September 1986 as a public limited company; it obtained the Certificate of Commencement of Business in March 1988. It also set up a joint venture in Russia to manufacture shoes in 1991, working under the name of M/S Liberty & Go. The company markets its product nationally and internationally under the brand name "LIBERTY."

Force 10, Liberty's first sub-brand, was launched in August 1990, taking advantage of a casual footwear trend sweeping the Indian market. By 1995, Force 10 became Liberty's flagship brand, notching up sales of ₹32 crore. In subsequent years, it not only helped the company establish its name in the domestic footwear market, but also paved the way for nine other sub-brands.[3]

The company saw a major expansion in the 2000s in both retail and manufacturing bases. In April 2003, the Liberty Group underwent an important restructuring and its product portfolio was also revamped.

Liberty Group also works with fashion designers such as Rohit Bal, Rajesh Pratap Singh, Rina Dhaka, Rohit Gandhi, Ashish Soni and, Suneet Verma to develop footwear that compliments their clothing lines.[4]

## Manufacturing[edit]

Liberty's manufacturing base includes six facilities spread across multiple states, two in Gharaunda and Liberty Puram (Haryana) where its primary and the largest manufacturing units are situated, Paonta Sahib, (Himachal Pradesh) with two units and Roorkee (Uttarakhand).[5]

## See also[edit]

* MS Shoes
* Metro Shoes
* Brandinkart

## References[edit]

1. ^ "Liberty Shoes reports 144 pc rise in Q1 net, to issue 1:1 bonus". Business Line. 19 July 2005.
2. ^ "For life 'n Liberty". Business Line. 19 June 2008.
3. ^ "Can Liberty do it?". Business Line. 13 January 2000.
4. ^ "New footprints: How will Liberty Shoes' diversification moves fare?". Financial Express. 18 October 2004.
5. ^ "Liberty Shoes to set up three units". The Hindu. 28 March 2006. Archived from the original on 28 December 2007.

* Liberty Shoes Google Finance
* Liberty Shoes Business Standard
* Liberty Shoes News and BSE, NSE listing at CNBC-TV18

## External links[edit]

* Liberty Shoes Limited, Official website
* The Liberty Group, website
* Liberty Shoes at BSE Rediff Money
* Liberty Shoes Online Store