Banner blindness

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Banner blindness describes a perceptual mechanism by which people cope with the ubiquity of banners and disclaimers, particularly in a commercial setting but also in other environments (e.g. on the top of this page). It is a form of habituation in which the banners are perceived and processed by lower levels of the visual system but do not reach consciousness when people have become used to this kind of information and tend to find little value in it.