Interviewed as part of this film include Allan Gurganus, Ross McElwee, Tom McElwee, Vlada Petric, Paula Larke, Marilyn Levine, Emily Madison, Adrian McElwee, Charleen Swansea, and Patricia Neal, the leading lady of the 1950 feature film.
The documentary follows McElwee's usual style, where he gives voiceovers to apparently spontaneous footage, making the story more personal.[5][9] According to Roger Ebert:
Bright Leaves is not a documentary about anything in particular. That is its charm. It's a meandering visit by a curious man with a quiet sense of humor, who pokes here and there in his family history and the history of tobacco.[5]
Marian Keane, in her essay "Reflections on Bright Leaves", collected in "Three Documentary Filmmakers", asserts that Bright Leaves displays
McElwee's extraordinary ability to present "people in their uniqueness", contrasting this with other documentaries where people often "seem to exist in the world of film as if suspended from their relation to their actual lives."[1]
Efren Cuevas wrote that, in Bright Leaves, McElwee returns to casting himself, the film's narrator, as a "loser", paralleling his loss with the loss other members of his family remember their great-grandfather experienced at the hands of Buck Duke.[9]
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Richard Corliss. That Old Feeling: The Great American Smoke, Time magazine, 2003-11-22. Retrieved on 2022-08-31. “According to family legend, Ross' great-grandfather John Harvey McElwee had worked on such a process, created the Bull Durham brand and made a bundle, then lost it when his rival John Buchanan (Buck) Duke stole the Bull Durham recipe. Duke's fortune eventually rose into the billions; his daughter Doris was for a time the world's richest woman. The McElwees became convinced that the story of their ancestor's rise, and betrayal by Duke, was encapsulated in 'Bright Leaf' — that the film was, as Ross put it, 'a home movie reenacted by Hollywood stars.'”
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Ty Burr. `Bright Leaves' explores burning questions, Boston Globe, 2004-09-24. Retrieved on 2022-08-31. “Neal and Cooper starred in 'Bright Leaf,' a 1950 Hollywood melodrama set in the tobacco fields and mansions of the post-Civil War era and based, McElwee comes to believe, on the bare bones of his great-grandfather's life. John Harvey McElwee was an ambitious planter who developed a tobacco blend he called "Durham Bull," a formula he spent his life and fortune in court trying to prove had been stolen and sold as "Bull Durham" by rival James B. Duke.”
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Carla Meyer. Tobacco grower descendant explores the family industry McElwee's film tackles tobacco, San Francisco Chronicle, 2004-10-15. Retrieved on 2022-08-31. “McElwee's journey in "Bright Leaves" starts with a visit to the North Carolina home of his film-buff cousin. Amid the cousin's collection of stills and reels is a 1950 film called 'Bright Leaf' starring Gary Cooper. He informs McElwee that the historical melodrama is based on the story of their great-grandfather, John Harvey McElwee, whose business was ruined by tobacco tycoon James Buchanan Duke.”