From Citizendium - Reading time: 2 min
The Gordon model, also called Gordon's model or the Gordon growth model is a variant of the discounted dividend model, a method for valuing a stock. It is named after Myron Gordon, who is currently a professor at the University of Toronto.
It assumes that the company issues a dividend that has a current value of D that grows at a constant rate g. It also assumes that the required rate of return for the stock remains constant at k which is equal to the cost of equity for that company. It involves summing the infinite series.
.
The current price of the above security should be
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The model requires a constant growth rate and that g<k. If the stock does not currently pay a dividend, like many growth stocks, more general versions of the discounted dividend model must be used to value the stock. One common technique is to assume that the Miller-Modigliani hypothesis of dividend irrelevance is true, and therefore replace the stocks's dividendD with E earnings per share.
As a model, the discounted dividend model suffers from its hypothesises.
If the analyst following this stock considered that the growth rate was expected to be 8% (3% more than the initial 5%), the stock value would be $42 (40% more than $30). If the projected growth rate is 14%, the stock value would skyrock to $300 !
We can prove that the current price of a security is equal to
By definition, (1)
Multipliying both sides by , we have
(2)
Subtracting equation (1) from (2), we find that
which implies that , and then,