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How Globalism and Tribalism are Reshaping the World

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Jihad vs. McWorld: How Globalism and Tribalism are Reshaping the World is a book by Benjamin Barber, which examines not only the economic, but cultural and religious aspects of globalization. He proposes one future of "Jihad in the name a hundred narrowly conceived faiths against against every form of interdependence...against modernity itself as well as the future in which modernity issues...[a second] future in shimmering pastels, a busy portrait of onrushing economic, technological, and ecological forces that demand integration and uniformity and mesmerize people everywhere with fast music — MTV, Macintosh and McDonald's — pressing together into one homogeneous theme park....caught between Babel and Disneyland, the planet is falling precipitously apart and coming reluctantly together only at the very same moment."[1]

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  1. Benjamin Barber (1996), Jihad vs. McWorld: How Globalism and Tribalism are Reshaping the World, Ballantine, ISBN 034538304, p. 4

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