Prime-time

From Conservapedia - Reading time: 1 min

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Prime-time television refers to the period of each day which has the greatest possible viewing audience. This is normally from early to moderately-late evening and may vary across time-zones or in different countries depending upon social habits. Because of the larger number of viewers during prime-time, and their different economic and social structure compared with daytime viewers, broadcasters are able to charge higher rates to advertisers during this period.