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The repertory grid technique (RGT or RepGrid) is a method for eliciting personal constructs, i.e. what people think about a given topic. It is based on George Kelly's Personal Construct Theory in 1955 and was also initially developed within this context. Personal Construct Psychology (PCP) states that people’s view of objects they interact with is made up of a collection of related similarity–difference dimensions, referred to as personal constructs. As methodology, it can be used in a variety fundamental and applied research projects on human constructs. A particular strength of the repertory grid technique is that it allows the elicitation of perceptions without researcher interference or bias. (Whyte & Bytheway, 1996).
RepGrid can be used as standalone methodology, in preliminary studies for further qualitative or quantitive investigation, or as a complement for validating or deepening results obtained with other methods. Repertory grid analysis is also popular outside academia e.g. in counseling and marketing. Today, various variants of the global concept seem to exist, some more complex than others. According to Slater, 1976 cited by Dillon (1994:76), its use as analytic tool does not require acceptance of the model of man which Kelly proposed. Also within "main stream" RGT, several kinds of elicitation methods to extract constructs and to analyse them do exist.
Repertory grid technology exists today in various variants, but if we had to identify the majors strands we'd suggest:
See also
A common way to describe the RepGrid technique is: identifying a set of "elements" (a set of "observations" from a universe of discourse) which are rated according to certain criteria termed "constructs". “The elements and/or the constructs may be elicited from the subject or provided by the experimenter depending on the purpose of the investigation. Regardless of the method, the basic output is a grid in the form of n rows and m columns, which record a subject's ratings, usually on a 5- or 7-point scale, of m elements in terms of n constructs”. (Dillon, 1994:76)
One reason why repertory grid technique is popular is that they “have three major advantages over other quantitative and qualitative techniques. These advantages are the ability to determine the relationship between constructs, ease of use, and the absence of researcher bias. Repertory grids allow for the precise defining of concepts and the relationship between these concepts.” (Boyle, 2005).
The RepGrid technique is best used when participants have practical experience with the studied domain. E.g. they must be able to identify representative elements and be able to compare them through a set of (their own) criteria. E.g. doing grid analysis with teachers about educational modeling languages might not be a good idea, but it could be done with researchers and power users that are familiar with recent advances in learning design. This also implies that RepGrid works best when concrete and practical examples exist. E.g. this would be the case for various tools that support on-line learning LMS, portalware, etc.)
“The RGT (Kelly, 1955) originally stems from the psychological study of personality (see Banister et al., 1994; Fransella & Bannister, 1977, for an overview). Kelly assumed that the meaning we attach to events or objects defines our subjective reality, and thereby the way we interact with our environment. The idiosyncratic views of individuals, that is, the different ways of seeing, and the differences to other individuals define unique personalities. It is stated that our view of the objects (persons, events) we interact with is made up of a collection of similarity–difference dimensions, referred to as personal constructs. For example, if we perceive two cars as being different, we may come up with the personal construct fancy–conservative to differentiate them. On one hand, this personal construct tells something about the person who uses it, namely his or her perceptions and concerns. On the other hand, it also reveals information about the cars, that is, their attributes.” (Hassenzahl & Wessler, 2000:444)
“[..]The “Repertory Grid” [...] is an amazingly ingenious and simple ideographic device to explore how people experience their world. It is a table in which, apart from the outer two columns, the other columns are headed by the names of objects or people (traditionally up to 21 of them). These names are also written on cards, which the tester shows to the subject in groups of three, always asking the same question: “How are two of these similar and the third one different?” [...] The answer constitutes a “construct”, one of the dimensions along which the subject divides up her or his world. There are conventions for keeping track of the constructs. When the grid is complete, there are several ways of rating or ranking all of the elements against all the constructs, so as to permit sophisticated analysis of core constructs and underlying factors (see Bannister and Mair, 1968) and of course there are programs which will do this for you.” (Personal Construct Psychology, retrieved 14:09, 26 January 2009 (UTC).)
“The Repertory Grid is an instrument designed to capture the dimensions and structure of personal meaning. Its aim is to describe the ways in which people give meaning to their experience in their own terms. It is not so much a test in the conventional sense of the word as a structured interview designed to make those constructs with which persons organise their world more explicit. The way in which we get to know and interpret our milieu, our understanding of ourselves and others, is guided by an implicit theory which is the result of conclusions drawn from our experiences. The repertory grid, in its many forms, is a method used to explore the structure and content of these implicit theories/personal meanings through which we perceive and act in our day-to-day existence.” (A manual for the repertory grid, retrieved 12:18, 26 January 2009 (UTC)).
“The term repertory derives, of course, from repertoire - the repertoire of constructs which the person had developed. Because constructs represent some form of judgment or evaluation, by definition they are scalar: that is, the concept good can only exist in contrast to the concept bad, the concept gentle can only exist as a contrast to the concept harsh. Any evaluation we make - when we describe a car as sporty, or a politician as right-wing, or a sore toe as painful - could reasonably be answered with the question 'Compared with what?' The process of taking three elements and asking for two of them to be paired in contrast with the third is the most efficient way in which the two poles of the construct can be elicited.”. (Enquire Within, Kelly's Theory Summarised), retrieved 12:18, 26 January 2009 (UTC).
“The repertory grid technique is used in many fields for eliciting and analysing knowledge and for self-help and counselling purposes.” (Repertory Grid Technique, retrieved 12:18, 26 January 2009 (UTC).)
“The repertory grid technique is a phenomenological approach which sits more with grounded theory [Glaser & Strauss], and interpretive research rather than with positivist, hypothesis-proving, approaches. The focus is on understanding, before developing theories that can be subsequently proved (or disproved). This is in contrast to most software engineering research where positivist approaches tend to dominate [...] We consider that one of the factors contributing to this narrow focus is the lack of a well established body of research methods and techniques that are appropriate to examining the behavioural science aspect of software engineering.” (Edwards et al, 2009).
Most repertory grid analyses use the following procedure:
The designer has to select a series of elements that are representative of a topic. E.g. to analyze perception of teaching styles, the elements would be teachers. To analyze learning materials, the elements could be learning objects. To analyze perception of laptop functionalities, the elements are various laptop models. For the various kinds of knowledge elicitation interviews (as described below), often cards are used. E.g. the element names (and maybe some extra information such as a picture) are shown to the participants.
The next step is knowledge elicitation of personal constructs about these elements. To understand how an individual perceives (understands/compares) these elements, scalar constructs about these elements then have to be elicited. E.g. using the so-called triadic method, interviewed people will have to compare learning object A with B and C and then state in what regards they are being different. E.g. Pick the two teachers that are most similar and tell me why. then tell me how the third one is different. The output will be contrasted attributes (e.g. motivating vs. boring or organized vs. a mess). This procedure should be repeated until no more new constructs (words) come up.
These constructs are then reused to rate all the elements in a matrix (rating grid), usually on a simple five or seven point scale. A construct always has two poles, i.e. attribute pairs with two opposites. These poles represent contrasts and not necessary "real oppositions", but both are expressed with same kind of "Likert" scale.
Individual grids are then analysed with multivariate statistical procedures such as two-way cluster analysis or principal component component analysis (see Analysis_techniques).
Sometimes, element elicitation, construct elicitation and rating are done in a combined fashion. E.g. The participant first enters some elements (e.g. six), then will be asked to prodruce constructs for a triad and directly rate all other elements. Also, the participant is asked to continue adding elements and constructs until every element is discriminated from each other and every construct is different (in explanation) from each other. E.g. the default elicitation algorithm in RepGrid IV, personal edition is based on such a method, published by Shaw (1980).
In addition, there exist methods to aggregate individual grids, or to construct "common grids", e.g. for a group of experts, or to create standardized element/construct complete grids to study a large population. In the latter case, we can't call these "personal constructs" anymore.
Today we can distinguish four kinds of using repertory grids, and that depart from Kelly's original idiographic (personal) constructs:
(1) Real repertory grids: Participants identify both elements and constructs. This will lead to researcher-unbiased view of a topic. The researcher will get a rich dataset and which will make comparisons between participants difficult, i.e. some appropriate qualitative data analysis technique will have to be used.
(2) Grids with fixed elements. Participants are expected to build constructs about a supplied set of elements that judged to be representative of a topic by the researcher. E.g. some literature review about educational modeling languages could yield to a series of types among which the researcher then chooses the most representative examples and are likely to be known by most participants.
(3) Grids with fixed constructs. Participants are asked to use a set of supplied constructs with a set of elements they are familiar with. This can be done in two steps. E.g. in order to study how they look at various kinds of on-line environments for learning teaching. The researcher prompts the participant to name an example of each kind like "Dokeos" for an LMS, Mediawiki for Wiki, Drupal for Portalware, etc. An other method is provide a pools (i.e. a list) of systems from which the participants can choose. Or finally, one could draw up the list jointly (Tan & Hunter, 2002: 45).
(4) Grids with both fixed elements and fixed constructs. Participants are expected to rate elements representative of a domain with constructs representative of a population. This is often used in marketing research (or similar) but also can be used in a stage that follows idiographic analysis in order to do confirmatory research, or exploratory nomothetic research with many individuals, or to within some kind of "group" elicitation process. In some literature, we even found the misperception that repertory grids are fixed, e.g. in Giovannella (2001), an otherwise interesting paper.
A good summary in the context of software engineering research id provided by Edwards et al. (2008).
The perception of repertory grid analysis is not the same everywhere. Below a few quotes that can illustrate our perception:
According to Feixas and Alvarez, the repertory grid is applied in four basic steps: (1) The design phase is where the parameters that define the area of application are set out. (2) In the administration phase, the type of structured interview for grid elicitation and the resulting numerical matrix is defined. (3) The repertory grid data can then subjected to a variety of mathematical analyzes. (4) The structural characteristics of the construct system can then be described.
“The elements selected for the grid depend on which aspects of the interviewee's construing are to be evaluated. Elements can be elicited by either asking for role relations (e.g., your mother, employer, best friend) or by focusing on a particular area of interest. A market research study might, for example, use products representative of that market as elements (e.g., cleaning products, models of cars, etc.).”(Design Phase)
“The type of rating method used (dichotomous, ordinal or interval) determines the type of mathematical analysis to be carried out as well as the the length and duration of the test administration. As before, the criteria for selection depend on the researcher's objectives and on the capacities of the person to be assessed.” (Design Phase (2))
According to Nick Milton (Repertory Grid Technique) the repertory grid technique includes four main stages.
Elicitation methods can vary. The basic procedures we identified from the literature are: monadic, dyadic, triadic, none, or full context form.
The knowledge elicitation procedure can be stopped when the participant stops coming up with new constructs.
Phrases that emerge for similarities are called the similarity pole (also called emergent pole. The opposing pole is called contrast pole or implicit pole. Numerical scale then should be consistent, e.g. the emergent poles always must have either a high or a low score. Certain software can require a direction.
Ranking/rating of elements in a matrix also can be done with various procedures. Examples:
Below, a few quotes we found in our initial explorations:
Feixas and Alvarez outline the three methods to elicit constructs like this:
A) Elicitation of constructs using triads of elements. This is the original method used by Kelly. It involves the presentation of three elements followed by the question, "How are two of these elements similar, and thereby different from a third element?" and then "How is the third element different from the other two?" [...] B) Elicitation of constructs using dyads of elements. Epting, Schuman and Nickeson (1971) argue that more explicit contrast poles can be obtained using only two elements at a time. This procedure usually involves an initial question such as, "Do you see these people as more similar or different?" This prompt can then be followed by questions of similarity such as, "How are these two elements alike?" or "What characteristics do hese two elements share?" Questions referring to differences such as "How are these two elements different?" are also appropriate. [...]
C) Elicitation of constructs using single elements. Also known as monadic elicitation, this way of obtaining constructs is the most similar to an informal conversation. It consists in asking subjects to describe in their own words the "personality" or way of being of each of the elements presented. The interviewer's task is limited to writing down the constructs as they appear and then asking for the opposite poles.Stewart and Stewart (1981) cited by Todd A. Boyle (2005) recommend a seven-step approach for administrating a repertory grid:
There are various ways to fill in repertory grid tables. E.g. in an initial stage this is done through prompting (either by the experimenter or some software). The grid then can be shown for verification and editing as a simple matrix or as a table with all elements x 1 construct or as table of all constructs for one element.
In some research fixed (researcher determined) repertory grids are used, i.e. an approach that would not be compatible with the original idiographic (constructivist individual-centered) approach. Often such grids are use in a stage-II phase, i.e. after consolidation/aggregation of individual grids.
The following example was taken from Sarah J. Stein, Campbell J. McRobbie and Ian Ginns (2000) research on Preservice Primary Teachers' Thinking about Technology and Technology Education. We only will show parts of the tables (in order to avoid copyright problems).
“Following a process developed by Shapiro (1996), a Repertory Grid reflecting the views of the interviewed group about the technology design process was developed. The interview and survey responses were coded and categorised into a set of dipolar constructs (ten) consisting of terms and phrases commonly used by students about technology and the conduct of technology investigations (Table 1), and a set of elements (nine) of the technology process consisting of typical situations or experiences in the conduct of an investigation (Table 2). The Repertory Grid developed consisted of a seven point rating scale situated between pole positions on the individual constructs, one set for each element. A sample Repertory grid chart is shown in Table 3.”
| Label | Descriptor - One pole | Descriptor - Opposite pole |
| a. | Creating my own ideas | Just following directions |
| b. | Challenging, problematic, troublesome | Easy, simple |
| c. | Have some idea beforehand about the result | Have no idea what will result |
| d. | ... | ... |
| Label | Descriptor |
| 1. | Selection of a problem for investigation by the participant |
| 2. | Identifying and exploring factors which may affect the outcome of the project |
| 3 | Decisions about materials and equipment may be needed |
| 4. | Drawing of plans may be involved |
| 5. | Building models and testing them may be required |
Participants were given a table for each element as shown below.
| The following statement is a brief description of a typical experience you, as a participant, might have while conducting a design and technology project. |
| ELEMENT #1: Selection of a problem for investigation by the participant. |
| Rate this experience on the scale of 1 to 7 below for the following constructs, or terms and phrases, you may use when describing the steps in conducting a design and technology project. CIRCLE YOUR RESPONSE. |
| a. | Creating my own ideas | 1 2 3 4 5 6 7 | a. | Just following directions |
| b. | Challenging, problematic, troublesome | 1 2 3 4 5 6 7 | b. | Easy, simple |
| c. | Have some idea beforehand about the result | 1 2 3 4 5 6 7 | c. | Have no idea what will result |
| d. | Using the imagination or spontaneous ideas | 1 2 3 4 5 6 7 | d. | Recipe-like prescriptive work |
Instead of presenting a new grid table for each element, one also could present participants a grid that includes the elements as a row. In this case, users have to insert numbers in the cells. This is difficult on paper, but a bit easier with a computer interface we believe. But as we said before, such all-in-one grids are probably most often used for verification and adjustments.
If you have few elements, a paper version can be done easily. For example, Steinkuehler and Derry's Repertory Grid tutorial provides the following example about teacher rating.
| Similarity or Emergent Pole 1 | Elements | Contrast Pole 5 | |||||
| Prof. Apple | Prof. Bean | Prof. Carmel | Prof. Dim | Prof. Enuf | Prof. Fly | ||
| approachable | 1 | 1 | 5 | 4 | 5 | 1 | intimidating |
| laid-back | 3 | 3 | 1 | 1 | 1 | 1 | task-master |
| challenging | 4 | 2 | 3 | 1 | 2 | 5 | unengaging |
| spontaneous lecturer | ... | scripted lecturer | |||||
| etc. | etc. | ||||||
| Two poles – the similarity or emergent pole and the contrast pole – are listed in columns at either end. Elements (in the middle columns) are rated in terms of the extent to which they belong to either of the poles of a construct. The ratings are placed in a row of the cells between the corresponding poles. The red dots indicate the elements used in each triad. | |||||||
Individual grids can be analyzed using various statistical data reduction techniques on both rows and columns. The most popular techniques seem to be cluster analysis and factor analysis (principal component analysis with factor scores for elements computed). Daniel K. Schneider imagines that one also could use correspondence analysis if scales were ordinal or nominal.
Boyle (2005:184) lists some data analysis strategies:
A simple descriptive technique to look at multiple grids that use the same constructs (e.g. as in some marketing research or knowledge engineering) is to simply chart the values for each participant as graph between the poles (opposite attributes). Otherwise, with grids that differ between individuals, it gets more complicated ...
Visual focusing allows to identify:
Here is an example generated with WebGrid III (generated/retrieved 16:49, 13 February 2009 (UTC)). It concerns Topics (elements) and aspects (constructs) of advanced information systems. Daniel K. Schneider took the data that came with example, i.e. we don't know who filled them in. If you (reader) don't agree with the grid (elements, constructs and ratings) you can go to the system and change any of these. There purpose here is not to discuss "advanced information systems" but to present an analysis technique ...
The simple grid data look like this and it is not very readable.
Context: aspects of advanced information systems, 10 topics, 8 properties
* 1 2 3 4 5 6 7 8 9 10 *
*********************************
Development tool 1 * 5 3 3 1 1 1 1 3 5 5 * 1 Application
Multimedia 2 * 2 1 1 5 5 5 5 5 1 2 * 2 Programming
Communication technology 3 * 1 3 1 3 2 5 4 3 1 1 * 3 Application technology
Human-oriented tool 4 * 2 1 1 1 3 5 3 2 2 2 * 4 System tool
Conventional communication 5 * 1 5 3 4 1 1 4 5 4 4 * 5 Novel communication
Only act as programmed 6 * 1 4 1 1 1 1 1 5 3 1 * 6 Semi-autonomous
Conventional system 7 * 1 1 1 1 1 1 5 5 1 1 * 7input your own. Intelligent system
Targeted on interface 8 * 1 1 1 1 1 5 5 5 3 3 * 8 Targeted on overall system
*********************************
* * * * * * * * * Broadband networks
* * * * * * * * Information highway
* * * * * * * Intelligent agents
* * * * * * Knowledge-based systems
* * * * * Object oriented systems
* * * * Cross-platform GUIs
* * * Visual programming
* * Multimedia and hypermedia
* Virtual reality
Electronic publishing
A picture with color codes generated by the system looks like that and allows to quickly identify high "loadings" of emergent poles (which are to the right). I.e. "5" in the first row means "totally application".

We found that hierarchical cluster analysis seemed to be most popular. Typically, two-way clustering (co-clustering or biclustering) is done. I.e. both elements and constructs are clustered and the sorted according to proximity. Then a dendogram can be drawn on top (elements) and to the right (constructs) of the repertory grid. Data assumptions for cluster analysis are less strict than for factor analysis. However, there exist many variants of cluster analysis and Boyle is wrong when he quotes Stewart and Steward (1981) that "it uses non-parametric statistics" and "makes no assumptions about the absolute size of the difference". Most analysis variants make such assumptions. However, there exists variants that can deal with ordinal and even nominal data. Let's work through the example from the Web Grid III system that we introduced above in the "visual focusing" section and let's recall that these are not our data.
The WebGrid cluster analysis algorithm is based on the FOCUS algorithm (Shaw, 1980). It uses distance measures to reorder the grid, placing similarly rated constructs/elements next to each other. This is kind of two-way hierarchical cluster analysis for both elements and constructs. The grid is rearranged to place similarly rated constructs/elements next to each other and a dendogram is shown for each axis. This algorithm is available through the WebGrid III and the more recent WebGrid IV online systems.
The clustering of an example repertory grid on advanced information systems and their aspects (constructs about them) was generated from the WebGrid-III demo page (without modifying anything and retrieved 16:49, 13 February 2009 (UTC).

:
If you compare this picture with the picture in the visual focusing section, you can see that (1) it includes dendograms for both elements and constructs and that (2) elements and constructs have been rearranged so that the dendograms show proximities between items.
Now we can identify types (clusters), e.g. we can see that visual programming and cross-platform GUIs are close, that knowledge based systems and intelligent agents are fairly different from each other but even more different from all rest. Distances between items are measured in terms of horizontal distances in the dendogram. E.g. the element 9 "Information highway" is closely associated (91%) with the element 10 "broadband networks". WebGrid III allows to generate a little table showing element matches in terms of percent. This is useful if you are interested in quoting more precise information than the one you can see in the "red" dendogram.
* 1 2 3 4 5 6 7 8 9 10 ****************************************** 1 * 100 59 81 59 72 44 31 28 75 84 2 * 59 100 78 69 50 28 34 56 72 62 3 * 81 78 100 72 66 38 38 34 75 78 4 * 59 69 72 100 81 59 66 50 53 62 5 * 72 50 66 81 100 72 59 38 47 56 6 * 44 28 38 59 72 100 69 41 31 41 7 * 31 34 38 66 59 69 100 72 38 47 8 * 28 56 34 50 38 41 72 100 47 44 9 * 75 72 75 53 47 31 38 47 100 91 10 * 84 62 78 62 56 41 47 44 91 100
The same can be done with construct matches, e.g. construct 1 ("application") is very close (80%) to construct 2 ("multimedia").
* 1 2 3 4 5 6 7 8 ********************************** 1 * 30 20 40 45 60 62 45 45 2 * 80 10 70 70 45 43 65 70 3 * 80 30 40 75 55 62 70 70 4 * 60 40 40 40 40 57 65 75 5 * 50 60 55 75 30 67 60 60 6 * 43 57 43 47 38 15 77 68 7 * 55 35 30 35 40 22 0 80 8 * 55 35 30 35 50 43 20 20
In our opinion, there are two main advantages of cluster analysis:
In order to discuss factor analysis we take again the same "WebGrid" example discussed in the "cluster analysis" section above, but this time we use the WebGrid IV system (which as of feb 2009) is still experimental.
The cluster analysis generates a prettier picture but is the same (emergent poles to the right).

The following picture shows a plot of the two most important factors.

Below are tables with loadings of the topics (elements) and loading of the properties (constructs).
Loadings of the Topics (elements)
* 1 2 3 4 5 6
***************************************
1 * -1.54 -0.85 0.73 0.46 0.50 0.23 Electronic publishing
2 * -1.19 0.96 -0.96 -1.01 -0.03 0.28 Virtual reality
3 * -1.55 -0.36 -0.28 0.25 -0.37 0.43 Multimedia and hypermedia
4 * 0.34 -0.70 -1.50 0.17 -0.23 -0.51 Visual programming
5 * 0.45 -1.75 -0.45 0.23 0.66 0.01 Cross-platform GUIs
6 * 2.14 -1.34 0.96 -0.97 -0.13 -0.05 Object oriented systems
7 * 2.35 0.55 0.05 0.62 -0.64 0.41 Knowledge-based systems
8 * 1.59 2.24 -0.02 0.21 0.73 -0.10 Intelligent agents
9 * -1.43 0.92 0.72 -0.29 0.00 -0.17 Information highway
10 * -1.15 0.33 0.75 0.33 -0.50 -0.52 Broadband networks
Loadings of the Properties (constructs)
* 1 2 3 4 5 6
***************************************
1 * -1.98 0.99 1.28 0.27 0.24 -0.31 Development tool--Application
2 * 2.61 -0.61 -0.48 0.53 0.54 -0.63 Multimedia--Programming
3 * 1.85 -0.06 -0.29 -0.89 -0.29 0.18 Communication technology--Application technology
4 * 1.22 -0.70 1.07 -0.43 0.09 0.03 Human-oriented tool--System tool
5 * -0.13 2.10 -0.90 -0.05 -0.70 -0.39 Conventional communication--Novel communication
6 * -0.01 1.87 -0.31 -0.80 0.99 0.04 Only act as programmed--Semi-autonomous
7 * 1.66 1.53 0.02 0.97 0.13 0.59 Conventional system--Intelligent system
8 * 2.02 1.13 1.41 -0.14 -0.39 -0.18 Targeted on interface--Targeted on overall system
The three most important factor explain 86.5% of the variance. Factor one explains 46.5%, factor two 27.6% and factor three 12.4%. A first analytical task now is to label these factors.
We get similar results as in the cluster analysis, except for "novel communication" that shows as really distinct variable there.
If we now look at the elements (the topics), we can see that they all seem to score on two factors (i.e. we don't have any elements that sits on an axis). Results could be interpreted as follows. We find four different types of systems:
However, keep in mind that one show not interpret a factor analysis and talk about types of elements or constructs in the same as in the cluster analysis. The plot only shows elements in terms of two factors ! Indeed we find for example that broadband networks and information highway are very close in this plot, but so are virtual reality but not electronic publishing as in the cluster analysis.
The main advantage of principal component analysis are in Daniel K. Schneider's opinion the following:
Disclaimer/reminder: This discussion was made with a grid that already was filled in, i.e. we have been discussing the mental model of some unknown Canadian (probably).
While repertory grid techniques are most often used to analyse individuals, one also can aim to aggregate individual grids per constructs and/or elements, i.e. define a taxonomy with a controlled vocabulary. (e.g. Bell & Vince, 2002; Harter & Erbes, 2004; Lee and Truex, 2000, Whyte & Bytheway).
In particular, in nomothetic confirmatory research, researchers try to group constructs (and maybe elements) and then perform analysis on a grid made from common elements. In order to understand individual constructs, one also can perform "laddering" or "pyramiding" interviews, i.e. ask "why" and "how" questions to the interviewees. Coding for grouping constructs should be done by at least 2 persons using a intercoder-reliability measure.
According to Ginsberg (1989) summarized by Tan and Hunter (2002:49) and which we reproduce here with omissions and slight modifications, repertory grids can be compared using three different approaches:
“In addition, indices of cognitive content and structure can be used to explore the collective understanding of groups within an organization. Several alternatives are available for examining collective content and structure (Dunn and Ginsberg 1986). One approach is to conduct a construct inventory by listing constructs named by a group of research participants and plotting their relative frequencies. Another option is to identify the set of constructs held by most members. A third approach is to systematically construct and analyze a "who-to-whom" matrix of participants within an organization. In this approach, measures of cognitive content and structure are gathered for each individual (as discussed in the previous section). Convergence scores are then entered for these values onto a who-to-whom matrix, where converging measures are coded as "1" and diverging measures are coded as "0." Ginsberg (1989) presents a comprehensive discussion of this approach.” (Tan and Hunter (2002:50)
Shaw and Gaines (1989) present a framework of group knowledge elicitation for expert systems. The methodology can be summarized in four phases:
Sampling, since the "classic" repertory grid technique is very time consuming, sample sizes are usually small. According to Tan and Hunter (2002), “A sample size of 15 to 25 within a population will frequently generate sufficient constructs to approximate the "universe of meaning" regarding a given domain of discourse (Dunn et al. 1986; Ginsberg 1989). That is, no new constructs are normally added even if the sample size is increased.”
Below we summarize a few projects that used repertory grids. The purpose is reveal if few questions, methods and results that provide Daniel K. Schneider with a few ideas on how to conduct:
Therefore, these little summarizes are not meant to be representative and were not done in the same way. We simply wrote down a few interesting points that may be of interest to a researcher in educational technology ....
Repertory grid techniques have been used in variety of domains to gather a picture of a set of people profile's in an organization or also to to come up with a more general set of typical profiles a job descriptions could have (e.g. managers as discussed below in the study about training needs analysis). Above, we shortly presented Steinkuehler and Derry's method for teacher assessment.
Hunter (1997) conducted an analysis of information system analysts, i.e. “to identify the qualities of what constitutes an interpretation of an `excellent' systems analyst”. A set of participants working with systems analysts was asked to identify up to six systems analysts, then a triadic elicitation method was to used to extract features (positive and negative construct poles) about ideal or incompetent analysts. Laddering (Stewart & Steward, 1981), i.e. a series of "why and "how" questions to the participant, provided more detail, i.e. more clearly defined what he/she meant by the use of the more general construct. E.g. an example (Hunter, 1997: 75) of a participant's definition of "good user rapport" included "good relationship on all subjects" (work, interests, family), "user feels more comfortable" and also behavioral observation, "how is this done?" (good listener, finds out user's interests, doesn't forget, takes time to answer user's questions, speaks in terms users can understand, etc.)
The constructs that emerged where:
The rating of all analysts (elements) was done on a nine point scale and that allows (if desired) to choose a different position of each analyst. Participants had to order each of a set of six analysts plus a hypothetical "ideal" one and an "incompetent" one for each construct, therefore a total of 8 cards.
A similar study has been conducted by Siau et al (2007) on important characteristics of software development team members. E.g. they found out that interpersonal/communication skills and teamwork orientation are important. But they are always considered important characteristics of team members in any project. They also found “some constructs/categories that are unique to team members of IS development projects, namely learning ability, multidimensional knowledge and professional orientation.”
Repertory grids also can be used for transformative purposes. E.g. Todd Boyle conducted a study entitled "Improving team performance using repertory grids". Their research presented “a means by which human resource managers, hiring personnel, and team leaders can easily determine essential skills needed on the IT teams of the organization, thereby deriving a "wish list" from key IT groups as to the desired non-technical characteristics of potential new team members.” Boyle used a standard triadic elicitation methods format where members of an IT group had to evaluate six programmers.
Peters (1994:23), in the context of management education, argued that “The real challenge underlying any training needs analysis (TNA) lies not with working out what training a group of individuals needs but with identifying what the good performers in that group actually do. It is only when you have a benchmark of good performance that you can look to see how everybody measures up”. Peters (1994:28) argued that use of repertory grids allows
Repertory grid analysis in human-computer interaction at large seems to be quite popular, e.g. we found design studies (Hassenzahl and Wessler, 2000), search engine evaluation (Crudge & Johnson, 2004), models of text (Dillen and McKnight, 1990), elicitation of knowledge for expert systems (Shaw and Gaines, 1989; Chiravuri et al., 2007).
The design problem described by Hassenzahl & Wessler was how to evaluate early prototypes made in parallel. “The user-based evaluation of artifacts in a parallel design situation requires an efficient but open method that produces data rich and concrete enough to guide design. (Hassenzahl & Wessler, 2000:453)”. Unstructured methods (e.g. interviews or observations) require a huge amount of work. On the opposite, structured methods like questionnaires is their "insensitivity to topics, thoughts, and feelings—in short, information— that do not fit into the predetermined structure." (idem, 442). “The most important advantages of the RGT are (a) its ability to gather design-relevant information, (b) its ability to illuminate important topics without the need to have a preconception of these, (c) its relative efficiency, and (d) the wide variety of types of analyses that can be applied to the gathered data. (Hasszenzahl & Wessler, 2000:455).”
Dillen and McKnight (1990:Abstract) found that “individuals construe texts in terms of three broad attributes: why read them, what type of information they contain, and how they are read. When applied to a variety of texts these attributes facilitate a classificatory system incorporating both individual and task differences and provide guidance on how their electronic versions could be designed.”
Cho and Wright (2009) used RepGrids for developing an evaluation framework of strategic information systems (SIS) and evaluating the SIS planning and implementation.
Mildred Shaw and Brian Gaines led several studies on knowledge elicitation. On particularly interesting problem was “hat experts may share only parts of their terminologies and conceptual systems. Experts may use the same term for different concepts, use different terms for the same concept, use the same term for the same concept, or use different terms and have different concepts. Moreover, clients who use an expert system have even less likelihood of sharing terms and concepts with the experts who produced it.” (Shaw & Gaines, 1989). The authors summarize the situation with the following figure.

The methodology for developing a methodology for eliciting and analyzing consensus, conflict, correspondence and contrast in a group of experts can be summarized as follows:
Helen Edwards et al. (2008) wrote an overview paper and literature review entitled The repertory grid technique: Its place in empirical software engineering research. They argue that “Personal construct theory (applied via the repertory grid technique) supports interpretivist research in a structured manner and, as such, has relevance for researchers conducting studies focused on the human and organisational aspects of software engineering.” (p 785). In their conclusion, the authors argue that RepGrid technique is best used for exploration and evaluation. “The strength of personal construct theory and repertory grids in unearthing tacit knowledge and attitudes in a structured and manageable manner indicates that there are two key areas in which they can make a valuable contribution within software engineering research: exploration and evaluation. In exploratory situations (where the concern is to unearth tacit knowledge, information, preconceptions) qualitative approaches are generally required and repertory grids provide a structured and explicit method for acquiring the type of data required”. (Edwards et al, 2008:798).
According to their review, most research in this area seems to focus on human resource management and development (see above).
Tan and Hunter (2002:41), a frequently cited paper, argue that “the application of the RepGrid can provide insights into the quality of the understanding between groups such as line and IT managers (Reich and Benbasat 2000) and between users and technologists (Lind and Zmud 1991). The cognitive maps produced can display the understandings held in common by these groups. Furthermore, the maps can also reveal the differences in constructs between line/users and IT management/technologist groups. These maps can provide the platform upon which the overall group can collectively diagnose disagreements. Individual group members can gain greater awareness of what the issue looks like from the other's standpoint through cross-level absorbing (Eden 1992).”
Niu & Easterbrook (2006) who used a fixed repertory grid to discover aspects in requirements. After examining the existing requirements documentation for a system, they extracted some concrete tasks for the elements and list of soft goals rated on a five-point make/break) scale.
Latta & Swigger (1992) were modeling communal knowledge regarding design of system interfaces.
Shai et al. (2007) used RepGrids to identify creative conceptual product design studies according to six different dimensions (constructs) derived from analytical reflection: Actor complexity; Product complexity; Cognitive style or trait; Cognitive process; Problem structure; and Design processes, practices, culture or tools. In other words, RepGrids were use as literature review tool to regroup similar studies.
Cliff McKnight (2000) analysed the representation of information sources. Eleven sources were identified by the researcher, i.e. Library (books), E-mail, NewsGroup, Newspaper, Television, Radio, Journals (paper), Colleagues, Conferences, Journals (electronic), World Wide Web. “These elements were presented in triads in order to elicit constructs. The triads were chosen such that no pair of elements appeared in more than one triad. [...] 10 constructs were elicited, and each element was rated on each construct as it was elicited, using a 1-5 scale.” (McKnight, 2000).
The resulting repertory grid was then analysed with a two-way hierarchical cluster analysis using the FOCUS program (Shaw, 1980). This allowed an analysis of both construct clusters and element clusters and which we can't reproduce here. The authors used a 75% cutoff point to identify interesting clusters. E.g. a typical result regarding construct clusters was that “elements that are seen as "text" also have a strong tendency to be seen as "not much surfing opportunity", and as being "single focus". Similarly, elements that are seen as "quality controlled" also have a strong tendency to be seen as "historical" and "not entertaining".” Regarding element clusters, electronic journals were grouped with television and radio, while paper journals are grouped with library. e-mail and newsgroups were grouped and colleagues and conferences also. The only surprise was the association of electronic journals with radio, they score high on "entertaining" and relatively high on surfing opportunity.
Potthoff et al. (2000) analyzed patron perceptions of library space.
Hassenzahl and Trautmann (2000) studied the user-perceived "character" of web site designs. Ten individuals participated in the study and came from various backgrounds. The authors intended to compare an old and a new web site design with six public available banking sites. Decisive to their selection of competitors (elements) was a heterogeneous appearance according to presentation, style, structure, interaction and usability.
For construct elicitation, a classic triadic method was used: “an individual is presented with a randomly drawn triad from a number of web site designs to be compared. S/He is asked to indicate in what respect two of the three designs are similar to each other and differ from the third. This procedure leads to the production of a construct that accounts for a perceived difference. The construct is then named (e.g. playful - serious, two-dimensional - three-dimensional, ugly - attractive), the individual indicates which of the two poles is perceived as desirable (i.e. has positive value). The process is repeated until no further novel construct arises.” (p. 167). The rating was done on a 7 point scale (-3 to +3).
As a first step, they computed an appealingness value per web site by computing its mean evaluation on all constructs, i.e. the with respect to the positive poles.
A typical set of constructs that emerged were (positive poles to the left):
The paper then compares the most appealing vs. the least appealing design, the new design vs. the most appealing design, and the new design vs. the old design. For analysis and discussion, only the discriminating constructs were shown. Discrimination was defined as having a difference of +2 or +3 vs. -2 or -3.
Sarah Crudge and Frences Johnson (2004) conducted an evaluation of search engines and their use with a study entitled "Using the information seeker to elicit construct models for search engine evaluation". They started with the conjecture that “from the perspective of the user engaged with the system in some information-seeking task, the range of relevant evaluation factors could be considerable”. They state that “A user's reaction to the system is composite, possibly determined by some or all of the extended range of user metrics, including ease of use and learning, task success, search results, usability of features, and aesthetics.”. Their paper explores the feasibility of deriving meaningful user evaluation criteria and measures from the users' perception of the search tools through repertory grid analysis and the authors formulated two research questions:
To facilitate comparison between the data sets of participants the authors supplied the elements, i.e. AltaVista UK, Google UK, Lycos UK, and Wisenut, with the addition of the users' perception of an ideal search engine. Also, “since not all of the selected engines were well known to all participants, a familiarization session was included before interview.”. Only four engines were selected because of the argument that a “pilot study indicated that many participants would be unable to retain a complete impression of more than four engines introduced at a session”.
For this study, there were 10 participants and 5 to 11 constructs elicited per participant with a mean of 8.4. Crudge and Johnson argued based on other studies (e.g. Hassenzahl & Trautmann, 2001 or Moynihan, 1996), that “he use of ten participants will ensure determination of the complete set of important constructs”.
Firstly, participants provided an overall rating of success for each search tool, taken along a five-point Likert scale. Then, “due to the small number of search engines used, dyadic elicitation was deemed most suitable; engines were presented in pairs, and the participant was required to state either a similarity or a difference between the members of each pair. The participant was then asked to provide the opposite of the stated similarity or difference, by consideration of the remaining engines where possible. The two polar statements together formed a construct, which was represented by a five-point scale along which all elements could be rated.”. During the interview, participants were shown a picture of the engine plus the printed result pages. Engines pairs were shown in randomized order until no new constructs were elicited. It is not clear to Daniel K. Schneider if the whole grid was completed a later state or during elicitation.
Obtained constructs were able to discriminate reasonable well over the set of search engines and also most constructs cluster or correlate with the participants' overall success ratings. Regarding research question two, this analysis was also able to identify 75 different constructs. Some additional ones were eliminated because "too far" from the next closest one.
Research and new product development in identifying attributes of products that are not self-evident (O'Cinneide, 1986)
Beryl Crooks (2001) investigated what “features of mixed media distance learning materials are effective in helping Open University students to learn independently”. The authors use repertory grids to elicit student's perceptions of "guided learning" in instructional designs. More precisely, the study was conducted within a theoretical framework of Personal Construct Psychology (PCP) and activity theory. Designs were analysed at three levels:
Elements were "learning episodes". Constructs were were assembled in personal construct hierarchies.
In the same reader edited by Pamela Denicolo and Mareen Pope, P. Denicolo presented a study about "Images of Teaching: Reflections from Student teachers, Practicing Teachers and Teacher Educators".
To et al. (2007), in a study entitled The Impact of User Constructs on e-Learning Effectiveness Using the Repertory Grid, in particular “how do users perceive the different functions provided by such systems? Why do they like or dislike certain functions?”. We believe, that the list of functions (elements) was a list of WebCT tools, i.e. content module, quiz, student home pages, chatroom, web links, forum, calendar, email, plus the "most ideal function" (?). Using a triadic elicitation method, they found 11 constructs that users use to interpret/evaluate the functions provided. They could be reduced to two factors: “more focused and consolidating knowledge” vs “not stimulated, motivated, and boring, useless”. Another is “help to explain problems and through interacting” vs “have to take initiative to solve problems, not helping as there is no interaction/stimulation”.” (blog entry, retrieved 17:46, 18 February 2009 (UTC).)
Ortrun Zuber-Skerritt (1987) conducted a repertory grid study of staff and students' personal constructs of educational research. “Comparison between the computer analysed results of their pre-course grids and those of their post-course grids demonstrated considerable developmental changes in the students' perception of the scope, delineation and clearer definition of what constituted for them good, effective research.”
Bramley, 2003:34) in the context of evaluating training argues that measurement at analysis level (as opposed evaluation of facts and procedures knowledge) “often implies asking the learning about their mental maps, how they are making decisions about what to look for, how they decide what to do next, an do on. The repertory grid can be useful in clarifying some aspects of this because it requires the production of the contrasts that are being used to make judgements.”. An example would be how discover what managers in training think about what good communication skills would be or effective sales representatives. (Bramley:61 ss.).
Suzanne E. Fairley (1999) studied the The effects of professional development on ministerial leader's thinking and practice. “One way of helping ministerial leaders reflect on their practice and to discover whether an intentional intervention program has mande any significant difference to their thinking about their role as leaders and their actual leadership practice is to use the Repertory Grid”.
She compared RepGrids of five individuals before and after the training programme. Based on Zuber-Skerrit (1998) the approach involved reference to two effective and two ineffective leaders, in the addition to subjects themselves. Therefore, the grid used six fixed elements: "self as a leader", "the leader I want to become", "effective leader 1", ineffective leader 1, effective leader 2 and finally ineffective leader 2. The grids were used to analyze changes in leader's perceptions of themselves as effective leaders.
Initially, she found 91 constructs about leadership qualities and 30 constructs of leadership tasks out of a toal of 133 constructs. The second set was similar in size, but different in quality.
Stein et al. (2001), conducted a study on Making the Processes of Design Explicit Within an Information Technology Environment. The authors start pointing out that design science reveals complexity of real world projects and that this complexity is diffult to teach: “Exploration and investigation of design and design processes have been undertaken extensively in the past as educators in the fields of, for example, architecture (e.g., Schön, 1987) and engineering (e.g., Fordyce, 1992; Travers, 1993; Christiaans & Dorst, 1992), have sought to understand more about learning and teaching design. Various approaches have been used to gather data and studies have repeatedly confirmed that design processes are not linear sets of steps that one takes to solve problems (Matchett, as cited in Jones, 1992), but a complex interplay amongst various elements within a context or situation, such as the designer/s themselves, the materials, the overall purpose and problem, the "client" or "audience", knowledge, skills, tools, theories, and including, in educational settings, the teacher, too (Roth, 1998).”
The aim of the study was to investigate the general understandings about technology and technological practice (this includes design) held by a group of students, and how those understandings developed over the period of one semester as they engaged in a design studio course as part of their information technology degree program. More specifically, the study intended to:
“The repertory grid had been constructed prior to this study, following a process developed by Shapiro (1996), and it was enhanced through work undertaken in an investigation into preservice teacher education students' perceptions of technology (McRobbie, et al., 2000). The grid was made up of a set of constructs (terms and phrases commonly used by students about technology and the conduct of technology investigations within formal learning environments) and a set of elements (typical situations or experiences in the conduct of a technological investigation)”
Repertory grids are also used as teaching tool in management education, see Easterby-Smith et al.( 1996) for an overview. The authors discuss for example: management development, career guidance and counseling, learning and self-development, and evaluation. Thomas and Harri-Augustein (????) and Candy et al. (1985) use repertory grids as a means for learners to identify and question their own strategies.
Munby (1982) (summarized by Peter Albion, retrieved 18:57, 17 February 2009 (UTC)) used a repertory grid technique to guide interviews which uncovered beliefs that influenced the thinking of teachers and suggested that the technique could be extended to examine the interplay between beliefs and decisions taken in the course of planning and instruction.
Alexander et al. (2008) introduced a different form of repository grid, “renamed a ReflectionGrid, as a collaboration tool. Members of a research team use this new technique to probe their individual understanding of what happened and what was achieved during a research event and then to share these insights. Hence, not only is the application new (reflection and construction of shared meaning rather than the analysis and synthesis of personal constructs) but the original grid technique has evolved.”. The purpose of this approach is to seek a common ground and shared meaning of a research group through critical assessment of the individual's assumptions and observations made during the research event. In particular they were confronted with 2 challenges:
More precisely, some abstract elements involving characteristics of a workshop process were being evaluated by the individual researchers. This process was organized in four steps:
Abstract constructs and values used in the grid were: Creativeness (1=Very, 9=Not), Sophistication (1=Very, 9=Naive), Spontaneity (1=Very, 9=Not considered), Feasibility (1=Highly, 9=Not), Number (1=Lots, 9=Few), Expectations (1=Met, 9=Not met), Effectiveness (1=Very, 9=Minimal), Efficiency (1=Very, 9=Minimal), Scope (1=Broad, 9=Narrow), Relevance (1=High, 9=Low), Variety (1=High, 9=Low), Enthusiasm (1=High, 9=Low), Commitment (1=High, 9=Low), Change (1=Radical, 9=Unchanged), =Quality (1=High, 9=Low), Openness (1=Open, 9=Closed), Sensitivity, 1=Very 9=Not), Democratic (1=Egalitarian, 9=Autocratic), Respect (1=High, 9=Low), Awareness (1=High, 9=Low), Information (1=Formed, 9=Not formed), Knowledgibility (1=High, 9=Low), Being critical (1=High, 9=Low)
The authors argued that “Briggs et al. (2003) have identified five basic patterns of thinking that are required to move through a reasoning process, namely, Diverge, Converge, Organize, Evaluate, and Build Consensus. Convergence takes place in step 1, Divergence in step 2, Organizing particularly in Step 3 and both Evaluate and Build Consensus in Step 4.”. In other words, RepGrid technology has been successfully used for group support.
Specialized software can do either or all of three things:
An alternative method is to do the first part "by hand", the second with a web-based survey manager tool and the last with a normal statistics package. Many statistics programs can do cluster analysis and component analysis. Correspondence analysis is less available. None of the specialized software below has been tested in depth (26 January 2009 - DKS)
See also Computer programs for the analysis of Repertory Grids
Personal Construct Psychology], retrieved 20:59, 19 December 2010 (CET), last updated 2005
See Research methodology resources
This entry can be used as an introduction to RepGrid methodology if the reader is interested at some "under the hood" and background issues and if she/he is willing to sort information and to follow up links. Otherwise, if you just need a short executive summary, check the links section. I am aware that this piece is a bit messy, but I created it while exploring the topic. Some day and when I feel competent, I may write a short tutorial in the Methodology tutorial series. - DKS/16 February 2009.
See also the Rep IV article for a practical "how to" with a free software tool.