Wayne DeSarbo

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Wayne DeSarbo is the Mary Jean and Frank P. Smeal Distinguished^[1] Professor of Marketing at the Smeal College of Business at Pennsylvania State University at University Park and executive director the Center for Sports Business and Research.^[2][3] He is known for his work on multidimensional scaling, and multivariate statistics in relation to marketing research. He is a fellow of the American Statistical Association.^[4]

• Raymond B. Cattell Early Career Research Award^[5]
• Charles Coolidge Parlin Marketing Research Award^[6][7]

• Fong, Duncan KH, Sunghoon Kim, Zhe Chen, and Wayne S. DeSarbo. "A Bayesian Multinomial Probit Model for the Analysis of Panel Choice Data." Psychometrika 81, no. 1 (2016): 161–183.
• Lenk, Peter J., and Wayne S. DeSarbo. "Bayesian inference for finite mixtures of generalized linear models with random effects." Psychometrika 65, no. 1 (2000): 93–119.
• Jedidi, Kamel, Harsharanjeet S. Jagpal, and Wayne S. DeSarbo. "Finite-mixture structural equation models for response-based segmentation and unobserved heterogeneity." Marketing Science 16, no. 1 (1997): 39–59.
• DeSarbo, Wayne S., Rajdeep Grewal, and Jerry Wind. "Who competes with whom? A demand‐based perspective for identifying and representing asymmetric competition." Strategic Management Journal 27, no. 2 (2006): 101–129.
• Oliver, Richard L., and Wayne S. DeSarbo. "Response determinants in satisfaction judgments." Journal of consumer research 14, no. 4 (1988): 495–507.
• DeSarbo, Wayne S., and William L. Cron. "A maximum likelihood methodology for clusterwise linear regression." Journal of classification 5, no. 2 (1988): 249–282.
• DeSarbo, Wayne S., J. Douglas Carroll, Linda A. Clark, and Paul E. Green. "Synthesized clustering: A method for amalgamating alternative clustering bases with differential weighting of variables." Psychometrika 49, no. 1 (1984): 57–78.
• DeSarbo, Wayne S. "GENNCLUS: New models for general nonhierarchical clustering analysis." Psychometrika 47, no. 4 (1982): 449–475.
• Arabie, Phipps, J. Douglas Carroll, Wayne S. DeSarbo, and Yoram Jerry Wind. "Overlapping clustering: A new method for product positioning." (1981).

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