Bolt, formerly known as Taxify,[2] is an Estonian transportation network company founded and headquartered in Tallinn, Estonia. The company develops and operates the Bolt mobile application, which allows people to request a taxi or private driver from their smartphone, as well as electric scooters. As of February 2019, Bolt operates in 30 countries[2] and 50 cities in Europe, Africa, West Asia, North America and Australia. The company has 25 million[2] customers globally and more than 500,000 drivers use the platform to offer rides.[3][4][5][6][7]
Bolt (then called Taxify) was founded by Markus Villig (then only 19 years old, a high-school student) in 2013, with a vision to aggregate all Tallinn and Riga taxis into one platform. The service was launched in August 2013 and in 2014 it went on to foreign shores.[8]
In 2017, Taxify launched its services in London by acquiring a local taxi company with a licence to operate, but was forced by Transport for London to shut down its services.[9][10] The company has filed a new licence application with plans to reopen services in London.[11]
Taxify logo (former)
Following the setback in London, Taxify launched its services in Paris and Lisbon.[12][13]
In September 2018, the company announced expanding into dockless electric scooters and launched them in Paris under the new Bolt brand.[14] The company also said it planned to release scooters in several other European and Australian cities where their app was already established, but would also launch in new markets where they’ve been unable to offer ride-hailing services because of regulatory roadblocks, including Germany and Spain.[15]
In June 2019, Bolt re-launched in London with 20,000 drivers registered on the platform.[16]
Financing
Prior to announcing a strategic partnership with Didi Chuxing, Taxify had raised over €2 million in investment capital from Estonian and Finnish angel investors.[17] In August 2017, Didi Chuxing invested an undisclosed amount believed to be an "eight-figure U.S. dollar sum".[18] A May 2018 funding round with a $175 million investment from Daimler, Didi and others led to a 1 billion dollar valuation for the company, making it a unicorn.[19]
Milestones
Became the first transportation app in the world to allow customers to pay for their trips via mobile carrier billing.[20]
Became the #2 travel app in South Africa, and #1 travel app in Kenya and Nigeria in 2017.[21]
Became the leading ride-hailing platform in Africa in 2018. [22][23]
Bolt operates their app, which enables people to hail rides from their smartphones.
The application is available for Android, iOS and Windows Phone. Riders must choose a payment method: cash, credit card or mobile carrier billing before they can use the service.[26] The customer requests a ride and confirms their pick-up location. Once the driver accepts the trip, the customer will be able to see the driver's name and car details. After the ride is completed both driver and the rider can rate each other.[27][28]
Safety
Bolt has stressed the importance of customer safety. All drivers undergo a criminal background check and in-person training. Drivers are also required to be at least 21 years old and have had a driver's license for at least 3 years. Bolt has a zero-tolerance policy against alcohol and drug use.[29] In Nigeria, Bolt has included an SOS button for drivers that sends real time emergency alerts to the Lagos State Emergency Response Agency.[30] In South Africa, a similar feature is powered by the safety app Namola.[31] In London, an in-app SOS button links riders and drivers with the emergency services. [32]
Locations
Country
Cities
Australia
Brisbane, Melbourne, Sydney
Austria
Vienna
Azerbaijan
Baku, Ganja, Sumgayit
Croatia
Zagreb
Cyprus
Limassol, Nicosia
Czech Republic
Prague
Estonia
Haapsalu, Jõhvi, Kohtla-Jarve, Kuressaare, Narva, Pärnu, Rakvere, Tallinn, Tartu, Viljandi