CastAR

castAR

Type	Startup company
Industry	Technology, Augmented reality, Virtual reality
Fate	Closed due to layoffs
Founded	Woodinville, Washington, Washington (state) [1][2] (March 2013 (2013-03))[3]
Founder	Jeri Ellsworth and Rick Johnson[4][5]
Defunct	June 26, 2017 (2017-06-26)
Headquarters	Palo Alto, California [6] , United States
Key people	Jeri Ellsworth, president and co-founder[7] Rick Johnson, co-founder[8][9] Steve Parkis, CEO[6]
Products	castAR
Number of employees	70+[10]
Website	castar.com

castAR (formerly Technical Illusions) was a Palo Alto–based^[11] technology startup company founded in March 2013^[3] by Jeri Ellsworth and Rick Johnson.^[4][5] Its first product was to be the castAR, a pair of augmented reality and virtual reality glasses.^[12] castAR was a founding member of the nonprofit^[13] Immersive Technology Alliance.^[5]

History

castAR was founded by two former Valve employees;^[14] the castAR glasses were born out of work that started inside Valve.^[15] While still at Valve, their team had spent over a year working on the project.^[14] They obtained legal ownership of their work after their departure.^[8][14]

In August 2015, Playground Global funded $15 million into castAR to build its product and create augmented-reality experiences.^[11] In August 2016, Darrell Rodriguez, former President of LucasArts, joined as the new CEO.^[6] In addition, Steve Parkis became President and COO, after leading teams at The Walt Disney Company and Zynga.^[6] In September 2016, they opened castAR Salt Lake City, a new development studio formed from a team hired out of the former Avalanche Software, which worked on the Disney Infinity series.^[10]

In October 2016, they announced the acquisition of Eat Sleep Play, the developer best known for Twisted Metal, also in Salt Lake City, UT.^[16]

In December 2016, Parkis, who had been President and COO, was named CEO to replace Rodriguez.^{[citation needed]}

In June 2017, it was reported by Polygon that CastAR was shutting down, laying off 70 employees.^[17] A core group of administrators was expected to remain, to sell off the company's technology.

In September 2019 Jeri Ellsworth initiated a Kickstarter for a new device based on the same principles called Tilt Five. The company uses CastAR technology acquired from the former startup and is founded by CastAR alumni Jeri Ellsworth, Amy Herndon, Jamie Gennis, and Anthony Aquilio^[18]

castAR

Ellsworth explains castAR to GDC Next 2013 attendees

The castAR glasses combine elements of augmented reality and virtual reality.^[19][20] After winning Educator's and Editor's Choice ribbons at the 2013 Bay Area Maker Faire,^[21] the castAR project was successfully crowdfunded via Kickstarter.^[5] castAR surpassed its funding goal two days after the project went live,^[22] and raised over $1 million on a $400,000 goal.^[20] castAR creates hologram-like images unique to each user^[19] by sending an image from tiny projectors on the glasses into the user's surroundings^[15] using a technology that Technical Illusions called "Projected Reality".^[19] The image bounces off a retro-reflective^[9] surface back to the wearer's eyes.^[15][20] castAR can also be used for virtual reality purposes, using its VR clip-on.^[19][15] Before the time of the 2017 company shutdown all Kickstarter funds had been paid back to the original backers. Along with the repayment, a coupon for a free set of the production AR glasses was given to each backer. This happened at the time of the 2015 Playground Global investment.

See also

• Augmented reality
• Display technology
• Smartglasses

References

External links

• castAR at Kickstarter
• Jeri Ellsworth on the demise of CastAR

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