Certina

Certina SA
Type	Member of the Swatch group
Industry	Watchmaking
Founded	1888 by Adolf & Alfred Kurth, in Grenchen, Switzerland
Headquarters	Le Locle, Switzerland
Products	Wristwatches, timing devices/systems
Parent	The Swatch Group
Website	www.certina.com

Certina S.A. is a Swiss watch brand, part of the Swatch Group,^[1] founded in Grenchen in 1888 by Adolf and Alfred Kurth. All Certina watches bear the "Swiss Made" seal of origin.

Certina watches are not related to German industrial conglomerate Certina Holding.

History of Certina S.A.

1983 Certina became a member of the SMH Group (Swatch). ^[2]

Affiliation to ASUAG

Wristwatches, world’s first & lines of collection

"Scratchproof" : produced the "unscratchable" DS-DiaMaster in tungsten carbide.^[3]

Watch series

Sport Collection

DS-2 : 2013 -
DS Eagle
DS Multi-8
DS Podium
DS Podium Big Size
DS Podium Valgranges
DS Sport

Aqua Collection

DS Action
DS Action Diver
DS First

Urban Collection

DS 4
DS 4 Big Size
DS-8 Chronograph Moon Phase
DS Dream
DS Prime
DS Stella

Heritage Collection

DS Caimano
DS Powermatic 80 : 2014-

Diving Collection

DS PH200M
DS Super PH500M
DS Super PH1000M

Advanced Systems and Materials

Marketing

The Certina brand

In 2014 Certina S.A. changed their red logo with a new logo. The new logo uses a turtle symbol, to symbolize protection against water and shocks. The change in logo and brand colours was because Certina S.A. wanted to move to a more expensive and higher quality segment, differentiating it from Tissot, another brand in the Swatch Group family. The impact of the changes in the brand has been the integration of better and more accurate movements like the PreciDrive in new releases.

References

↑ Certina swatchgroup.com
↑ "History - Certina". Certina. Archived from the original on 2014-12-10. https://web.archive.org/web/20141210033852/http://www.certina.com/about-certina/history. Retrieved 2014-12-08.
↑ "Home" (in en-US). https://preownedwatchesdubai.com/.

External links

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Original source: https://en.wikipedia.org/wiki/Certina. Read more

[1] Certina swatchgroup.com

[2] "History - Certina". Certina. Archived from the original on 2014-12-10. https://web.archive.org/web/20141210033852/http://www.certina.com/about-certina/history. Retrieved 2014-12-08.

[3] "Home" (in en-US). https://preownedwatchesdubai.com/.

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